Virgil Abloh of Off-White Talks Kanye West and Streetwear - Style and How-to | GQ

Off-White designer Virgil Abloh talks Kanye & streetwear in this behind-the-scenes interview. Ian Connor, Luka Sabbat, and Heron Preston join him.
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Watch Virgil Abloh of Off-White Talk Streetwear and Kanye West - Style and How-to | GQ
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ABOUT GQ
For more than 50 years, GQ has been the premier men’s magazine, providing definitive coverage of style, culture, politics and more. In that tradition, GQ’s video channel covers every part of a man’s life, from entertainment and sports to fashion and grooming advice. So join celebrities from 2 Chainz, Stephen Curry and Channing Tatum to Amy Schumer, Kendall Jenner and Kate Upton for a look at the best in pop culture. Welcome to the modern man’s guide to style advice, dating tips, celebrity videos, music, sports and more.
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Virgil Abloh of Off-White Talks Kanye West and Streetwear - Style and How-to | GQ
Video by Philip Leaman
Editing by Zoie Omega
Music by Ava Jarden

[@lailacorby8527]

So young and so talented. 🙏🏼 May he Rest In Peace.

[@SAM55548]

He in he late 50 😂

[@emmaxuelhemmero2-past626]

@@SAM55548 i think he was in his 30s

[@fruzzle3352]

Sheep shoes will be never the same without him sad

[@selah3516]

@@fruzzle3352 sheep shoes??

[@therealmvpee]

@@SAM55548 he had just turned 41 that’s still young

[@asukapls]

"supreme is my louis vuitton" is now a reality

[@onthespectrum69]

deadass lmao

[@AlexHalfcab]

this comment evolved even better now, he literally is louis vuitton now.

[@diegoteixeira2003]

AlexHalfcab true

[@adrielmachado1844]

kkkkk... wowww... really

[@postmoderncowboy7140]

hahah 2019

[@calimademali]

My man Virgil out here inspiring the youth to take their moms credit cards

[@Americansikkunt]

You miss the point, man. Go print on some tees, and reap the benefits... It’s not about blind materialism

[@John-ci7rh]

@@Americansikkunt shut up

[@Mihariy]

Rip

[@Marina-wi3rs]

I don’t think he ever said that?

[@AliHussein-br4ye]

@@John-ci7rh You a hater fr

[@ohIear]

Off-White is ridiculously expensive, and that can suck to some people... But there's a reason it costs that much. Virgil Abloh is essentially creating a hybrid between Streetwear and Luxury Fashion, which will overall help the market for Streetwear, and it will help grow the scene far beyond the typical skater brand. I don't have the money to buy Off-White clothing, but I don't hate it because I can't afford it. I love it because it's blurring the lines between streetwear and luxury fashion. It would make Streetwear the first 'fashion genre' or 'fashion trend' that appeals to both middle class citizens, and the filthy rich.

[@kocakaflarr]

RIP Virgil ..so sad man.. a complete Legend ❤️‍🩹

[@YellowSynth]

y'all realise if this label was cheap it will go bankrupt. brand value takes years to build, this is why ralph lauren can sell a $40 polo shirt while selling a shearlingh coat for $2999. it's all brand perception same approach kanye is taking with yeezy. Mercedes also has a 250k maybach but they sell regular 22k clks.

[@peanutbutterchocolatecake6182]

Yellow Synth Except everything has been overpriced since day one when off white started in 2013. There was no collection that was reasonably priced like how Supreme sometimes did.

[@TheMoiphy]

@@peanutbutterchocolatecake6182 For real Vrgil came out the gate waaaayyy over charging even before Off White. Dude would take cheap starter and Adidas screen print PYREX on the side and sell for $300 bucks.

[@YellowSynth]

Yeezy and off-white will be cheaper in 10 to 20 years they are competing with Ralph which is over 50 years old in manufacturing, they will go bankrupt if they sell it at HM prices. @@peanutbutterchocolatecake6182

[@nozowqthyrappa45]

Pyrex is more expensive than off white tho

[@brandonkey181]

They would go bankrupt because the exclusivity would go down qnd reduce the hype. Hype is the only thing that fuels Off White

[@floorballskillz3123]

If I ever bought a off white hoodie the swag levels would go up by a 1000 but the wallet levels will go into the negatives

[@thousandnations1soul450]

lol

[@SP-mf9sh]

Ughh my little sister just took my dad's credit card to buy a dumb off white shirt for her bf

[@andymairena3221]

Sarah Owens white people problems

[@lunaseur327]

"Swag" will go down a thousand percent with your wallet.

[@niallmcdonnell1131]

Lunaseur chav hype beasts with no style.

[@IzuDubs]

lmao luka and ian in the back

[@DissidentMediaHD]

I fuck w/ him but found it weird how he said he "grew up on skating" while couple months ago he posted some pictures on instagram saying he was learning...

[@twanozzo]

he doesnt say he was a good skater though

[@SANTAMU3RTE]

u don't have to skate to grow up on skating

[@Jalenelkins]

+the_MASK lol it really didn't.

[@andrewsummersgill6863]

blown out maybe he meant the fashion style of skating

[@hankhill1986]

blown out he probably just rode around with his friends

[@niiielsen]

The only problem, is the prices

[@niiielsen]

+Emilys Ex I aint saying 30$ per tee, but 280 for a tee? nah

[@niiielsen]

+Zen Style Haha fck dat fufu shit, rather not wear Off White whan wearing fufu

[@niiielsen]

Kiros Amhara Still fake, fakes are wack

[@ninjacommunity1]

the thing is id rather support the real brand than a fake brand

[@ethann3633]

Its a designer clothing brand.

[@kafabeyfendi1915]

Legends Never Die 💔🪦 Rest in Peace Virgil

[@JesMarwaha]

for the youth uno. charges $165 for a t shirt

[@JesMarwaha]

lol

[@PhntmStudios]

its all about your worth bro.

[@mjfreak333]

I feel you. I love the brand and the man but I'm middle class so I can't afford it unless that it's the only thing I wear

[@JesMarwaha]

+Mason Perez I mean the graphic T-shirts are super clean. but its like 2 months wages for one tshirt I suppose it's not aimed at me

[@mjfreak333]

Jes Marwaha yeah I totally get it. I don't even have a job yet so I'm far from ever buying it but I can usually find clothing styles for cheap if you look hard enough

[@morkygorky]

I'm glad he said he was creative, because I'd never have known! I'm also glad he mentioned he was fortunate to have Kanye as a friend (and mentor?), because that might explain something..... fashion is not a business you go into if you want to be rich! It's for creative people who have a passion, and a vision!

[@arielleo8626]

What youth dropping $1,225 on a jacket? We not all kardashians

[@liamlangford6442]

kardashians get it 4 free bruh

[@McCloud23892]

excellent point on less you're nj or ny drug dealer

[@alicelalla8187]

Arielle O all the rich asian immigrants at school

[@viniciusbilheri]

😭😭😭

[@wiekvanvenetie3797]

every kid that simly resells surpreme and sneakers can afford it...

[@WantTeaBag]

'for the youth' aka rich kids

[@WantTeaBag]

***** even with a basic job do you really expect youth to be buying 1k jackets

[@WantTeaBag]

***** every cent , loool alright

[@jynxwarmusic4953]

WantTeaBag dude just stay in school. or persue a career that can make you money.... i make $600 per week and i live happy, i have a nice car, a nice apartment, i buy myself a lot of clothes, jewelry,

[@MolenTV]

@@jynxwarmusic4953 :LD:D:D

[@hamgil]

JynxWarMusic when?

[@kajari2]

I Always Thought This Guy Was From The UK

[@YusuphYT]

nah he just suspect 😂😂

[@MrJmoya2]

At 1:36 Virgil says "Supreme is his Louis Vitton", now he is Louis Vuitton (Men's). Congratulations Virgil Abloh!

[@publictoiletscheaptoilets8931]

The reason for virgil success is brand perception and status, he makes stuff for the youth aka(rich kids) and prices it high but not as much as other high end brands, people don't buy it for the quality or price they buy it for the logo on the back so they can brag to people you see rappers do it all the times. And virgil makes great cloths that would sell for like 60 or 150$ but his logo on the back increases it to 400$ or 1400$

[@Marc-zi5cq]

the clothes looks nice but they are seriously overpriced for the materials they use and the quality. I bought one shirt and one denim jacket and quality wise, i could find stuff for like one fifth of the price which is equally as ''good''.

[@makepeaces5409]

“supreme is my louis vuitton” let that sink in

[@tottyhotspurs7788]

Show love...a black clothing designer conquering the world of fashion!! Well done Virgil #BlackSuccess

[@ghxstly.6606]

Rip Virgil Abloh. Fly high 🕊️

[@PhntmStudios]

you can't front Off-white is dope. in my opinion its simple and nostalgic.

[@astrusofficial]

RIP man. Your impact is legendary

[@user-pi2is4he5x]

Ian Connor is fucking everywhere

[@rigbyboat]

rest in peace virgil man wtf.

[@venechiaboy]

Love off white and Virgil is great designer.

[@brandonkey181]

Lool have you seen Louis Vuitton under Virgil? Shits a joke

[@PhilipBelov]

It's cool to see Heron in this video back in 2015 now that he has his own clothing brand :)

[@hotpockets4818]

"supreme is my Louis Vuitton" - Virgil 2015 Look at you now Virgil!

[@Ernest_Kahn]

Legend. ❤️

[@lionbad8315]

RIP LEGEND

[@lordphantasmus1810]

I thought he was competing but, it turns out he weares every other streetwear brand. When he said "supreme is my louis Vuitton" its crazy because he is designer of louis Vuitton, but what do you know, he is wearing supreme in this interveiw.

[@YogscastHunterxxx]

Crazy how fast life is. Rest Virgil

[@youngvango1037]

I like this guy he’s humble

[@PabloG777]

LONG LIVE VIRGIL 🕊 A TRUE VISIONARY

[@jasmeetvirdee]

R.I.P VIRGIL YOU WERE LIKE A BROTHER YOU CHANGED THIS WORLD REST UP BRO

[@theoviera37]

luka, ian and heron was just vibin XD

[@noabroadwaybrockett7087]

ian connor ❤

[@devanshuarora1817]

"legend" "rest in love"^tm

[@alimabrok9328]

Ian Connor chilling in the back

[@sadiqali9755]

Can we all just take a moment to appreciate the pre blow up heron Preston in the background

[@merinfraser3374]

kanye West is lucky to have a stylistI love this "death bed' image at 0:48

[@YukiTsunoda7]

'THE YOUTH WILL ALWAYS WIN' was just released as a design this season pretty sick

[@thehandyguy]

Never to be forgotten

[@mitchmcpherson7605]

Just came up on my recommended couple days after his death, rest in power to a true icon🙏🏻

[@dalengomez932]

Ian in the background on the chairs lol you could tell Virgil and Ian have good friendship

[@t___0]

Been rocking off white 2015-2018

[@marcocagnato1707]

Rest in peace Virgil 🙏

[@omarahmed-uq7gq]

I had a friend give him one of my designs as a gift at a party that I couldn't get into and I still haven't heard back from him (virgil)

[@donshyne]

whats the song?

[@watochon]

Heron Prestonがいる‼‼

[@cbgjosh3592]

R.I.P to this man we love you.

[@8vseight]

Rest up Virgil 🕊

[@jonnyd979]

Only like the hoodies and sweatshirts

[@gabrielledesouter2804]

Be blessed !

[@AcidRant1]

WE'RE DOING THIS FOR YOU KING!

[@donvic3230]

SUPREME IS MY LOUIS VUITTON bruhh

[@florinski]

I just wanna know how he got the money to start the clothing brand and sell and stuff

[@RMMsnowboard]

alex f he produced for kanye west back in the days, thats why they're friends.

[@BswiftxSwag80]

SOOO..... Off White is an expensive version of Supreme???

[@eddieru]

bingo

[@GoldenThreads1]

Lmao. don't speak

[@nnib]

+go go tell that L

[@edwin0404]

Yeah and not as good

[@ethann3633]

Bryant H No.

[@matteosajina409]

Heron Preston behind Virgil ahahahah

[@chraguilar]

i got mixed reviews tho cus it could be hypebeast af which it is getting more and more it seems like. but i respect what any designer would do. if you want to get into the high end fashion game you gotta up the prices. hypebeasts jus give it a bad rep. even tho its dope as a high end brand. #fashioniscoming

[@ljhippy8644]

Peace & Blessings

[@ktracyd]

Rest in Paradise 🙏🏽🪦🕊👼🏿

[@Denkshara]

I NEED to know what pants Ian Connor is wearing in this.

[@thomasbudden5290]

Congrats on LV Virgil

[@JaneDoe-tm2ex]

Rest In Peace Virgil what a loss

[@stellar1252]

I stopped buying louie bags after Virgil passed

[@sondrevindenes9817]

ima bout to buy a off white sweater, but i dont what size to go for. i am 170cm tall, should i go for the medium size?

[@Wabisabiwrldwide]

Rip

[@duffal0]

1:09 the cow-westside gunn

[@clinicare]

good video

[@vilhelmvedvik2782]

RIP❤️❤️❤️

[@gregdahlen4375]

skating on the office chairs

[@dvsavocs5290]

My problem is that a global superstar isn't my friend 🤔🤔🤔

[@aidenbennettpiano]

rip 🕊🕊

[@Rhudeboy]

How can I get in touch with Virgil? I want to model and design with the dude

[@KilldaPunks]

Those 7 dislikes belong to ASAP MOB

[@user-oj3vv1yz5w]

Why? Ian is part of the Mob and he's in the video.

[@KilldaPunks]

Tristan Kelly Every human being knows how Virgil got dissed by Rocky in Multiply.It was just a joke tho.Why so serious?

[@PlsBlake]

+KilldaPunks he said fuck HBA and fuck Been Trill. I don't remember him saying anything about Off White. What did he say?

[@KilldaPunks]

Blake Meyer I was talking about the tension between Rocky and Virgil in general.Also in Complex's shopping with ASAP video,when Joe asked him to comment on Off White he just said "I don't even care to speak on it."

[@RIIXER]

+KilldaPunks rocky said the edit made him look like that, he said he was very proud of virgil and off white. smh fuccboi

[@therealmeekun]

Rip legend

[@rotkhotarkovsky]

Kanyes friend, thats his profession

[@ethann3633]

NIKKI No, he’s a clothing designer.

[@jareembailey7470]

this comment didn't age well

[@anahitaariadne]

How disrespectful

[@michaelpark2330]

0:29 Virgil(4years ago): Supreme is my LV And they collab...

[@shenenwnejejwnhrhebebebsiw1178]

Ian and Heron just messing around lool

[@iceydaywalker9198]

ID on adidas shoes at 1:03?

[@iceydaywalker9198]

must be one of the palace collabs

[@ethann3633]

Yeezy power phases.

[@chaseo4557]

"Off White Buy It"

[@zombl337og]

2015: "Supreme is my Louis Vouitton." 2018: I love Louis Vouitton more than Supreme.

[@go4kata143]

Cant believe it bro RIP Virgil.

[@AsherneZ]

R.I.P Virgil 🕊

[@cjay6547]

Such an incredible loss. 😎🔥💯❤️

[@sirburst1728]

I just hope in a few years, down the line, there won't be any allegations..if you know what I mean.

[@FrenchFranciss]

Anyone here after hearing of his passing?? RIP Virgil

[@BlameMonte]

R.I.P Young King

[@175chaunceytovan]

My friend told me it almost cost like 1,000$ per tshirts

[@koens3027]

chauncey tovan lol

[@joseiasesayas5135]

Rip man 🕊

[@rishk1377]

"push ultra forward" 1:28 whats ultra

[@eugeo.6843]

RIP Virgil🕊🕊

[@Iuxourious]

ian & luka haha

[@zarniko]

whats the soundtrack at 1:18???

[@charityrsimmons]

💗🙌🏾

[@mandingo959595]

Supreme is my Louie Vuitton..... Bruh lmaoooo stop

[@BBnose]

What the name OFF WHITE actually means? I don't think it means the off white colour.

[@hotstepper1649]

Back when Ian had the world by the balls… RIP Virgil

[@MaazaPelite]

SUPREME