Urban Hubs: The New Frontier for Marine Corps Recruiting

In this video, we explore the Marine Corps’ bold new strategy to tackle its recruitment crisis by shifting focus from rural to urban centers. Discover the reasons behind this significant move, the advantages and challenges of recruiting in densely populated areas, and hear from recruiters on the ground about their experiences. We’ll also delve into the impact on urban communities and what this means for the future of the Marine Corps. Join us as we unpack this pivotal transformation and its potential to reshape military recruitment.

[@alexander1902]

Moving the recruitment center closer to the poor people isn't going to want to make them join if they didn't already want to. Also when the Army and Navy are offering bonuses to new recruits while the marines only offers some spiffy looking dress blues and the "privilege" of calling yourself a marine as their bonus, it doesn't exactly have people jumping at the offer.

[@miniaturejayhawk8702]

At least now I know I definately wont be joining the marines anytime soon. Too much effort for too little reward.

[@RobertJ702]

True

[@pnutbutta1234567]

urban doesn't automatically mean poor my guy; urban just means densely populated especially since there are plenty of poor people in rural areas like Appalachia and the Mississippi Delta

[@alexander1902]

@@pnutbutta1234567No doy, you know they aren't targeting those demographics and even Jay acknowledges that. They're going for black and brown folks and targeting them with the old "get out of the hood with US". They're not going for the white kids enrolled in private and college prep schools in urban cities. I laugh at this because gentrification has already pushed that demographic into the suburbs in both Orlando and Austin.

[@zubizubi1559]

@@miniaturejayhawk8702we don't want you anyways.

[@adammchenry5513]

The Corps is moving a higher population of recruiters to higher population centers, hence, moving Recruiting Station (RS) HQs. This is a headquarters staffed by a Major as a CO. When an RS HQ is moved, you still have smaller offices, called Recruiting Sub Stations (RSS) and Permanent Contact Stations (PCS) manning every zip code. This happened with Cincinnati, OH decades ago. The Cincinnati HQ was closed. Cincinnati was then manned by an RSS with a senior SNCO in charge. Cincinnati also had 2 PCS, each with 1 to 3 recruiters in them. This is as much as a net zero staffing move of your HQs as it is adding more recruiters to urban populations and less recruiters to rural areas. This process is simply referred to as 'Structure". This takes place from Marine Corps Recruiting Command (MCRC) down to the RS level annually.

[@Wewebinfoinc]

Appreciate you sir, A leader an protector in our community.🙏

[@Mcmacpaddywack]

When I was in, it seemed like a large bulk of the guys came from the rural south and Midwest.

[@markadams2907]

A true straight-shooter...as always!

[@MikeFL2TX]

I grew up about 90miles from Orlando and live about 80 miles from Austin🤣. Put recruiting stands in the courthouses instead lol. Edit/added. Many in this generation do not want to be used as a “political pawn” for politicians or the like. True or not, social media doesn’t help with so many bashing the military as a whole ranging from vets to anti military channels.

[@rickrobinson8417]

By bets did you mean vets?

[@MikeFL2TX]

@@rickrobinson8417yes, I’ll correct it. My autocorrect is weird and I didn’t proofread it.

[@pnutbutta1234567]

that's been said after every conflict especially after vietnam when burning draft cards were a thing. people that join the military don't care about politics or political pawns and the ones that do, are not the ones that recruiters are targeting or looking for in the first place....

[@MikeFL2TX]

@@pnutbutta1234567 that is very correct. The military as a whole is restrategizing their efforts to gain new recruits to fill its new entry quotas (along with retention). There are other issues the recruiters are facing like wokeness and low pay. Reading articles in Army Times, Marine Times, Navy Times and the rest, this is an issue. Along with comments on online news and KZbin comment sections. Google Marine recruited near Austin and you will see there are already two locations and an officer selection office, and the same thing in Orlando. The problem right now is the not enough want to join the military as a whole and why? Like mentioned above. Retention is another case in itself, but relates to the lack of new recruits. Social media has a big grip on society as a whole. Even the pro military channels, that show basic/boot camp is full of people hating. Bottom line is there is not enough wanting to join for God, Honor and Country. Not enough wanting to join for any of the advertised benefits. Again, if this is not the reason more are not wanting to join, then what is the reasons for the huge enlistment bonuses, allowing retiree’s to come back in, restructuring recruiting offices. If people in these areas want out, they would seek them out. Even if the individual can’t drive, a recruiter will go to them.

[@terrymactire1669]

Ive talked to some recruiters tho. Getting kids to join from the boonies the ghettos etc is tough. Lots of them are fast and strong but usually have a hard time with the ASVAB. Add in the new Genesis system that checks 7 years of medical data and you're fucked with recruitment.

[@alexander1902]

And a lot of these dudes lack and sort of discipline and respect for authority. And by 17/18 it's not something that can be changed overnight.

[@dedede9664]

​@@alexander1902 BS it can definitely be changed, they could be outstanding soldiers, if they get strong leadership. unfortunately the army is a mess atm

[@Dero_milsurp]

@@dedede9664 nope. As an NCO who just got out and has been in since 2008, there’s a severe problem with new soldiers from the inner cities and lack of respect for authority. They don’t care about getting counseled. They don’t care about physical corrections. Lot more attitude and behavior problems.

[@ianbrown5237]

Something that could help with recruiting is pay, pro athletes get paid even if your crappy compared to other pros millions still, meanwhile infantryman and sof operators dont even make 100k most the time, its ridiculous why would people want to come die be injured for life or have brain damage just to barley get by and get divorced🤷

[@mmeeddddddozzzzzzz3421]

Although I will say that your comment about the military getting the poor is very accurate. My father was a railroad laborer and my sister spent 27 years in the military.

[@MiguelDLewis]

As a member of the urban poor, I welcome this realignment. When I was a little boy, I saw a commercial for the marines and it made me want to become one. But 9/11 conspiracy theories and the subsequent mixed messages from the liberal news media kind of destroyed that dream. There were no actual marines in my community that I could talk to and get the other side of the story. If more marine recruiters are actually in the community and serving the young men of that community, more will be inspired to join and have the information they need at hand.

[@Murderface666]

Hood Bingo: I got Houston, Atlanta, Shreveport, St. Louis, Memphis, El Cajon, Little Rock on my card.

[@agreenidge]

I was a Leatherneck for 8 years. Had some great times and some not so greeta times but I wouldn't trade it for anytbing. Trying to force recruitment aint it. Especially in the Corp. M.O.S's are being phased out. Pay is subpar. Core Values seem to be waning. Its turning into a friggin $#!t$#0w.

[@RobertJ702]

Southside Chicago 😅

[@jeffmays1755]

You forgot the Korean War, I'm from The Steel City. Jeff M USMC occasional hero nuff said.

[@yankbat8481]

NY

[@pnutbutta1234567]

Austin makes sense there's a lot of money out there along with the patriot-types -they might have a good shot at; Orlando is a mixed bag.

[@MikeFL2TX]

Maybe, Austin being 70-80ish miles from Ft. Hood may be a wash. Hood has been in the news quite a bit over the years with a lot of negativity. The data in a few years would be interesting to see.

[@jamesphillips5868]

Austin is liberal command center of Texas…home to UT…all tech and that doesn’t do well in the Corps.😂

[@MikeFL2TX]

@@jamesphillips5868 maybe with the cyber field going straight to e7. I did forget this was about the Marines trying something different.

[@pnutbutta1234567]

@@MikeFL2TX people don't normally see the army and think marines so i don't think ft. hood would have any effect. people know the marines and their distinctive dress uniforms, sword, and the few, the proud. . .. .

[@pnutbutta1234567]

@@jamesphillips5868 that's what i said, there's a lot of money there but the patriot types don't care about that so going marine officer would look attractive since its the complete opposite

[@KGSpradleyAuthor]

I’m against any type of woke stuff but I saw more black people in combat jobs in the Marines than I did in the Army. There is a certain type of person that joins combat arms or the Marines. Ideally you want a person who wants to be a warrior versus a person who is poor and needs a job.

So hold we not good enough to take a knee in protest but we good enough to fight for them?

[@alexander1902]

That was just virtue signaling. Nike was the loudest voice about it and look at their slavery practices in Asia.

[@MalikShaunte]

@@alexander1902 True.

[@nex-ex5100]

Bro, I live in a rural place of about 15,000. There is literally no opportunity here outside of asking somebody if "they would like fries with that" ....I tell every younger person I come across to go into the Military. For so many it will be there only chance to move up the ladder, and shit even if you do 20 you'll probably be retired by your early forties and that's just if you don't ever go to combat and get fucked up.

[@blaze-uz6or]

They took the pension away from the military like ten years ago lol. Know it's a 401k tell young men to learn a trade. Get a CDL whatever it takes move to a bigger city with more opportunities.

[@nex-ex5100]

@@blaze-uz6or Um, no they didn't take the pension away. Do you or have you served? A lesser man may think what they want, but serving in the military and/or representing one's people on the battlefield is honorable. You go ahead and keep trucking Scooter.

[@basemanawakens6089]

​@nex-tex5100 it true, no more pension, and you have to pay into the 401k.

[@nex-ex5100]

@@basemanawakens6089 You must serve in another country's military...For one, you can retire after 20 years in ALL Federal jobs so saying there is no more pension is just false. Secondly, I don't recall the Army ever having a 401k, or at least not one that you wouldn't have to pay into(That's how 401k's work). Just admit that your a a pussy who couldn't hack it and then we can both move on with our lives.

[@leftseat30]

What rural place has 15,000 people??? Sounds like a town to me...

[@terrymactire1669]

Compton 😂

[@pnutbutta1234567]

watching old rap videos from 30 years ago huh? compton is gentrified my guy

[@alexander1902]

@@pnutbutta1234567long been. The suburbs are where a lot of the people moved once gentrifies bought up all their old homes.

[@danhen223]

Have u even seen Compton lately? Gentrified like crazy, get NWA and 90’s rap out of your head

[@pnutbutta1234567]

@@alexander1902 i know; dude is stuck in the past from 3 decades ago

[@patgarrett9454]

Sounds like a horrible idea lol 😂 They’ll do everything do what’s right. It’s all so wrong in so many ways.

[@KingTiger10588]

Should just recruit those illegal immigrants. Service guarantees citizenship 😌

[@Murderface666]

Ukraine is so down bad, the upper class were so for the war until the recruiters started snatching them off the streets due to the lack of poor men available to throw their lives away.

[@xLeeroycranex]

Eh, I'm not sure. Urban areas are already over-represented in the military so if people from these areas wanted to join, they would've joined anyway because they're already motivated to go...for whatever reasons. With recruiting shortages, it's really rural white boys that they're missing which used to never be a problem. And honestly, I don't blame them with the culture war attacking them nowadays. If another 9/11 happened and a bunch of New Yorkers got wiped out, would any of them care? It shouldn't be that way but that's just the reality. Purge the woke from society and start making Rambo, Die Hard, and Top Gun type movies upfront and center like it used to be back in the 80s when 2 million people signed up no problem.....and I think you'll see cowboy types join.

[@donc3104]

This is a irresponsible and uninformed video. Cleveland (where they are closing a recruitment center) is far more diverse than either Austin or Orlando, and it has a lot more poverty. Cleveland has a poverty rate of 31%, compared to 12% for Austin and 15% in Orlando. As for demographics, Cleveland is a majority minority city with only 35% white population. Whereas, Austin is majority white (66%), and Orlando is 48% white. As for Des Moines it has a poverty rate similar to Austin and Orlando, but yes it is less diverse than the other places. However, Austin's economy is one of the most thriving in the nation and performing better than Des Moines.

[@pnutbutta1234567]

what does the poverty rate have to do with recruiting?

[@donc3104]

​He alleges that they're moving centers to the ghetto. Look up the definition of "ghetto'"...poverty is part of what defines a ghetto. @@pnutbutta1234567

[@alexander1902]

@@pnutbutta1234567lol you can't be serious? 😂

[@pnutbutta1234567]

@@alexander1902 sure am. the poverty rate has remained more or less constant in the U.S. for the last 60 years; Appalachia and the Mississippi Delta still remain among the poorest while New York and California continue to not even be in the top 100. .. .so, you were saying this has what do with recruiting exactly?