Understanding Basic PROPORTIONS: Abstract Visual Relationships for Designers and Architects

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Understanding Beautiful proportions in objects and artifacts. Understanding how to organize objects in a beautiful way to make things look better. This is useful for designing consumer products or any visual relationship.
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[@Adrian-wd4rn]

How to tell society that obesity is not attractive.....the designer way.

[@Buudi]

Best video I’ve ever seen on proportions

[@prasadgadve8938]

This video is great. I knew about proportions, surfacing and details, but never really had a clear idea. I have a new direction now. I love your videos and your skillful Prototyping. I would like more videos about industrial design basics like what are your favorite products and why. It would be great. Thanks!

[@anamnesis972]

Omg, I've searched your video for hours, I needed that knowledge, and I remembered somehow your video. Now my creations will be balanced. Thanks you very much Sir~

[@11ICE]

As someone who is getting back into design school soon this served as a great refresher thanks so much.

[@revenuecontrolsystemspicka1599]

great video Eric. I felt I knew what you were saying immediately, I just did not know it. Love your humor. Metal Rules!

[@Nicomicosis]

Thank you for teaching me this theory and explaining how to put it into practice. I will start practicing it with any object I analyze. greetings from Argentina

[@stevekent1782]

One of your best videos, more like this please! I will never look at the world the same. Are there any ratios between the three sizes we should shoot for? Thanks!

[@Zitropat]

A great exemplification of the form study principles developed by Prof. Rowena Reed Kostellow. Glad to see someone divulgating this knowledge.

[@EricStrebel]

Correct, the information needs to be preserved and shared for future generations.

[@nemonemo6285]

This video is amazing!!!! More!!!

[@TrippyLighting]

I generally enjoy your practical and hands on videos. However this one is one of my favorites! I have a hard time understanding that it has so few likes!

[@EricStrebel]

Thanks! Has not been as well received as I was hoping, but this channel is a long game, so we will see, feel free to share on social media and tell the world. Thanks for your comments and support

[@basitmalik3980]

Excellent !!!

[@jamesssena7336]

Marvelous... School should teach like this...fun, engaging and real time examples

[@juansalgado6212]

It’s called design school. But I agree, it shouldn’t have to take you until college to learn this kind of things.

[@EricStrebel]

Very curious if learning this in grade school or high school would have any effect. I have never given that any thought, but perhaps it would be a good visual learning tool early on. I would only hope it would influence engineering brains a bit to help them realize more beautiful non functional boxes they cram everything into, I could only hope.....

[@juansalgado6212]

@@EricStrebel Id go on a whim and say it would have an effect. I know they teach art, but typically art it taught independent and don’t connect everyday objects to the strategies and executions of art. Engineers should have a mandatory design course as part of their curriculum.

[@EricStrebel]

Oh, yeah! I agree

[@kavadiKagirinai]

loved this.

[@EricStrebel]

The foundation of proportions!

[@swapniluxd]

Thank you very much.

[@sakurave]

Thank you!

[@EricStrebel]

Your welcome

[@shubhampawar4553]

Great explanation sir..!🤟 Learnt new things..!

[@Adrian-wd4rn]

Hey Eric, were doing flowforms for our speed forms right now and its absolutely my weakest area this first semester....You should do a tutorial for doing flowform drawings for speedform, because there is zilch good tutorials anywhere.

[@pcatful]

Thanks. Great to be able to have this content outside of classroom. No need for the background noise though.

[@userGGG702]

thank you so much

[@prodrigu75]

Very good video and extremely didactic. Congratulations and greetings from Santiago de Chile

[@frankborsboom5218]

Awesome!

[@EricStrebel]

Thank you! Cheers!

[@garagemonkeysan]

Great video. Learned a lot. Mahalo for sharing! : )

[@MyllerSWE]

Nice vid! Good recap on what I learned at the university.

[@EricStrebel]

Yup, that's pretty much what it is, glad you liked it. Thanks for the comment, feel free to share on social media

[@TantawyAhmad]

Amazing! Eric. You should make more of these Form language stuff. If you could recommend extended learning resources on this topic it would be awesome.

[@EricStrebel]

I have added an extended learning resource in the description for you.

[@TantawyAhmad]

@@EricStrebel thank you so much Eric. It will be great if you series of Form and shape language and Visual design principles. Your explanation of proportions was very deep and information.

[@uzairshoukat9010]

Incredible Eric. You made my day! My mentor mostly asks me to understand the system of composition and every time I don`t get it. I don`t know if it is appropriate to ask you here but I`d highly appreciate your suggestion. Greetings from Pakistan.

[@christopherlund1198]

Any thoughts on rough ratios of the proportions? A range that works? Shout the subordinate be a ratio to the dom, or the subcommittee? Or, should the ratios be equal between sub-sub and subdom-subordinateI find the golden ratio to be over done and over analyzed. However, that might be my logic shouting at me, not my aesthetics. Cheers! Loved this!

[@EricStrebel]

use your feelings and try different things to see what looks right and what feels right. It’s something that you have to learn over time by doing some studies and figuring out what feels the best

[@kevinfaucher7286]

Definitely not Star Wars bias lol. Thanks for the lesson

[@makermatrix9815]

Really interesting. I seem to have an eye for proportion but never knew how to express it until now. And thank you for calling out the Prius. Just horrible.

[@franktaccetta784]

Thanks for the refresher course! Some of this comes naturally to right brainless. Thanks!

[@EricStrebel]

Bahahaha 😀😀😀 absolutely! Awesome

[@Baazs1]

Great video! The only thing I don't really get in your explanation is that it seems the dominant, sub-dominant and subordinate change when you look at the product from different angles, but you explain it like it is fixed. Example of a car: when viewed from the side, you draw the dominant part on the sides, but when you view the car from the front, the dominant sides are not even visible. I would say the hood becomes dominant. Am I wrong on this? Doesn't the balance between dominant, sub-dominant and subordinate change all the time, when you view the object from other sides?

[@EricStrebel]

Yes, always changes depending on your view, makes designing things more challenging

[@schumzy]

This whole video is a hit job on Star Trek by a Star wars fan. Just saying. Take it with a grain of salt, these Star Wars fans are a real joy /s

[@EricStrebel]

Lol

[@Me.wagh786]

Make more videos like this.

[@EricStrebel]

Perhaps, unfortunately they are not very popular. They are the foundation of understanding from and it is an essential part of being a designer. Thanks for your comment and support, much appreciated.

[@Lillfot]

Any chance you could give your expert opinion on some more nerdy things, specifically Serenity from Firefly, maybe? ;)

[@MyllerSWE]

I would like a vid on how to hunt job opportunities, specially if you´re not an established designer. Im at the moment in between jobs and trying to move back to industrial design after sveral years as a model maker at a architect model company that for some reason became my first job after studying industrial design at the university. I guess there might be some universal methods even if some of it differs from country to country. Cheers!

[@zz3709]

The difference between a 6-cylinder mustang with skinny wheels set inwards and a V8 with wide wheels,a bit lowered and a couple spoilers ( all "jewelry") is very non-sexy and very sexy, respectively). How's would you explain that, given that the dominant, sub dominant, and subordinate parts are essentially the same in both)?

[@benndanny12]

Very interesting, many thanks. Isn't this approach a little bit subjective in some cases? What about the Greek method of proportion known as the Golden Section, 1:1.618.

[@EricStrebel]

Golden ratio has nothing to do with with this, might look similar but has no emotion, no variance, too rigid for designing beautiful sexy products for humans.

[@benndanny12]

Eric Strebel Ah yes good point but how does one individual truly know what 75 percent of people find appealing? Surely they have to be more scientific and use the empirical laws of nature.

[@EricStrebel]

@@benndanny12 Humans are emotional and irrational, right brain people get that and go with it, once you study the and build some proportion models you will understand, you must trust your feelings... 😊

[@benndanny12]

@@EricStrebel Thanks, I will try. :)

[@TheMrRedBeard]

So when are you going to do a video on the Tesla Cybertruck?

[@EricStrebel]

TheMrRedBeard I have been mulling it in my head since I saw it, proportions/relationships of that thing are pretty weak , looks like an eight year old drew it up. It would not take much to make a few adjustments to fix the proportions. Will see. Busy on the next videos series right now.

[@CASH-TO-THE-MERE101]

👍👍👍

[@josuedeasisjr2140]

👍💕💕💕

[@hebazakarnah4001]

Can you teach basic design for architecture students for the love of Godd!!!

[@EricStrebel]

God has nothing to do with it same principles and rules apply for any type of design 2D or 3D

[@Latrocinium086]

Respectfully disagree on the enterprise d.

[@error079]

GM EV1 and Enterprise-D not beautiful? You sir need an eye exam. ;-)

[@harry356]

To me it looks quite arbitrary on what part is dominant, subdominant or subordinate

[@EricStrebel]

Definitely not arbitrary

[@MrAndyloz]

Thumbs up because of the first 2 photos

[@milootje007]

Not once did you mention the golden ratio????? O-O

[@EricStrebel]

Yeah, because it really has nothing to do with proportions that we fall in love as humans. It's devoid of emotion and is rigid, not ideal for designing products and sexy things for humans. 😀

[@MJKDESIGNer]

Golden ratio? Ya man wheels have a function.

[@nathalietambay6489]

I find your content really well explained and find it incredibly unnecessary and offensive to put women in bathing suits as part of this intro and final 3 mintutes of the video.

[@EricStrebel]

I could have made them nude to show the form better, not sure that would fly on KZbin however

[@nathalietambay6489]

@@EricStrebel ya think?

[@jbcola74]

Hmm, not really convinced, for me, similar angles, same directions and golden ratios are determining beauty

[@EricStrebel]

Golden ratio is a mathematical formula, humans are much better than formulas.

[@jbcola74]

@@EricStrebel it's more of a recurring scheme in nature, fractals, golden ratio and fibonacci sequences are often linked to visually attractive forms. Humans have been created by nature so the sense of beauty is linked to those universal principles.

[@dr.jamesdenton3051]

It seems like a type of "hindsight analysis", you are presenting models that everyone has already made up their mind about, and then just fitting them into your explanation. With regards to the first two pictures, we evolved to find the first attractive because it is healthy, while the other one is unhealthy and diseased, and we evolved to dislike and avoid it.

[@EricStrebel]

ok, I like your theory

[@dr.jamesdenton3051]

@@EricStrebel A more evolutionary fitting explanation would be: We evolved to classify healthy and unhealthy animals, a need for our own survival (avoid unhealthy looking animals, they may carry diseases...). Healthy and unhealthy animal bodies that we evolved to classify have certain generalizable shapes. Our brain is basically a pattern finding and matching system (which is why we see faces in inanimate objects, see animal shapes in clouds...), so we tend to project our biologically evolved classification to inanimate objects. By extension we most likely also project our healthy/unhealthy classification of these different shapes, and thus finding those shapes attractive or unattractive. That might be a better theory about why we like sleek, lean, and other type of similar shapes. I think we're mostly projecting the classification and shape identification evolved to classify healthy and unhealthy animals, to inanimate objects.

[@EricStrebel]

Again, I like and agree with your theory. I definitely think there is some thing to that, we are certainly wired that way, for survival. Thanks for elaborating.

[@revenuecontrolsystemspicka1599]

Its not "hindsight"! We all knew the GM EV1 and Enterprise-D are horrible. We all know a hot chick or car when we see one. This explains why.

[@fionaedwards9722]

I love your channel, but can you drop the chauvenism, please? Spoils the videos.

[@EricStrebel]

Call it what you will, some objects have better proportions than others, just a fact of life.

[@christopherlewis9684]

@@EricStrebelask yourself why you didn't additionally choose to compare a fit male vs an obese male.

[@EricStrebel]

Could have, result is the same, for some reason I like the female form better.

[@khoavo5758]

00:18 bro u r so cancelled.

[@EricStrebel]

Yup

[@sonicase]

ehh, sounds all so subjective and just anyone's opinion...

[@revenuecontrolsystemspicka1599]

I dont agree. You can tell when Its natural and feels/looks right. You can also tell when it wrong. Open your eyes man!

[@nuagebleu88]

Super interesting and useful video. But you start your video by making your female viewers feel like objects for men to judge, it´s tiring.

[@kkarini2036]

The language and the rules you propose in this video are very vague, and it shows with the some of the examples of the airplane you used were completely false acording to your logic. But this pretty much a lesser version of the rules of third based on your personal intuition. Not somethings others could go buy.

[@EricStrebel]

Watch it again build some proportion models to practice your proportions and you will begin to understand....