Urban Company: 0 to 16,000 Crores | Masterclass in Product & Marketing | Case Study

In this episode, we discuss Urban Company's marketing, growth & product strategy that has helped it stay ahead of its competition.
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Chapters:
00:00 - Introduction
01:00 - Urban Company Current Stats
02:40- Urban Company Product Strategy
05:55 - How Urban Co. Makes Money from Products
08:56 - Building Trust Among Consumers
10:10 - Urban Company Acquisition Strategy
11:48 - Category Led Marketing of Urban Co.
14:55 - Category-Wise Teams
16:34 - Urban Company's Research Strategy
18:40 - Urban Company Branding Strategy
21:20 - Scaling Tech
23:40 - Urban Company Partner Skill Matching
24:14 - Urban Company Partner Skill Levels
27:10- Geographical & Location Mapping
30:05 - UC Product Lessons
31:20 - UC Marketing Lessons
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If you're listening to our podcast for the first time, allow us the chance to introduce ourselves.
Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
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[@ps7857]

very very informative & exhaustive case study. Never thought that so much goes into UC's endeavour to provide a good customer experience/service. Great going Rakshit and Dhruv. Keep it up.

[@Perspectify-Podcast]

Thank you Mr Parag

[@ziobizooel]

this was helpful in understanding how UC works.

[@Perspectify-Podcast]

Thank you!