UX Research Project PART 1 [FOLLOW ALONG] | Zero to UX

Stuck on your UX research project? Don't know where or how to start? No worries. TODAY I am excited to announce PART 1 of our 6-part series to building your own UX research portfolio project from scratch.
I show you STEP-BY-STEP exactly how to design a research study, how to break down a problem, define the objectives, select methods, conduct the study, analyse data, AND create a final presentation based on our findings.
So like, comment, subscribe, FOLLOW-ALONG, download the materials, and share this video with a friend to get them to work on this with you!!!
#ZeroToUXProject #UXResearch #UXResearchProject
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⏬↓↓↓↓↓↓ MATERIALS FOR THIS SERIES ↓↓↓↓↓↓⏬:
UX Study Plan Template (Make a copy):
docs.google.co...
Prototype Ballots (download):
drive.google.c...
Link to Washington Post on Broward County’s Ballot Design Fail:
www.washington...
How to Kickoff the UX Research Process:
• How to Kickoff the UX ...
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Get 3 months FREE membership with the Interaction Design Foundation by using my referral code:
www.interactio...
Take classes on UX Design, UX research, and more!
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Relevant books for this series:
Quantifying the User Experience:
amzn.to/2Y3ItwR
100 Things Every Designer Needs to Know About People:
amzn.to/2EF7KCS
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Help support me in continuing to create quality, valuable, BADASS UX Research content for you!
/ zerotoux
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Say hi on social media!
Facebook Group: / zerotoux
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Twitter: / zerotoux
Quora: www.quora.com/....
Medium: / pretendastronaut
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If you have questions about becoming a UX Researcher, feel free to email me.
I ALSO PROVIDE RESUME REVIEWS AND MOCK INTERVIEWS! Ask me about it!
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• UX Research Project PA...

[@zerotoux]

Download my UX Research study plan template here (Make a copy): docs.google.com/document/d/1xkKkYQtpoEWxcv5a6DzMJrL8NyzKUo0s7tDuMrB8wSY/edit#heading=h.ra2u7kwniwp4 AND the Prototype Ballots (download): drive.google.com/file/d/1AiThkU4w_Ewi3s4JQ_Qz160NbFhuocNt/view

[@Calax93]

I really appreciate that an industry professional is taking the time out of their day to give lessons for free. I'm a sophomore in college and want to go into ux research/design. I'm also taking a major that has a concentration in HCI and I plan on going to graduate school purely for HCI. These videos have been so helpful in developing my knowledge about the topic. Thank you so much!

[@zerotoux]

That is so nice of you to say. Thank you for watching!! Keep it up, that's a great plan!!

[@kanchanugale9419]

Your channel is just awsome !!!!!! Loving every bit of it , Keep sharing

[@evergreenerin]

This channel is FIRE. Thank you Kevin you're a legend

[@zerotoux]

😻🤩🥳🎉aww shucks, thank you!!!! Will make more fire content ....."soon"😻

[@hannahciprian6219]

Thank god for your channel! Thank you!!

[@redroguerouge]

This is one of the most useful playlist's I've come by on KZbin. Thanks Kevin!

[@ikramzenasni4664]

so grateful for your channel

[@zerotoux]

Grateful for your support!!! Thanks for watching!

[@Phoca_Vitulina]

What a great problem to tackle! Am so excited about this series!

[@sagesse2.0]

Hey thanks man ! I am a French girl and there is not a lot of content about UX research here, so happy to find your youtube channel!

[@zerotoux]

Merci beaucoup!! How is the UX scene (design and research?) in France? I'm always curious how UX is going all around the world!

[@sagesse2.0]

@@zerotoux A lot of UX designers in France, but not that much UX Researchers. Studying for 3 years multimedia I never heard about this job since I learned English and started to read articles in english about UX research

[@fayeyu2491]

As someone who's from China and lives in Canada and knows about that senate race, I definitely follow way too much US politics LOL. this project combines my two interests (UX & politics) together! Love it!

[@zerotoux]

Bahaha sometimes US politics is fun to follow

[@sophiewallace1793]

Wow I am so grateful for your channel! I just landed a graduate job as a full-time UX researcher next year but have no experience in UX and it is intimidating (but veery exciting). I'm finishing my master of research in anthropology. Your videos are fantastic, and to also have the research plan templates - amazing. I actually got giddy reading through it haha! Thank you soo much for your time and effort. Invaluable!

[@zerotoux]

Congrats, Sophie!! 🎉 Badass UX leader for sure! Thank you for your kind comment and support:))

[@btang817]

Excited to follow along! Awesome work!

[@zerotoux]

Let's get it!!! Thanks for watching, Brian!!

[@ABurningCandle]

What an awesome UX project idea! Thanks for sharing your expertise and resources.

[@zerotoux]

Took a long time to prepare! And thank you for watching!!

[@anthonyduong63]

Kevin you are the man, your videos are really awesome and engaging

[@zerotoux]

Really appreciate it, Anthony! Thank you for watching!

[@Wheeelie402]

This is going to be an excellent project with real world implications! If anyone is looking to team up, I'd love to collaborate.

[@zerotoux]

Yes!! Go Erin!!

[@jimmychang529]

You are the man Kevin!

[@andrewperez7844]

As someone who is looking to transition to this field, this is amazing content. I really love how you chose to do a project on something like a ballot. Would’ve never thought of that. Very different compared to apps and websites and a perfect example of ux affects people in their everyday lives.

[@zerotoux]

I appreciate that, Andrew! That means a lot. And yes, I thought about what would make a unique and complex project to work on to show people it's not all about apps and websites!! Thanks for watching! 💪

[@andrewperez7844]

@@zerotoux Looking forward to learning more from you and applying what I learn!

[@mugrad25]

doing the lords work..

[@xinyiwang8254]

Awesome video that really covers a lot of details!

[@zerotoux]

Thanks so much!

[@MelloYana]

Omg thank you so much!!

[@nanabishop]

What a cool channel! I'm on a professional retraining at the moment, back to school, to become (I hope !) a UX Researcher, and I have to say that your channel is pure gold. I'm french but appreciate your videos anyway (it makes me work my english haha). Thank you for sharing your knowledge and work with all of us!

[@alquinnaa]

I'm currently learning UX and struggling with the research process. This helped me, thank you ! 🥺

[@zerotoux]

You got this! Thank you for watching and glad it was helpful :))

[@Varrok-up4zf]

KING

[@zerotoux]

😎

[@TacoRemixx]

Man.. seeing the issue of the ballot layout and just the thought of solving that problem made my heart jump. I love the problem solving aspect so much

[@zerotoux]

YAaassss!! Exactly :) UXR doesn't have to be just around apps and websites!

[@maggie0988]

你的分享真的好棒，讓身處亞洲的我得到許多方向(從UI轉職UX Design)，真的很感謝你😍

[@zerotoux]

I wish I didn't slack off in Chinese school 😅😅

[@legalcoffee5315]

awesome videos - thank you for the portfolio series :)

[@user-wg7ip6xs3m]

Soo thankful I came across your account! Thank you so so much for being so helpful! Love your video!

[@zerotoux]

Thank you, Lara!! Glad it was helpful Mad love and happy new year!!

[@philseo4091]

Hi Kevin, I'm an aspiring UX designer and I've been enjoying your content for some months now while studying UX. I definitely want to get more hands on and this seems like a great project to get started on. Thank you for sharing your knowledge! 👍

[@zerotoux]

Thanks for watching! Get it get it!!

[@henrylee2615]

Hey Kevin, I've been watching your videos from time to time (quite occasionally to be fair) and they really helped me get familiarised with the topic. This channel deserves more subscribers!

[@jalexanderevans]

I do UX Research on nuclear procedures. Good to know people recognize writing and paper-based products as research opportunities.

[@ryansalvesen]

Skip to 3:50 to actually start learning about UX research

[@mijnnaampje]

Great video Kevin. Really like how you came up with something else than an digital project. UX is so much more than just making usable (web) applicationd. Thanks!

[@zerotoux]

Thank you, Douwe! I just noticed it on the news and I couldn't believe how design was the culprit - UX can be applied anywhere! :) Thanks again for watching!

[@seunghwansong6200]

appreciate your time and efforts very much kev

[@zerotoux]

Glad you enjoyed it! Thank you for watching ✌️

[@marcea5528]

You are my role model!

[@zerotoux]

You're mine!! I wouldn't be doing this without all your support :D

[@anthonyduong63]

so here is my story, when I graduated from high school in 2017, I didn't know what I wanted to do when I grow up, so that's why I went to a community college first to explore different career paths. At first I thought I wanted to be in health care which is why I chose occupational therapy, but when I was volunteering at a OT clinic 2 years ago I decided health care was not the right career for because i am too squeamish for that kind of stuff. When I was on this website call khan academy I stumble upon a career video of people day in life and i saw this person who does user experience research for google and she talks about how she became a ux researcher and her skills for that career. What got me intrigue was that this person was so relatable to me and how we can use social science for tech. Oh yeah the person that I stumble upon on Khan academy is Aidan bryant.

[@thattv5890]

You earned my subscription bro! I'm a front end developer trying to move to UX Design, i want to know every aspect on how to create a UX Design and this will help me.

[@KTLifestyle]

I'm ready to be a badass UX researcher! Let's go!

[@zerotoux]

GET ITTTTTT💪

[@anth0ni33]

I love this. Thanks

[@libby_m_nehring]

Thank you for this video! In the weeds with creating my own... question, what if there isn’t a problem?? But I want to evaluate effectiveness of something ? (Tool)

[@zerotoux]

I think there's always something that can be improved :) If you want to evaluate the effectiveness of something, you can do some benchmarking study + usability, compare it with competitors, and look at the performance or efficiency of using that system, or however you're defining "effectiveness" :)

[@shivamshipankar1781]

Thank you so much Kevin for these videos, i am also on my way to switch my career from SAP Consultant to UX Design/Research, looking to join Masters degree in UX/HCI somewhere. Love from India :)

[@wendypaz3132]

You’re so important to me!!

[@zerotoux]

And you're important to me!!✌️🥳😻

[@steveperry6047]

Hi Kevin. If these are the research questions (1&2) then what is the underlying research question? The purpose of the study. Are you naming this as the goal but not framed as an overarching research question? I'm looking for the main research question here and in my mind it could be "how can we decrease instances of accidental undervoting?" Does this make sense? I look forward tk your response. Thanks Steve

[@zerotoux]

Hey Steve!! You got it!! The ones I listed are specific research questions, but the overall research objective would be to decrease instances of accidental undervoting. The "how" would come after research and brainstorming! Quick crash course: So there are two types of objectives: 1) business objectives and 2) research objectives. 1) Business objectives usually are about getting adoption, increasing revenue etc...you get the idea! 2) Research objectives are to understand the users more. In this case, "decrease undervoting" is sorta like a business objective, but the business of voting is all about the users, so they kinda mesh together. Then there are research questions, which help us narrow and scope in how we can address the overall objectives, which are (1) and (2). I hope that makes sense! Research OBJECTIVE is different from research QUESTIONS

[@NbaLive4ever]

Planning to follow along on this cuz I want to learn about UX research! Ive had an interest in UX Design but haven't done much since my last attempt (a few years ago). I tried making an app design and used Invision for my hand-drawn app mockup

[@zerotoux]

That's a great idea! Mad love

[@anthonyduong63]

Plus Kevin I think most asian parents would want their kids to major in STEM or premed because of the prestige, but I choose sociology as my major because I wanted to become a ux researcher ever since I graduated from high school.Plus we live in a society where STEM is the only career path to take because it would lead to higher paying jobs.

[@zerotoux]

SAMMMEEE my parents wanted me to be a doctor lol

[@devchandan308]

This is great

[@elin509]

This is so awesome!! Quick question -- how do you come up with the number of participants you need in a study? I know there is a general rule of thumb from Jakob Nielsen that you only need 5 participants for user testing but is that a good enough to justify the number of participants chosen? What is the difference between choosing 5 participants vs. 8 participants? Thanks again for such a great video, I'll definitely be tuning in for the rest of this series!

[@zerotoux]

Great question! It's a balance between research speed and diminishing returns. 5 is quick and can get you supposedly 80% of the major usability flaws, and I think it applied to testing one prototype. If you're testing multiple prototypes, you might want to up that number. You can always test with 20 people, but it takes time and won't get you any new things. 8 sounds practical when accounting for no shows, or bad data etc...!! btw the 5 users attribution should go to Robert Virzi who wrote "Refining the test phase of usability evaluation: how many subjects is enough?" In 1992! (Not Nielsen)

[@elin509]

@@zerotoux Ohhh, that makes sense. Just enough to give you a solid set of data but not too much that it's using too many resources (time, money, etc.). Gotcha. Thanks for the clarification on the right author too!

[@billv6649]

Hey Kevin Great video! Quick question why did you end up joining Bentley for your ms? Was it helpful for ux?

[@michaelkomala]

You’re the GOAT 🐐

[@considercaption]

What book is that in the background. The black and white one. I looked up the title but couldn’t find it online.

[@zerotoux]

hmm I don't know which one you're referring to but here is the list from left to right! LEFT shelf from L to R: Blue ocean strategy, the lean startup, rapid problem-solving with post it notes, don't make me think, spin selling, presentation zen, predictably irrational, million dollar consulting RIGHT shelf from L to R: Nudge, Fahrenheit 451, Pale Blue Dot, Devil in the White City, 1984 (the white one), 2001 Space Odyssey, and Cosmos MIDDLE shelf: Biomimicry, and Quiet

[@gungunkanwar6278]

I also work on a project for my portfolio which is women safety in delhi at night

[@anthonyduong63]

Dude I haven't even even taken a quantitative course yet but still I'm pretty nervous because I am pretty terrible at math, I barely pass college algebra in my freshmen year. well I guess some people are different because not all Asians are good at math.

[@mishandledgrace]

Thank you for this!!

[@zerotoux]

You got it!! Can't wait to see what cool projects you do!

[@dolphins4161]

Hi Kevin! Love your videos! Just a quick question - I am currently thinking of going in to UX research.I was wondering how important it is to take class in Experimental Design (+knowing how to use SPSS)? Currently a senior majoring in statistics, so I already know basic statistics (not crazy in love with the advanced stats class though)

[@zerotoux]

Hey DC, just getting to some comments! I think it is extremely important to know experimental design. SPSS is not necessary, but you can learn any tool you want for stats. Schools usually use SPSS, but I know researchers using R or even Google Sheets lol.

[@ARK2022]

After watching your election process. It felt you are way more back, though you might be advance in technology. In india there is electronic voting machine. 😀

[@zerotoux]

hahah it is so true. some areas have electronic voting machines, but not everywhere in the country yet

[@anthonyduong63]

Hey so just wanted to introduce myself, my name is Anthony and I am currently attending the University of Texas at San Antonio with a major in sociology and a minor in technology management, I been wanting to be a ux researcher for 2 years now but I don't know how to conduct my own research. Plus I don't want to spend $10,000 on a bootcamp because it is ridiculously expensive,Do you have any tips or advice?

[@zerotoux]

Since you're currently a student, apply for UX internships! It'll be a great opportunity (I wish I had that). No need for $10k bootcamps. Plus you get a free, impactful project right here!!🤪

[@anthonyduong63]

@@zerotoux thank you Kevin I will try that

[@anthonyduong63]

.Hey Kevin so you told me that as an undergrad I should get a ux internship, What if my location does not have ux research internship, do I have to move to another location. say like 3 hours away from my home?

[@zerotoux]

If you can get a summer internship that might be easier logistically. I still think it'll be worth it for sure, depending on your finances or if it's paid. Getting real word experience will trump schoolwork anyday. An internship will be the best way to get your foot in the door. Keep in mind some internships look for Master's level candidates though.

[@benedhk9119]

you should collab with femke!

[@gloriaortizmendez3138]

Cómo researcher si nuestros clientes aún no tienen su propuesta de valor definida pero desean crear la solución deberíamos ayudarles a llegar a ella luego de los resultados de la investigación? :s

[@zerotoux]

As researchers if our clients don't have a value defined , but they want to create a solution, should we help them after getting results from research? Hope I got that!!!!??? Sorry can't respond in Spanish LOL 😅 but yes as researchers we might not always get a clearly defined problem, so we help guide our clients through researching opportunities, interviewing people, and testing hypotheses, conducting literature reviews, market analysis, and others

[@gloriaortizmendez3138]

thank you for the speedy reply . I wrote in spanish because it fastest for me jajaja . 😅

[@renebas852]

You discover problem which is fresh till now even.

[@sulainandar2214]

Disspointed that you promoted Ixd.

[@zerotoux]

Why’s that?

[@zerotoux]

Whatever cancelling is going on with them I am unaware of, since I partnered with them 5 years ago when this video released