Unpacking the Rise of Rucking with Jason McCarthy

Will there be a time when rucking is more popular than running? WHOOP Founder and CEO Will Ahmed is joined by Jason McCarthy the Co-Founder and CEO of GORUCK. Jason served in Special Forces after 9/11. He founded GORUCK in West Africa with his wife Emily, a Case Officer for the CIA, and a napkin sketch for a rucksack that could thrive in Baghdad and NYC. He also proudly serves on the Board of Directors of the Green Beret Foundation. Will and Jason discuss how Jason joined the military, having accountability for the country, the idea for GORUCK, what is in a go bag, starting the business, defining rucking and its benefits, what’s next for GORUCK, baseline and extreme rucks, developing mental toughness, advice to future Green Berets, and how Jason uses WHOOP.
Follow WHOOP
Website: www.whoop.com
Instagram whoop
Twitter whoop
Facebook whoop
Listen and subscribe to the podcast
Apple Podcasts podcasts.apple...
Spotify open.spotify.c...
Google podcasts.googl...
Timestamps:
0:02:30 - 0:11:30 Joining the military
0:11:45 - 0:16:23 Having accountability for the country
0:16:25 - 0:19:35 The idea for GORUCK
0:19:35 - 0:21:15 What is in a go bag
0:21:20 - 0:25:45 Starting the business
0:25:53 - 0:29:14 Defining rucking and its benefits
0:31:28 - 0:32:58 What’s next for GORUCK
0:33:14 - 0:35:49 Baseline and extreme rucks
0:35:49 - 0:39:31 Developing mental toughness
0:39:41 - 0:41:36 Advice to future Green Berets
0:41:36 - 0:45:54 Jason using WHOOP