Watch Expert ReRanks Watch Brands (MY OPINIONS HAVE CHANGED...)

[@leviburns89]

The only disservice in this video was not spending more time on the list. The speed round wasn't a good idea. I'm speaking for all of us when I say we want the long format version of this video. I value you stance on almost all brands and style, so I wanna hear more from you.

[@McFunson]

Yeah Zenith deserved at least one sentence.

[@victorm6042]

Cry me a River

[@victorm6042]

@DønquixøteDøflamingø then you should watch videos about those watches. He always does the speed round

[@Abb0able]

@DønquixøteDøflamingø The producers are lazy, too lazy to find the models named and could not be bothered to create a new tier while that's super easy, one right click away and they should know that.

[@ryanlebowski4018]

100% agree

[@jordandavies68]

Rolex being demoted is absolutely class! Recently been to Dubai walked into the AD and all the salesmen were w**kers. Looked us up and down with no service at all. Opposite to that walked into Vacheron Constantin expecting to be laughed out of the shop and the head of sales was one of the nicest ladies we’ve ever met. Showing us all the models available, talking us through their rich history and genuinely having time to speak to us. Rolex make some incredible watches but they do not give a toss for anyone.

[@vitabcdefghijklmno]

Casio Duro ftw

[@catlook36]

rolex shop customer service is shxt

[@mitchelloconnor5759]

Wild, I went into the AP house in nyc recently and expected to be laughed out. First I didn’t have an appointment but the sales rep treated me amazingly well telling me the whole history of the brand and let me try on a bunch of watches. 10/10 absolute CLASSSS

[@fadedsincedayone]

I just got on the waiting list but the way the worker looked at me like I was gonna steal something really made me not even want to be on the list. They are where they should be right now

[@BIG2hats]

No way, that makes Rolex even better - they don’t need to give a toss, they don’t need you. Just like the hottest girl in the club everybody wants.

[@ralph.aguinaldomd]

Include Seiko next time!

[@OrgBrent]

Yeah, I feel like normal Seiko is actually better than Grand Seiko, other than not having any mechanical options. That is however to be expected, since mechanical watches are quite expensive seeing they are put together by hand.

[@bigboi9611]

@@OrgBrent What? Seiko sells mechanicals for 100 bucks

[@OrgBrent]

@@bigboi9611 honestly no clue what I was typing there either now that I read it again. Probably meant kinetic but that wouldn't make as much sense either.

[@DonutGuard]

Agreed, I watched this video just to see where Seiko stood and was sadly let down. I've got a special place in my heart for Seiko, my grandfather owned one.

[@sonofmommalivesay5416]

@@OrgBrentthat’s like saying Toyota is better then lexus😂 ur lying

[@aggressorkfd]

Omega did super job this year with their colour dials with both sizes! Also fair play with Rolex,they deserve drop.

[@wisarut8572]

Seriously, I never found anyone of my friends (included non-watch geek) hate Rolex watches. They just hate how this brand treating us.

[@DonLee1980]

they copied Rolex Oyster perpetual dials and sold watches to all the people who left Rolex shops empty handed. They even sold them at a price HIGHER than what Rolex charges. You call that, a super job? sounds more like eating off of Rolex's left overs.

[@sarfaraz185]

​@@wisarut8572 Rolex treats it's customers like sh/t & still Rolex is always the #1 best-selling watch brand this itself tells you that this brand offers a fantastic product

[@wisarut8572]

@@DonLee1980 Rolex is trend settler, Omega is just trend follower. There is no wrong answer for this trend thing. If Rolex treat customer right and not being so self-important. Maybe this wouldn't happen, because everybody will think Rolex is worth it. Ironically, it's not. Omega also made much better superior Caliber META Certified with Price Tag way cheaper and always available at AD than Rolex. That's the real Super Job.

[@humblewiz4953]

Omega was a disaster this year Moonswatch & those coloured dials looks absolutely 💩

[@agustinadrianuy7498]

Totally agree how Rolex treat their customers. Been waiting for months and nothing. Other brands such as IWC are able to take care of their customers more.

[@PogU_4Life]

Honestly Rolex is kinda garbage, they're a product for flippers.

[@ellenphilpotts-troy2098]

Maybe cuz they dont give a sh1t cuz after all they got lotta money.-

[@MrShumba]

hublot being a category is the funniest thing ever

[@disfiguredbee5150]

Whats wrong with Hublot? Other than you can't afford one. I love my Hublot Big Bang

[@azensura]

@@disfiguredbee5150 Oof...

[@Kiranatics]

@@disfiguredbee5150 he don't have anything about Hublot if you read his comment you will know why It's tier list and Hublot as a brand being s tier level is funny Well i guess Hublot fanboy don't read i guess

[@TristenApblanc]

@@disfiguredbee5150 because you paid thousands of dollars on a product that is not only not worth what you paid to begin with but your going to loose value guaranteed. Also the movements they use aren’t in house and their horrible. The only reason people buy them is to say “ I’m an idiot, and bought what you can’t afford “. Just like you did.

[@KenNYnomad]

Hublot more like hugo as in why don’t Hu-go away

[@tymtrppr3]

nothing makes me happier than seeing Casio stand alone in the God Tier category. The king of watches

[@tayeb7031]

what's your favorite casio?

[@theforgottenhistory8450]

@@tayeb7031i had an edifice for 6 yrs dropped it go no knows how many times, still works flawlessly

[@vaishalikamath17]

Classic f91w and the newest gma s2100 series are unbeatable for me

[@hermannpiana6649]

Casio masterrace

[@MoswenMedia]

​@@tayeb7031I bought the calculator one after watching back to the future, and as much of a not outdoors watch it is, it got me through 4 boy scout summer camps. A lot of kids forgot they couldn't have their phones, so everyone and their brothers would look for me to ask the time lmfao

[@bshohat8670]

How is Seiko not part of this list? The quintessential entry level mechanical.

[@theonemanopinion2764]

I literally just typed this and then saw your comment! Seiko very much fits in the same category as Hamilton and timex! Seiko 5 is a banger of a watch for £250!

[@manan5309]

@@theonemanopinion2764 which other models do u like?

[@theonemanopinion2764]

@@manan5309 Seiko prospect samurai king is a nice looking watch! And the Presage is beautiful for the money.

[@back2schoolfool]

@@manan5309 SPB143 is ridiculously nice for a Seiko

[@shadowsentinel7]

I think he's said before that he doesnt put seiko and grand seiko separately, and since this is a luxury watch channel he's going to rank grand seiko. In a previous year he'd said grand seiko is basically a seiko but with the price jacked up.

[@I3igI3oss1]

So I'm not crazy for liking Jaeger-LeCoultre, those watches are immaculate and grossly underrated. Casio deserves it, the only brand to make classy digital watches that can actually stand the test of time

[@TurdFergusson374]

yeah last video he put them into the class category! what gives?

[@diegoleiva7242]

JLC makes unbelievable watches man. Reverso, Ultra Thin, pure class all day. Love 'em.

[@Baronight]

Jaeger-LeCoultre was never grossly underrated...they have been highly ranked by Nico ever since he made his first tier list

[@etlarm5514]

They are thr watch maker watch makers after all

[@SwabianClancy]

Casio simply deserves God-Tier. They produce excellent watches for every budget. Even the inexpensive watches like the F-105W-1A are absolutely wearable with almost everything and are a faithful everyday companion, whether in the office, on the construction site, at school or in sports. Robust, efficient, durable.

[@alexlilano1931]

Lol... it is funny it is by itself on the top. I get it. Eminem, John Mayer, Tom Cruise, Usher, and Justin Bieber have ton of money and fame. They wear still wear Casios. Even the former richest person, Bill Gates, in the world and still Billionaire wears a Casio Duro.

[@gilgameshlfx7006]

I would argue they haven't made the "I have too much money" tier watch but anything else there's a Casio.

[@illford]

@@gilgameshlfx7006 id argue that's a good thing tho

[@russellm2555]

$25 AW80V-5BV is pure worker class.

[@Clluthu]

lol Shakira dissing her ex for his swap from rolex to casio....

[@StardustLegacyFighter]

It's so satisfying seeing Tissot in a tier above Rolex.

[@blakewang4070]

Tissot knows its position well

[@shaurya6601]

It was cathartic honestly 😂😂

[@hashen_chamal]

You should do this every year talking about new watch releases as well. Congratulations on 1 million subscribers again.

[@RajatSharma-bw2ru]

scam alert, this guy is asking 140 dollars for giveaway.

[@hashen_chamal]

@@RajatSharma-bw2ru That's a bot. They are everywhere.

[@JMNTN]

i like orient, despite being owned by seiko they still make their own in house movements, quartz and automatic. They are the cheapest brand you can get that does in house movements and i think that deserves some love.

[@legumbro]

I totally agree. By the way I think that technically Orient is not owned by Seiko. Both are part of Epson Corporation.

[@FOURTEEFIVE]

I have so many Orient Dials (faces) in my parts bin. They have some really colourful and wild sunburst dials

[@robertceron9056]

Yes, orient is a great entry, I have a vintage power reserve cream dial, sappire and automatic. Its rare to find an authentic one and this watch holds so much sentimental value to me as it allowed me to join the community (bought the watch from original owner). The owner had so much passion and made an exception to sell to a new member after he saw my genuine interest in watches. It's a very striking to the eyes the way the champagne dial and blue hands compliments any suit.

[@marioochoa4298]

We all start somewhere, shouldn’t have to break the bank for a decent watch

[@hoppysport2872]

Great points on Orient. I always go pitter-patter when I see certain Bambinos. I have an Orient Star Classic with the power reserve, and the build quality is right there with a $3,000 watch.

[@starfthegreat]

Orient is a great brand, especially for the price. Now that Seiko is moving upmarket, Orient (which is owned by Seiko) is taking its place as the ideal entry level mechanical watch brand

[@_Xorag]

my dad have two Orients, one is like 40+ years still works, other one is 25 still works

[@ldc19900]

TBF, he did say it was a good starter watch albeit he put it in meh.

[@slayergut]

Agreed, although orient is owned by seiko and that’s probably what they intended to do anyway.

[@perianu55]

@@_Xorag 👌

[@alexkane84]

Nico, you're not a watch expert , you're a watch salesman, big difference

[@mikeferson5435]

Orient is far from Meh, bought automatic open heart watch for 150$ and its gorgeous and everyone complimented it. I also like the Bambino serial as well, planning to get one as well.

[@IRFIndustries]

Tbf Orient did well in that list

[@DanielWilliams-pv4gr]

If you're from the UK orients are impossible to service and I returned mine. I definitely wouldn't recommend it just because of that.

[@datdudeinred]

How on earth you forgot seiko? Its easily god tier for the money you pay which lets be honest any seiko & casio are more than enough of a watch anyone could need.

[@mazakantc5532]

seiko bracelets are the definition of trash, grandseiko is something else and he did mention grandseiko. seiko5s arent even accurate

[@TheRealGunWhisperer]

@@mazakantc5532 ….. what lol

[@ussyt9887]

@@mazakantc5532 Seiko is the best value for money in the market...... Would definitely make the class tier on most lists.

[@datdudeinred]

@@mazakantc5532 I don't think you understood my comment.

[@swallowtail7718]

They breed “limited edition” watches like rabbits and they actually raised prices on their entry level sports models. I own a SPB045J1 and SRPA21K1 , Beautiful watches but I think I’m done buying Seiko.

[@Arouet7174]

Glad to see Longines get the respect they deserve, they’re going from strength to strength currently

[@GeekNerdNoir]

Just member that Albert Einstein had a Longines watch. It’s a little weird looking but he knew it was class.

[@nathanmagnuson2589]

Longines is class. Their heritage models are fantastic

[@diegoleiva7242]

The Dolce Vita is so beautiful, and then there's the Heritage stuff, the Spirit, Hydroconquest... Longines is terrific.

[@myskymysun]

My Longines works like a sh*t. Sent it to AD 5 times. The date just doesn’t work.

[@Sean-qf9js]

Agreed, just bought my first automatic watch, from the longines master collection⌚️🙏

[@MrPickycat]

It's always fun walking into Rolex AD's and asking "Do you guys sell watches here?"

[@Hashdollars]

Yeah I’m certain they’ve all heard an idiot speak before Seeing as how you can’t even afford to pay for KZbin I doubt you get within 100 ft of a Rolex

[@stathiskanios]

Jajaja

[@MrBacchus18]

No no they don’t sell you a watch they allow you the privilege of being selected to buy a Rolex. Unless you’re rich and famous naturally 😀

[@patrickang2952]

To the Rolex boutique: Do you guys even sell anything?

[@sunchaser999]

Lmao!

[@theartofikigai365]

Bulova has done some amazing things this year honestly, plus I love their Japanese movement. I suppose everything is personal preference, for me it's just about what I like and if it is a good quality watch. Also Turbion Carrera is an up and coming brand bringing a good combo of Rolex/AP.

[@ErickG5352]

I think you just put me on to a new watch brand. Turbion Carrera is beautiful

[@JakkTrippaMuisc-jo7gu]

I was sad when bulova was in the shit list lol I got like 10 of them and I like them lol

[@AliAbbasi-nn4on]

@@JakkTrippaMuisc-jo7gume to lmao just got a Bulova Curv then seen Niko say this that hurt me 😂

[@AliAbbasi-nn4on]

@@ErickG5352me too their watches are absolutely unbelievable and underrated cannot believe I haven’t heard of

[@AliAbbasi-nn4on]

Turbion Carrera might just be it… gone order a lot of watches now 😂

[@TristenApblanc]

“ I shouldn’t be grateful spending my hard earned money with you “ Absolutely 100% correct. I have never understood how any brand of anything gets off thinking they can do whatever they want and not listen to their loyal customers. Then charge them a fortune just like car companies.

[@ChrisJohnson-yw2ky]

I think Ferrari does the same thing. Exhausting.

[@TristenApblanc]

@@ChrisJohnson-yw2ky they absolutely do.

[@VihaanBelani]

​@@ChrisJohnson-yw2kyFerrari doesn't even allow their customers to wrap or do a new paint job to the car and if they do,they won't do any business with the buyer. Truly a shit car brand

[@Snoop_Dugg]

@@VihaanBelani how would they even find out?

[@VihaanBelani]

@@Snoop_Dugg publicity

[@Chzydawg]

Congrats mate, 1m fully deserved. I feel like Rolex has really been trading off their history for so long and it's great to see someone put them in their place. I genuinely think that you actually have quite a huge pool of influence in the watch game, since this channel has started we've seen iced out watches go out of fashion and those who used to wear them change exclusively to stock, factory finished. Be great to see whether Rolex heeds the warning, or doubles down on their own incompetence. Innovation is just as important as history, can't wait to find out which brands could challenge a god tier spot next year.

[@Mega-zi7ys]

Not only that. Many feel Rolex has been pandering to the bling bling crowd... hence many true watch enthusiasts are turned off by it. Many of my friends no longer wear theirs as well. It become the go to brand for posers as well.

[@StevenHe]

You forgot the omega x swatch collab. It was such a big event I couldn’t stop seeing people talk about it in my feed. I didn’t like the idea initially but gave into peer pressure. Bought 2.

[@MINTYFRESH6000]

Where did you buy them from? Looks like they aren't being sold online, want to get my hands on one

[@edwardgordon4640]

any chance of selling one of them? 🤣

[@kevinbernal1761]

Omg I love your channel

[@Dawaria]

Damn look who's the watch collector guru

[@Sugarrushhh90]

It’s stupid. You think you buy an Omega but you are buying Swatch

[@Vicky_potter13]

Casio always GOD TIER 🛐

[@occultdestroyer]

Breitling, Longines, Tissot, and Oris in the "Would Buy" tier is well-deserved. Good job Nico for the fair and unbiased ranking.

[@stopthecap2644]

Breitling has really been stepping up their fkin game... personally, i think their new models the past 1-2 years are absolute class... i have high hopes for the brand

[@ryancockrel6947]

Oris is unironically my favorite watch brand.

[@averagemike2171]

@@ryancockrel6947 why is that? I'm new to watches, I'd love to hear what makes them your favorite. I personally really love the Omega and Tudor watches a ton.

[@ryancockrel6947]

@@averagemike2171 I've had a few of them, and my experience with the company and with the watches themselves has been very very good. They put excellent movements in their watches, the fit and finish is near perfect, and their designs are very versatile and attractive. I personally like dive watches, and their Aquis has such an excellent case design. Their watches aren't particularly flashy, they probably don't get noticed as often as other brands, but they offer absolutely insane value for the money. If the Aquis ran for double it's current retail, I believe it would still be plenty competitive in its space. That's just my take. I have more expensive watches that I enjoy a lot less than my small Oris collection.

[@krispybowgod9656]

@@ryancockrel6947 I love Oris. I know a lot of people hate the pro pilot x dial but I just got the blue one and it’s pretty much my all occasions watch now

[@pedrolycus]

This is the most expected video of the year, no need to accelerate :( It's full of great information for the watch enthusiasts, I really consider some of the thoughts you gives us. I would watch a 2-hour version of it, easily! And would be really cool to show all the watches that are referenced in the video too. We will be here anyways, but i would love a longer version

[@8thlvlMage]

I just bought an F1 Tag and am interested to know the reasons Tag Heuer doesn't rank higher. I'm thrilled as a Red Bull fan and I'm not really worried about other people's opinions, but knowing the factors going into Nico's decisions could still help me when I decide on my next piece.

[@xav7458]

@@8thlvlMage People tend to get confused when talking about the Tags. Indeed, Tag heuer with some iconic model such as the Monaco and the Carrera used to be one the greatest but over the last couple of years they decided to produce dogsh*t quartz watches or other fast fashion watches who were just not it... this is why some people get confused and just say that tags are "meh" but the truth is, tag still have some very solid model and will always be an important swiss watch maker. I am the very proud owner of a Tag Heuer Aquaracer wan2110 who is absolutely stunning for example ahah.

[@CayenneTurboDriver]

„Most expected“ (anstatt „most anticipated“) - Das klingt sehr nach deutscher Übersetzung 😄

[@wisarut8572]

Thanks Nico, for speaking out truthfully about Rolex. After all, we all love Rolex watches, we just hate how the Brand + AD treat us. So arrogant and doesn't seem to care for their new or old loyalty customer. In Thailand 🇹🇭 AD won't even let me touch or try their watches.. they said I might cause the scratches. I even dress properly and wearing Tudor BB58 their sister brand, but they treated me like I'm not worthy enough for their products. LOL

[@davidpugh8772]

I totally agree I called Mayor's the other day to ask if they carried a specific watch brand (Baume et Mercier) and she was like nope we don't and I then went to ask well do you know who in our area would? and she hung up on me.... that really makes my gears turn and not in a good way the other Rolex dealer in town will let me try on Rolex though but most are used with aftermarket dials

[@pelilin2519]

Dude... all of the story is horrible. It is that bad omg.

[@wisarut8572]

@@pelilin2519 Yep, no bullshit. They pointed me to the direction of their collection book & told me that if I wanna try put it on, please attend to waitlist first. This is how they treated customer or potential buyer for product over USD 9,000.

[@dazdncnfusd6447]

@@pelilin2519 I have a good friend who literally works at my local AD. She worked the sale of my Black Bay Bronze. She even told me it may be YEARS before I can buy a Sub/No Date from them, because of AD games. (And, I've already been on the waiting list of about 18 months.....) It is insulting, honestly, that they expect me to beg to spend $10,000 on an item that is honestly obsolete in today's world. Hopefully, folks like Nico, with the exposure he has, will wake them up.

[@pplpilot]

I dont love r***x I think they are a fecking horrible brand lusted after by those that have zero imagination.

[@mathiasmorrison1530]

Tudor is such an awesome brand. Who ever says it's a poor man's Rolex is just insane.

[@Kaaure]

I fucking love this man, completely deserved 1 million subs Nico. You are making a big difference in the watch-world, bringing new people into watches with being as real as they get and not being a pompous dickhead like many other watch related channels.

[@kinginthecastle1191]

lmao "real as they get" and puts Orient in meh. This guy is a joke

[@markpass4215]

Ha so being shouty …and using expletive ridden language perfect ..says it all about the new watch buyer…👋👋👋

[@Kaaure]

@@markpass4215 Why are you here watching his content and being butthurt in the comment section if you dont enjoy it? Go watch the other pompous watch related creators pls Mark, there is enough to choose from. ☺️

[@kingo904]

@@markpass4215 shut the fuck up nobody asked your bitch ass…..I bet you don’t even own shit but your on here talking Shit

[@giacomonovara]

Where did you place Patek? I missed it

[@koplja213]

As a Casio fanboy especially G-Shock and Edifice lineup I am super happy to see you put it at the top💯 Here where I live Casio is soo underrated, everyone is buying Festina, Breitling, Bulova and similar shits and the thing that frustrates me the most is when someone tells me "Its 3x better then Casio, who buys Casio" and similar shits... People have no clue how extremly good Casio actually is🙄

[@giusepperocchi2979]

I never thought I would see Festina and Breitling in the same sentence. It doesn’t make sense.

[@monkeydluffy939]

Which Casio was he talking about?

[@monkeydluffy939]

@Koplja

[@h.h4417]

@@monkeydluffy939 Casioak full steel

[@aajfilm]

I just don’t see how Casio doesn’t have a better light. It’s shit compared to Timex

[@jonathandoughy3430]

I’ve been waiting for this video all year… and it didn’t disappoint! As others have said, don’t worry about a speed round. If this video were 60 minutes, all 1 million of us would still watch the whole thing, and you could then put Seiko back on the list.

[@mrk131324]

Certina? Mido? Seiko? Vulcain? Swatch? How about including some big names before Gucci.

[@gio.2381]

Your honesty, realness, no bull crap attitude, is why you deserve 1,000,000 subscribers. Keep being you nico

[@jcmuscle123]

We all have / want a Rolex but finally someone big said it , Rolex doesn’t care about their customers

[@rhyswilliams4893]

If I was in the position to get a fancy watch I'd by something other than a rolex. It's seem to be the watch people have no idea want first because of the name.

[@fark69]

I don't want to look like a loser begging some dumb company to take my money. YOU are supposed to sell ME the watch, if you can't do that, this money can go a lot further at a lot of other watch brands...

[@Tecsy25]

Thing is Rolex just makes solid watches... i dislike their approach aswell but i have had my Submariner for almost 3 years now and its so solid / rigid, works flawlessly and is low maintenance. It can handle everything you throw at it.

[@rhyswilliams4893]

@@Tecsy25 the price you pay for a Submariner you would hope its stuff working after 3 years. That watch should be working in 50 years.

[@sylinmino]

I feel like 90% of Grand Seiko's problem is their website. You say 95% of the watches you hate, but when you went through the website with Andrew Morgan and George Bamford, the only page you hated had less than a quarter of their lineup. But they need to get WAAAAAY better at organizing their pages and communicating their collections clearly.

[@steveo6023]

Fully agree - also the product photos from Grand Seiko are pure crap

[@snackyxchan]

This guy must be allergic to seiko

[@Snakebloke]

They need to reduce their lineup by 95%. You can't create desire for a brand when theres a different watch for each day of the year. Look at Gordon Ramsay when he goes to a restaurant and the chef's offer 70 dishes on the menu...how the hell is anyone supposed to know what they want?? 12 different models. That's what grand Seiko needs. Only 12 max, design wise...then add in your different dials. Quality over quantity (in design, obviously, their build quality is second only to Lange.)

[@sylinmino]

@@Snakebloke I disagree completely. GS's lineup is smaller than Rolex's, much smaller than Cartier's, and only a bit larger than Patek's. The problem is, those brands organize their models better and make 100 options look like 10. Grand Seiko makes 100 options look like 1000. Better classification of their watches into their case designs and style would go a LONG way. In reality, all of GS's watches should be able to fit into less than 10 lines (44GS, 62GS, Ultra Slim Dress, Original GS, Evolution 9, Sports GMT, Sports Chrono). Past that, subsections for mechanical vs quartz vs spring drive. Then, also overhaul all the website photos because they are BAD. There. Streamlined, understandable and consistent page design. Grand Seiko is actually getting closer to this, but their website organization of these categorizations is atrocious.

[@ShortzThe]

I seriously don’t think there’s a watch brand that does their watches less justice with their photos than GS, if I hadn’t gotten to see the RIKKA in person, there’s a 0% chance I would have bought it from their website. Even the SBGJ227 looks like dogshit on their website, how do you mess up a photo of a dial as unbelievable as that?

[@milky3637]

Just got my first watch and it’s a full steel casioak, glad to hear big man supports the purchase

[@gundamOPS]

There's so many much more brands they can put in and they put in fashion brands. Don't forget about Frederique Constant, Mido, Rado, Glaschuute Original, Nomos, Sinn, Junghans, Damasko, Laco, Stowa, and the like.

[@TimLSim]

Mido is severely underrated here in the US and Europe. Bought an Ocean Star recently, looks as beautiful as every known dive watch while being respected as a customer!

[@thecornfieldiii2069]

@@CasperTheGhost64 so?

[@lemonjens8235]

@@CasperTheGhost64 well apparently some people do haha. Would be worried if you know fashion brands, instead of junghans, glashütte, mido, rado you should at least know about them haha

[@ignatiusng3602]

Don’t forget Seiko, it’s also not on the list

[@AfiftheChief]

Yes, and SEIKO!

[@Finnergans]

Glad you gave hamilton the due it deserves. Love those. Own one. Want like five more

[@lendus1985]

I absolutely love Omega!!! I hope they can slowly move up the rankings because I love the watches they produce. Knew a Rolex slide was coming!!!! Another great video guys! Great work 👌

[@nicerides9224]

If you like them you should hope they don't get too popular. You don't want them becoming another rolex.

[@26reef1]

I love Omega. At least they have a history behind them.

[@Benieg83]

Orient is a fantastic, well made, stylish workhorse watch. What are you even basing this list on?

[@jrlal2773]

Totally agree

[@Fraiture15]

As a lifelong Timex wearer, this put a smile on my face.

[@tomcat276]

I’d love seeing Junghans being discussed on the list. They have been adding more casual watches to their portfolio, have a strong heritage and provide great entry-levelish dress watches if you like going for simple design

[@til_man5719]

My Grandpa was in charge for South America for Junghans. He would fly all over the workd

[@TheIdiotBehindTheScreen]

Idc what you say, meister chronoscope is one of simplest looking, but still great chronographs

[@undefeatedgaul3201]

Agreed. They’re beautiful and very fairly priced

[@KlokStudios]

And Sinn!

[@diegoleiva7242]

I'd also add Nomos!

[@alexhamilton2710]

Great list and finally someone on the platform who appreciates Oris! They’re an amazing brand. Nice to see you be honest about Rolex, respect for being real and well done on 1 milly

[@RajatSharma-bw2ru]

scam alert, this guy is asking 140 dollars for giveaway.

[@vs-mz8nn]

They doing in every watch channel. F×××ig scammers

[@RunawayYe]

I wanted to get the ProPilot but my wrist was a little too skinny for it.

[@S_Wicket_ATM]

Very glad to hear you're an Oris fan, Nico. I bought a rosegold one for my (then girlfriend, now ex wife) with the first ever annual bonus I received from an employer in 1991. Though the watch is now ancient, she still has it and still wears it. So, four years ago I bought myself an Aquis Great Barrier Reef III Limited Edition (2000 pieces). I love the incredibly vibrant, sunburst dial and the ridiculously tiny revolving date indicator, which I can't read without x250 reading glasses. None of that matters to me though. Like yourself, Nico, the watch has a backstory of great significance to me. I'm so pleased to see how you have made such an impact on the entire watch world. The world of watches needs more Nico Leonards

[@drewsleyy3836]

We want long format version!! No speed round! Shocked at the Rolex demotion but well deserved, and I really appreciate your realness. Congrats on 1 mill 🥳

[@Sleepy_spartan717]

Love the enthusiasm you bring to every video. The fact that you don’t sugar coat how you feel about a brand. Also, Casio as god tier, come on!! Every watch guy has either started with a Casio or had one or two in the beginning. I still have every single watch I’ve ever bought, cheap or expensive. I DO love Omega though. It was the first official luxury watch I ever got to wear, something like 20 years ago and I fell hard for them. The weight, the aesthetics, the reasonable price. I will own one in the next year.

[@healz8284]

Congratulations Nico and the team. Love the videos and the channel

[@ibflozz_gg4546]

Me watching Nico laugh knowing it could range anywhere from the single most profound compliment to the upmost truest hate for a brand

[@LordAzrael_]

Mate your tier list finally started reflecting the real world, excellent work!!! Also probably get your assistants to list some other decent watch brands like Glashuette Original, Nomos, Maurice Lacroix, Doxa etc instead of the dog shite scam brands and fashion brands ✌️😎

[@cardanoStacker]

I forking love Glashütte Original Seventies ❤ But as well I love Bulgari octo finissimo

[@freestinje]

Seconding the nomos

[@mitch20003]

honestly would put baumer, and montblanc in the meh

[@VihaanBelani]

Lorus too

[@JDYTC]

*JLC and Grand Seiko are God Tier* for me 😌 _Absolute class_ to say the least. JLC is the watchmaker’s watch and Grand Seiko is the ultimate combination of perfection, precision, toughness, longevity and originality-the ultimate under-the-radar WIS watch. Same reason why Sinn is absolute class to me too. Add GP, Zenith, Longines and Tissot and that’s my top 6. Omega, Oris, H.Moser and Nomos will complete my top 10. Tudor would be 11. A Rolex has become the LV bag of watches: too many fakes and especially too many chavs, pimps, pikeys and wannabes wearing them; too much violence around them. The other day a 24-year old boy was shot to death over his fake Rolex at broad daylight at a busy beach near Amsterdam. Fuck that. This comes on top of all the disgusting antics Rolex itself has been displaying the last decade. (Edit: broad not brought.)

[@haider14334]

Grand seiko peronally is by far the the best watchmakers in this planet and he said their catagory is mehh lad hasnt seen grand seikoss in a long time i guess or has is a brand dog

[@joshitheyoshi2533]

Agree with JLC. But disagree about Grand Seiko. Lexus and Toyota are both from Toyota Motor Co. but Toyotas don't disappoint you. Can't say that about Seiko. I've seen SARBs with poor quality control and a solar mecha-quartz that stopped working correctly after being left in the hot sun for a few hours. If the same company that sold Lexus also sold cruddy Toyotas than I couldn't respect Lexus either.

[@JDYTC]

@@joshitheyoshi2533 I don’t know what poor quality control means in this case, but I can imagine that JLC’s is better than Seiko’s. Nonetheless every brand has a lemon slipping through the cracks once in a while. I’ve seen Daytona’s that broke down (under warranty). A friend went motor crossing with his JLC and it was competitor in ruins, while doing the same with his SKX no problem. But most importantly, you state you disagree about *Grand Seiko* while complaining about regular Seiko’s SARB, which are not Grand Seiko’s-you do you and I have no problem with agreeing to disagree, but that’s just straight up ridiculous.

[@joshitheyoshi2533]

@@JDYTC I explained my reasoning. If Lexus is Grand Seiko and Toyota is Seiko - why can't the Seiko Company make decent watches up and down the price hierarchy the way Toyota makes decent cars up and down it's price hierarchy? If Toyota Camry was a piece of junk for the price - I couldn't respect Lexus as a brand. Just in the way that a several hundred dollar SARB or Seiko Prospex solar mecha quartz is not made well enough for it's price - so I can't respect Grand Seiko. (Also comparing a JLC to a sports watch for ruggedness is what's straight up ridiculous! JLC's do not compete on ruggedness. You have to judge a watch based on what it's meant for and sold for. Do you see anyone climbing mountains or surfing in the ocean on JLC's website lol? If your friend is taking a JLC motorcrossing why not also wear an expensive silk gown motorcrossing and complain that it tears? Must be inferior to other guy's cheap protective motorcrossing clothes that didn't tear!)

[@joshitheyoshi2533]

And to explain further - the problem with Grand Seiko (and Seiko as a whole) is that they don't do the basics well compared to the competition. They are at the tip-top when it comes to fine dials and polishing and of course Spring Drive. But everything below the tip-top of Grand Seiko (and Seiko as a whole) is inferior to their local competitor Citizen: Seiko 5 movements are inferior to Citizen's Miyota on reliability and durability. Seiko Solar is inferior to Citizen's Eco-Drive on robustness and durability. Grand Seiko High Frequency Quartz is inferior to Citizen Chronomaster on accuracy (the entire point). If a brand and it's larger company fails at the basics - then they aren't elite, period. Maybe if Grand Seiko Spring Drive was a completely separate company I would see it as elite. But if you are mediocre at everything except your very top-of-the-line products (Grand Seiko Spring Drive) - how can that be an elite brand?.

[@maxelmoon4318]

Tbf. I love the fact how Nico has been more and more embracing Omega, I'm an Omega fan myself (Speedmaster professional being my iconic fav.) And for Orient, I like how he keeps track with their works too, even though the prices are alot lower than luxury-ranked watches are. They are actually really good and do deliver you what you ask for with the price.

[@shoelugs]

Out of all the watches I have, I mostly wear my omega seamaster diver, that blue wave dial just makes me smile and my gs snowflake for formal events. 4 of my rolex are just decoration in my watch case i just grew out of love for it.

[@thomaschannel9762]

When Rolex fanboy demoting his brand sums it up for me

[@Rosetwin90]

Hamilton might be the best value for money brand in existence. Their field khaki is a very versatile watch for a great price.

[@atunughosh4932]

Tissot is better imo as a starter luxury brand all Hamilton watches look a bit bland for my taste

[@daveLin104]

@Atunu Ghosh I know both from swatch group but from my experience I find Hamilton better built.

[@ashirwadbansal6788]

@@atunughosh4932 bought Tissot prx yesterday. Its toooooooooo good man . Green colour is to die for

[@stefanusrianto8781]

@@atunughosh4932 hamilton is IMO for more like practical watch, while Tissot is more suited for classy or formal kind of watches

[@stefanusrianto8781]

@@ashirwadbansal6788 did you buy the green quartz or green powermatic one? I'm kinda confused which to pick, the powermatic one the green does not seem to look green in most cases, but the quartz green I'm afraid it's bit too shiny and eye catching. Can you give some opinions on yours?

[@TBendez]

Wow, what a list! Seeing you be real, like you always are, is astonishing. No-one is "real" anymore, except for PaP. Love it!

[@qwertyqwerty950]

I don't think he seems that real, led by business. The one's he rates, are good for business, in general. Like what you like, is all marketing and finding out the time is free for everyone with a phone.

[@mat4263]

@@qwertyqwerty950 I don't really think your comment seems that real, led by hatred and jealousy. Hate what you hate, is all relative and finding out that to hate is free for anyone with a phone.

[@AmunRa2024]

He's literally the definition of a Watch Snob.

[@TBendez]

@@qwertyqwerty950 ”Finding out time is free for anyone with a phone”? There are hundreds of thousands of businesses where you cannot keep/use/look at your phone during business/work hours. Not real? He openly speaks about business, himself, some of his private life and the way he does it. He’s also objective enough to talk about the good a bad brand does, instead of doing them dirty. He’s about as real as one can be on social media these days and still have a relevant following.

[@TBendez]

@@AmunRa2024 Give me one reason.

[@artekdote]

The fact that I own a number of Casio watches makes me totally happy and GOD TIER. However, i wished that Nico included Seiko on his tier list since it was the watch brand that brought me to watch collecting. I also own an Orient and the Bambino is a class of its own.

[@marcoantoniomoncada1167]

To me Casio is God Tier... Seiko, Citizen and Orient are class... all the rest is overpriced s**t

[@haider14334]

Casio is class but seiko is god tier and if their was a tier above god tier it would be grand seiko i love there watches.

[@smaugmancustoms]

Good to hear that Skagen has Nico's blessing

[@lucgeoffrion1970]

Bulova deserves a better ranking . Their Curv collection is one of a kind. Their Precisionist line was spectacular, quartz with a sweeping second hand!

[@relic3866]

I own alot of Bulovas. He says nice things about the company then rates them low.Great history, older than Rolex. I like the Frank Sinatra series.

[@ivanfreely6366]

I can't wait to see when Bulova brings out the smaller version of their Lunar pilot. Their current one is far too large for my wrists.

[@Youtubeuser1aa]

I Never saw a good Looking precisionist… to much like a ugly g shock. I like The movements too

[@mitch20003]

@@relic3866 yep, bulova, baumer and montblan should all be in the meh, if you watch youtube videos on montblanc a lot of watch collectors are praising some of their watches.

[@varisht4]

Congrats on the 1 million. I'm wondering where you would put Seiko though? The Seiko 5 for me was the entry into Mechanical automatic watches.

[@jeremygivens4275]

Would love to see an independent brand tier listing to showcase some of the smaller houses out there. I know they don't have a ton of inventory but it's always cool to see the boutique brands get some love.

[@lolinternetslolify]

Give some of em a shout out

[@geoffreyporter7567]

I feel like Frédérique Constant is the most ubiquitous watch brand that is somehow always forgotten about in these kinds of conversations. Like, I’m not sure I can remember the last time I walked by a watch shop that didn’t have a Highlife on display in the window, yet, somehow, they are just never talked about.

[@chrisbaker7760]

I feel like their watches are always just one step away from being perfect (for their price). Like the 5 ATM on their sports watch or the huge date wheel making their beautiful worldtimer impossible to read.

[@danielharyanto6713]

I kinda agree with you in term of how Rolex trade their customer really really bad.. no point for them to have a boutique anymore as all the worker are paid for doing basically NOTHING.. they dont even treat us nicely. They act like they dont even need us.. while the fact that all the brand new rolex keep rolling through grey dealer really really pain in the real watch geek ASS!!!!!!

[@wallpaper000]

they're probably the ONLY brand of any product that I am aware of, who can open a new store without a single inventory for sale. Even Hermes still sell something. Maybe next time I'll go and ask the SA, "Nice shelf, how much?"

[@veryverygoood]

mangstab

[@vn01208503]

rolex is the brand i want to go down without regret to teach them a lesson

[@07rodrigez]

I think Longines had a very good year. For me they are CLASS! I'm in love with the Zulu GMT

[@josefabbas8773]

I was never a fan of watches nor did I ever feel enthusiastic about them. In addition, in view of the disastrous economic situation we have been living through for some years here in Lebanon, we can only fantasize about some of these watches. But after watching Nico talk with such passion for the first time, I subscribed to the channel and have been watching him regularly. I knew nothing about watches but now, thanks to him, I can say I know plenty of stuff and the better thing is listening to him speak about the history of a specific brand or watch. I have fallen in love with watches, and Nico reminds me of that great teacher in school who did make an impact in your life one way or the other. Congrats for the 1 mill subscribers! U deserve it. Thank you & greetings from Lebanon.

[@Ml-xq8nt]

Spot on regarding Rolex. I’ve thought about buying from them a few times over the years, but the treatment is awful. So here I am with multiple JLCs, and I could not be happier with them.

[@curtisbaker4325]

I love how over the years Nico becomes more unhinged, FUCKING CLASS !!!

[@421prateek]

you're unique n i fuckin love your style of reviewing. p.s- don't speed up even if it's like a 30mins video it's awesome

[@mdb2]

Grand Seiko still underrated. This year they produced some amazing watches, including the Constant-force Tourbillon

[@attila2246]

Lets be real, if they had a swiss name they would be class tier at the minimum.

[@aspOLmeR]

GS design is dog's shit. Also their bracelet quality is also crap

[@sultanr932]

​@@attila2246 they would be God tier and Demand would be F.P.Journe level

[@smoking7Ace]

I don’t know who the frunk are you mate, but I loved you at first sight. I will be a devoted follower from now on. Loved the video.

[@finw-k6805]

One of the many things I like about Nico is his depth of knowledge on essentially every watch brand. I’m sure it’d be very easily as a grey market dealer to focus efforts on the Holy Trinity, Rolex, or the other big hype names, but Nico being able to critique an extremely entry-level brand like Bulova, discuss their history, and demonstrate observation of their activity within the market is testament to him being in pole position in the KZbin watch game and shows that, despite the immense success, he is at heart a genuine watch nerd.

[@benleon]

I think this year Orient has moved towards a good direction reintroducing the bambinos in 38mm. For a mechanical dress at its price, I think it's as good as a starter as Timex and they can even boast an in-house caliber..

[@KenNYnomad]

It takes huge balls to put such an affordable brand like casio in the God tier class even if its true you know you’re going to get hate for it so I definitely appreciate your courage for being honest Mr.Nico you’re a true gentleman and scholar

[@sspegazus3672]

I honestly think that a lot of watch lovers like casio a lot. I got a Tudor, an omega and a Rolex but I still have my g shock and casio inside a box

[@mikemurphy8996]

I think he has a business relationship with them

[@davids9465]

It's nice to know that in-between mud baths SHREK also has time to review watches ⌚

[@kushtoshi]

Put a big smile on my face when you put Tudor above Rolex. About to grab one when my annual bonus comes in. I had the same thought about Rolex being at risk of losing their position too. No innovation while competitors are bringing more to the game plus the mess of the AD situation. Even outside watch enthusiasts there's now a lot more awareness of luxury watch brands other than Rolex especially AP and Patek.

[@kushtoshi]

Update: I now have a Tudor on my wrist. I love this piece. Even if I had the money for the Rolex equivalent, grey market prices are as high as an AP Royal Oak... so I would not bother with Rolex, if I had the money I'd buy an AP. Until then I am very happy with the Tudor.

[@x-90]

Tudor vs TAG vs Omega. Is Tudor worth 2k more than a TAG Carrera? I like it but I like unique color watches

[@Snoop_Dugg]

But apparently the build quality for Tudor has gone downhill massively in the last 2 years.

[@vernellt0t]

not the tag bro. if you are not feeling the tudor then get the longines or hamilton instead. but tudor is really nice.

[@mlongman]

@@x-90Yes

[@שכםבן-חמור]

I'd love to see a ranking of the best independent watchmakers. There's a small number of watchmakers making incomparable masterpieces, and they deserve a hearing. I'm thinking particularly of Masahiro Kikuno, Christophe Claret, Konstantine Chaykin, Andreas Strehler, and FP Journe, and so on. Make it happen!

[@Maudib99]

Cincinnati Watch Co.

[@luigit9321]

One of the most important and entertaining watch content segments. Super fun to watch.

[@amircoffeyscafe5430]

Missing Raymond Weil and seiko

[@jeberle1]

Great list and rankings. I would love to see more legit brands in place of the fashion brands. Respectfully suggesting Sinn, Ball, Glashütte, Seiko, & Swatch for consideration in the next round.

[@HenryDarr]

GS Seiko spring drive = God Tier

[@HenryDarr]

No mention of Credor ???

[@peasantstimekeeper]

I was really hoping youd include one of my favorite companies, Frederique Constant. I feel like the value for money is fantastic! Especially with the WorldTimer which i personally own. Another great video, entertaining as always!

[@soegaardovicz]

I just commented the same, before reading your comment. I own a blue dial Flyback chronograph which I simply love.

[@nanashiboyz]

No Vostok? No Patek Philippe? No Seiko? No Glashuette?

[@blacksanreynolds19]

As a Invicta owner - we are proud of our tier location. I can’t wait when Apple and Google joins the list so we can get promoted to meh tier.

[@jackdaley5884]

As a Timex owner, this makes me happy 👌

[@alexdenton6586]

Apple Watch and Samsung watch on the god tier

[@BonBon1705]

Nico = one of the greatest watch enthusiasts ever! Rolex better listen to his advices and start fixing their customer relations. I already owned a God tier Casio so my next one is going to be either the Class or Would tier haha

[@FRST2012]

A great annual review 👍. Over the last few months all I have heard is how bad Rolex or the ADs treat customers and how the only way to get one quickly is to pay over the odds on the grey market. Personally I would rather buy from another great brand with customer service.

[@Ahenri187]

I wasn't even on a list and got a call from my AD randomly for a Starbucks a few days ago, which I graciously accepted. Although, I did give them a wish list of a couple of pieces 2 years ago and got my #1 on that list (a pepsi) in March last year. I thought that would be it and totally wasn't trying or interested really in buying another watch. I also assumed you would have to re submit interest in another watch in order for them to consider you again. Who knows. Also in contrast to what you claim about AD'S miss treating their customers, I've never been mistreated by my AD and have always been made to feel welcomed.

[@doubletrouble-cv4ow]

As an Orient Kamasu owner, this puts a smile on my face

[@RunawayYe]

pepsi Mako 2 here

[@pedrojorge2741]

Kamasu for the win, my first automatic watch and the one I wear the most

[@Tow.m3]

Just bought a red dial black bezel Kamasu to wear at work and I’m so glad I went with it. Crazy value for the money

[@Ryangt5.0]

Bulova makes great quality watches!!!

[@ludo_7608]

I think Chopard is getting its s*** together since the Alpine Eagle. In all fairness, their movements and research on materials are quite incredible. Great list and ranking!

[@bwallace4241]

Favorite list so far. Breitling up high where it belongs, Rolex demoted a couple spots where it belongs. Rolex issues with not giving a sh!t about their customers is certainly an issue, they are becoming an investors brand. Oris, Tissot and Longies also up where they belong, can't discount value for money.

[@SROBERT024]

Wov, actually totally can relate with putting rolex in the meh category...The way the ADs are treating clients is awful...whereas in Omega I had only a few minor questions about my PO (the bezel alignment seemed a bit off), and got detailed explanation, even a free spring change under the bezel and all of the staff was really friendly and welcoming, the experience generally was a lot better...gonna stick to Omega, Cartier and even maybe AP if I wanna make a bigger step price and categorywise...

[@JohnSmith-ki2eq]

I'm not ashamed to say I've been a Casio fanboy since I was a teenager in the 80's, I've NEVER regretted buying any of the Casio's I've owned (and still own) and if I had to pick one watch to wear for the rest of my days, it would probably be a Casio. Thinking about it, the only other thing I own that I've that I feel the same about is my Fender Stratocaster.

[@fawada3288]

What would you suggest for someone buying their first Casio watch? I don't have any watch collection and max I can splurge is 500$

[@JohnSmith-ki2eq]

@@fawada3288 I'd start with a Casio F-91W, it's THE iconic digital watch, reliable and comfortable to wear, and you'll still have about $35 left, then you can think about different types of watch you might like to own for different situations you might find yourself in. I don't think Casio makes a bad watch, although some are better than others, just go take a look at their line up and find the one that meets your needs and is in your budget. this is why Casio are so well regarded, they make affordable, reliable watches and don't gouge their customers while doing it.

[@blasta444]

@@fawada3288 F 91W

[@Filipe_Alexandre_]

I fell in love with watches after my father bought me a Tissot, some years after started watching your videos and loved the information about the watchmaker point of view, bought a tudor a Casio and a (in my opinion) underrated Tommy Hilfiger. This is the most anticipated video of the year, there wasn't any point of skipping it. We're all here because we love you and love watches, we can watch you talk about them for hours and hours, so please, don't rush videos, we don't get bored of you.

[@coutchtomato]

Don't think I have ever been so nervous waiting for Nico to rate my watch brand "Longines" however was very happy to end up in the would buy. they are a beautiful time piece and bang for buck

[@datdudeinred]

FInally someone actually understanding that rolex is not that good. Thank you!

[@MarkDanger777]

But it is the gateway, and I admit it. Even though I don't have any interest in any of the rolex watch designs anymore, I will admit that it was the brand that brought me to become a watch enthusiast

[@carlosopinion5629]

You realize a majority of this content was made in jest right? Nico doesn’t really believe it’s in the meh category. As Nico alluded to many times, and most Watch experts and industry insiders will attest, we wouldn’t be having these conversations and the luxury watch market wouldn’t be where it is today without Rolex. Rolex will always be good tier, like it or not.

[@variszarins]

@@carlosopinion5629 no it won’t. You can’t perpetually ride on some sort of success from centuries ago

[@farnum3297]

Rolex is the Ferrari of watches, everybody wants one even if they're pretty shitty compared to other performance cars/watches. And by everybody I mean people who don't really know too much about cars. Or watches. The image of an old guy in a red Ferrari trying to impress a 20 years old dumb blonde with a gold Rolex.. do I have to explain more?

[@carlosopinion5629]

@@variszarins huh? Wtf are you even talking about lol. This is the luxury watch game. We ain’t talking about Pokémon cards😂 Rolex will always be king. Point blank period.

[@chrisrazaki8957]

Include Doxa, Mido, Certina and some micro brands like Zelos, Farer and Baltic please

[@AaronJitSing]

Thanks Nico for the tier list....was waiting for you to validate the watches in the previous video😁

[@charleschaimkohl]

You are right on point with Rolex. I am saving up money for my first luxury watch. It will definitely not be a Rolex. Bummer. Maybe I'll go with a breitling or omega, since they make stunning watches and are available.

[@Reseiver]

How d f does Maurice Lacroix go under the radar each f time? Their masterpiece series are a work of art! It's about time people discover and appreciate the brand.

[@CLRBT]

I was going through the comments to see if anyone mentioned it already. But I was thinking the same thing! Maurice Lacroix is a well known and respected brand in the industry. I would like to see what Nico thinks about it.

[@KTC88]

I know absolutely nothing about watches but I love your energy!

[@EnigMagnum]

I was looking for Hublot where they rank, then saw Hublot is a category of itself 😆😂🤣

[@davidkimrasmussen]

Great to hear positive feedback on Oris and Longines. Must check out that 55 model 😁