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My perfumery course: www.perfumerystudent.com/
Shop perfumery supplies: thefragrancefoundry.com/
Download my perfumery app for free: formulair.app/
My perfume brand: zur.ai/
Join our community of perfume makers on discord to share tips on perfume making: / discord
Listen to the video as a podcast: anchor.fm/sam-macer
Instagram accounts:
@sam.macer - / sam.macer
@zurai.official - / zurai.official
@thefragrancefoundry - / thefragrancefoundry
Starting your own perfume brand? I host my online store with Shopify: shopify.pxf.io/jryWdn
Timestamps:
00:00 - Intro
00:42 - What are top/mid/base notes?
04:55 - The fragrance pyramid in marketing
09:49 - Thinking in terms of evaporation curves when creating
14:04 - How can I make my top notes last longer?
16:07 - Positives and negatives of using the fragrance pyramid model
18:55 - Outro