Asked to Design Apps Without User Research in UX? Do This.

[@SabaRousta]

Your videos are like university courses for me!! You’re very knowledgeable person! Thanks for sharing your mind with us! I really appreciate it! Good luck 👍🏼

[@colinleblanc9390]

Concise and to the point. Thank you for helping me navigate this! :)

[@JBravo69]

I work in small team but we’re split up all over the world. When I get the task to create UI/UX for something it should almost always be ready last week and the deadline was yesterday 🥵

[@Classicsydzilla]

I feel this to my core 🥲

[@dave_dj1658]

Love your content as always! How would Lean UX fit into this paradigm? For example, I tend to have a few clients who think they "know their customers well enough already". Most often this is a budget issue for them, or it's when they have already done a lot of research themselves. The Lean UX process claims to eliminate waste by empathising with customers each time you test new hypotheses. Do you feel that this is okay as a general rule? Would you hire someone who uses Lean UX frequently?

[@vaexperience]

Hey, make sure to do enough fat UX before narrowing down to lean UX. In reality where will be more companies that value lean type of ux, but if you'd to ever apply to ones with higher design maturity then you might sabotage your chances. I always recommend lean ux book to new people to ux, but always caveat to make sure to further explore the ux research and ux methods.

[@dave_dj1658]

@@vaexperience thanks so much for your insight on this. I guess there's a point where you just need to put your foot down with clients in favour of a more mature process; if they can't afford it, then they can't afford it, and you're better off working with other clients, or taking a more modular approach. In the case where there's already enough research done, then Lean UX is acceptable.

[@icugab]

This is awesome...and it happens to me all the time.

[@fromtheotherlane369]

Thank you for this!

[@fernwehtwl]

hi Vy thank you for posting another amazing video so I can continue expanding my UX knowledge. I do have a question and its not really relevant to this video but it is about UX research. I am wondering how valuable it is and if it is worth posting a case study in my portfolio if my UX project led to inconclusive results and failed the hypothesis? I am in the midst of changing my entire capstone project because the hypothesis/problem statement that my team had come up was extremely weak and even after doing surveys and interviews and designing a low fidelity prototype, I strongly feel that it is not worth continuing down this path. Someone told me that UX is not about perfection so not all case studies should be perfect like found a perfect problem and came up with a perfect solution. Would you agree with this?

[@vaexperience]

Yes there's a lot of merit in adding 'failed' attempts. In fact one of my case studies from back in the day is one that was in AR that failed from tech side and user testing usability sides. You can always add learnings and what else could have been done to ensure success. Also no solution is or should be perfect - one of the questions I always ask on the interviews is what would the person have done differently if they would to restart the project. if there aren't any improvements or they can't name at least one area - red flag.

[@fernwehtwl]

@@vaexperience thank you so much Vy!! This is good knowing that even though I have to restart my project again and do a completely different idea, I can still put the project that failed in my porfolio and talk about my learnings and what could be done differently:)

[@ventsiboy]

Gold