Using StoryBrand? The #1 Mistake and the Most Effective Way to Use Donald Miller's Framework

In this video, Jon Cook, founder of Keynote Content, teaches you the #1 mistake to avoid when using the StoryBrand framework from Donald Miller and the most effective way to use StoryBrand for developing your message as a speaker, coach, consultant, or industry expert.
📒 Show Notes 📒
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⏰ Timecodes ⏰
00:00 - What is the StoryBrand framework?
01:28 - What are the 7 parts of the StoryBrand framework?
02:26 - Where Donald Miller likely got the StoryBrand framework
02:44 - How StoryBrand works with Lord of the Rings
03:40 - The #1 mistake that's happening with StoryBrand
05:00 - How to avoid sounding formulaic with StoryBrand
07:03 - The best advice for business coaches who want to use StoryBrand
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QUESTION - Have a question about clarifying your message and elevating your impact as a speaker, coach, consultant, or industry expert? Post in the comments section of this video!
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[@austinupchurch9548]

I needed to hear this. Just starting with storybrand and I could see myself falling into the ease of the formula without this at the top of my mind. In the past I’ve had to remind myself, “The plan is my servant, not my master.” This was a great reminder for me and will undoubtedly help me be more successful. Thank you! You have a new subscriber. 🤜🏻🤛🏻

[@keynotecontent]

Thanks, Austin. Great perspective. StoryBrand is a solid framework and it can serve you well with the right approach. Appreciate the subscribe and shoutout.🙌🙌

[@LD-wf2yt]

If you want to read a great book written 30+ years earlier than the StoryBrand that follows the same plot then please read "The Goal" by Eliyahu Goldratt (actually he only paid for the book that promoted his Theory of Constraints). By the way, the guide's name in The Goal was Jonah.

[@ImWORTHITINC]

Great thought you’re actually right! I’ve seen a lot of people that we will train you to be a coach and it just feels to formulate you gotta make these things her own and you gotta go from a place of empathy great work!

[@keynotecontent]

Thank you! Absolutely - leading from a place of empathy is a much better start. (And yes, you're WORTH it! :)

[@fitforfreelance]

Useful and straight forward video, thanks!

[@keynotecontent]

Thank you! Appreciate the love.

[@aceheather]

So happy to hear this. I'm new to SB and was feeding a little formulated...

[@keynotecontent]

Thanks for sharing. To be clear: StoryBrand is a tremendous tool if used properly, like any other tool or framework. With the right care, SB could still be a good fit for what you need.

[@BarryCDonovan]

Great video Jon.... content was right on the money!

[@keynotecontent]

Thanks, Barry! I so appreciate you taking the time to watch. Care to subscribe for future videos? That would be great! Hope you're doing well.

[@BarryCDonovan]

@@keynotecontent Done! I look forward to future videos Jon.

[@keynotecontent]

Thanks, Barry! Enjoy your weekend!

[@williamgriffinstories8371]

great video thank you !

[@keynotecontent]

Thanks, William!

[@davidrivers2734]

Brilliant

[@keynotecontent]

Thank you!

[@bccbear_]

Hey, you know what, Donald Miller does say you don’t have to start with one and continue to two and so on, in your messaging. The point is to fill up the seven buckets and pull from them. You mentioned talking about relating as a guide, who was once the character, but that is part of the StoryBrand framework - the guide has two segments, empathy and authority. The empathy messaging is that.

[@keynotecontent]

That’s great. Thanks for sharing.

[@Floatnride]

So the trick is to show empathy throughout the steps

[@keynotecontent]

Less of a trick and more of a goal (not to pick on word choices). The goal is to show empathy through every part.