Why rappers love Grey Poupon

Charting the rise of hip hop's favorite condiment.
Check out the Vox.com interactive: bit.ly/2dKLFF0
Spotify Playlist: open.spotify.com/user/estelle...
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Video by Estelle Caswell
Featuring Lee Garfinkel and Open Mike Eagle
Special thanks to James Mulry for the boombox: jamesmulry.com/
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app.
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[@selj8287]

I dont know what to do with this information

[@cindyqueen7228]

Go make a turkey sandwich with some Grey poupon!

[@ProgrammerInProgress]

and sit on your futon and cut out some coupons.

[@tonganbeast3609]

Jiselle Ann Rosales share it with the world

[@veepsmatz7540]

nothing its useless and the only thing this white chick took from the song

[@no_tread_]

You can find the fact that the culture only cares about status, getting what is owed, and sex. LOL

[@blupyxi5669]

Did I really watch an entire video about grey poupon?

[@MarkShaneHansen]

No, you watched an entire video about hip hop about Grey Poupon. That's second-hand poup, so it's not bad for you.

[@ProgrammerInProgress]

yeah, usually you'd need coupon, while you sit on your futon :P

[@FuxReverse]

same

[@LorIanIriE]

Right! I saw 10 minutes and I said there's no way I'm watching this whole thing. 10:04. Here I am.

[@gyanchudasama4412]

we all did sadly

[@snackz5181]

$1.59 vs $1.00 "nearly DOUBLE"

[@gemstonegynoid7475]

Mathemathics

[@nikhiljoshi2961]

stone sherrill money add then multiply

[@icvip9753]

That's before sales Tax

[@guyguy343ff]

SHES RIGHT THOUGH

[@Momo-xs8mo]

ICVIP 97 food items don't have tax at least in America

[@AlbornozVEVO]

Grey Poupon is to rap, what “the lick” is to jazz. Cool

[@AustinNovel]

What’s “the lick”?

[@jeffs3930]

The “lick” in jazz is kind of like what “Grey Poupon” is in rap.

[@hickorymccay2994]

@@AustinNovel Look it up.

[@georgeegan8682]

do do do di do doo dou

[@pinkajou656]

@@AustinNovel it’s a jazz meme thing. It’s a music bit that apparently crops up everywhere in jazz solos. If you look it up, you should be able to find compilations and explanations or things.

[@genericasian309]

so grey poupon basically a hip hop meme?

[@jaybuza3794]

Generic Asian right on the money

[@thomas-pi9oe]

theoretically yes.

[@TeddyB3ARGaming]

Generic Asian I guess so LMAO

[@samvictor6084]

Damn, now that rappers know they use Grey Poupon too much they're going to stop. You've single-handedly ensured the downfall of Grey Poupon.

[@caramelcoffees]

that's what i thought when it got to the end haha. she's become a part of the history of rap and dijon mustard

[@lenny5205]

unless this video becomes viral, I don't think it'll have that much of an influence.

[@joereitan]

The vid is out there, it doesn't have to go viral. every rapper that see's even this title will cease to use Great Poupon for atleast the next 10 years

[@camilogallardo4338]

Grey Poupon gone mainstream boy

[@AtzenMiro]

I doubt that. Now "Grey Poupon" will live on as a legend, now that everybody knows it.

[@dusty3219]

"That Grey Poupon, that TED Talk"

[@DarthDoomSlayer64]

Xyplain ay

[@atufankar]

evian

[@sharabhojha7895]

yeah you forgot "that evian" in the middle

[@theblobfish9614]

He even replicated the scene from the commercial in his video

[@sarita-ko8ij]

yo i always wondered why my dad used to ask, "do you have any grey poupon?" when he wanted us to pass the mustard

[@missSDW]

sarah chickie 😂

[@anelbre0904]

🤣🤣🤣

[@jonnyhqwest8506]

now i feel old because i actually remember seeing those commercials as a kid lol

[@Ugly_German_Truths]

yo ... why didn't you ASK him? Like normal people would?

[@jadon4318]

"i should go to bed" *somehow ends up watching a 10 minute video about a type of mustard with a rhymable name*

[@luismacatalan1436]

Jadon i read this while on my bed at night😂😂😂

[@LezbionestHere]

Jadon I see this comment at 5:20am

[@stanj85]

Jadon This is literally what just happened to me...

[@brockjames1409]

Same

[@andrew-11]

the prophet is right yet again

[@Groaker]

I have never even heard of Grey Poupon until this video; literally the entire point of it is new to me. Huh.

[@Uncuepa]

it's an American thing

[@Michaelmar1996]

uncuepagamer I've lived in America all my life and never heard it... But I am west coast.

[@BandithThach]

i use the mustard, but i've never heard it in any music I've listened

[@Michaelmar1996]

Bandith Thach may be its a east coast thing

[@BandithThach]

Ray Maready i'm asian, that's probably why 😂

[@ricodenis8126]

All I can think about is the Fresh Prince episode where Jeffrey is making Will a fancy sandwich and he realises that he turned as soft as Carlton when Carlton asked for the same but heavy on the Grey Poupon 🤣🤣

[@alecpaulson2502]

In the humble music video, kendrick passes the grey poupon through the window of the car the same as in the commercial. dope

[@tael64]

I really need to try this mustard.

[@dianasamson8384]

RetrOhm ikr

[@aR0ttenBANANA]

No, try Maille instead it's way better.

[@JaesadaSrisuk]

aR0ttenBANANA96 Grey Poupon® is great when you're making a salad dressing or a marinade. Maille® is best when you want the unique texture and mouthfeel that comes with a whole-grain mustard.

[@Chemeee]

The fact I can you follow back on track with a lot more fun and addicting and I don't think it's

[@Ecliptor.]

nothing special

[@charlesdrucker6535]

"The more Grey Poupon was in people's ears, the more it was rapped by other artists in subsequent years" (8:26) WOAHHH THERE VOX!!

[@FrankyLMusic]

Bars!

[@Basic00Name]

vox spitting fire

[@dlasky]

Subconscious rhyming

[@Basic00Name]

Keg that was figurative speech bro. its not literak

[@angrytoast1497]

That girl listens to hip hop so much she started rhyming subconsciously.

[@ecur115.]

_This is the most useless and helpful information of all time_

[@trinity.6655]

useless information presented in a helpful way

[@riversimone9516]

Then forget it

[@fingerbreak]

Great video!

[@xatoor]

woAH how are you here?

[@harrygrundy]

Damn, that Kendrick Humble scene makes more sense now

[@realmanchicken]

harry grundy Heh, get it? Damn, oh okay.

[@djhero0071]

I did not even notice it until seeing the comments here.

[@artvandelayimports]

Lol

[@s.n.9485]

harry grundy I guess if you were born in the 90s that scene wouldn't have made sense.

[@christianmcnally4323]

dude same

[@obsidianwolf3756]

The spike in 2007 might also be because that's when kids who grew up hearing the ads started rapping

[@LOCKEYJ]

The ads wouldn’t have been on when ‘07 new artists were kids.

[@MrDagren]

@@LOCKEYJ - They might not have seen the first ad in 1981, but the campaign ran for at least ten years. Unless new artists in 2007 were all underage, they probably saw the ads as a kid.

[@druzo5198]

Mind Milk D20 go back to math class

[@Ugly_German_Truths]

The spike in 2007 might also be because that's when kids who grew up hearing the sparse references in rap songs finally got to be rap artists themselves. They mention "it's used a lot in freestyle" ... so when people improvise and form lyrics on the fly... going with things you "always" hear in similar songs is a natural thing there. and after 2009 it was in the news all the time cause Fox decided to paint Obama as an elitist for asking for that brand of Dijon mustard. Explaining the even larger spike in 2011 and the following years.

[@sto1238]

Yea a lot of them were kids watching the ads on tv growing up

You guys are like pop culture archeologists, you are officially one of my favorite KZbin channel ! 🙌🙌🙌

[@menawogu220]

Séverine Godet 😂😂😂

[@newthrash1221]

Excuse you.

[@tyroniussupapookiemcleroy1403]

I pull up in a gray Yukon...

[@topman8565]

Asking for the grey poupon

[@kuyebaseet6846]

@@topman8565 while sleeping on the grey futon

[@circll]

Kuye baseet Having a Caesar salad and it have croutons

[@bamababii5989]

Kendrick used it in his humble song he even does a scene from the commercial in the car passing it in his video. I think thats cool.

[@SynergyFactor]

All I was thinking about this whole video, lol.

[@lsnow3892]

My personal favorite utilization.

[@laddtryck]

Same, i thought about this the whole time

[@harshlmao2173]

i thought i used to hear it wrong

[@chrisrosales7750]

“It’s that grey poupon that Evian that Ted talk, aye”

[@badaxtion1878]

Had no idea Grey Poupon was just mustard.

[@carstarsarstenstesenn]

FAT JAXSON I thought it was wine or some type of liquor lmao

[@dadsfreetimeclassicgaming1220]

No one actually PURCHASED the damn mustard. What the hell does mustard go with anyway other than gas

[@satibel]

@@dadsfreetimeclassicgaming1220 grey poupon goes with filet mignion.

[@feybart]

I can't believe it isn't mustard.

[@nebulousisgod]

Seriously? Am I that old?

[@RALF0691]

Add "Alaska" by BROCKHAMPTON to this as of 12/15/17.

[@scronch_]

young k a

[@MissSiobhanCatherine]

June Amarillo they probably saw this video lol

[@NoReeefunds]

This video was released on October 12, 2016 Humble was released on March 30, 2017

[@alfiegordon9013]

Yooooo

[@feevus3307]

You guys are like what Buzzfeed wants to be. I love y'all.

[@graypaint]

may this be the last time that garbage channel is mentioned on Vox

[@FGirao]

Dont mention buzzfeed here my dudd

[@ItsEpicDanny]

I truly believe that if you watch buzzfeed your iq is less than 100

[@ThatCrazyMexicanBoii]

Yessir!

[@__sno__3820]

graypaint sorry They are the good *INFO REDACTED*

[@avuhhh]

I always forget how good the quality of Vox videos are until they upload a new one :D

[@avuhhh]

hemmo haavisto thanks for your intellectual response

[@elephantti2502]

Ava M yes

[@elephantti2502]

HipHop

[@yuirick]

All that editing, all those graphs, just to tell us about the use of the term 'grey Poupon' in rap. It's so tragic, it's funny.

[@TheXeffx]

Is it though?

[@lrgogo1517]

Why on earth is it called Grey Poupon if it's colored yellow?

[@fheedpexx9267]

Because of Maurice Grey, who came up with this brand of Dijon mustard

[@ellieblunden1463]

Why is blue diamond cheese yellow or white if it's called "blue"?

[@spandexter1234]

@@ellieblunden1463 because it has blue mould going through it

[@rachelmartinez6475]

why are red onions called red onions if they're purple

[@BvousBrainSystems]

Same reason for the naming of Grey Goose and Earl Grey tea. I have no idea lol

[@kiajohnsonthomas5884]

This that grey poupon that Evian Ted talk

[@Jearpear]

Evan Vlogs first grey poupon reference I thought of lol

[@EcoMouseChannel]

Now you've just killed the usage of Grey Poupon in Hip Hop. Good job Vox.

[@SamsNeatProjects]

It would be really interesting to map it's use after this video and do a follow up

[@KieranIsWriting]

Oh no, I'm sure it's destroyed the genre forever.

[@bluemoon539]

Waaaaay too late buddy.

[@salty782]

"Grey Poupon songs" got me every time she said it. Mention it once and you've made a Grey Poupon song I guess.

[@ghstie]

Eco Mouse , Vox, Buzzfeed. bunch of fucktards.

[@jethrojamon7655]

THIS THAT GREY POUPON THAT EVIAN THAT TED TALK, AYY

[@anishmohanty]

LMAO I WAS GONNA COMMENT THAT

[@benjaminjenkins4556]

It's spelt Avion, it means airplane in Spanish

[@IceCreamLover350]

MF Groom kendricks referencing evian, as in the fancy water brand

[@Skoomz]

WATCH MY SOUL SPEAK, YOU LET THE MEDS TALK AY

[@Seymour-Butts_666]

Jethro Jamon do some soul searching and maybe you can come to a realization that everything you proclaim to like is 100% because your fear of not fitting in overpowers any bit of originality that lies in your soul

[@mehreentalha2771]

This is amazing! Estelle your love for hip hop has made me a diehard fan of a genre I occasionally listened to I feel like you could probably do a thesis on it at this point :D

[@martindeenen2419]

I'm from the Netherlands and a Jeugd van Tegenwoordig fan. I could never place what the Grey Poupon line was about untill now! Haha thanks

[@jayhm9393]

THIS GIRL DOES THE BEST VOX VIDEOS GIVE HER A DAMN RAISE

[@ndhikaatube]

THIS GIRL DOES THE BEST VOX VIDEOS GIVE HER A DAMN RAISE

[@frozeneternity93]

I never knew what Grey Poupon was until this video got me to Google it

[@beherns]

FrozenEternity it's really good

[@MoeLestingYou]

You can get it on a Jimmy John's sandwich, or really at any good sandwich shop (besides subway).

[@Condomplate]

FrozenEternity the video tells you what this was bruh why did you have to google it

[@frozeneternity93]

We don't get it in my country. And they only say its a brand of mustard like 1 min in. Will try see if I can get a jar since there is so much fuss about it. BTW i also had to Google Jimmy Johns.... not Subway though (we are not that backwards here)

[@alexcastellon5982]

I actually have a bottle and never even knew it was such a big thing.

[@ChrisDN]

"Nearly double the price" ...59%.

[@dylanlastname6784]

That’s the cheapest mustard I’ve ever seen

[@jankeymunter]

Actually 63%

[@tarameame9581]

Hahahahahahhahaha **yacht pulls up next to you** Would you happen to have any grey Poupon?

[@leonardbrown8414]

dope........Kendrick Lamar just referenced grey Poupon

[@warum10]

leonard brown i came here to write that.. but you beat me to it! !

[@buakakakk]

He even got the grey puppon ads for reference, look at 2:08

[@TeaxYT]

This that Grey Poupon, that Evian, that TED Talk, ay

[@C00kii0]

leonard brown Ikr

[@xnevis2423]

Major Lazer mentioned it in his song "Aerosol Can"

[@fixthesegames6303]

Kurt Cobain also found in a lot of rap songs

[@SDoGx54]

adrian anane one of the most overused names in rap if not the most overused one

[@rachit]

adrian anane it's because rap musicians really respect musicians and like to quote pop culture/people they respect and even tupac once said "Kurt Cobain, man that guy works so hard, I cant do that" it's because he actually did.

[@rachit]

And Kurt Cobain rhymes with a lot of things too

[@DABATTLESUIT]

RACHiT SiNGH Cobain cocaine, brain stain

[@AnSoRap]

There's even a rapper named Kirko Bangz.

[@ex0duzz]

Great work Estelle. Your hip hop videos are always highly researched, really enlightening and always interesting. Props for always keepin it real Estelle, you represent and/or really fit the model of a true, intelligent, modern, well spoken hip hop fan. You do us, your fellow hip hop fans proud. Much

[@sniitchBruh]

Estelle 😭🙏 .... THANK YOU FOR THE SPOTIFY PLAYLISTS 💯💯💯

[@xisumavoid]

LOVE the hip hop videos! I'm obsessed with the 90s and there is endless cultural references and connections to be found. Never ever noticed this one before. amazing discovery :-)

[@magnushmann]

On every channel i have subscribed to, I can somehow be sure to find xisuma somewhere down here in the comment section, and I love it.

[@bluemoon539]

Can you recommend me some channels i can watch, that does 90s stuff like that? i absolutely love the 90s. Obviously grew up in them too , lol. In Europe however.

[@magnushmann]

I was born in the summer of 1999 so i'm a totally legit 90's kid xD

[@tehnomsthewalrus]

listen to Common - I used to love Her. If you can figure out who he is talking about during the song, you win. But at the end he'll tell you anyway.

[@gigijbijbj]

You're just about a 90's baby NOT kid

[@timothyclark5900]

Just came back to this video from Kendrick Lamar's HUMBLE. He knows what's up.

[@whatdoesitrllymean]

Tommy Bowles literally same.

[@blobbyblobb8165]

Tommy Bowles same here

[@skii_mask_]

Tommy Bowles It even directly references the original ad in the music video. Pretty dang cool.

[@kabukioti9171]

"This that Grey Poupon, that Avian, that TED Talk ay"

[@zanie]

Struth

[@TheeSmoochieWallace]

Effing epic. Great content. The quality of work that went into this is amazing. From the research and dissection of lyrics to the animations to the boombox and lyrics being spelled out. Well done.

[@frightenedsoul]

It’s important to note the commercial was also so successful because of how funny it was to hear the word Poupon said out loud and then how fun it was to repeat it. If it was almost any other word I doubt the commercial would have taken off like it did.

[@ianburgess9141]

yo this is some great research

[@ihavenolegsihavenolegs1853]

Ian Burgess lol 😂 I learned a lot

[@aaronramsingh2602]

word she mvp

[@xPrevailingGaming]

Grey Poupon in HUMBLE.

[@PineappleLiar]

Great, now I’m gonna reflexively tense up any time I hear the word ‘crouton’ in a rap verse.

[@samuelsurfing]

This is amazing. Superb analysis, superb presentation.

[@TurdKutter]

this was a hella cool video she knows her hiphop.

[@Undecided0]

My favorite is when DMX says that when he pulls up next to your car. It won't be for Grey Poupon.

[@dontsaymynameunlessyouknow8775]

lol xD which song

[@Undecided0]

My name is Alex The song is called We In Here. He ends the 2nd verse with that line.

[@maxjulien2647]

Wow lol dmx is the one who comes to mind when i think of rappers and grey poupon, that same song

[@crys9879]

I watched this last night and this morning I was listening to the new Brockhampton album and the song Alaska is says “wtf is grey poupon” I feel like I’m gonna notice or a lot more in music lol

[@Leorahsaur]

I'm so glad you made a spotify playlist

[@user-fs1lc2cj5s]

Oh. My. God. At 1:14 she mentions how "Grey Poupon" seems "ubiquitous." In their most recent album, rap duo Ces Cru dropped an amazing track, the one they promoted most, titled "The Process (Guillotine)." In the first verse, one of the lyrics goes: "Rollin' up the green, pass it on, GREY POUPON" Who said this line? It was the white member of Ces Cru. His rap name? UBIQUITOUS.

[@HeitorAmaral]

That knowledge on rap and hop...awesome skills girl!

[@ShuffleboardJerk]

Heitor Amaral I don't think this was all on top of her head... maybe she has a large team that does her research and writing for her.

[@HeitorAmaral]

Aidan Walter yeah... Maybe yes, maybe no...

[@EpiDot52]

It's just "Freakonomics" style journalism applied to Hip Hop. I see no reason why she couldn't handle that.

[@Space_math.engineer]

Heitor Amaral your so cringe

[@HeitorAmaral]

Do you guys know this for a fact, or is it all just based on opinions? Because I've searched everywhere (credits in the end, description under the vídeo) and found no other names reaponsible for the vídeo.

[@Lizzie-ve7kt]

This was SO cool and I love your thoroughness in pulling together so many details.

[@r.darling4135]

THANK YOU for creating that spotify playlist!x

[@ItsDesm]

Girl, you are finer that Grey Pupon. Bring over one of your friends and we can get our sandwich on.

[@hemangchauhan2864]

Nice rhyme

[@hassan6216]

lmao

[@HKT100]

very clever rhyme.

[@jonnyrod7]

Seki Uce no offense but how is that even the least bit clever ?

[@MarioThaMonkey]

jonny rodriguez He wants to "sandwich" himself between the 2 girls. Sandwiches are also better with Grey Pupon.

[@gilgamesh2409]

I read it as why rappers love groupons

[@GovSchnitzel]

"Cheap MCs buy they meals with Groupons but to me 'Groupon' short for my Grey Poupon"

[@MarkShaneHansen]

Let's go get some of that Grey Poupon We're not cheap MCs, we don't need no coupons

[@theestallion4631]

is anyone else getting this randomly recommended to them?

[@goyonman9655]

Me

[@lu881]

I liked almost every tracked played on this. I think you should make a _"Grey Poupon playlist"_

[@DavidMalbranque]

Fun Fact: DJ MUSTARD first name is Dijon.

[@commentcopbadge6665]

Yup. The retarded mind set of the American hood female. God forbid they name their children, Frank, Jason, Mark, Andrew and so on. And even if they do it wouldn't be spelled normally. They'll spell it, Phrancc, Jaysun, Maarc, Andruu and so on. Don't get me tarted on what they would name their daughters. Let's just say that at least half will sound like a strippers name.

[@iangraber-stiehl461]

bah-Dumb bum666 Yes, because god forbid we not all acquiesce to a more white standard that's become aggrandized so as to be synonymous with righteous and proper

[@pullupthen5073]

bah-Dumb bum666 trust me, we don't want you to get "tarted"

[@iLoLatYu1]

That's the reason he calls himself DJ Mustard.... dumbass

[@commentcopbadge6665]

+Pull up then LOL!! Yup. Don't get me tarted. When I tart, it's not easy for me to top.

[@1BergerVongSchlauigkeitHer]

Is it rap's Wilhelm Scream?

[@wasco5707]

nice tribe reference G

[@kevinscott7292]

Superb journalism once again. Thank you for your hard work put into these videos!!!

[@adenforst230]

These videos are just so well made. It's quite amazing. Congrats!

[@ReservoirDolphin]

"Mustard was the condiment of the 80s." ......

[@wilfredynunez5263]

Pretty sure cocaine is the condiment of the 80s.

[@Itsbuckjames]

8 minutes into this video and I'm thinking what am I doing with my life?

[@guslb12]

😂 everyone that finished

[@DaveLavakiGRIN]

Great research and writing, amazing video production, it felt like 2 minutes, very captivating. Big LOVE from Fiji!

[@skaz783]

I love your Hip-Hop related videos! Keep them coming!

[@swingAE86]

add Kendrick to this

[@itsu9128]

this was made in 2016 before that song existed

[@frisovangriethuijsen8082]

And ameer vann

[@kingsaf90]

I feel like Kendrick Lamar is subscribed to Vox

[@gluebluerock136]

King Saf same sort of

[@kingsaf90]

He mentions grey poupon on humble

[@keisha5542]

Fr lol

[@imadkhiar8452]

Safsum he recreated the commercials in the videoclip too

[@12DAMDO]

kendrick is what kanye claims to be a lyrical genius

[@sanjayvbhat]

Thanks for the playlist. You're amazing.

[@Valhorde]

Soo Fu***** good.. great work we want more of that kind of video! Thank you Estelle for all the clear explanations and how you connected the dots for us!!

[@geathdrips1736]

the best rhyme I've heard so far from these songs is 'Poop on' XD

[@floridmonkey2723]

LOL

[@dontsaymynameunlessyouknow8775]

I step on guys poop now i smell like ice cube

[@commentcopbadge6665]

+My name is Alex Plaese please! I pray you are not a rapper.

[@dontsaymynameunlessyouknow8775]

Keep praying it's gon' do nothing, you got the number of the Beast in your name.

[@commentcopbadge6665]

My name is Alex I will and I am. Just do not become a rapper. EVERRRRR!! Don't even pretend to.

[@BillyRanch]

Wait I'm a bit confused, what do they want me to poop on?

[@theplayerformerlyknownasmo3711]

Grey Poupon

[@L-Mop]

Your coupons, futons, or good songs.

[@BurgahBoyy]

iz ur nom grey

[@CurtisDensmore1]

X_Markz_The_Spot Grapes

[@ThoseCaliKidzz]

Sick dad joke my friend

[@thomasgariepy6396]

2:07 "Grey Poupon ...Inserted itself into the American Lexicon" nice one

[@medardbitangimana4580]

Probably one of my favourite Vox videos

[@mellomusicgroup]

love seeing Open Mike Eagle pop up in things around the net.

[@nebula28]

And we love ur label....

[@moogle68]

+Big Bleach I love YOUR label. Such a tasty beverage.

[@AyannaJ98]

This is such a well put together video, honestly. Very well thought out and researched.

[@alltheserobotsshallfall]

it doesn't even look like it's from a liberal media company

[@DeoGeo]

Bravo 🎉 I had chuckled to myself every time I caught it myself. I love it

[@NathanMadison]

you put the work in on this one.... good job

[@paulfinneran4244]

Who else is here because of Kendrick's new song??

[@DreDayBoogie]

bruh this crazy

[@omarramirez6760]

Paul finneran thought i was the only one of my kind 😢 brodder

[@TheRomanShow1]

Paul finneran yeahh

[@almondeyes210]

Guilty

[@jedmacauk5558]

Paul finneran the one commercial with the car is exactly what he did

[@mBUSHattack]

This was a fantastically produced video, I can tell you guys put a lot of time and effort into it. Think I might subscribe if this is the quality of work you put out.

[@uhwhatdoing]

nope

[@JohnSmith-bw6pv]

I glad i dont know that woman so desperate to pretend she knows and likes everything hip hop I hate low lifes like her what a stupid video surprise surprise rappers rap about big money and status whats new..

[@JohnSmith-bw6pv]

glad i dont know you either nice playlists desperate loser

[@saturnine.]

Not always

[@tarameame9581]

subscribe, then.

[@Serftie]

Was surprised seeing de jeugd van tegenwoordig on this list, makes me feel a little more proud of our little country, awesome video as always, thanks Estelle

[@souljahcitysouljahclothing3883]

Thanks for this never realized how many times it was used

[@Ironick04]

"This that Grey Poupon, that Evian, that TED Talk, Aye" -K.Dot humble haha

[@seanstroman6087]

Christian Florez Factz 🙏🏿👍🏿

[@your_boy_lamine]

And Kendrick Lamar used it in *Humble*, 2017

[@SkiRuns]

lamine The only reason I came back to this video lol

[@your_boy_lamine]

Ryan Galiczynski apparently we're not alone ;-)

[@iancampion6979]

omg same, i heard it on spotify today lol

[@mcnuggeOG]

i was jus about to say that god damn

[@JohnELPadrino33]

The video was made before Kung Fu Kenny dropped HUMBLE

[@txhondaguy]

Thanks for sharing your Spotify playlist in the description 😁

[@BenFreedmanRacing]

Very awesome, the Spotify playlist is the icing on the cake

[@bmatth06]

all this video did was confirm my suspicion and strengthen the argument that rappers just reuse each other's lines, everything sounds the same nowadays

[@Okeanos86]

The low-quality (IMO) songs that are produced to go platinum/rank high in the billboards: Yes, I agree. But there are many, famous and not so famous, rappers that release really great music and not just generic trash.

[@coolr557]

All music reuses other music to some degree the reason people say "everything sounds the same nowadays" is because you're hearing the most current trends. And plus this wasn't even a whole line it was two words.

[@ruedelta]

That is true of virtually all musical genres. Baroque and Classical era music was fraught with reuse as well. And really back in the day, once you've heard one Gaillarde, you've heard them all, and the only thing that matters in that song is the beat.

[@ButtComet]

Amen!

[@joereitan]

How could brandon possibly say that when about every other genre (especially rock) is the same but worse?

[@caramelcoffees]

as always vox, insightful, informative and well produced :) could watch your vids all damn day. estelle's pop culture/music pieces are among my faves

[@JDBenavidez]

I love their videos that at least hit the 10 minute mark. Always informed and interesting.

[@caramelcoffees]

J.D. Benavidez oh yeah when i see that time counter over 4 digits i get a lil excited hahaha

[@ParkerNyquist]

This is so well done

[@michaelhammer1550]

I've never looked at Grey Poupon the same after watching this video. I always have the urge to tell people that it's the rapper's condiment.

[@PatrickHogan]

I love your hip-hop videos. Keep them coming! Also, Grey Poupon is delicious.

[@TheVideoChain]

LMFAO. ..SAD FACTS

[@PatrickHogan]

TheVideoChain That it's delicious?

[@mchevre]

I spoon feed myself Grey Poupon

[@craffte]

Me and Grey Poupon spoon. that...didn't ...come out funny..

[@Neontronique]

This was flawless, I love the Hip-Hop dissections. I love that someone especially a female is so passionate about Hip-Hop.

[@renuxgraffiti]

Karl Fernandez-Cao hiphop really is very technical poetry

[@Neontronique]

Yeah, there was another Vox video about breaking down Hip-Hop I had no idea about the beats and the bars. I used to get teased in school for been the only white boy that listened to it.

[@janglyjohn4635]

"i love that someone especially a female" alright buddy

[@Gingerslayr]

Daniel Pan its a pretty misogynistic genre with a focus on bravado and masculinity (less so these days tho) tbh it's cool seeing women interested in it still

[@moogle68]

I live in Maryland between DC and Baltimore and I see almost a majority of the young women I know being into hip hop.

[@jakedoesnotknow]

Excellent video, thanks Estelle!

[@natashat9663]

This channel is like I’ve found gold seriously because I have music playing from the moment I wake up to the moment I go to sleep I mean unless like obviously if I’m hanging out with somebody they don’t wanna listen to music I obviously respect peoples environments and what not but and I do give myself like an hour out of every day I’ve just silence other than that like music is always constantly playing so this is like I mean that’s just with what’s going on I’m just so happy I found this thank you so much for the

[@blackparadoxx9656]

Why rappers love Grey Poupon?? It is a status symbol and it is easy to rhyme with. This is not some grand mystery, Vox.

[@jon99867]

Sure you could simplify it, but the point of making the video is to explore the current uses for Grey Poupon and how it started. It was seeing the contexts in which the condiment was used, because some rappers used it as a status symbol, whereas others were using it in "tougher" economic situations, and others just as an analogy of sexual acts.

[@blackparadoxx9656]

The ability to take something that is simple and make it complex is the epitome of true stupidity. -Albert Einstein

[@freddy7304]

its really not that complex.

[@blackparadoxx9656]

fred d And yet it still went over your head.

[@jonnil1997]

Nothingman76 they are not making it more complex, just exploring it more deeply

[@lawrencecalablaster568]

My grandma jars her homemade strawberry jam in Grey Poupon jars :)

[@pajasene]

Which means that your grandma is a secret rapper

[@TorquemadaTwist]

Grandma be jammin', yo. Sweet enough to put your loop on, Then she gets nicey and dicey , keeps it spicy, as jar of Grey Poupon.

[@lawrencecalablaster568]

Bruce Dunn That's pretty fresh :)

[@youngfiji7752]

Bruce Dunn But grannys jars with labels of grey poupon Could never spike bars higher than those from bruce do-dunn

[@nicholaspaco5394]

Lawrence Calablaster

[@Kluneberg]

Completely unrelated but I got to say it, the woman who narrates these videos has an amazing taste in rap music. I'm always looking forward to these rap/hip-hop/music topic videos because they always feature cool songs I've never heard. Thank you!

[@TheMalauk]

Thank you for the playlist 🤗