13 Secrets to Content Creation I Wish I Knew BEFORE I Quit My 7-Figure Business.

[@VanessaLau]

What was your favorite lesson from this video? Or do you have other advice I didn't mention in this video? Comment and let us know! :) *PS: If you want more creator lessons and exclusive freebies, make sure to sign up for The Creator Journal newsletter (it's free):* www.thecreatorjournal.co

[@cktotheworld]

My favourite lesson is to focus on doing what I love❤ Thank you

[@cktotheworld]

My videos are just usually unserious because I got tired of being serious about life...

[@angelaanguiano827]

I love this! I would love to hear your tips on building a community. I really want to serve my people but at times I feel like my content is just random and not helping anyone. 😢

[@BlaQFireNation]

Not making content that you no longer want to make. Years ago I attracted a big audience (big to me lol) because I talked about relationships a lot. I don’t care to talk about that anymore but my old audience kept trying to get me to talk anout it and it seemed to be the only thing they payed attention to. So I would still talk about it and sell courses here and there. I decided it didn’t feel good and finally let it go.

[@Shelllmarieee]

I love how genuine it is, and you saying “ feeding the pig” I had this lesson this month. It’s so important to be in alignment Truly of what your heart wants. Money is not always the goal, yes we have bills but like… as creators we can do both. Or should! Love this

[@AgingOnYourTerms]

I'm glad you came back with this 'unapologetically authentic' advice as I pivoted to KZbin. My niche is unsexy, nor fun. All of the 'KZbin Guru' advice was intimidating. They made me feel 'less than' because I didn't care about the money grab. I genuinely just want to share my family's lessons learned about the consequences of not planning for golden years outside of the retirement fund aspect. Once I started being just me, my subscriber count tripled to a whopping 150. And I cried happy tears because that is 150 people I can help. My most viewed video has reached over 300 views. That is 300+ people I've helped with that topic. I'm getting paid in the comments from people saying THANK YOU! That is my WHY! And why I will keep going.

[@VanessaLau]

love this!! I also love the video title "how being laid off at 55 was a blessing in disguise" - you took a seemingly "shameful" / taboo topic into an empowering one. Keep up the amazing work!! Congratulations!!

[@AgingOnYourTerms]

@@VanessaLau Thank you! ❤️❤️❤️

[@jcnlaw]

I make simple, unscripted, unapologetic KZbin videos just for the pure joy of being creative and having fun. Love this video! Enjoy the journey!

[@Ellifmusic]

👏👏👏

[@MrsParkerToYou]

❤ Same here! I actually don’t even edit my videos-I just upload them throughout the day into my daily playlist. It’s like blogging, but without having to wait a week to post a few snippets. I take you guys along with me throughout the day, and then the next day, I start a new playlist. It’s so low maintenance, and since I started on the 16th of this month, I’ve already gained almost 40 new followers!

[@VanessaLau]

love that! those are the best!

[@skincaremakeup40]

Me too!

[@Faith_Johnson]

I just subscribed so i can check it out later. So cool! ​@MrsParkerToYou

[@judymyers1934]

Thank you for sharing your knowledge! I have a faceless KZbin channel and I've been posting a bunch of Shorts lately. The thing that worked best for me was giving my videos a small boost on third party tools specifically designed for this (my favorite is to use a bit of Famester). This caused my Shorts to spread out literally everywhere, bringing more and more organic views and subs day after day.

[@nnekaonyilofor]

I really appreciate your content and the vulnerability you show. Taking a break not only added value to you, but also your audience gets to benefit from your experience 🙏🏾.

[@VanessaLau]

Appreciate this so much! The break was much needed and I'm glad everyone else also gets to benefit from my time off :) imagine if more creators took breaks and came back renewed!?

[@sportybeth]

I swear you like the only person making content for those of us in the middle of our journey. You’re right there’s so much that just targets the top of the funnel we’re kind of left out!

[@VictoriaWrites]

Love to see you back as your authentic self Vanessa You're shining so brightly ✨✨✨ I'm rooting for you I totally agree with you when you said "we don't have content ideas, we have thoughts, lessons, stories and experiences" These are the things that makes us Creators. And it makes creating content itself easy like a flow and fun. I'm so happy to see the growth you've attained Vanessa and how you're more of yourself now and you're enjoying this. Will forever be your fan😁 Sending you loads of love❤, Victoria.

[@VanessaLau]

YES! i think that there's a lot of pressure and constraints we put on ourselves, which affects how we view and show up in our content. Once you reframe certain things, the pressure comes off almost immediately. Thank you so much Victoria, I appreciate you leaving such a kind comment!

[@VictoriaWrites]

@@VanessaLau Precisely. All it takes is a change in perspective, and we can beginning creating from within our true self. Thanks for sharing that Vanessa

[@MyNameIsDeya]

This video is so, so good. It's 100000% spot on + what I'm talking to all my creator friends about as well. So happy you made this video!

[@feliciagrinie]

Vanessa I can't thank you enough for this video. Right on time! I just pivoted on my channel and people are falling away but I'm happier and feel like the ones that stayed are there for the big virtual hug I'm trying to give.

[@VanessaLau]

Let them! And know some people may circle back! I also sometimes get comments from certain people who only liked my older content, and the rare times where comments they leave are judgemental, offensive, and mean. It often reveals the transactional nature of social media, and has made me realize that I don't necessarily want those types of intentions in my community. When you build a tribe of people who have values similar to yours and emulate the vibe you want, showing up becomes much more fun and loving - because you feel SAFE!

[@tinycozyspace]

​@@VanessaLau I love how natural you are now.

[@jayhoovy]

I see a new Vanessa upload, I click. Love seeing you find your creative stride again these last few months V!!!!

[@VanessaLau]

Thank you so much Jay!! Appreciate you!

[@JustAlyx]

"Depth over Volume" is another way of saying more quality over quantity. I 100% agree. Aim for substance over style and I've felt your content lately has done just that. I always take the time to watch you because it keeps me accountable for my journey as a content creator. So please continue to do what you do. It's really helping people like me understand myself as a whole.

[@VanessaLau]

Yeah, and I think people hear "quality over quantity" so much that they don't actually "get it". Whereas I feel when you say "VOLUME" and how exhausting and never-ending having a volume-based business can be, I hope it paints the picture of the consequences more clearly. Appreciate you so much and thank you for the feedback on my newer videos. It's been a joy to create in this pressure-free way and just expressing what I've learned and how I feel. Thank you so much again for the support!

[@JustAlyx]

@@VanessaLau Point taken. Regardless, thank you for making this video. I look forward to whenever/whatever you put out next.

[@ayvanna7770]

I love this I’m in digital marketing it’s so overwhelming. My goal always been content creator doing what I love without getting burn out. And to be honest this is how I always been thinking but glad that 7 figure content creator like you it’s a proof to not make the same mistake. Thanks for sharing.

[@AT-it4gx]

VANESSA! Thank you so much for putting this out. There was a moment in there I felt like big sis was talking to me and I'm only 10 minutes in lol. I remember you being one of the channels I used to watch back in the day when trying to grow on IG and one of my faves. It's so great to see that you are at this place in life and is beautiful for you to use your platform to shine a light on this new way of living and thinking. I am in the process of starting my channel and growing a genuine audience, something I've always wanted to do for decades now but trying out different types of videos and trends etc., never worked for me and I couldn't figure out why it hadn't clicked. Now that I just want to lift the mask and share myself with the world, my wisdom, my journey and truly help people in reaching their goals, content creation has been much easier and I am making genuine connection with people. No fancy edits, no sales pitches, just me genuinely sharing myself. I used to be soo concerned with growing and growing my audience and I now have a deeper understanding of the true value in showing up and being of service to anyone who supports me, even if it's just a few people- they matter. And like you said, we can make GOOD money just being of service to a small group of people!!

[@VanessaLau]

Bahhaha I definitely put the big sis hat on for this video - it was fun to make! And thank you so much for saying that. I feel like I can now speak to the dark side of fast growth, and my hope is by sharing some of this wisdom, others can course correct or find a happy medium so they DONT have to burn everything down! And YES! People overestimate how much is truly necessary to make a living. It's because the goals aren't clearly defined and the numbers haven't been crunched. In reality, you don't need 100k followers. And even knowing that can put the pressure off things.

[@mariwhya]

I was subsribed to you a couple years back and started to feel like I was no longer connecting with your content because of how sterile it started to feel. Seeing you now shows to me that your proactive personality was what drew me in and how you are pivoting your channel made me subscribe again. I'm excited to see your content again :)

[@helloamberalexis]

I resonate so much with creating evidence that breaks wont hurt your business, training your audience to know that it is okay to breaks - that resonates deeply and will be implementing that this time around!

[@Shelllmarieee]

Love this and the genuine content. I also create just to create for fun, from the heart for the joy from it. So I love it- and the genuine advice etc I also do SMM content creations and I will agree it is wildly ….. draining! Great advice

[@VanessaLau]

Yes! It becomes draining when you're performing and not doing it from the heart. When you never take breaks, it can also lead to resentment that you project onto your community. Appreciate you watching the video and leaving a comment!

[@Shelllmarieee]

@@VanessaLau always 🤍✨

[@AritheCreator_]

I hope everyone here realizes that you don't need a huge audience to build a 7 figure creator business. I built a 6-figure business with my audience by teaching them how to create funnels and to make the right offers to their audience. As long as you give value and you are authentic, the sky is the limit!🙌🏻💖📈🚀

[@VanessaLau]

THIS! I think when more people put this into perspective, and focus more on retention and having the right pricing/business model, it would free up a lot of the pressure.

[@thepraiseochuko]

Every part of this video is so good, relatable and valuable! The inner child healing part just really hits different. Thank you so much for this Vanessa. As someone that wants to start this creator business full time, this was exactly what I needed to know❤

[@VanessaLau]

You're welcome, I'm glad this video was valuable to you! And yes, the inner child stuff often gets overlooked - but it's not until someone breaks down the consequences is where we can finally understand how impactful it is.

[@TheGipsyJourney]

This is probably my favorite video of yours! And I agree 100% to everything you said for experiencing it myself. I've been following you for a few years and I'm happy to see you evolve that way. Thanks for sharing your precious lessons

[@VanessaLau]

I think this is my favourite video I've created so far !!! Thank you for letting me know it's your favourite too. Appreciate you for tuning in!

[@TheUrbanMinimalist]

Vanessa you really brought me to a light bulb moment when you started talking about your parenting and how to talk to yourself. It hit home for me and brought a lot of things in my life into perspective. Please know that that simple small section of this video was able to make an impact on at least one person.

[@PeaceWarrior187]

I had to stop halfway through this video just to say THANK YOU, GIRL!!! 🎉 For yet again speaking the truth 🫡 You always inspire me to do better, so thank you, bestie 👏👏

[@cherriestwinnies]

That is the video we needed. We are currently in a dilemma, because we love doing vlogs, but we also love doing talking videos to help people. Thanks to you, we know we can do both, we dont have to stick to one concept and it's normal to change. ❤ thank you so much, new subbies here🤗💕

[@VanessaLau]

yes! and sometimes people don't want 1 concept, they want to see all dimensions. OR having multiple dimensions attracts different type of people, which widens your net :) and beyond all that, fuels your creative need too , which IMO is most important!

[@liviubeschieri]

Brilliant. Love how you're moving from a mind-led to a heart-led approach, living more in sync with yourself and the flow of creativity too. Also, the idea of "thinking like an entrepreneur" reminds me of the difference between factory-style income vs the way of nature and its abundance, it doesn't rain every two weeks, it rains when it does, and yet nature thrives at its own natural rhythm. 😊

[@VanessaLau]

oh thats DEEEEP, i love the nature analogy. that's so powerful when you put it that way.

[@aliabdaal]

Awesome video, thanks Vanessa :)

[@CherryMoldez]

Love this video! I've been planning to start building my personal brand and I really struggled a lot in creating content even though I felt like I have lots to share. I've watched different videos on how others write their content, and it really felt like there was something lacking. I was also somehow afraid to show the genuine side of me because I had this thought at the back of my mind that everything should be perfect and there is that fear of not being like. I like how you share your take of building a genuine community as it allows me to re-evaluate why I wanted to start creating content in the first place, it's like going back to the 'why' I wanted to start this. And I love the part where you shared to not label content as content ideas but thoughts, stories, lessons, and experiences because it helps to not put that pressure in myself of constantly thinking of what others would feel about what I'm sharing but more on what I truly want to share. Thanks for this Vanessa!

[@Anna-t3s2v]

I SCREAMED when you mentioned Inner child healing 😊 Recently i found The Inner Child Podcast after a friend’s recommendation and it changed my life… like a year of therapy in a few episodes. It’s free to listen on Spotify and some other apps too I believe Vanessa you would love it, the host is a famous therapist called Gloria Zhang and she sometimes speaks of the asian parenting experience too. But just hearing someone explain so clearly but also give clear tips on how to fix it was healing for my soul! Like you, my personal journey also changed my business in good ways. Thank you for always inspiring us!

[@VanessaLau]

That does sound like something that would be up my alley! Thank you for sharing. Yes, I used to think the inner child stuff was a bunch of BS - but it really isn't...

[@Anna-t3s2v]

@@VanessaLau That would be a dream collab omg! Thanks for replying Vanessa this made my whole day 🥰

[@AudroneStorm]

Love this video ❤ It’s so relatable and the tips you give are so useful. I always struggle with content ideas but shifting thinking into stories, thoughts, lessons, etc, it feels so much easier.

[@amdlab01]

Thanks for discussing this. I've been there several times during my YT journey. I started with a channel focused on science communication and medical communication and did literally just one video on my experience as a medical doctor in Germany that got more interest and the channel got monetised because of it and got subscribers just interested in this topic. So I got excited and I fed the "pig" but then got the burn of feeling like this doesn't align with my goals. I tried to pivot back and made science comm videos, but nothing worked afterwards. So I decided to make the channel just about the german medical thing and focus on that topic only, built a course around and yeah now the channel is kind of revived. I think there is some wisdom of just going with the flow and the flow is helping others so why not. It has to do with getting over oneself and be grateful for it to workout in the first place. I try to remind myself of that whenever i feel bored because of focusing on just one topic.

[@MaryArianeBio]

i totally get what you mean!! your videos now a days are more relatable... its a marathon so doing what we love is more important..

[@howme.school]

loving you, always this was a hug 💛

[@Dodoomouse]

I’m starting to write scripts for my new KZbin channel, and I needed to hear this so much😭 ily❤

[@conchesodan]

Not this being probably the most essential video I've seen so far.

[@YourForestFairy]

Thank you, thank you... exactly what I needed to hear as a relatively new (and older😁) content creator trying to balance what I intuitively want to share - my lessons and experiences - and what is popular. Your advice has put it into perspective for me and confirmed that I need to be more relaxed and follow my heart. You also have me reaching for my copy of The Artist's Way which I read many years ago.🙏🙏

[@VanessaLau]

Yes! Relax, have fun, enjoy the creative process. I think tactics can still be useful, but I often see creators thinking it's one or the other and going to the extremes - which is what causes burnout. LOVE artists way, such a timeless classic!

[@_michellemcisaac]

Vanessa: I love the part where you said, "Withdrawal is necessary to creativity." I think of this similarly, in that as creators, we sometimes focus too much on the summer season of our business, and we ignore winter when she comes. We ignore the dark, the death, the destruction. And yet, we DESPERATELY need our winter season JUST as much as we need summer in order to create true, lasting balance, and an ability to be ever-changing creators. It doesn't mean we always need to burn it all down, but as you mentioned here - Start with taking a week off. Taking rest. Allowing yourself to not always be plugged in. Get out of your business, and into your life!

[@VanessaLau]

Love this, Michelle! I agree that there are seasons. I also think most traditional production like TV shows, movies, etc all have breaks in between too. I think the entire culture of content creation needs to change and there needs to be more advocacy around mental health and how to prioritize self.

[@LeoDizonMendoza]

I needed this video today. Thanks for posting Vanessa. And I love the quote “the personal is universal.” That’s so powerful.

[@VanessaLau]

You're welcome! Just sharing ALLLL the things I wish I knew sooner. "The personal is universal" was a huge one for me!

[@shoorveerdoller]

First time seeing this much beauty in my whole life

[@MiaCosco]

Really appreciate you sharing with your heart! I feel so much more related to you. It’s kind of like going on a date with somebody years ago and they keep saying things like, “well I know the top way to make you fall in love with me!” or “I know things about you that make me want to stay with you!!!” … Let’s have a conversation OK?

[@taetow7915]

God really works in mysterious ways... You preached with that segment about not putting the teacher hat on and having all that added pressure on yourself, the exact same happens when you believe in Christ and end up doing things for performance sake rather than trusting Him and letting Him mold you into someone who does things from a genuine place of love for others, not performance. Having a more selfless view and walking in it rather than making it about ourselves and our performance. Living for performance, numbers, views, likes, money, recognition, power, etc is not sustainable, you will lose yourself in the process. Great video, God bless you 🕊

[@DrapersDoingRenos]

OMFG, you are constantly dropping the truth bombs I need to hear!!! I just burned down my 7 figure interior design firm to start our home renovation channel!! DAMN, it is helping to listen to all of this!

[@VanessaLau]

WOW!! That's amazing!! I'm so excited for you guys!!! I hope this video was validating for you that you made the right decision following your heart and passion :) You still have the skills from the last business - now you can rebuild it the way YOU want with the wisdom you've gained.

[@sarahalexandrra]

I love your videos! Found you on KZbin about a month ago and so grateful I did! Your authenticity comes through and you 100% give that comforting bestie energy which is why I fee l so drawn to your videos! Thankyou for sharing so much helpful advice and inspiring me so much!

[@Naturnal]

You keep giving us these great... conversations... and I appreciate that! Thanks for another good talk, Vanessa!😊💐

[@JuliaBoateng]

this is so relatable! Going through learning ALL these lessons rn. thank you so much Vanessa, I'm done feeding the pig and even though engagement's gone down, i feel more alive than ever. 💕

[@CoilyCode]

I love the “stop feeding the pig”. Needed to hear that. But overall, I hear what you’re saying: be real and don’t stay in your head about the unimportant things that you can’t control. Have a balance of fun and work. Take time off. Thanks!

[@VanessaLau]

Thank you, appreciate you for watching the video and glad that lesson resonated with you!

[@vikasr2024]

I like how you truly share your experience because it’s important for KZbinrs to talk about ugly side of it “the burnout” behind the scenes in long term. No one talks about it and they only give pretty picture of being a KZbinr 😢

[@VanessaLau]

Thank you! Yes, burnout is very common in the creator community. I hope this video can prevent others to hit a wall like I did. A lot of it can be easily corrected, as long as the creator has a better idea of what is "enough". Too many people don't even have that defined, so they keep chasing relentlessly with no end.

[@vikasr2024]

@@VanessaLau I manage a digital marketing agency in Australia. I wish to cover not just business & marketing topics but also lifetyle even spirituality topics. I wonder if I should start 2 diff. channels (which will dilute my efforts) as I am not full time youtuber. Also should it be english or hindi as Indian audience connects more and I guess it will be quicker to grow in first year with hindi.

[@Dr_Ayman_1]

00:00 Introduction 00:13 Depth vs. Volume 03:50 STOP Feeding the Pig! 06:46 Perfection Alienates Others 09:20 Stop Speaking Poorly 12:00 TFAR Self-Coaching Model 13:01 Creative Goals vs. Metric Goals 14:19 Content Won't Define You 17:37 Create Evidence for Safety 20:05 Employee vs. Investor Mindset 21:39 Withdrawal is Necessary 23:07 Work on Your LIFE! 23:56 Personal is Universal 27:29 Content Ideas vs. Thoughts 28:08 The Creator Journal

[@deannabthecpa]

Your new style of content feels like a breath of fresh air compared to all the other content flooding my feed

[@sba_southafrica]

You have grown so much Vanessa, well done! Now ... that's SUCCESS!!!

[@VanessaLau]

Thank you so much! I feel like I've gained a lot of wisdom through the ups and downs. Appreciate you!

[@brianlevi6823]

Men, I have been following you for such a long time, and at a point, I just lost interest in your videos and the things you were teaching. They were repetitive. I have notifications for your videos turned on. I never shut it down because I was waiting that one day, something will change. Until I saw your Instagram post some minutes ago. Then I went to your feed and saw a reel of this current. Mind you, I had gotten a notification for this video a few hours ago, but I just dismissed the notification. All I can say is, you have grown. And growth is such a beautiful thing. I always felt inadequate because you started to talk about making a such and such amount monthly and all that. It became about the money and all of that. I just lost interest. And I felt bad when you dumped your business last year. I'm happy to see that you're back and even better. Much love from Nigeria V

[@kristineanderson6167]

I really needed to hear/see this - THANK YOU ❤

[@VanessaLau]

you're welcome kristine!!!

[@MatildaRamos-rk9el]

Love you and your content Vanessa, keep kicking ass!

[@Freelancebigsis]

I hope you are the leader of change when it comes to talking about creator burnout. I can’t tell you how refreshing it is to hear about the struggles of constantly feeding the pig ❤

[@marcgallagher32]

My gosh I came to this realisation recently too. So glad to hear this confirmed. Appreciate you mate 🙏

[@RichCardona]

Best content out there. Thanks for the truth. It suits you so well

[@kaelisweigard]

The realest in the game. Thanks for what you do - keep being you! That is more than enough! 💫

[@VanessaLau]

Thank you so much Kaeli for watching and leaving this kind compliment. Appreciate you!!

[@alexandracristinnn]

Such a GOOD video. I dream of doing a KZbin but trying too hard to be perfect- this is SO helpful. Love the investor vs employee mindset.

[@VanessaLau]

Yes!! That mindset has helped me a lot too, and is also something I constantly need to remind myself to stay focused.

[@GamblewithJimmy]

I enjoy your channel well actually i enjoy you and your channel. I wish you were in the states. I would ask you out about a million times until you would finally agree. Every time I see you it puts a smile on my face

[@Mv3Trader]

I've always found your content to be valuable to a degree, but I really love the direction of your channel now. THIS is the stuff I've wanted to hear from influencers for the longest! 🙌🏾💎✨

[@VanessaLau]

Thank you so much! Loved your encouragement so much, I shared it on my IG stories :) Appreciate you!

[@StarcoreLabs]

Real Vanessa is the best. Keep making videos like this!

[@tamikopearson6876]

this was sooo good!! Thank you!!!

[@bnsgokugreat]

I read this in a book and I think this suits perfectly regarding the vulnerability point you raised -> We love seeing raw truth and openness in other people, but we’re afraid to let them see it in us… Here’s the crux of the struggle: I want to experience your vulnerability but I don’t want to be vulnerable. Vulnerability is courage in you and inadequacy in me. I’m drawn to your vulnerability but repelled by mine.”

[@bnsgokugreat]

@@ambrag2cute358 Daring greatly by Brene Brown :)

[@wellnessdaddy]

Solid video. More people need to talk about this

[@everyturnnewadventure]

Such an amazing and uber informative video. Thank you for sharing!

[@StarrTouch]

Truly video for myself and podcast partner

[@AlienaCai]

I love this new Era of you, Venessa, keep it up!!

[@VanessaLau]

Thank you so much Aliena!! Appreciate you watching my vids!!

[@JanandAnn]

Every creator should watch this ❤️

[@VanessaLau]

Thank you so much! Share it with any of your creator friends who would benefit! And congrats on your channel!

[@DeannaTorress]

I’ve been watching you for years and you helped me gain 150k followers on tiktok, but now that I don’t feel right sharing beauty content, no one watches me, I’ve lost thousands of followers, and I get about 500 views each video when before I’d get millions. It’s been hard making the switch but your video has helped give me more motivation that I need

[@blancheelisabeth1043]

Exactly what I needed

[@sigsauer3719]

Sweet V love your brand…go girl…🥰

[@DoctorSoyemi]

The Thumbnail caught my Attention actually; the new look..👍🏽

[@Jontellis]

Well said!

[@d.white.creations]

some of this understanding comes with maturity, regardless of profession...how a person chooses to make money

[@AdrianPuiu]

Thanks for sharing your journey with us. Is really helping me personally to avoid the valleys you’ve been through and how to avoid them. 🙏🙏🙏 Looking forward to test the SUPERBOBA 🎉

[@VanessaLau]

Thank you Adrian for the constant support!! Appreciate you so much and I'm glad that some of the lessons are helping you navigate your own process!!

[@AdrianPuiu]

@@VanessaLau🙏🙏

[@Kinta02]

people can take time off when they get an audience that is truly connected to them. If you are starting out and you take time off all thats gonna happen is that people will forget about you. This advice wont apply to 99% of your audience

[@VanessaLau]

This exact thinking creates burnout in the first place and is why most new creators don't last. When you zoom out, taking a week off every month or couple of months really isn't that deep. The issue is when people create unrealistic timelines for success. The difference between 52 weeks of nonstop creation is probably more harmful than 46 weeks of sustainable creation (ie: taking 1 week off every other month). There's a diff between short term vs. long term thinking and i think this is what separates creators who have longevity vs. those who dont

[@SazalibinkamsirSazali-zu5yo]

Why are angry with me👱‍♀️🌹🤵🔑🌊🗝🌊🏇🏇🏇🏇This Leaning im share on 2001 antill now

[@SewWithSally]

Dear Vanessa, Thank you so much for this video. For the past few weeks I've thought of quitting YT because of burnout and the fact that YT seemed to be taking over my entire life. My thinking is very much like yours. I do not even have a "business" yet with my tutorials, it's all given away. It's so easy to be swept away in all of this and we always need to reassess and keep a good balance in life. I deeply appreciate your video. Great job! Best wishes! Sally

[@iris-tabea]

I love these types of vulnerable videos, Vanessa! ☺As a small content creator with a little bit more than 10K subs I am always on the lookout for authentic advice but there is not much out there except for the usual "keep posting regularly without any breaks and make sure every video is a little bit better than the last one blah blah" and I am honestly so sick of it. It is a recipe for burnout. I want to create content that connects with my audience and makes them feel seen. Your advice is a breath of fresh air. Thank you so much for creating content based on your true self and letting us be part of your journey 💗

[@Katiapunchh]

WOW! this is so necessary for all of us to know!. The highlight of this video for me is: " You don't have Content. You have thoughts, stories, lessons, experiences." !!!! tysm for this amazing video!!

[@ogkpopper]

I love this version of Vanessa

[@Joannashaban]

You're so right! The greatest business ideas came to my mind when I was on holidays. Because the brain was relaxing and became more creative.

[@VanessaLau]

100% - sometimes the answer comes when you're not looking for it, or when you create SPACE for yourself to even think about it thoughtfully vs. rushing and forcing things.

[@LifeOfViette]

😂 it’s funny how now that KZbin is pushing more smaller creators and messing up everyone’s traffic (essentially making it harder to achieve those old numbers) a lot of big KZbinrs are starting to move in this direction. All of the flashy bs on KZbin is becoming unattractive so a lot of y’all are seeing that. I have seen too many smaller creators fighting against the flashy editing, over the top thumbnails, and all of the excessive scripting. It’s hilarious how all of y’all are now “looking for a core audience”, “you no longer care about feeding the algo” “over editing isn’t needed”, “You don’t care about the big numbers you just want a more solid community” Money is slowing for a lot of you guys do to massive competition (Not saying that’s you). It just feels a bit manipulative understanding the psychology of the human brain. It’s easy to do this after making the millions 😊. Also Ai isn’t making any of this easier.

[@ardaschandrakaur]

TAKEAWAYS 0:00 Intro 00:14 Building a business on volume can lead to burnout and lack of fulfillment. 01:39 A small, engaged audience can sustain a lucrative creator business. 03:58 Avoid creating content you dislike just for growth. 07:56 Balance expertise with relatability to build community. 09:32 Shift self-talk from criticism to encouragement. 13:05 Set creative goals alongside metrics for authenticity. 16:35 Embrace change in your content as you evolve. 18:02 Breaks are essential for sustainability. 19:39 Train your audience to accept breaks. 20:07 Adopt an investor mindset over an employee mindset. 21:00 Breaks foster creativity and unique ideas. 23:08 Personal growth enhances content quality. 25:12 Embrace vulnerability for authentic connections. 27:30 Share stories, not just content ideas.

[@homesteadingforbeginners]

I had to let go of my posting schedule because it was causing too much stress. So now I’m more of a “when it’s done, it’s done “ and create videos I’m proud of. 😊 Also, I decided to leave social media (minus YT because it feels slower here) indefinitely because I like myself better when I don’t have that obsession to check my apps. I’m creating a slower pace for my life that actually matches my homesteading life and I’m so proud of myself. 😊 Thanks for sharing!

[@AngelicallyNatural]

Omg! Yes to this. Same here and it feels so good to do that. I literally turn off my apps and logout.

[@diariocargapositiva]

Me encanta todo lo que compartes! I love your content so much :)

[@carlosavila7015]

I needed this video. I feel I have to be perfect in everything but now I realize I don't and I'm going to break away from perfection.

[@SazalibinkamsirSazali-zu5yo]

im can keep any number just want to know how Dame done the Tiece Quartet💖💖💖🗣🏇🔑🗝🌊

[@juangarzah]

Very nice new approach, so inspiring

[@zamaniplus]

I am a super sewing creative, I make great detailed sewing tutorials.. I am moving to membership now, thank you for those tips they are really going to be useful in my new journey 😊..

[@kritikumari]

Been following u since u were targeting the top audience and the only reason i didnt unsubscribe was- i was lazy to put that effort but def stopped watching the videos since it didnt serve my purpose- i fall more into the middle funnel now :) But m so happy and glad for you to be doing what you are doing and also this video is so nice- in all possible ways. I am not even a big channel but kinda noticed the same thing that you have done after the massive following and decided to stick with what i want with a fine balance on top funnel audience since thats important for me as well :) Wishing u the best girl❤🎉

[@TijuanaJackson]

I’ve been following since before the Sunny Leonarduzi interview. I’ve never loved you more than I do now. Your authenticity is shining through. ❤

[@VanessaLau]

WOW! That is a LONG TIME AGO! Appreciate you for sticking around and even watching some of my vids to this day! OG STATUS!

[@MidlifeCreatorClub]

I believe the self talk lies in the middle and not at the extremes of the parent talk and the overly patting yourself on the back style. Sometimes we go to the opposite extreme in order to “fix” what we went through originally. Great content as always!

[@Englishwithtyler]

I loooooove this ‘new’ you!! 🙏🏻♥️🙌

[@nikikhojandi9485]

I'm from Iran and I've been trying to grow my fashion brand for years! Unfortunately, the kind of hand embroidered couture work that I do is not established in my country and no matter how hard I try I can't get anywhere. I'm starting to get frustrated and even considering a job I don't even like cause I need money💔

[@miso-era]

Hi Vanessa, thank you so much.

[@emerislinmer]

You were awesome then and you are awesome now.

[@VanessaLau]

Thank you so much Mark, appreciate this reminder!

[@kevinvillasuso7307]

Thank you ❤

[@QueenJodiandAP]

Thank you for this video

[@MissKhrissy]

I’ve been following you for years and seen your ups and downs. You have helped me so much in the beginning of my journey of content creation and I appreciate you so much! I just want to say I appreciate you showing your ups and downs of this journey a lot of us are on. I appreciate this authentic genuine approach you are going in. It definitely makes creators that don’t have all the growth feel more relatable. I love this bestie approach. Can’t wait to see more Vanessa❤!

[@jasminegayle]

Vanessa, you KEEEPPP on serving! Thank you for this. I realized HOW much pressure I'm putting on myself.

[@tradingwithtravis6896]

I just took a month off and I slept like 10 hours each day 😀

[@themicrodosementor]

Vanessa, can I just say I've been following your journey for over 3 years and at first I consumed your free content, then I fell in love with your energy and personality that I bought into your coaching program. This current content is PHENOMENAL! I LOVE how you share the video and break down the notes to detail in the newsletter...so so so helpful for visual learners like myself. *I need to hear it several times before it sticks, waste of time for me...* Anyway, It shocked me when you came out about your burnout, because there's a current common misconception that burnout only happens to those people that are struggling...specifically: financially and "chasing the dream". Yet, you had the dream already and it burned you out. It shocked me when you came out about this...because I also at the same time realized I burned myself out in my career (plus running a nonprofit alongside of it) and trying to maintain an online brand for my personal business. Listening to other peoples opinions online really made me...mad! Because yes I know financially struggling and doing all the things to try to see what sticks is going to cause burnout but it is not the only reason why burnout happens. I have since stepped down from the nonprofit, left my job - and I'm literally interviewing with a local coffee joint *following your footsteps* because that's what brings me peace and joy in my life. I don't need the prestige or the titles to be credible, its my personality and perspectives that will shine the light for many others that are burned out. Your perspective is shining a bright light in my life and has solidified that I need to stay in this lane of focusing solely on burned out individuals in need of a "spiritual awakening". Thank you so much for coming back, we need you! You are so incredibly powerful and amazing and I'm sorry you had to go through the struggle (I just went through it last Fall/Winter myself and it SUCKED) but in the end, we come out of it stronger and WISER!!!!!!!!!!!

[@VanessaLau]

Thank you so much!!! This comment mean the world to me, and I'm so happy you're doing what feels best to you. Burnout doesn't just happen to those who are struggling, it can happen to those who are working overtime trying to maintain and keep their success. I find burnout accelerates even more when you're performing, because it takes 2x the energy to be someone else than yourself. It's like lying. It's harder to lie than to tell the truth. I'm so excited for this step in your journey and I have a feeling so much weight is going to be lifted off your shoulders. I will say that it comes with it's ups and downs, and I had to do a lot of journalling and grounding (still do). The path is not linear, but whats most important is to go at your own pace, and know that ups and downs are fine, because when you zoom out, it's still upward progress :)

[@themicrodosementor]

@@VanessaLau that really puts it into perspective of the many ways we can be burned out: “from being someone we’re not” WOW, that is so eye opening and I never would have considered that perspective. Thank you for your Birds Eye view on this landscape. I’m so excited to follow your journey here, with Boba making and wherever your life’s journey takes you. ❤️❤️❤️