The Rise and Potential Fall of Rhode

Rhode Beauty is very new on the scene, only debuting last year in 2022 but already it has garnered itself a following for its minimalist packaging and moisturising products. However, how much of that can be said about already existing brands? The branding nor product, nor packaging is unique and there are a plethora of other like products on the market, so the question then is; is this a cash grab and when will it end?
Fashion Channel: / @understitchyt
Patreon: patreon.com/understitch

[@serenideehope]

I've tried all the flavors of her lip treatment and after they've been used a couple times the formula gets really grainy. They would be perfect if that didn't happen. It almost feels like you have sugar on your lips. The rest of the products are decent. I've tried everything. It's all good but not revolutionary.

[@underskinYT]

I want to see the formula myself because I want to know what is it in the scent that does that (I am not a chemist, I wouldnt know what I would be looking at, but I want to see nonetheless)

[@melkathrine6654]

They said before in one of their KZbin videos that it was the sweetener that becomes grainy when too cold. I've never tried it though so don't know!

[@chiarav6279]

Honestly the products were never meant and in all fairness advertised as revolution it's suppesed to a basic starter (all in one, no fuss) skincare. Personally I believe there is a lot of similar basic but also a little bit more advanced skincare at the same time and between the shipping and actual price more affordable (I don't find 30$ really affordable😅😅)

[@rocket4444]

i thought i was the only one. i want to like the lip products so badly but every single one has been the most awful, grainy texture and actually dries my lips out terribly. i don't understand how so many people like them. i've placed 4 rhode lip purchases and every single one has been a complete dud.

[@sereneaa9921]

Do you live somewhere cold? I live in a very hot and humid country and I already finished two tubes of the Rhode lip treatments. They never went grainy in my experience. It's probs the shea butter hardening.

[@user-ci2sy5jb2j]

I can see Hailey took a lot of inspiration from the beauty brand refy. Some of her packaging is very similar and the expansion of her products reminds me of refy too

[@stargirl8444]

I agree

[@underskinYT]

Honestly I think this type of minimalist/clean packaging is just the trend atm. The earliest brand I can think of doing that is Dr Jart but Im sure it wasnt them who started it, and it wasnt them that popularised it either, its not yet crystallised into whats so common now

[@missmerbear]

The grey & white packaging with the lower case font reminds me of dermalogica

[@underskinYT]

YESSS

[@Myocardium1039]

One aspect of the startup’s brand marketing that I found unfavorable was the inclusion of Hyram in one of their videos. My concern primarily pertains to the fact that he did not possess the specialized expertise required for the role. I wish to clarify that my intention is not to discredit his accomplishments, but rather to highlight that he gained prominence during the pandemic, primarily in the context of skincare, and subsequently became the face of this particular trend. Given the circumstances, it appears that there were numerous other individuals with more relevant expertise who could have been considered as alternatives, and the choice to feature Hyram in this capacity may not have been the most judicious one.

[@underskinYT]

But also we should probably be sceptical about his input in the brand, was he just used as promotion? Or did he really have a say in the brand? We will never know these things, and because of his popularity is socially both can be possible

[@CozySophie]

@@underskinYTOf course he was used for trendy promotion which would put anyone who has a fully matured brain completely off.

[@aemondtarg]

did you use chatgpt to write this comment 😭😭😭

[@canesugar911]

Hyram became popular before the pandemic when he was a student of medical aesthetics. I remember his videos were about what he had learnt in school. I think he also has a background in cosmetic chemistry because he said something about being a formulator. He is not a derm, but he definitely not just an influencer.

[@florencembah2626]

I believe she invited Hyrum cause she learn stuff from his video, she has a habit of acknowledging people who she learns something from, no matter how little

[@MODELBODYINTL]

I work in celebrity brand licensing in Hollywood and you do a great job on your videos! One thing to note: Celebs have very little involvement in these brands. I've worked on Gaga and she literally has one meeting every year on some product lines. It's basically entrepreneurs who pitch talent agencies to get the business and talent is paid a royalty. So the celeb's brand is taking a risk on the partner. Also Hailey especially is quite "manufactured" by her management. We are likely going to find out down the road that she is actually Justin's sober companion (just a guess). These arrangements happen all the time in Hollywood.

[@MODELBODYINTL]

But also just know she sells product. I haven't worked on her but I've heard she moves units and that's why she's so popular. My friend manages Selena's PR - all that stuff is manufactured as well for more press.

[@underskinYT]

I have a whole video on the Selena brand, shady shady stuff there. But yeah, I know that that’s how it works, but because I talk more about branding and marketing, and they are such a heavy part of that, that’s why it gets attributed to them, even though I know that they do extremely little

[@MODELBODYINTL]

@@underskinYT you do an amazing job. Your content is always great - I was just adding to what I've seen in Hollywood. Also I met Selena Thru her agent. Honestly I feel sorry for her - she seems so sad. Hollywood is a weird place!

[@maheen7604]

hmm z

[@bumblebee_bae]

Why would you think she’s his sobre companion?

[@CharlieMoonDrops]

Two videos at the same time on the same day? And both on current subjects we all want to know about. You bless us, darling. You've become my go-to credible source and I appreciate everything you produce. Keep it up ❣

[@underskinYT]

Im so glad you enjoyed both, but this was supposed to come out sunday, I just got nervous it had been a long time since this channel had a video so I did it a day early 🥹

[@Girly1026]

I think to say that Rhode won’t have longevity is premature since it’s only 1 year old and they aren’t even global yet despite most of their website traffic being from South America and Asia. And they have only 4 products basically not main ones like cleanser and sunscreen. I personally like everything from the brand, the things that I will definitely keep repurchasing are the lip treatments and the glazing milk (it cleared a rash on my chest in 2 days). It’s not meant to be revolutionary but for ppl like me overwhelmed by the skincare world, it does a good job of providing great ingredients w the glowy look at a reasonable price. A lot of the negative reviews came from her haters during the drama so I wouldn’t trust them completely esp having tried it myself.

[@underskinYT]

Thats so great to have a good review of the products, Im still confused why the beauty world has to come with all the drama 🤷

[@magdalenag2107]

Same here, Glazing milk is my forever staple, I use it on face, body, rashes, irritation etc. Lip treatments - I want to have one always, especially it's really helping now in the colder weather, better than other lipbalms. BRC and glazing fluid are decent too. And I'm from Poland so I have to bend a little to get them and I doubt I'm the only one.

[@IdkFoxii]

Hopefully it cures ur symptoms and doesn’t just mask them

[@bbhspanda]

@@magdalenag2107how do you get them there?

[@Champagnemami27]

Agreed, i love the lip treatments and the glazing milk is like nothing I have in my collection.

[@rhy8336]

She’s got minimalist skincare competition at target these days lol. I do remember the ‘glazed doughnut’ craze when it all first came out. And the products look slick but nothing makes me reach for it.

[@underskinYT]

It’s just not particularly special, which is a real shame

[@DontBeDeceived6.7]

Could you look into Uncommon Beauty and Kristin Cavallari's business? ❤

[@underskinYT]

@@DontBeDeceived6.7 KRISTIN CAVALLARI HAD A BRAND?!?!?!

[@DontBeDeceived6.7]

@@underskinYT 😆😆 yes. Uncommon James, she had a reality show promoting the business and its stores and she sells mainly jewelry and some home decor but expanded into kids wear and my fave is her skin care which i purchase online and have it delivered from the US to Australia. She documents her show on E & it was baked Very Cavallari.

[@underskinYT]

@@DontBeDeceived6.7 thank you!!

[@elenagomez4548]

Honestly I think it’s a fairly good brand. I have no interest in it personally but I deff think it’s not bad. I just prefer k beauty products and they are cheaper lol

[@underskinYT]

It's not bad, it's just for the price you can definitely get better elsewhere and from a more reliable brand

[@elenagomez4548]

Yeah I definitely agree

[@lc-il6wr]

Hailey is a mean girl .how can you say it's a fairly good brand..

[@underskinYT]

@@lc-il6wr because a celebrity does not a brand make. Its only a part

[@fathercrellick]

i love their lip peptide treatment, it really is hydrating & long lasting but not the skincare, im going to stick with korean skincare

[@underskinYT]

Koreans do hella good skincare, Dr Jart is incredible

[@lc-il6wr]

I won't buy anything hailey bieber has..it's like yall believe in her bullying..

[@underskinYT]

@@lc-il6wr that's good, if you perceive something you don't like, you should not buy into it

[@dennyjones6921]

I love the barrier restore cream and whenever I’ve tried other moisturizers it just makes me want to go back

[@underskinYT]

oh thats so good, Im so happy you have a product that you love

[@urbanbatfitters]

As someone with the most extreme dry skin (autoimmune disease) that’s very sensitive, Rhode was incredible… at first. I used it for about 6-7 months, cycling through 3 orders and even ordering backups each order, and only using the brand, no additions, so I knew I loved it. But, at some point somewhere about a year ago, my skin started looking dull, congested, older, and it just wasn’t working for me. I then switched back to Youth to the People and the livelihood came back. It’s a working theory, but I think the overload of peptides is what did it. You’re introducing the same actives and ingredients 3+ times in layers, it’s going to overload. I get the brand concept being peptides are the new it thing, but I feel like the products themselves ultimately do not play well together for the long haul. It’d be nice to see a non-harsh, soothing brand that works in harmony. For instances, all the products are great stand alone products and I’ve been successfully using the moisturizer solo with other skincare with no “overload”. So, why not do a barrier support cream sans peptides; give the peptides its time to shine in the serum… From a marketing and expansion POV, limiting yourself to only formulating to include peptides cuts out a lot of potential. Even the most resilient of skin is going to be overloaded eventually. Idk. Just a thought lol.

[@underskinYT]

Yeah, I hope they don’t get too limited down into it because there is more scope out there. That said I don’t think I’ll have too much of a trouble exploring outside of peptides when the winds change. But I am curious to know if more people like yourself, had a problem with overloading on it.

[@Natalia91]

I just left my branding class and now I have another one! Haha thank you!

[@underskinYT]

🧑‍🏫in todays class

[@Natalia91]

@@underskinYT the best teacher! Haha current subjects

[@hannahp3171]

I suffer with perioral dermatitis same as Hailey, and her stuff works amazing for me and doesn’t trigger a flare up at all which people with PD know how difficult that can be! It’s amazing for skin that’s prone to certain reactions and the glazing milk makes my skin look amazing.

[@underskinYT]

Oh, that’s incredible, I had no idea it was so good for PD, I know that it was clean and that it was gentle, but that’s nice to see a personal testimonial

[@JenCruz.]

and many other brands in kbeauty and cheaper.

[@hannahp3171]

@@JenCruz. many kbeauty brands are not clean at all. Which is fine if you don’t have sensitive skin or are prone to PD flares. I used kbeauty before my first outbreak.

[@JenCruz.]

the racism jumped out, rhode stole the formulations lmao coconut alkanes doesnt even moisturise the skin and just evaporates ,the peptides are the same like the ordinary, best ceramide creams that work for atopic dermatitis and most cases of dermatitis are from a korean brand called zeroid. @@hannahp3171

[@JenCruz.]

and low molecular ha is the worst thing for inflammation and it's added to everything with that brand, most western brands are bad and this is a copy from any drugstore product in south korea.@@hannahp3171

[@markbieraugel8217]

As always a stunning analysis of Rhode. With your smart and thorough research I again, adore what you do. There really isn't anything out there on skin care and fashion business analysis like your wonderful videos. Appreciate all your hard work and care on this series. As a business researcher I often thing of a brand's "unique value proposition" and as you state, Rhode doesn't really have strong differentiators as a skincare brand.

[@underskinYT]

Yeah, to me, that’s the one thing I look for in a brand, what their point of difference is. And if they don’t have one, I know that it won’t be sticking around for very long. I’m glad that you enjoy my videos and you get the same things as I do 💕

[@markbieraugel8217]

I also thought of the reality of customer loyalty towards a skincare brand. You can't just sell to new customers all the time since customer acquisition is so expensive. You have to have regular customers that repeatedly buy your skincare. I wonder how these more celebrity brand firms work towards customer retention, not just acquisition. @@underskinYT

[@ItsJessicaW]

I love beauty related content and this is perfect for me as I feel like Im learning instead of burning my time away. Thank you and subscribed!

[@underskinYT]

Im so happy thank you for subscribing 🥰

[@123corgis]

I love detailed skincare & makeup videos like this. You put a lot of time & work into all of the work you do, thank you!

[@underskinYT]

Then I’m so glad that you found me 🥰

[@joeh7798]

Can you do a video about Lori Harvey's SKN line? I feel like her brands came out around the same time but I never hear much about it. I love your content

[@underskinYT]

I don’t know if its enough buzz around the brand to make it a successful yt video tbh

[@joeh7798]

@@underskinYT thank you for your response. I understand.

[@Elliott1314]

There is very little that is unique about Hailey Bieber. "Generic" is a fitting adjective for her and her brand.

[@underskinYT]

It’s unfortunate

[@asongtomakeartto]

discovered your second channel today and want to say thank you for your amazing work again!

[@underskinYT]

🙌🙌🙌 thank you so much, im so glad to have you

[@andreafajardo8427]

I like how rhode is honest about stuff. Especially in their reviews when you buy their products; not a lot do that. They seem trustworthy to me.

[@underskinYT]

I see their honesty in two veins. Obviously it is unlikely that the brand was Hailey’s idea, thats just rarely how any celeb brand works, but I like that I havent seen reports of deleting negative comments. Also, the product isnt promising to reinvent the wheel, so theres honesty in that too

[@angelikazajac9885]

I think because it’s hailey second name (rhode) she went with the name ignoring the similarities with other brands

[@chuchulaputa3280]

But I think that is one of the reasons celebrity brands are considered a shallow cash grab, when the creative director decides on a popular name flippantly not considering copyright at all. it’s very similar to to the issues behind Kylie “not knowing” about Kylie Minouge and Kim K “not knowing” that the Japanese have a millennia old tradition of dressing called kimono. It’s just a giant red flag that even the name is not considered at the beginning with these brands but they be swearing lol

[@underskinYT]

You said what I was going to say, that not considering others probably isnt a good sign that the brand is well conceived, hell even I as a youtuber checked other channels before I made my channel name

[@sarahwales6276]

It's also sad that when I search Rhodes skin, Hailey Beiber's Rhode Skin is first on the search page not Rhodes Skin.

[@ToriUptown]

@@sarahwales6276they pay for that

[@angelikazajac9885]

@@sarahwales6276 due to the fact that her brand is more popular and she probably paid more money to be positioned on top on search base. That’s not something odd, everyone owning business knows that positioning on the internet search matters.

[@HH-kv3gv]

they are always out of stock yet keep sending pr to influencers, terrible customer service, bad shipping, and neglected a black friday sale due to their poor stock management/production

[@underskinYT]

🫣

[@lc-il6wr]

Sense enough outta tell you to move on then ..shouldn't even wanna try her brand. The bully.

[@ariana9941]

i just watched the khy video lmao

[@lindatimoh4702]

Same !

[@underskinYT]

You both made me so happy

[@2120musiclover]

Me too! Lol

[@lillustpotion]

This is so niche I love it! I’d absolutely love to see an analysis on Charlotte Tilbury 👀

[@underskinYT]

Oh I reeeeaaaaalllyyyyy want to do a CT video

[@stargirl8444]

@@underskinYTif you do we will be watching 👀

[@bridgetallyson2991]

I will not trust a skincare line that has a celebrity face

[@underskinYT]

Very seldom to the celebrities have anything to do with it really

[@blkgirlsarepengg5694]

But what you would do is go work for one. I don't think you understand that whilst they are existing they are also providing jobs. Interesting ones as well. You're acting like celebrities aren't human before they became successful & considered a celeb. Behind their persona they are just human who wanted to create & sell something like every other business owner. Just because they have more resources don't mean they don't have the passion, knowledge and drive to thrive like a business mogul

[@lc-il6wr]

This is one that I wouldn't ever trust..the bully..

[@reserveeuphoric2283]

A bit off topic but you have such a lovely calming voice that doesn’t scratch my brain in a harsh way 😅😅I mean this in the best way possible

[@underskinYT]

Ong really? Thank you so much, as weird as this is, Im so self conscious about it 🥹 this comment means so much to me 💕

[@lc-il6wr]

She needs to mention that she doesn't know why haileys brand is so successful being the bully of selena that she is .

[@danielcrotty8697]

This channel is just so well informed and well researched. I love it!!!! ❤❤❤❤

[@underskinYT]

Thank you so muhc 🥰

[@vishyav]

I think unlike other product based brands Rhode has the potential to become a curated epicentre of calming care. Like media, products, the interviews she does with celebrities all aiming towards launching something with a trendsetting focus like a publication or media company. Think like how Reese Witherspoon's book club became a media empire.

[@underskinYT]

You dont think theres already a lot of products aimed like that now?

[@PxstelMorgxn]

like the magnolia network in target? They started on fixer upper, than started a home brand now they even got their own network on discovery+

[@msk-qp6fn]

Some celebrity and influencer skincare brands seem to be fine and/or actually pretty good. Rhodes would be one of them. But as someone with mild eczema and acne to deal with, I prefer brands that are more tried and true like Cetaphil, Aveeno, DermaB, and The Ordinary and La Roche Posay has products that I know helps my acne very well.

[@underskinYT]

Aveeno just changed their recipe and Im furious, I used to use their moisturiser religiously, Im now on Cetaphil but because Im also one with extremely sensitive skin I was so annoyed

[@victoriadrohan9704]

To me I can't believe how serious they make this brand of just chapsticks

[@underskinYT]

Well, its more than that but I get what you mean entirely

[@lc-il6wr]

I'm not buying anything from talentless hailey..

[@vnthe4177]

i love your analysis on beauty brands. They are always very detailed and informative!

[@underskinYT]

Thank you so much!

[@AJ-zg1nq]

I love her products tbh and it's really good for dry skin. Her peptide lip treatments and her barrier cream are chef's kiss especially for changing seasons. The chemist team behind Rhode is actually very good and the head is very renowned so I'm not shocked.

[@underskinYT]

I have exceptionally dry skin, so I am very sceptical with any kind of skin care that is scented and I pretty much have to stick to the basics, despite how much I find it industry fascinating, so maybe with this recommendation I will try it out in more detail

[@prostitutepeppapig5849]

Ew u use Hailey bullyber

[@ms.mitchell2799]

@@underskinYTI have the most sensitive skin on the planet. Fragrance & essential oils are a hard NO for me. I’m also usually against celeb brands. I took a chance after reading the ingredients and I’ve since bought 3 bottles of the barrier restore cream. It’s pretty basic and super hydrating. Just wish it was in a pump bcuz of the peptides like the glazing fluid. But she did good.

[@Sandrinarhonda]

Well that makes me happy lol I just purchased from her , mostly the serum and the lip treatment and the lip tint

[@sarah-ui1gd]

Try vaseline its much cheaper and the best for lips😂😊

[@kikidreams9166]

Just have to say I’m so impressed with this deep dive analysis. Gathered all the details and gave it a really well organized video. This is by far better than any media news outlet 👏🏼👏🏼

[@underskinYT]

Oh thank you so much 🙌

[@kendi1417]

Another great video. Thank you!

[@underskinYT]

Im so glad you enjoyed it! 🥰

[@sherynemmanuel]

Woo!!! Just wanna say I appreciate your work for making these videos!!! I thought I'm the only one remember the 'Rhode' clothing brand. So, I was kinda surprised when the 'Rhode' beauty came out. I thought they were related, somehow. Any thoughts about the new tiktok "it" brand, Gisou? Ty ❤

[@underskinYT]

I need to look into it more to be honest, but it does look a bit like glossier to me

[@SibaroPercussion]

Hey. She took the name if I am not wrong, due to entitlement.

[@Mamitarococo69]

Your voice is so relaxing ❤

[@underskinYT]

Thank you so much, Ive always been quite self conscious about it, so thank you 🥰

[@miss_bougie6653]

This was so incredibly well researched and informative as always! Please can you do Lady Gaga’s Haus Labs?

[@underskinYT]

It’s very high on my list

[@miss_bougie6653]

@@underskinYT I look forward to it! 🤍

[@JoanneD-sl8ob]

Could you make a video about keys soulcare? I really like the products!

[@underskinYT]

you mean keys soulcare?

[@TheScienceofSelfCare]

This is an exceptional deep-dive. 👏👏👏👏 well done 🙏❤️ excited for more!

[@underskinYT]

Thank you so much!

[@jyslog]

The packaging definitely plays a role in it they look cheap and not worth the money grab similar to r.e.m beauty most people didnt buy it because it looked like merch while for rare beauty the packaging looked elegant and had a purpose packaging a side the lip product had so many mixed reviews and she wasnt open to criticism when her own fans was demanding an explanation and refund etc if she was open to it i think it definitely would help out alot because it means you're willing to make it better and listen to your customers

[@underskinYT]

Yeah its unoriginal packaging and thats really tricky in a market as saturated as cosmetics

[@bt3i861]

I've been a subscriber since the beginning I love you i forgive you for this 😂😭 and please give us your opinion on millie bobby brown's brand Florence 💜

[@underskinYT]

What?? She has a brand?! I had no idea 🫣

[@zhana-mari4537]

@@underskinYT she does!! And I would love to hear your thoughts on it

[@MiaBostic]

The Glazing Milk is amazing! Use it every morning!

[@underskinYT]

It seems to be a fan favourite for sure

[@lc-il6wr]

U know better blacky than to use a bullys skincare line.

[@advildeity]

Would love to see a video on Glow Recipe if that’s something you might be interested in making!

[@underskinYT]

Id love to cover Glow honestly, it may have to come after a good while though, Ive got a bit of a list rn 🥰

[@mikaharu23]

I absolutely love her products. I have really sensitive and dry skin. It will break out with the wrong moisturizers and some it hates like La Roche Posay. My skin seems to like Rhode products. They’ve helped restore my skin barrier and it’s keeping flaky patches away this winter. I’m sure there are other products out there that would do the same, but this is affordable, feels a sleek and sort of luxury for my life and most of all works.

[@underskinYT]

I also have extremely sensitive skin, but there are so many comments under the video saying it’s bad for sensitive skin and so many saying it’s good, it’s hard to know which side to trust

[@stardustmelody2709]

What abound the wand problem in the beginning?

[@underskinYT]

Is that not kylie cosmetics?

[@doriandolina6849]

Could u please do a video on Trixie Mattel Cosmetics? How did company survived for so long yet didn’t grow as much as Kim Chi’s?

[@underskinYT]

Oh Im DESPERATE to do both their brands actually, I love them both

[@gabrielmoro3d]

Great video!

[@underskinYT]

Glad you enjoyed it

[@Carroty_Peg]

So tired of the NEPO lot....it's so boring compared to the 90s

[@underskinYT]

Less raw, thats for sure

[@Champagnemami27]

I have the peptide glazing fluid, glazing milk and lip treatment. I think the formula is good and will repurchase the glazing milk and lip treatments.

[@underskinYT]

Oh thats good, Im glad you found something that works for you 🥰

[@meee1314]

I really missed you video❤

[@underskinYT]

Im sorry its been so long! Im working so much on the Alexander McQueen life and death that everything is very backed up and Im still only half done with that

[@debspringchannel831]

Can you do a video on American Apparell?

[@underskinYT]

I would love to, but thatll definitely be on my fashion channel, not here 🥰

[@blackathena1565]

I will NEVER buy Rhode beauty - a celebrity brands using their money and fame to crush other brands will never sit right with me. And it's wasn't that they were developed at the same time, or similar names or anything like that - they knew and didn't care. But to mention there is nothing unique about this brand and Rare Beauty is filling this space and doing it well

[@underskinYT]

I agree with what you said, but I still am not sold on rare either tbh, the whole shady ‘charity’ aspect gives me hesitant pause

[@p.c1892]

There’s a market for everything. Just because you don’t purchase it doesn’t hinder me from purchasing it. I personally like the lip treatments and I will continue purchasing them

[@blackathena1565]

@@underskinYT do sure. Rare isn't for me and I had no idea about there tax write off charity pledge but between successful brands like rare and glossier I struggle to see where Rhode's place would be.

[@newona4313]

The “other brand” was a clothing brand and they lost their request for a lawsuit for a reason. Because they had no standing

[@dr.philmcbill3931]

@@newona4313 The owned the name and the trademark, how is that “no standing”? They lost their request because Haylie has a rich and powerful family/ management team that was able to crush the little guy.

[@tomperry5947]

Flatmates must think I’m an odd uni student as coming back from a drunk night out with mates and it’s not Netflix or Disney plus it’s Understich talking about a brand I do not remotely care about purely because I find your blend of informative storytelling so entertaining & comforting

[@underskinYT]

Yes!!! Get that uni degree!! Education is super valuable! Im glad you love my videos (and grateful ofc), but Im even more glad youre doing your thing!! Whats your degree in?

[@tomperry5947]

It is, your videos have been a prerfect mix of stimulating but unwinding after a night out and it empowers my ideas and sese of self every time. :) I'm currently studying philosophy but I am 180 switching to a Fashion Art Direction degree come September and am very excited to express all the philisophical thinking as tangible art

[@virginiaperaltareynante7594]

I haven’t tried Hailey of rhode skincare makeup products brands and Kylie of kylie cosmetics but I have tried Selena of rare beauty and Ariana of rem beauty skincare makeup products brands and I love it so much and it works on my skin very well.

[@underskinYT]

Id love to do a video on REM, such a shame how it ended up going. But Im surprised Rare is still at the top of the game, did you see my video on them?

[@JustHazelll]

Her products are actually really really good and unlike other skincare brands her products really work

[@underskinYT]

If thats the case then they will hopefully grow a strong community of loyal customers and have longevity. Im always happy to see that

[@gabifgt]

a skin care line getting viral for a single makeup product (!) is obviously going to fail lol

[@underskinYT]

Its a lot of hype to come down off in a healthy way

[@newona4313]

Every brand is viral for one particular product usually

[@htg06]

i get the ick when celebrities launch skincare brands, as i feel that most of them are just overpriced drugstore quality cremes and serums that don’t even meet the need criteria for skin improvement. i prefer rare beauty, as i think their melting blushes are just beautiful design wise and work well for me. also, while think rare beauty foundations are very basic, their blushes and liquid blushes have a more individual design as minimal make up brands these days. but focusing back on skincare, i don’t really get the thought of inviting a skincare influencer to represent your product. especially when it comes to skincare you need to have skin specialist to back you up. and with skin specialists i don’t mean skincare hobbyist with a slight consumer problem but people who majored in chemistry or anything in the dermatology kind of field. also everything has been looking the same lately, i really can’t tell the difference between ilia, rem and rhode beauty

[@underskinYT]

Just as my own opinion, I don’t necessarily think it’s bad for them to have brought on cosmetic influencers to be part of the promotion in the way that they did, only because we know from experience that most celebrities who start their own brands in cosmetics, have no knowledge in that whatsoever themselves. They’re usually just the front of a premade business, REM, SKKN, rare beauty, all included in that. So to me, there’s not a huge amount of difference between having a celebrity be the face of the brand, and having cosmetic influencer suggested as a guide to the brand

[@lc-il6wr]

When yall skin breaks out from Rhode then they'll realize that they shouldnve been supporting a bully.

[@he4ther1102]

I see a lot of shade in this video, but just curious, has anyone tried the actual skincare products? I have. They’re really good.

[@underskinYT]

No shade intended, its just an analysis 🥰

[@carvitqmilate9244]

I just feel this brand just a basic brand skincare with overpriced 😅 I still stay with my 40$ series skincare from my country rather than buy this 😅 even my skincare dupes from lamer

[@underskinYT]

Yeah it's definitely overpriced and there are the same products already on the market

[@nycolewilliams9345]

these kinda of videos is overrated she just launched this company give it a chance! to even say it failed

[@underskinYT]

I'd be more than happy to make a video in the future to say I'm wrong if I am ^^

[@nycolewilliams9345]

wrong or right it’s to soon to judge a brand that haven’t been out for more than 5 years .. 🤷🏽‍♀️ some of your points was valid but doesn’t mean she cant have a turn around in her products & marketing, (let her take in the bad comments to do better)

[@KindKillNONDU]

Relax. This channel is expert knowledge of the industry from inception to growth and influencer brands are not special of these rules. This is not about giving her a chance or the brand it is about what the brand offers and just what is disruptive about it's success, it's differentiator. Be less of a fan base and more of a business critic. We're just having fun here.

[@sonyakinsey4376]

I still don't understand who Hailey Bieber is and what she does. To Google, I guess. Edit: I've looked her up and I deeply don't care. Good video though.

[@underskinYT]

Shes done so much with her life! Shes been born, shes breathed, she has even moved! Quite the talent led person really

[@lc-il6wr]

​@@underskinYT she hasn't done anything but bully selena half way to death..

[@jeralynnmalline9178]

Hailey's skin is perfect tho

[@underskinYT]

I dont doubt she pays heavily for it

[@jeralynnmalline9178]

@@underskinYT you're probably right:(

[@lc-il6wr]

She's pale like the life has been sucked out of her skin..

[@jade9596]

I didn’t know that was a thing😭😭😭

[@underskinYT]

The whole brand?

[@berry8605]

i love this videos. can't wait for more. thank you for your effort 🥰

[@underskinYT]

Glad you like them!

[@oiification]

wow, had no idea about Rhodes Skin

[@underskinYT]

Well its certainly a product

[@thelocdlibrarian]

I love rhode. I own everything, and they're fabulous and affordable products. I get compliments on my skin all the time since I started using her products. I will continue to buy everything.

[@underskinYT]

Im glad youve found something you love 🥰

[@rozsakyshki1930]

rhode and khy using the same font?

[@underskinYT]

Its very very similar (as it is to several other brands)

[@xChutJeReve]

I think they’re both designed by the same agency

[@underskinYT]

@@xChutJeReve or it could just be another copied trend by both. Remember when all the fashion brands went sans serif?

[@kauigirl808]

She isn't falling wth

[@underskinYT]

Potential is in the title

[@AubreyMoore-yo5fq]

The name is similar to the microphone's brand name

[@underskinYT]

This was literally my initial thought

[@hansmir5443]

Being a mature person I only buy the famous skin care like Lancôme or L’oreal or olay or if I have the money Shiseido. Never will go for a fantasy line or a flash in the pan product. No need 😊

[@underskinYT]

I always love to analyse them though, there’s something really interesting to me about the brands that are trying to capture the attention

[@user-zm1mu8gi8m]

i want to know what products she actually uses

[@underskinYT]

I doubt it's these, even if they are free

[@nevaminddd]

She likely gets the best of the best facial treatments as well. No shelf products can subsitute what many of those treatments/procedures do.

[@dr.philmcbill3931]

Probably none of them.

[@Girly1026]

She has multiple skincare videos from before her brand launched and still uses other skincare products in her current videos along with Rhode.

[@marianzarai7977]

Simply amazing 👏

[@underskinYT]

Thanks a lot 😊

[@tooooooooooooota]

Don’t know personally I won’t buy it ☺️

[@Dashomin]

I personally got it from a gift and i love it 😊

[@underskinYT]

If theres a need for a product like this, it might be worth it, but theres a lot of similar product

[@Dashomin]

@@underskinYT yes that is true I am sure there is tons of similar products on the market I got it as a gift and I love it but I’m not sure if I will continue buy it if it runs out because I’m sure there is lots of cheaper alternatives especially in korea (my friend said “barrier creams/ skin care that protects/ repair the skin barriers was actually first made popular in korea) also thanks for the in depth video as always 😊

[@lc-il6wr]

I'm not buying a bullys line..

[@lc-il6wr]

​@@Dashomin I'm not buying a bullys line..

[@Unsweetened8618]

It won't fall

[@noorahnn376]

I do not trust celebrities with my skin but if i would try i would trust Miranda Kerr's brand only!...

[@underskinYT]

oh interesting, why Miranda Kerr?

[@chelseashamim9148]

I love the lip treatment

[@underskinYT]

thats great, lots of people in the comments seem to say the same, so that bodes really well

[@MinMin-sv5nz]

I honestly really wanted to hate it xd but somehow really loved it the only thing u didnt like is the moisturizer it doesnt last long and doesnt hydrate much but glazing milk and fluid is amazing! With the salted caramel lip treatment im obsessed with the smell and taste!❤

[@underskinYT]

Thats really good that you enjoy the product, oerhaps the brand will have longevity after all

[@MinMin-sv5nz]

@@underskinYT I hope so they're amazing! She slayed as an esthetician i reviewed her ingredients and the chemist really did such a good job

[@lc-il6wr]

Haileys not getting my money. I can't stand her..

[@kaateeh]

It's so interesting to know about a brand from the marketing angle. I wasn't aware of frictions caused for other brands. I use their glazing milk, because while 'vibe' isn't unique, the formula contains zinc and few other ingredients, which help my skin. I haven't tried other products. In terms of foundations, I think that the fact they do it for tax reasons is secondary. They still help disadvantaged people, and I am happy about that.

[@underskinYT]

Im glad you found something you enjoy so much 🥰

[@lc-il6wr]

She's copying selena..the bully will stop at nothing to be selena. That's why she's trying to help..not with her vile heart..

[@31yearold.]

I’d never buy celebrity skin care at all (they didn’t go to school for it)

[@underskinYT]

Yeah, but they can hire those who did

[@lemmeborrowthttop]

I’m so sick of people saying regime it’s REGIMEN

[@underskinYT]

Youre right, but this comment reminds me so much of Drew Barrymore in Never Been Kissed (I ADORE this movie)

[@user-le5bb9pe5n]

Customer service was the worst ever! They do not care if you had skin issues, and put in a complaint. Forget about getting refunds…..very dishonest.

[@underskinYT]

Oh wow, thats awful, you had a reaction to the milk right?

[@florencembah2626]

I won't call it a cash grab cause she's been openly passionate about it since she was a child

[@underskinYT]

Has she or is she just saying that now

[@florencembah2626]

@@underskinYT a cash grab is something done solely for the purpose of making money, no passion, no interest & might not even work. Before Rhode was launch Hailey took dermatologist classes to be More informed, when expert who've worked with her are asked to describe her, they say she's "endlessly curious" cause she constantly asking questions & wants to be in the loop, suggesting ingredients that have worked for her......all these shows passion. Her product work, which proves it's effective & it's not worth a ton so that proves the customers were considered.

[@underskinYT]

@@florencembah2626 does that not sound like something every celebrity says when they launch a brand?

[@florencembah2626]

@@underskinYT no actually that where you are wrong, no celebrity has ever taken classes to start a brand, I literally saw videos of her with experts Learning, or you can watch her documentry, every celeb say they are passionate but if you've been a fan of Hailey you'll know she has been talking about skincare since she was a little teenager, first from her mother perspective, then for bare minerals now Rhode. As for the price point she said she fought with the labs cause they wanted the price to be double cause peptides was so expensive to source

[@lc-il6wr]

Hailey has no talent..

[@roseesor9451]

Her whole life has gone in copyrighting her husband's ex .. which she got away with, she probably thought it would be the same this time too 😅

[@underskinYT]

I think theyre quite different personally 🤷

[@yothiga]

The brand sounds manufactured so I still wait and see the real reviews not just the hype. So far everything seems so so.

[@underskinYT]

Yeah exactly, but when the hype subsides I am very skeptical there will be much left

[@lullatstars]

This video is interesting because her brand is only expanding? But then again, I guess most of these infleuncer beauty brands are not meant to last for decades (as opposed to, Paula’s Choice let’s say).

[@underskinYT]

Right, exactly, its expanding now but isnt expected to last forwver. One day, when they dont make a profit for a while, itll just shut quietly

[@thefeminine9152]

Money grab. No thanks!

[@underskinYT]

Yeah pretty much

[@jennietaguba2605]

Rhode lip tint treatment has just sold out again

[@underskinYT]

Hype will do that

[@user-le5bb9pe5n]

Hate this line of cosmetics. My face broke out in a rash, and the lip products are horrible. It leaves a very rough feeling on your lip, and dries the skin. Why did they lie of when these products were actually put together. Where was it made at? China? I tried Rhiannas line which was better, then Rare beauty which I love……the lip oil product was fantastic. Where was Rhodes tested at? Feels like I was duped by a horrible product.😢😢😢😢😢😢😢😢

[@underskinYT]

Oh thats awful, do you have sensitive or dry skin? (I have both so Im asking) Also, china has generally wonderful manufacturing actually and it has comparatively good workers rights now too, so if it was made in China, that’d be a good thing. Its not like it used to be at all 💕

[@lc-il6wr]

This is what u get for trying a bully line of products. Every since she got with justin she's been bullying selena..

[@hazecliff7173]

When did rhode fall? I know yall hate her but this is crazy.

[@lovinglife419]

Nobody buys Rhode. It was a thing, now it’s not. A flash.

[@hazecliff7173]

@@lovinglife419 no. People actually do. The lip products are really good. Just because you hate her, doesn’t mean people actually don’t like it.

[@sandrajayandran]

She's saying the brand doesn't have longevity. What hate are you talking about?

[@hazecliff7173]

@@sandrajayandran you can look at the comments and people are just haters. Let’s not act dumb. Look at the comment above yours. Does that person sound logical or a hater?

[@newona4313]

@@lovinglife419The strawberry lip products sold 16 million items in under 24 hours a few months ago

[@eoiny]

I feel that Rhode is just an attempt in legitimising HB’s fame being forced on us

[@underskinYT]

Forced on is? Nooooo she has so many talents to be known for 😂

[@maricszb03]

Who’s forcing her on anyone? You don’t need to follow anyone you don’t want! It’s a free country

[@lc-il6wr]

I agree..let the bully ride so she can be successful..

[@duchessedeberne3909]

I‘m so sick if the minimlist style

[@underskinYT]

Its becoming do dated, i want mac or illamasqua back 😭

[@nachonic100]

What rise

[@underskinYT]

🤣

[@nachonic100]

@@underskinYThahaha love your content btw

[@axl2531]

The rise and fall? Was there a rise?

[@underskinYT]

The launch and excitement around it I was thinking was a decent rise, it had so much buzz

[@Thelailastephensss]

Girl I bought one of her lip treatments the caramel scent , one swipe on my lips and then next thing you know my lips are cracking and pealing … she needs to change her formula

[@underskinYT]

Oh nooo thats so gross

[@thevenusdiary]

When it comes to skincare, some of you need to understand that just because it didn’t work for you doesn’t mean that there’s anything wrong with the formula. Skincare is anything but one size fits all and that goes for every skincare products from celebrity brands to actual medical grade products.

[@mariamb7409]

Idk why but her brand looks like florence by mills like they give me the same vibe just grey packaging

[@bt3i861]

Her brand is literally so good , usually i like your video but you're trying to be shady like hella shady

[@sandrajayandran]

Aww boo hoo. Have a tissue.

[@bt3i861]

@@sandrajayandran girl what 🤡

[@underskinYT]

I dont think this video is shady. Its not an original aesthetic or product and it doesnt seem from what we know of the market that it will last very long. Very happy to be proved wrong though

[@sohanatamara8699]

I see a crybaby fan

[@linomfenqe5884]

109% agree with you

[@zoeyrandazzo4600]

I'll stick to my Estee Lauder❤

[@underskinYT]

Probably a good bet 😅

[@SouthernBelleReviews]

I can't wait to see this fail. I've never liked Hailey Bieber.

[@smritichiti2631]

Your voice .....hmmm and yummm

[@underskinYT]

Thank you so much 💕💕 Im alwys so self conscious about my voice, so thank you 🙌

[@imanebahnane6568]

❤❤❤

[@underskinYT]

❤️❤️❤️