Watch this Before Listing Your Next Design on Etsy - How I Doubled my Profit!

[@JC81082]

Tucker is so cute and really smart, too... smiles

[@lilyleaf11]

Wow you are such an amazing teacher, creator, entrepreneur and ray of sunshine. You have inspired and motivated me. These guiding tips and tricks are so helpful. I appreciate you so much xx Sending love and light. Your positive energy is beautiful xx ⭐️✨⭐️✨⭐️✨⭐️✨⭐️

[@shawnalynn2083]

lilyleaf! I am so glad you are enjoying my content and I thank you bunches for taking an extra minute to spread some sunshine my way with such a sweet comment! Thank you for making my day!

[@bosslifebeauty]

Thank you for Another great video! Going to try this for sure. I priced the last batch of 10 tees with profit pricing for running a sale. They sat in my shop at that higher pre sale price for a week until I was ready to list a few more and run a sale on all. I was doing it every 24 hours and gave it a 2 week break, low and behold come the weekend I sold 3 shirts bella canvas not comfort colors all at total pre-sale price of 28.00. Now thats not at your level by a stretch, yet with only 3 shirts but it happened again this week, so food for thought that your target audience is a factor in how much you can charge.

[@shawnalynn2083]

Yay! I am so glad you are running a test with this! And it reallly is so interesting how it can vary per niche!!!

[@CassiyJohnson]

Such a cool test Shawna

[@shawnalynn2083]

Cassiy! Thanks! It really was fun to watch the results coming in! Really opened my eyes to how powerful this strategy really is!

[@melodeelucido1446]

LOOOOVE this video!! It is evident in all your videos that you have the heart and skills of a great teacher. Thank you so much Shawna . . . and Tucker😘

[@shawnalynn2083]

Thank you Melodee! I so appreciate those kind words!

[@dodalton1]

So glad you clarified that you're not tracking the results on paper. I've been A/B testing for months, but I'm not sure I'm going to really see results until I start racking up the sales. My shop is 2 sales away from 300 and I'm hoping Q4 will give me the momentum I've been working so hard for.

[@shawnalynn2083]

YAAAAASSSSS! I love it! No need to track on paper! Just pay attention to what is happening. And your shop will gain more and more momentum and you will learn more and more from this as it does!

[@MileyonDisney]

6:41 - They BOTH show up at loss leader price? Why would the profit price listing show that way?

[@shawnalynn2083]

Hey there Miley! Yes! I had them BOTH show up with the loss leader as the same. I didn't want the different loss leader to effect the results. I was really unsure if there would be any difference in results of the listings at all because of this, but I figured I would just run the experiment again and adjust that strategy if needed. There was still such a clear difference in how they did! I believe this is because people were clicking around in the listing more once they clicked into the break even listings. Profit pricing must have had them clicking out faster. I'm thinking this improved the quality score and got the listing pushed out to more people. Hope this helps!

[@dodalton1]

PS - After watching your interview with Cassiy, I "invested in my business" 😉and bought your Q4 resource. I struggle with ADHD which means I'm spinning my wheels much of the time, but I thrive when I have clear goals and this resource gives just that. I just wanted to drop this for anyone out there who is like me and tell you that (IMO) it's a fair price for the value if you're struggling to get/stay organized and need some inspiration, AND if you're serious about succeeding at POD and have the drive & commitment to work at it (because this resource isn't a gimme - it's a blueprint). FTR - I'm starting month 9 and about to hit 300 sales. I don't know if that's good or not but I celebrate every milestone. Come on Q4!!

[@shawnalynn2083]

LOVE this statement "if you're serious about succeeding at POD and have the drive & commitment to work at it!" That is powerful energy right there! I am so glad you enjoyed the interview and congrats on investing a little back into your business so that you can earn even more and faster in the future. 300 sales is AWESOME!!!! And sense I know you are doing the right thing to prepare for Q4 I think you are going to hit quite a few milestones over the next few months!

[@dodalton1]

♥

[@personalguntrainer]

Tucker is the top dog around here! I've been waiting for this as well!!! Great info as always, thanks Shawna!

[@shawnalynn2083]

You are so welcome! I am so glad you were looking forward to it! I hope it helps so much!

[@personalguntrainer]

@@shawnalynn2083 yes, all your videos (and Tucker's too) always have something helpful that I learn from, and it's very much appreciated.

[@llane375]

I like your channel the best because you are good at explaining things!

[@shawnalynn2083]

Thanks so much for your kind words! I am so glad I was able to explain this in a way that helped!

[@PowerofPODwRileigh]

Just started AB testing on some SEO. I have a few designs that are in one niche, but a bit more general for that niche. I added them to the other niche yesterday, so fingers crossed! I’d love to see a video on how your workflow goes and how you stay organized. I have a list of designs to make for niches, a list of what needs mock-ups, and a list of what needs listed. I’ve been experimenting with a calendar, but I’m getting a bit overwhelmed!

[@shawnalynn2083]

Can't wait to hear about your results Rileigh! Thanks for hanging out in the chat this morning! This is a great idea for a video!

[@littlegoodscompany]

You'll have to update us on how it went

[@Resa_Grace]

We need to hear updates! I wish Shawna had a fb group where we could chat about these things more. 😍 TOTALLY agree on the video idea. 👏🏻

[@alibarnes1136]

This was so helpful! I’m just getting started so I’ll go in and change my pricing to get that initial traction!

[@shawnalynn2083]

I am so glad this helped!

[@JewelsprideBengals]

Thank you for diving into this topic - I've started this strategy today in my shop. You're the best teacher - who better to learn from in this business?? I would LOVE if you would do a video on your filing/organization process. I come from a 25+ year career in the legal field where organization is priority, but I feel like I'm all over the place with my design/listing/research organization for my POD business. I would love to learn your functional strategies or if you could interview some others about theirs for comparisons and ideas... Thanks so much - love all your videos and congrats on your amazing and inspirational success 💓

[@shawnalynn2083]

Hey there! I am so glad you enjoyed this one and I thank you bunches for the kind words! This is a great idea for a video!

[@MileyonDisney]

Thanks, Ms. Simply Shawna! You always have such great advice.

[@MileyonDisney]

Did you notice her cute necklace?

[@MileyonDisney]

Yeah. She probably got it as a gift.

[@MileyonDisney]

Ooooh! Ms. Simply Shawna got a boyfriend.

[@MileyonDisney]

No - I think she got it from a female.

[@MileyonDisney]

Why's that?

[@mj48187]

You are a gem! Thank you. Love your channel, have just started out on Etsy. Have a question: you seem to "own" the teacher niche and similar, are there really room for more items in these niches?

[@shawnalynn2083]

Hey there! Congrats on getting started on Etsy! It will be a wild ride but so worth it! There is space if you stick with it long enough and branch out to specific niches within the niche while working on it! I do have a resource I put together for the teacher niche you can find in the description if you are looking for more help with it. It took me a few months of consistent listing for different seasonal types of things teachers buy shirts for... started out with a few sales for one of the seasonal niches after crickets with all the others I worked on before it. Then more sales for the next and then it exploded! I am wishing you so much success MJ!

[@MissMolly3377]

I didn’t think you could list the same exact things twice. Interesting. Thanks Shawna. I appreciate all you do. You talk about so many things that others don’t talk about. Question….did you do it in two different stores or the same store?

[@shawnalynn2083]

Hey there Molly! Great question! I did this all in one store.

[@Bekind95]

I have been patiently waiting for this one! Thank you!

[@shawnalynn2083]

I hope you enjoyed it! It is just eye opening to see the results side by side!

[@PrintablesBySusieQ]

You are such an inspiration ❤ keeps my hope alive ❤❤

[@shawnalynn2083]

You got this! Keep at it!

[@dlhartley157]

Great testing Shawna. Thanks for sharing your research. Continued success to you!

[@shawnalynn2083]

You are so welcome! I am glad you enjoyed this!

[@sonz4205]

Love this. Thank you, was really looking forward to it. And LOVE Tuckers tip too ❤🥰 xxx

[@shawnalynn2083]

I am so glad you enjoyed this one! I really learned so much from the test! And I'm so glad you enjoyed Tucker's tip!

[@nw8204]

Ohh goodie! 😂 You must've known we would watch your earlier videos about testing after the cassiy interview and would want to see this one that you had teased about! 🎉🎉❤

[@shawnalynn2083]

LOL! I am so glad you liked this one! Sounds like I released it at just the right time!

[@nw8204]

​@@shawnalynn2083You did! I watched your early videos on pricing strategies and you mentioned possibly doing this video and I was looking for it but i thought you'd just decided against it. Although, I guess it would take time 😂😂 it's just all. SO. EXCITING. 😂🎉🎉

[@CrazyDEntertainment]

Thank you for sharing the results teacher another Amazing video as presumed. .

[@shawnalynn2083]

Thanks CrazyD! I am glad you were able to pop into the chat!

[@CrazyDEntertainment]

my internet went bye bye right as class started lol i was so confused.@@shawnalynn2083

[@Bekind95]

Did you see a drop in sales per day once you raised your prices back to full profit pricing? And did your break even listings only make you the massive profit once you started raising your prices. Just trying to understand the flow from break even to profit as you slowly raised your prices?

[@shawnalynn2083]

Hey there! I did not see a big drop in sales as I started raising prices. I think this is because the listing was raising in the algorithm which was getting it in from of more eyeballs which leads to more sales. Super interesting!

[@Bekind95]

@@shawnalynn2083 Yes, really interesting and terrific that it works out like that.

[@monicabindiu9159]

Such a great video, Shawna! The teacher niche results are so interesting! Not sure if you mentioned or not in the video, but can you tell me after how many sales on a break even listing do you start raising prices so it can bring you money?

[@shawnalynn2083]

Hey there! I usually wait for about 15 but if my shop was newer I might start raising it sooner! I hope this helps!

[@monicabindiu9159]

@@shawnalynn2083 Thank you! All your videos helped me a lot so far. Still waiting for consistent sales but your advice gave me more clarity in my strategies ❤

[@lunaora9687]

Hi Shawna, very interesting video. Do you think the break even pricing sales were mostly due to the price being lower or do you think it might be because Etsy boosted it in the algorithm? I almost always double up my listings but only change the main image. However, I also had break even for both listings. I was getting some traction with this one listings and decided to boost up to a profit pricing after 8 sales. Now it's barely getting any sales :(. I'm wondering if I raised it too quickly and too much at at time. Maybe I should have raised it a dollar at a time after each sale like you mentioned. I'm pretty bummed about losing momentum and wondering if i should lower the price again... But also, i was thinking that maybe sales have been slow over the past weekend with kids going back to school? The listing I was doing well in is for Halloween... maybe sales for Halloween will pick up again? Also I wanted to mention that this listing has 20+ in the cart. I would have thought it would be getting more sales if that many people have it in their cart. Etsy is a hard code to crack I tell ya! Sorry for the long post. 😬

[@jennamartin-payne1653]

Wow that's so interesting! I tried break even pricing and got crickets so I went back to profit pricing and saw a difference. My parents were both teachers (retired now) and they are the kind of people who don't like single use items and have passed that on to their kids I really try and make things that someone can keep wearing or at least wear as a bed t-shirt! So I wonder if that is also a factor as I guess teachers on the whole might be more environmentally conscious with having to teach about it?

[@shawnalynn2083]

Hey there Jenna! It really is interesting to see how the results can vary per niche!

[@dashingbooks3436]

This is startling, Shawna.

[@shawnalynn2083]

Crazy to see such drastic results!

[@Laflaqua-hg5yx]

Hi Shawna, such a great video. Do you calculate a 20% Discount on top of the break even price, assuming you give yourself room to be able to run a 20%, 15% or 10% discount? Or you never run a sale on a break even price item? Also do you adjust the break even price of each size, since the cost for each size shirt (at least on printify) is different by couple of cents. Meaning, do you show a different price for each shirt? Because if you have the same price for each size shirt it’s technically not break even, since every size has a different price. Thanks for all your help! 🌻

[@shawnalynn2083]

Hey there! Great questions! 1. I price high enough that after I put the sale on it is break even pricing. (And both listings show the same sale) 2. Prices are adjusted for different sizes. Larger sizes are a bit more sense they cost me a bit more. Hope this helps!

[@mercedes-h8m]

This is interesting 😮. Did you run adds on all of them while ab testing?

[@shawnalynn2083]

Great question Mira! Yes! Ads on everything!

[@nw8204]

​@@shawnalynn2083Shawn do you recommend smaller shops with low sales still run ads if we apply this strategy? I was under the impression that we should run ads only on items that have started selling a few times a week 🤔

[@discoveringwellnesswithjoy]

Thank you for all of your very helpful videos! Is your loss leader the same price on both listings? For example the break even pricing loss leader is 12.99 AND the profit loss leader is 12.99?

[@shawnalynn2083]

Great question! So sorry I am just getting around to answer this! YES! I kept the loss leader the same in both!

[@Resa_Grace]

Been waiting for this one! Thank you!!!

[@shawnalynn2083]

I hope it helped so much! I just really thought the side by side results really spoke for themselves!

[@Resa_Grace]

@@shawnalynn2083 SUPER helpful! 🤩

[@cindyleinwand5062]

It might have something to do with the fact that you know that niche so well - and have been perfecting it. I've had a similar experience with one of the niches that I sell the most. I think sometimes there is an element of people thinking that the more expensive item is a better quality.

[@shawnalynn2083]

So interesting the way all that works!

[@cindyleinwand5062]

@@shawnalynn2083 I know, it is interesting. I've learned from my own experience - that some niches I'm really good at - and others don't work for me. And the ones I'm good at, the sales are the same no matter how I price them. I even took away the free shipping over $35 and it did not slow my sales. I tried every niche in the beginning - and there are only a few I'm really good at.

[@littlegoodscompany]

Yay! Excited to see this

[@shawnalynn2083]

I had fun putting this one together and putting the listing results side by side! SO interesting! I am so glad you were looking forward to this one!

[@Wealthbuildingcoach]

Hey Shawna! Great video! Did you run ads on with the profit or break even listings?

[@shawnalynn2083]

Hey there! Yes! I ran ads on both!

[@ibendivanno4270]

Wow that’s interesting with the teacher niche 👍🏻

[@shawnalynn2083]

Right!?! I thought that was so interesting as well!

[@IndiratempestST]

Hey Shawna, great content. I do have a question how are you making a profit if you’re setting prices to break even? Is this because you up it later down the line?

[@shawnalynn2083]

Exactly! You only send it out at breakeven pricing, and once it starts getting some sales through it, erase it up to profit pricing! Hope this helps!

[@brittanyvarengo9671]

How do you keep track of what listing was originally the BE vs the PP?

[@CarolynReid-h9f]

Excellent video, Shawna! Very useful! One thing I am not clear on is: ... Were the revenue (and profit) figures you showed, for just the *first* 30 days for the new product? (Your charts say the *last* 30 days, so, unclear.) If it was the first 30 days with new products, how did they get ranked pretty well immediately in order to produce those high sales results? Thanks a bunch!! Carolyn

[@shawnalynn2083]

Hey there Carolyn! Great questions! Sales are sense I listed them and visits are from the last 30 days. I started the experiment in April and it took me about two months to get all the listings up. Hope this helps!

[@mollymclaughlin1598]

This is awesome!!! Were you running ads?

[@shawnalynn2083]

Great question Molly! Ran ads on both lisitngs!

[@katrinalynnmiller]

Great info! Thanks again.

[@loribaker1502]

I always enjoy your way of teaching so much, Shawna! I'm going to give the A/B testing a try! Wishing you much continued success!

[@loribaker1502]

I do have one question though. I alternate running sales of 40% to 10%. every few days. How do I maintain a break even price without changing the prices over and over again? Thanks in advance!

[@beaudubois]

Great video Shawna! I guess I have to start A/B Testing now :)) I was wondering how you choose whether to put a design on shirts or sweatshirts. Is it just seeing what is best selling in that design's niche? I really want to sell bigger ticket items like sweatshirts and hoodies but I know more people are looking for shirts and they can sell year-round so I do not want to waste listings on it. I'd love your advice!

[@shawnalynn2083]

Hey there! Both shirts and sweatshirts are great things to list! And this time of year is a great time to list sweatshirts. You could list your designs on both!

[@MandyMakesThat]

ok so quick question, do you do free shipping, daily sales AND a lost leader on all your listings? I noticed a jump in my views (and a couple orders) when I implemented frees shipping, but currently for break even pricing if I offer free shipping I can only do about a 10% daily sale. Should I increase my pricing to be able to run a 20% or even 25% daily sale while offering free shipping on POD items?

[@ShannonsBudgets]

Great information thank you.

[@shawnalynn2083]

You are so welcome! Thanks bunches for watching!

[@danimotherofchickens479]

Hi do you copy them in etsy ...or duplicate them in printify and publish them twice ? How does it work if we copy it in etsy and what do we need to be aware of if we just copy it in etsy?

[@shawnalynn2083]

Hey there! If you published the original one in Printify than when you copy it in Etsy all the SKUs are there and it is al synced up with the original design. Hope this helps!

[@Barculocity]

Hey! Great, great video and information! I wanted to get your opinion on why you think the break even pricing would show more visits, when you said that you kept the same loss leader strategy on all listings? If they all showed the same 12.99 price for example, why would one get more visits than another? That part is confusing to me. TIA!

[@lilsliceaheaven]

I have the same question. 🤔

[@shawnalynn2083]

Hey there! I was so surprised by this too! When I made the decision to do that I thought I might have to rerun the test as a result... but instead we saw these interesting results! I think it is because the customers aren't "bouncing" as fast. They are staying on the listing and clicking around and this helps the listing gain traction faster in the algorithm... that is my theory!

[@Barculocity]

Good Point! That may be what registers them as an actual visit vs maybe not if they bounce off real fast! Ok, I started trying this test with some of my listings last night and am going to proceed with the ones going forward. If I normally do two different mock-ups, do you think it would hurt to run this test on one version of the mock-up and then on the other? Like 4 listings in total? I would just hate to miss out if someone doesn't resonate with a particular mockup. TIA!@@shawnalynn2083

[@NewScotland]

Awesome video! Were any of the listings customizable listings? That seems to be the big buzz word/feature these days.

[@shawnalynn2083]

Hey there! Some of them were! And some of my best performing listings do have a custom option worked in.

[@genevieve5217]

Amazing content! Thank you! 💜

[@shawnalynn2083]

I'm so glad you enjoyed it! Thanks so much for watching and enjoying!

[@AliChLive]

I want to ask how many listing we can do in a day on new account please can we do 10 listing or more listing a day on new account what is best strategy please also make a video on it

[@shawnalynn2083]

Hi there! I have never had a problem when putting 10 listings in a day! My first few months I put up about 15 every 3rd day. The other two days I was working on designs and mock ups. Hope this helps!

[@AliChLive]

@@shawnalynn2083thank you so much for Quick reply

[@AliChLive]

I want to start POD Business on etsy please can you guide the best way and easy way to start if we don’t know about designing

[@tashagarland9163]

Wow! Just wow!

[@shawnalynn2083]

I am so glad you enjoyed this one Tasha!

[@camst164]

Hey Shawna, do you know how many sales you do at price even before you start bumping it up? Do you do it gradually or do you do a set time at breakeven, and then go back to normal after that time has expired? I'm trialing this and have had some success but wasn't sure when to tweak my prices back, and whether to do this gradually.

[@shawnalynn2083]

Hey there! For the test I was doing 20 sales and then bumping up a dollar with each new order after that. If I wasn't at the sales velocity I am at I would probably be doing it earlier. Like maybe after 3 sales. Hope this helps! I am glad you are trying it out!

[@2ndChanceCrafting]

Love your vids they are so full of energy! Love how excited you get! I have a question. If you do the break even price and move up pricing what if someone looks at all your listings and questions why some are lower than others? Do you think shoppers would look at that?

[@shawnalynn2083]

I used to worry about this too! Haven't had one customer reach out upset about it though! It isn't even a thought for me anymore!

[@llane375]

cool video!!!!!

[@shawnalynn2083]

Hey there! I am so glad you enjoyed it!

[@tiffanymclaughlin12]

I noticed the renewals in some of those listings you compared stats on and they ranged into the hundreds. Do you renew listings every time it sells or sooner than the every 4 months it’s listed? How do you decide how often to renew and why do you?

[@mela6885]

Your listing auto renews each time it sells.

[@shawnalynn2083]

Hey there! Mela is right! I did't renew any of the listings shown in this video. Those were automatic renewals from the sales.

[@tracyselena]

Are you talking about both products are listed at the same profit price and one of them is then put on sale to your breakeven pricing? OR are you actually listing the price at the breakeven with no sale?

[@shawnalynn2083]

Hey there Tracy! I have both listings set up with the same percentage sale. If you put a sale on one and not the other you have created two changes and not one. I actually have my prices set different on the break even listings.

[@IndiratempestST]

@@shawnalynn2083 so with the sales percentage, it becomes a breakeven price? Or are you losing money after you set the sale?

[@nw8204]

🙋‍♀️🙋‍♀️Kind of off topic Shawna but I did some research on some top 15 shops (relatively new and top in sales #), almost all had multiple types of shirts(tees,tanks,v neck, etc) plus sweatshirts, alot with youth sizes also, as well as 15+ colors (all for one listing). Do you offer options like this all in one listing? It seems like a lot but obviously with top shops doing it there must be something to it?? So far i only have one style of t shirts in one listing and sweatshirts and hoodies in a second listing 😆

[@everythingvapekbmstore565]

Hey I have been doing Etsy for about 3 months now I’m seeing little sales but it has been in my head to open a different shop would it be better to incorporate different style products I’m doing stickers right now but I’m wanting to get into shirts or should I open a different shop or what is your opinion thank you

[@shawnalynn2083]

Hi there! I would put it all in one shop if I were you! I am thinking about opening a second shop only just now as I would not have had the bandwidth to get two shops going when I was only a few months in. Hope this helps!

[@ronnizag]

awesome congrats!! one question though.i think etsy dont allow us to create exactly the same product twice unless we chabge something eg zise or collor. so isnt there a danger to be hard banned from etsy if we create an exact duplicate of our product? thank you!!

[@thomasbeaman4243]

The guys at Brand Creators said this was a sure way to get your store closed down if you get caught.

[@sannelambert579]

Hi Shawna. Thanks so much for this video. Can I ask for your pricing are you also running 'sales' ?

[@shawnalynn2083]

Hey there! Most of my tshirts are right around 16 dollars with break even pricing and right around 23 with profit pricing. I do run sales most days of the month. I hope this helps!

[@sannelambert579]

@@shawnalynn2083 Thanks for answering. Can I ask you what you would recommend for sweatshirt pricing?

[@loliloli7168]

Shawna. When you do AB test strategy, do you always start with the variable element SEO BLOCK and then proceed to mockup, colors of shirts, pricing? Also, Do each variable element tested need to be within 30-45 days timeframe?

[@jananstunes]

Thank you again!

[@shawnalynn2083]

You are so welcome! I am so glad you enjoyed this one!

[@michellemorton9138]

Hi Shawna, I have a quick question about your A/B testing. Did you post the break even pricing on the initial listing you posted or on the duplicate listing? I ask because I’ve noticed Etsy favoring some of my initial listings more than the duplicate listings and I would like to do A/B testing but thought this would be good to know before I started. Thank you in advance!

[@haileyphillipps977]

Hi Shawna! Of your total listings, how many ‘unique’ products do you have? In another words, say you have 1000 listings in your shop. Is it the case of having approx 300 different products/designs and those being duplicated 3-4 times and swapping out the profile pics and/or title, break even pricing, etc? Hope that makes sense. Right now I have about 120 listings. Should does it makes sense to duplicate them all 2-3 times with different variables?

[@KingN3y0VL4]

Where do you put these items in your shop. Because when people click on your shop and they see both items they're going to be really confused?

[@shawnalynn2083]

Hey there! I have made thousands of sales on these items and not once has any one reached out to express confusion. Most of the time people click on your item from search results and never actually click into your shop. Don't let theis fear keep you from trying it for yourself!

[@kathybarr8802]

Hi Shawna, I have a question...might be dumb but I'm asking anyway! Just how close to "break even" do we go? Completely break even? Or can I add a wee little bit to ease my stress?

[@meghanfain4037]

I am currently using a loss leader strategy but want to switch to break even for the first several sales now. My problem is I have over 110 listings! How do I go about dropping all the prices without dropping the loss leader as well? I don’t want to be paying money to people to buy the item! I’m not sure how to do this without going into each listing and changing every single price on SO many variations. Any advice? TIA! ♥️♥️

[@shawnalynn2083]

Hey there! I don't know of a way to do this... Each time I raise a price because it sold I have to go in to drop my loss leader back down to the price I want to keep it. If I were you I would just implement the strategy moving forward and apply it to your new listings. Hope this helps! I wish you tons of success with this!

[@meghanfain4037]

@@shawnalynn2083Thank you for your reply! Really appreciate you Shawna!

[@Iheartyt5596]

Hi shawna! This was so insightful! Were your break even priced items also given a discount on top of the lowered prices?

[@shawnalynn2083]

Great question! Both listings showed the same percentage sale!

[@noidea6512]

@@shawnalynn2083 what discount do you usually offer? I have a feeling Etsy rates differently listings with 10% 25% and 50% discounts

[@kaushiksuvagiya8148]

Fantastic!!!!👌🙏🙏

[@shawnalynn2083]

I am so glad you enjoyed this one!

[@cindyleinwand5062]

fyi - I've tried the teacher niche and I'm absolutely terrible at it - no matter how I price it. I haven't sold one teacher shirt.

[@shawnalynn2083]

Hey there Cindy! It took me a few months to break into it. But I also have an interest and passion for that niche! Pick niches you are passionate about!

[@cindyleinwand5062]

@@shawnalynn2083 Exactly - I have a passion for travel and I do well in that one.

[@jessicauhles]

Question- do you recommend making your loss leader negative profit? I have mine set up to break even, which still shows a relatively competitive “real” price (not like a 7.99 baby bodysuit). Should I take the risk of making my loss leader like -$4-5 profit to get that even lower listing price?

[@shawnalynn2083]

Hey there Jessica! My loss leader does have me loose $2 to 4 dollars but it is rare that someone purchases that item! Hope this helps!

[@jessicauhles]

@@shawnalynn2083 thank you! One more question- I’m definitely going to try break-even pricing on my listings. For 2-3 month old listings that haven’t done well so far (but want to give another try) would you suggest republishing a duplicate of that with breakeven pricing? Or just edit/renew the current listing with updated pricing?

[@TiffanyBostickTV]

With these tests, do you use the daily discount strategy as well? If so, do you just calculate that into your break even price? Was this test only done on tshirts or did you have sweatshirts/hoodies as well? Thanks for your great videos.

[@shawnalynn2083]

Hey there Tiffany! Great questions! I only did the test on tshirts and I had all pricing on both listings set up to work out just right AFTER the same percentage sale was applied to each! Hope this helps!

[@-blake-]

Hey Shawna, great video and information. Are you listing your items with Free Shipping, or having the customer pay the cost of shipping? Having the buyer pay the cost of shipping would show a lower price in search results, but having Free Shipping utilizes the audience that filters results to include Free Shipping only. Thanks heaps!

[@shawnalynn2083]

Hey there blaker! Great question! I had free shipping on both but charging shipping does help you show a cheaper price in search results!

[@-blake-]

Thanks for the response! Your AB testing results were very interesting and really paid off!@@shawnalynn2083

[@Saritmess]

I’m trying to understand the numbers but I’m confused; If you offer free shipping + 15% or 20% sale, how is your brake even number come up to only (about) $12? Mine is way higher 🤔 Im not sure how to do that

[@stacyharlow4778]

So you have 100 listings in your shop and then right beside those 100 listings you have the EXACT same listings? Does it look odd? I guess that goes to show that some people literally only look at the listing and don't go into the shop? Now I'm going to have to try this!

[@hannahjoy4857]

You can move your listings around to make them look better in your store front.

[@shawnalynn2083]

Great tip Hannah just gave! I actually didn't bother to do that though! Never had anyone message me about noticing though!

[@thesoutherncamellia7411]

I have a question not really related to profit, but how do you add value to the market when there are SO many products already available from so many sellers? I’m really struggling. I guess I don’t want to just compete on price.

[@shawnalynn2083]

Hi there Southern Camellia! Tons of value to still be added!

[@thesoutherncamellia7411]

@@shawnalynn2083 can you elaborate on that?

[@TiffanyBostickTV]

There are many ways to add value. Add personalization Turn designs into group or couple designs Do designs on a different part of the shirt, back, pocket etc. Put a twist on the design by pairing it with a current trend of holiday etc. Take a top design idea and add it to a new product that market hasn't seen yet There's so many ways to think outside of the box and add value to the market

[@shawnalynn2083]

This is golden advice! Thank you for taking the time to write up something so valuable Tiffany!

[@LisaCote-y5q]

But . . . doesn't the customer come to your store and get confused/annoyed by two different prices on identical listings? I don't get it.

[@BlueLotusLife]

Gosh, it seems that you might risk angering some potential customers who are clicking around in your shop and realize that you are selling the exact same thing for two vastly different prices. Is this possible? And how would you address it if you got a customer email question about it?? Thanks.

[@shawnalynn2083]

Hey there Gina! I use to worry about this... BUT it has NEVER HAPPEN! I would have lost out on tens of thousands of dollars already if I had let that stop me! If some one messages me about it I would just encourage them to purchase from the cheaper listing.

[@katrinalynnmiller]

Were the teacher profit sales from return customers?

[@littlegoodscompany]

Wow!

[@shawnalynn2083]

I am so glad you enjoyed this one!

[@openyoureyes4799]

But if you make no profit, what's the point? Great for Etsy, not so great for the shop owner!

[@shawnalynn2083]

Hey there! Thanks so much for taking a second to leave a comment! I answer this in the video.

[@lisafromnewyork]

I am curious about trying this in a new shop to get it going. But how much profit would you say you left for "break even" pricing? That's what I wasn't sure of. To me, the "profit" pricing is $10+ profit, but I couldn't figure out the "break even" pricing strategy.

[@CherryStudios2]

Hi Shawna, I could really use some advice! My arm just got injured, so I'm using my left hand, which is slower. I opened a POD fashion store a month ago with designs I drew. I have 50 listings so far from 8 designs. My question is this: What should be prioritized now until Q4? Getting my numbers up to 100+, listing improvements (better keywords, pricing, mockups for accessory products...), designing for Christmas, creating variations of current designs...? If it's helpful to see what it looks like so far, my shop name is SunRose Styles. I'm a bit overwhelmed, so any advice you can give would be appreciated!

[@shawnalynn2083]

Hey there Cherry! I am personally working on holiday items and I focus on new items. I don't often go back to improve older listings. I just took a peak at your shop and it is super cute! I would start by going back and doing some market research so that you can make sure you are including elements from best sellers. I hope this helps!

[@CherryStudios2]

@@shawnalynn2083 Thank you very much! I appreciate your advice :)

[@thatdud_e]

Go TUCKSTER!!!!

[@shawnalynn2083]

LOL! I love it!