How to Setup Facebook Pixel Standard Events (With GTM)

[@jianhou3137]

Oh my god!! It's really great. I am a new contact with network marketing, just need such a good video. Thank you very much for sharing. Although I still don't know much about many things, I will watch your video to learn more, because I am a person who knows nothing about this kind of programming and software. Thanks again!!

[@VertexMarketingAgency]

You're very welcome!

[@achuthmarketing9460]

Amazing content bro.. I am watching your content one by one and setting up FB and tag manager for my client. Thanks! Life saver

[@VertexMarketingAgency]

Great to hear!

[@varshasharma11105]

Really good video!!! 😊thank you so much finally I find a video which I am looking for

[@milehightitleguy]

This is incredible value, thank you so much!!

[@VertexMarketingAgency]

Happy to hear that!

[@sumitsharma4805]

Insightful session, Thanks

[@Gahanlover90]

Thank you so much! This was so useful! 🙂

[@dianaalzate514]

Such an amazing video! Thank you so much

[@VertexMarketingAgency]

No problem :)

[@biswajitpradhan2998]

Thank you for this man... i tried it .and it worked.. could you plz make a video about "Integrating Google Tag Manager with the Conversions API"

[@VertexMarketingAgency]

Hi Biswajit, yes this topic has been requested a lot. I'll make sure to release a video about it in the near future.

[@conversationtoolkit]

Best video! thank you

[@VertexMarketingAgency]

You're welcome!

[@qaxt8231]

It was a great video dude!!!!!!!!!!!!!!!!!!!!!!!!!!

[@VertexMarketingAgency]

Thanks :)

[@alisonsmith5972]

Great video. Thanks!!

[@VertexMarketingAgency]

You're welcome!

[@PauloVitor-eq3vb]

THANK U SO MUCH BRO!

[@saranardo6001]

Thank you for this x . Basically from what I understand Standard Events don't need to be turned to conversions to be used to optimize Facebook campaigns, while for custom events, you need to turn them into custom conversions? May I have the link to the video to install purchase events with dynamic variables in GTM please?

[@audiotecalibre3184]

¿Do you have any video on tracking embedded videos (not YT) for FB with GTM?

[@jackkeith1783]

Hi Cedric - awesome video, these are fantastic. Question: I need to send micro conversions via the FB pixel. On a high level, how would you accomplish this? I take it, it's a specific event I need to send?

[@adietz716]

Where do you go to find the tracking info? For example if you’re tracking “lead ever” and you place that code on a thank you page -- where do go to see how many ppl landed on that page ?

[@mattharris9629]

Great video man, do you have any updated versions of the dynamic value for purchase though? The referenced video is from 2016.

[@VertexMarketingAgency]

I don’t think so unfortunately…

[@Eclipsetwog]

Thanks for the great video! I have at least one problem with Shopify :/ As soon as I click on Checkout to enter the payment data, the pixel does not track at all. Does anyone have this too? And if so, how did you solve the problem?

[@7tidesestates]

very informative well explained

[@VertexMarketingAgency]

Glad it was helpful!

[@equiposInn]

I have a question, Now I have the pixel and events set up directly on Facebook´s Events Manager. Do I have to eliminate that configuration in order to set up the tracking through GTM? (I´m also going to set up conversions API through GTM)

[@xillence-onlinelearning3465]

First of all thank you very much for what I was looking from last 4 months and here is the solution. I followed all these videos to set up the API conversion and I got the solution. But immediately after 2 days I got an error i.e ( server sending invalid match key parameters for viewcontent event ) and also I followed step by step as you explain in this video. please help me, how to solve this error.

[@petrunecula]

Hey there Cedric, isn't it easier to set up right now with the facebook pixel from facebook archive ?

[@terrydalia452]

Thank you so much you are so kind! I did the same configuration as you did for the purchase event. I have a dynamic thank u page with word /success/ I set it up. I still need to make a sale. But when I try to do the test from GTM the tag doesn't activate. Do you think there is anything to correct?

[@VertexMarketingAgency]

If the tag doesn't fire it's probably because of your trigger so I would suggest you review your setup :)

[@gidomz9474]

FB Purchase event is unclear, can you show dynamic purchase event triggers? I wanted to see it track in Meta

[@amitchauhandigital]

Great Video! I have used the Import Tag Template for FB Pixel, what can be done in this case? OR Do I delete that and use Custom HTML for event tracking? Thanks!

[@VertexMarketingAgency]

No you can use the Facebook template.

[@s.sandeep4055]

Hi! So, at the forst instance I use wix website and where I have added both pixel and tag manger through WIx integrations where it installs them with code like GTM - XXXXX for tag manager and the same goes for facebook pixel , So should I have to add the pixel code (HTML code) which you have shown here to the tag manger under tags?

[@VertexMarketingAgency]

Yes, you can add all your FB pixel tags inside GTM but make sure you also remove the Facebook pixel HTML code you added to the webiste

[@alexander.starbuck]

Fantastic, informative video, really helped me understand the mechanics. Couple of short ones if you don't mind :) : 1) You used GTM, can the FB Event tool be used as well? Does this tool set up tracking on their end (since no code is deployed to my website)? 2) Where in campaign reports can I view column with these events, especially custom events? (Example: TRAFFIC campaign to my landing page, I wish to see how many people clidked the download .pdf link/button) Many thanks and greets from Croatia! ;)

[@dulalahmedchowdhury8726]

great job

[@VertexMarketingAgency]

Thanks Dulal!

[@ashutoshpatro]

Thank you, this is great! Can you create a video on how to set up form submit when the URL is not changing and only the triggering event is changing. Also, tracking should only happen when someone fills in all the details and hits the submit button.

[@VertexMarketingAgency]

Hi Ashutosh, you can use the form trigger for this :)

[@ricardomagarreiro3781]

Hi Cedric, thanks for the great content you're putting out! I got two brief questions, both related to the standard event "view content". I only want to track the most important pages on my website, and not all pages. One example of this would be all of my product pages. So, in my case, is it correct to create a new trigger of "page view" that fires on page URLs that contain /product, and then use that trigger on my view content tag? And also, how will Facebook know which product page my users are viewing, from the view content event, so I can create a Dynamic Product Ad just for them? Thanks in advance!

[@VertexMarketingAgency]

Yes, that's correct! Regarding dynamic product ads you would need to send that information with the event (it's a bit more complicated).

[@marke3352]

@@VertexMarketingAgency Brilliant videos, I have really enjoyed them and have subscribed. Regarding the "view content" for a specific page - Facebook seems to suggest another way to achieve the same result be through "Custom Conversions" and entering the specific URLs there, instead of reducing the scope of your trigger as suggested by Dx. Do you think this is the case, or see any drawbacks with this method?

[@ricky-pauloneill3052]

Thanks for this. Quick question if you will, none of my custom events are showing in Facebook, in conversions events. When I make the event in GTM by selecting the community template folder and selecting facebook pixel, then they show in the conversions events. Is this the same thing but done in a different way? I am wanting to track URL's rather than the standard events.

[@VertexMarketingAgency]

Set up your custom event in GTM, then wait one to two days and they should appear in event manager. Once they’re there then you can create a custom conversion.

[@MrANDREA897]

Hi! Thanks for the video, very well explained! I would like to know from you what’s the most accurate tracking method on Shopify between the classic fb channel , or implementing TAG or even utilizing a 3rd party app?

[@VertexMarketingAgency]

I would say if you’re not tech savvy just use the native integration but if you are then use GTM.

[@vvss958]

Good info and guide.. Thanks One query how to create trigger for ADD_PAYMENT_INFO for Fb pixel.. I have tried different trigger points like url key word but still Tag is not firing.. website on shopify plaform

[@VertexMarketingAgency]

Hi VVS, it's because you're not a Shopify plus user. Only users using Shopify plus can add GTM on the payment page. So you won't be able to send that event with GTM.

[@vvss958]

@@VertexMarketingAgency Thanks for reply.. Just like Google Analytic tracks cross domain from shopify, isn't something like that possibility.. Just a thought 😁

[@arvydasgasparavicius7231]

So where is your video showing how to add products? :) You mention it at 22:37

[@VertexMarketingAgency]

In the description :)

[@arvydasgasparavicius7231]

@@VertexMarketingAgency Oh well I was looking for Your video, not someone elses from 2016 :) Do you think that video is still worth following?

[@arvydasgasparavicius7231]

@@VertexMarketingAgency so would you say it is still worth following? Even in the end of 2021?

[@ronranit2539]

Hi Cedric, do you guys activate aggregated event measurement while using GTM?. seems, in my case. when I'm not using Aggregated event measurement the attribution of data to my ad manager seems working smoothly. but when aggregted event is active. it's like it is messing with my attribution. 😖😖😖

[@VertexMarketingAgency]

Interesting... We always set up AEM. I recommend you use a 3rd party tool for attribution and try comparing the data :)

[@TEGA1984]

Great content! Question - I've installed the pixel, but haven't set up standard events. Yet, they do appear in business manager and are being tracked. I've also checked with pixel helper extension. Could they've been created automatically somehow? Its Woocomerce. The events are page view, atc, initiate checkout etc.

[@VertexMarketingAgency]

It's possible that they were created using the Facebook event tool.

[@Guilopes99]

Amazing video! Thanks! If you're doing a multichannel campaign, would you replicate these tags/events also for Google Ads and Linkedin Ads? Would it also be necessary to create these events in Google Analytics?

[@VertexMarketingAgency]

Yes, exactly! I always ike to send my FB events in Google Analytics as well.

[@Guilopes99]

@@VertexMarketingAgency so you have to always do it twice in GTM and then also build it inside GA to have the events there?

[@rubiaperry3218]

Hi cedric. I need some help, followed step by step on your add to cart and purchase, but mines aren’t triggering? Could you help me out?

[@VertexMarketingAgency]

I think it might just be a question of familiarizing yourself with the tool :) there’s a lot of GTM tutorials on KZbin so I recommend you continue your education.

[@foteinos2090]

Great video Cedric! Very helpful! I have a question, on purchase tag, should we make tag sequence and firing the page view first (because we use page url as trigger) ? or we don't have issue with that? Also after the tags in gtm we must to create the same events in the event manager on fb? thank you :)

[@VertexMarketingAgency]

I recommend just giving the page view tag a priority of 100 and leave the purchase tag to default. Regarding you second question, no don’t create the events in events manager using the event setup tool (it will duplicate your data).

[@samking618]

how it is different than conversion API with server side GTM (your other video)?

[@VertexMarketingAgency]

This is browser tracking only.

[@bigakizzle420]

Very informative. Thank you

[@amitchauhandigital]

I have an online course, there are a total of 4 courses and 4 of them have a separate purchase link, so do you suggest creating a separate tag & trigger for all of them?

[@VertexMarketingAgency]

I would create 1 purchase tag and 4 diffenrent trigger.

[@amitchauhandigital]

@@VertexMarketingAgency Thank you! One more thing, how can we add the dynamic pricing if we use the same tag for 2 different triggers? And how can we add "Value" & "Currency" if we are using tag template and not a custom HTML?

[@achuthmarketing9460]

My click text appears Boolean false. When googled it says its bug in gtm

[@keiiii07]

great video! But I got 1 question... Can I still setup Facebook Pixel Standard Events (With GTM) if I alr added pixel using the event setup tool?

[@VertexMarketingAgency]

If you do that you would be at risk of duplicating your results. I recommend you only use one method :)

[@alexvelazquez8487]

Just use this method. I would go back and remove all the events you created using the Event Setup Tool

[@bertanturan356]

Hi Vertex. When I go into debug mode and try to click on proceed to checkout to get the click text to put into the trigger, I get no click text. Is it okay if I just instead of click text use page url and insert "checkouts" as it is in the url of the checkout page? Will it work? Thank you very much.

[@VertexMarketingAgency]

Yes, that works as well :)

[@suryasurvive7306]

Hi Bro Please explain 1. how to add a Complete Registration Event 2.How to connect it to the Customer Fields Application in Shopify

[@VertexMarketingAgency]

You simply create a trigger in GTM like page URL contains "insert-unique-url" and in order to access the customer fields you could do that via the dataLayer but it will require you to work with your developer.

[@haydonlee]

Hi Cedric, Loved your video and have subscribed. I am having some issues that I am hoping you or someone can help me with. I have set up the tags and triggers in my google tag manager and have confirmed (via facebook pixel chrome extension and GTM preview mode) that the standard events I have created in tag manager are working. (add to cart, view content, initiate checkout, purchase). However even though I see these tag/events being tracked (in FB Pixel helper and GTM), these events are not being tracked in facebook Events manger/Test Events. Do you know what could be causing this issue?

[@VertexMarketingAgency]

If the events are sending without any error you should be able to see them in test events. I would need to take a look at your entire setup to provide you with a better diagnosis.

[@gagakobakhidze4120]

hey, were you able to solve this issue?

[@katsclosetapparel]

Hi Cedric, I'm hoping someone can help me. Maybe if I join the FB group. I can't put my store into test mode because of Shopify Capital (You can't deactivate payments when you have an open Capital) how else can I get this sniplet of info I need to do the purchase trigger?

[@VertexMarketingAgency]

I recommedn you look into the Facebook & Shopify native intergration :)

[@cristtouchiha]

when I try to preview its says not connected and does not trigger any event, how can a connected

[@VertexMarketingAgency]

That means GTM isn't properly installed on your site. Make sure it's on every page, inserted at the right location, and that it contains the proper container ID.

[@ei256]

Watch from 7:11

[@sabitmahmud7652]

How to setup Fb conversion api using GTM?

[@VertexMarketingAgency]

Installing the CAPI with GTM requires you to install a dataLayer on your site. Unfortunately, it's not a copy & paste solution and you would need the help of a technical marketer.

[@openyourmind6622]

Hi Cedric ! Thanks for this valuable knowledge that you shared for free. I followed your guide to set up standard events (5 events) for a new Pixel through the GTM. All the Tags for the events are firing very well when checked with the Pixel Helper. And they are reported in the Facebook event Manager (Pixel/Conversion API) tab. But still the Event Manager shows a warning message asking me to Reveiw the Events and configure their priority. Do I have to ignore this warning message from the Event Manager ? The other issue is that in Business Manager when product catalog, I got error message saying that "Your pixel is not receiving any content IDs for items people are interacting with on your website." How do I fix this ?

[@VertexMarketingAgency]

Have you set up "Aggregated Event Measurement"? If not I have a video about that on the channel. For your second question, you need to create a product ID variable inside GTM and add that ID to the event.

[@andrescabrera5877]

Why don't you use Facebook Pixel Template instead of introducing java script for each event? is it not more simple?

[@VertexMarketingAgency]

Yes, you can use the Facebook GTM template (it does the same thing).

[@IsaacLock-x9m]

It does not triggered at all