Unfiltered Startup Stories with the Founder of Bonomi - ft. Armaan Reet - WIRED IN #09

Welcome to WIRED IN with Saanand Warrier!
This is by far the most anticipated guest I've had on WiredIn so far. Armaan Reet has been one of the most influential friend/colleague/well wisher in my journey so far at Wirality. I am very excited to share this episode where we talk about our early days, our first job in sales, Armaan's experience in working with companies like Uber, Dunzo, Cred and how Bangalore is the new Bay Area. We also talk about Armaan's journey as a co-founder of Bonomi and the story behind choosing cold brew in a tea drinking country.
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00:00 - Teaser
01:00 - Introduction
03:29 - Early Life
04:50 - Old Bangalore, New Bangalore
07:17 - Gigs in College
08:47 - First Job
10:33 - What sales teaches you?
15:39 - How Uber happened?
18:22 - Uber in the early days.
21:26 - Dunzo and eCommerce.
29:00 - What went wrong at Dunzo?
30:15 - Zepto’s success.
34:46 - Distribution trumps Product?
37:40 - Early days at CRED
39:40 - Inspiration for BONOMI
41:47 - Takeaways from the 3 stints.
44:20 - What starting from 0 again is like?
53:17 - Vardhman joining BONOMI.
54:13 - You should try BONOMI.
55:28 - Why coffee in a Tea drinking company?
1:01:22 - What’s brought this cultural shift to Coffee?
1:03:50 - Differentiating b/w Purists and Falvour
1:08:40 - Why did BONOMI rebrand?
1:10:18 - Experience of running a Retail Business.
1:15:24 - Fund raising experience.
1:29:19 - Growth in coffee industry.
1:22:00 - Outlook on VCs.
1:23:07 - Advice for other entrepreneurs in the Coffee Business.
1:25:50 - Importance of a co-founder.
1:27:30 - Dynamics between founders.
1:28:40 - Biggest adversity at BONOMI.
1:31:17 - Mass vs Premium.
1:32:32 - Armaan’s view on Hiring in the startup ecosystem.
1:37:54 - Why not build marketing internally?
1:40:11 - Branding then distribution or Distribution then Branding.
1:42:25 - On D2C
1:45:27 - Coffee Brands Armaan Admires.
1:48:08 - What’s next for BONOMI?
1:49:25 - Ending note.
#podcast #coffee #entrepreneur #startup