Walking in the shoes of your customers | Nigel T Packer | TEDxSwansea

The internet has become an integral part of daily life. Nigel T Packer, through his international work, has provided businesses with a wealth of understanding in the way we use it and the irritations that make us want to throw our mobiles, tablets and PC’s out of the window. With an awareness of the user’s journey we can all help each other make the internet a better place.
Nigel T Packer is a digital business strategy consultant and author who, for over twenty years, has used his extensive knowledge and broad range of experiences to engage and educate businesses and audiences across the UK, Europe and the United States. He has expertise in e-business strategies, effective website development, online customer experience and engagement, and international business strategy.

Nigel has been a Welsh Government Role model for the last fifteen years and is regularly found presenting to school pupils and university students on the practicality of entrepreneurship and running a business.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@annettekeenberg8599]

I built my first website for a customer in 1995 and found it interesting that the issues back then remain the issues today - slow loading, autoplay videos, hidden contact details and having to register to find out basics like pricing.

[@smallbusinesssuccesswithni7339]

Annette, the only thing to change in the last 27 years is the technology that enables the internet to exist. Humans have remained the same, yet little consideration is give to them so they will continue to complain about the same things. The internet remains an impersonal, two dimensional, self service environment.

[@NigelTPacker]

It has been almost 18 years since I first asked the question "what do you hate about websites" and the answers are still the same. Small business owners do not realise the importance of understanding their customers online. Spend some time looking at your website and reviewing the needs of your customers. Is your website delivering What They Want? Get in touch if you would like to know how.

[@pelvicangel]

Brilliant talk. Sharing!

[@edmundaspuckorius]

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