What YOU NEED to Understand about A/B Testing To Grow Your Business FAST in 2025

[@jodicravens7039]

I would love to see a series of videos showcasing break even pricing when launching new products - and how to slowly increase those prices

[@shawnalynn2083]

You got it Jodi!

[@laylay8657]

Same here 😊

[@mariao27]

Girl! You don’t mess around with real value info. Very useful vid once again. Thanks 😊

[@shawnalynn2083]

Thanks Maria! I am so glad you enjoyed this one!

[@Iloveeatsy]

yes please on the AB mini series testing Shawna :). You're Awesome :)

[@shawnalynn2083]

Thanks Gmygirl! Putting this on the list!

[@CYPRESSGAL1975]

Yes, I would love to see the A/B test series. This is a very interesting topic. Thank you.

[@shawnalynn2083]

I am so glad you are enjoying this topic!

[@loliloli7168]

🎉 I am interested, I'm intrigued with your A/B Test Series Video content. Thank you very much you put out the valuable information.

[@shawnalynn2083]

You are so welcome! I am so glad you are enjoying this topic!

[@laylay8657]

Hi Shawna, thank you for your videos. I would love to see more of the AB testing breaking down by each element. Your videos are so educational and I appreciate you so much.

[@shawnalynn2083]

Hi there Laylay! You got it! This is on my list! I am so glad you are finding value in my videos and I am wishing yo so many cha-chings!

[@pastygirl5428]

Yes yes yes series!!!!!

[@shawnalynn2083]

LOL pastygirl! I am so glad you are enjoying this topic!

[@DOCSUNRAY]

Yes please make a series.

[@shawnalynn2083]

I am so glad you are enjoying this topic!

[@jessicakiser3419]

Thank you!❤

[@MsMichelleSzymanski]

A/B test with SEO please🙏 you're helping me so much in my journey. You make it seem possible!

[@shawnalynn2083]

Whoo hoo Ms Michelle! I am wishing you so much success! You have got this!

[@BLINGofBOSTON]

I do the same thing: lots of listing on Etsy side and then linking it to an order on the POD side after the first time it sells. Saves so much time.

[@shawnalynn2083]

YES! It is such a time saver!

[@SariZimmerman-s8k]

While AB testing should in theory only test 1 thing at a time as you mentioned, the one problem I see with your method is that if you are testing anything other than the main cover image, you end up with 2 listings with the exact same image in your shop which for beginners who may not have tons of listings yet, it can look spammy to the customer to see lots of listings that appear to be identical based on the image. I've watched several other KZbin videos about this topic of AB testing and most recommend always changing the cover image to avoid this. Of course that means you are in effect testing the image as well as something else, so its not a true AB test, but it avoids the pitfall of having your shop look strange and/or spammy with duplicate listings that show the same main image. Would love to hear your thoughts on this.

[@shawnalynn2083]

Hey there! Great point! So I would NOT recommend AB testing and changing the mock up photo IN ADDITION to something else. So maybe AB test main mock up photos until you have at least 100 listings if you are afraid it will look spammy. Also just keep in mind that people rarely pop into your shop. They look at the search results that are all mixed up with other shops and more often than not make there purchase from there with out ever actually looking at your actual shop. Hope this input helps you make some decisions! Happy testing!

[@barbiemccraney]

YES! I would love to see A/B testing series. Your videos are so helpful!!! Thank you so much for sharing your knowledge with us all!!!

[@shawnalynn2083]

Hi there Barbie! I am so glad you aare enjoying the series!

[@nw8204]

Wowza you got this one up quick! You're so reliable for us 😊. I'm glad you mentioned how you don't sync to your provider right off the bat! A few weeks ago I stopped doing that and it has freed up so much time for me, I get at least double the listings out now! Just like you said most listings won't sell 😆 so once I have an item increase in sales I can take the extra couple minutes to automate it if I want. Really recommend this for anyone struggling with getting listings up! 👍 👌

[@shawnalynn2083]

It is the best right?!?! Such a time saver! And even with my volume of sales it only takes me about an hour a day to sync up new stuff that sells! Happy listing HorseGirl!

[@millionairegym]

Yes please make it a series!

[@aprilpavia348]

Yes please do an A/B test for seo!!! Im so curious to see what types of differences in the keywords you might present

[@shawnalynn2083]

I am so glad you are enjoying this topic! SEO is definitely one of the more challenging ones to to implement!

[@loliloli7168]

​@@shawnalynn2083 I am also curious to watch the video of A/B Test for seo!!

[@richlovn539]

Much appreciated as always, back saying that I'm still striving. :-)

[@shawnalynn2083]

Hey Rich! We missed you in the last chat! You keep at it!

[@chandrazink4830]

I think this video is the most important and relevant video you've made! I learned a lot of tips and tricks from this one. A light bulb went off for sure! Thanx Shawna xo

[@jfna667]

Hi Shawna! In a video you mentioned the stats switch you toggle and how you and your sister in law go over your stats daily. Can you do a video on how to utilize Etsy stats to grow your shop? What about for listings that have views but the state don’t show keywords it ranked for? Thank you!!

[@francisdalumpines173]

I would love to see a series for this kind of video. Shawna I've almost watch all your yt video. Thank you for your generosity ❤️❤️❤️❤️

[@shawnalynn2083]

Thanks for letting me know Francis! And thanks so much for taking the extra minute to send me such a nice message!

[@Iheartyt5596]

Hi shawna! Great video as always I had no idea about a copied listing not syncing. I did this to a listing and have no idea which one. Anyway to rectify this without finding out from an unfulfilled order 😅

[@shawnalynn2083]

LOL! That is Ok! You will see the alert from that order and figure it out then! We live and we learn!

[@rafalvarezsevilla]

yes mini series please :)

[@lynb24]

Wow! Such an eye-opener!!! Thank you so much, Ms. Shawna, for graciously sharing this information with us! Very helpful! 🥰 Ms. Shawna, based on your testing, which apparel color on the thumbnail gathers the most clicks and sales? I’m a newbie, and I don’t know if I should use an apparel color that most sellers use for their thumbnail photos since it’s working for them or if I should use a different color to stand out. Thank you so much in advance for your help, Ms. Shawna! You’re such a BLESSING! 💖💐

[@shawnalynn2083]

Hi there! Not yet! Just occasionally to a customer who is asking me for the design as a PNG. But I think that is a great type of shop to have!

[@ChristineHermans]

Thanks Shawna, I wasn't aware of the copy option in Etsy, amazing! Soz, the math nerd in me if you dollar cost average, the more sales has averaged out to $25.76 per shirt, the lower sales is averaging at $29.52 per shirt. The results will change over time if as you say the LHS has now increased in pricing. You go girl!

[@shawnalynn2083]

LOL! Love that math nerd talk! I do have a sale on in my shop so the numbers seen in my stats don't quite reflect what the shirts actually are. And YES! That copy option is such a time saver when wanting to get listings in the same niches with the same SEO up quickly!

[@joannelalli5576]

Yes please to the AB test series!

[@shawnalynn2083]

I am so glad you are enjoying this topic!

[@kaleyjanenigh]

I love your channel, Shawna! You are amazing. Series, please!!

[@shawnalynn2083]

Thanks Kaley! This was such a nice message to read! I am so glad you are finding value from the channel!

[@kattalley1384]

As always, great info! Would love to see A/B testing series on pricing and SEO. Your part about pricing intrigued me. Also, I don't know how to sync from an Etsy copy back to the POD company.

[@shawnalynn2083]

I am so glad you are enjoying this topic! And this sounds like a great video tutorial idea!

[@Thorwantscoffee]

Would love to see the series!

[@shawnalynn2083]

I am so glad you are enjoying this topic!

[@dodalton1]

Yes please, to a series on A/B testing 🤓👍👍

[@shawnalynn2083]

So glad you are enjoying this topic!

[@dorothyh4985]

Here we go again! Shawna you seriously are making the best videos, I learn something new every time THANK YOU!!😊 And I love the idea of a series with this topic!

[@shawnalynn2083]

Thank you Dorothy! I am so glad you are enjoying this topic and the videos!

[@KateTheMama]

I found your channel a few days ago and have binged like at least a dozen of your videos. I have no doubt your subscriber count is going to skyrocket this year. You provide excellent quality content, and your teaching skills are very evident hahaha keep it up 👍👏 thank you for all the value you share! And congrats on your success!

[@shawnalynn2083]

What a nice message to open! Thanks bunches and bunches for these kind words!

[@asmith4786]

Great content Shawna explained in detail. Your 4th grade teacher skills are what I need to learn . Like Einstein said . If you can’t explain it to a 4th grader you don’t understand it yourself . Well it was something like that . Thanks so much .

[@shawnalynn2083]

LOL! Thanks asmith! I am so glad you are enjoying this topic!

[@asmith4786]

Do you do coaching /counseling?

[@Pinkyopia]

I’d like to know your thoughts on how you divide your items. Do you have a ‘mothers day’ section of shirts and a ‘fathers day’ section or do you divide them into a sub-niche section? How important are the divided sections in your opinion?

[@shawnalynn2083]

Hi there! I really haven't done a great job with my sections! Organization has never been my strong suit! But having a folder for holidays, another for mom and another for dad is a great idea in my opinion!

[@katrinalynnmiller]

Would love a mini series on this.

[@reddrogue]

Thanks for this informative video! The mini-series sounds like it would be great!

[@shawnalynn2083]

You are so welcome! I am so glad you are enjoying this topic!

[@scrappycottage]

Loved this new video! Up till now I only tested mockups but definitely have to try the SEO tests, too. Isn't it funny: my best selling shirt I have listed on a light shirt mock-up and a dark shirt mock-up. The light one sells very well. The dark one not at all. BUT: even though people by from the item that has the light shirt as first picture, they almost all choose a dark color shirt to buy. 🙃

[@genevieve5217]

That is funny!

[@shawnalynn2083]

I am so glad you are enjoying this topic! And that is super crazy results! Sometimes things just don't make sense I guess! Is there anything else different about them? Lioke maybe the price? Just curious!

[@scrappycottage]

@@shawnalynn2083 Hi Shawna, it's crazy, right. No, everythings else is absolutely the same. For one item I have a Bella shirt in natural on a model as pic 1. The other listing has a heather dark grey flat lay. Heather dark grey has almost no views, no sales. Natural has many views and over 30 sales (for me that is much😀and I listed it only 6 weeks ago) and 90% of the orders are in exactly the heather dark grey that doesn't sell in the other listing. I think the design looks cuter on a light shirt, but people prefer to wear darker shirts, so they go with less cute for their purchase 😉 Sales psychology... so much to learn here still 😂

[@m2mdohkun]

I would love to understand what is that SEO block 1-2-3. And Thank you for this video too!

[@shawnalynn2083]

Hey there! From one of your other comments I am thinking you found it! I am so glad and thanks so much for enjoying my videos. I hope they are helping you heaps!

[@m2mdohkun]

@@shawnalynn2083 Hahaha. Yeah I already found it. I will test it in my store. Thank you for the lesson Shawna 😄😄😄👍👍👍👍👍

[@relaxzennature6829]

That would be a great series to watch. Thanks for your information today.

[@shawnalynn2083]

You are so welcome! I am so glad you are enjoying this topic!

[@gabrielagiovinco7197]

Hey Shawna! Thank you so much for your videos!! I have a question - do you usually put more then one color on your listings? I put more then one color and then copy the listing on however many colors I have (so if I have 3 colors, the listing is going up 3 times with each different color) so would you have to test each color in a flat lay and a person mock-up? How would that work? Thank you!!

[@audreyhall2319]

Great info! I've seen all of your videos so I did see the one on choosing SEO based on research. What I would like to ask is how do you choose the 2nd set of SEO for the A/B testing. Also, I see that someone else has already asked the question "do you A/B test for each of your listings," I would like to know that as well. Thanks a gain for all of your helpful content.

[@shawnalynn2083]

Hi there! So glad you found this one valuable! I choose the second set of SEO the same way! Sometimes I have to gather more best sellers to find them. And I head in to Everbee to look at the listings tags for more ideas! In niches I have just loads of data about what seo works and what mockups work I might just list once... except right now I am testing the pricing strategies with them! Hope this helps!

[@stacyosborn4537]

With all the split testing…which one has been most effective for your business all around. Can I ask one more question-if I go into my listing and change/edit an existing listing -misspelling, price, move mock up photo, change a tag, ect -does that charge me to republish it?

[@shawnalynn2083]

Hi there Stacy! I don't think I can pick just one! LOL. They have each been such important stepping stones for me! My tops are SEO and Break Even pricing though if I had to pick! And you can edit your listings and you will NOT be charged the .20 to republish. Hope this helps!

[@socialzombie234]

When you copy the listing from Etsy, it copies the SKU for each item as well. Doesn't that mean that it is linked to provider (Printify in my case)?

[@shawnalynn2083]

Hi there! I actually use Printful most of the time and there is no sku attached but if you are copying from a listing with skus that is already synced with Printify I would think it will all synced up for you.

[@socialzombie234]

@@shawnalynn2083 yeah that what I thought too. Thanks for the response and great video! :)

[@loliloli7168]

🎉Hey, Shawna! I am still looking forward to Shawna being able to output a step-by-step tutorial on ab testing, including testing the entire process of SEO and mockup. I think this will be clearer.

[@shawnalynn2083]

Hey Loli! This is on my list! Thanks so much for enjoying this video!

[@TheLizgigler]

I love your videos! Could you tell me how (or you have a tutorial about how) to sync listings up with Printful after copying a listing? I am having a lot of trouble trying to figure this out myself

[@shawnalynn2083]

Hi there! I am so glad you are enjoying the videos and finding them helpful! I don't have one yet! It is on the list! I really need to put a video on the topic together!

[@TheLizgigler]

@@shawnalynn2083 Thank you for your reply

[@katiestednitz9055]

Hi Shawna! What if you change the order of some of the title words? SEO block is the same, but move some of the words around to make each listing different.

[@shawnalynn2083]

Hey Katie! I did this for a while! I don't think it is a bad idea at all!

[@franciscacaviedes1785]

hi shawna! love your videos, wondering how many mock ups you have per listing? I like including the printify mockups at the end which is why i go through there first, but do think your etsy first strategy is more effcient

[@shawnalynn2083]

Hi again! So I usually try to have three mock ups. I don't usually use the Printify or Printful ones because I have found such prettier ones on Etsy and of course I am usually duplicating on the Etsy side first. Hope that makes sense and helps!!

[@MandyMakesThat]

When calculating profit, (I use Cassie's Income sheet) do you include monthly subscriptions such as Canva, Printify, Everbee etc in your expenses and subtract that from your monthly income to calculate total monthly profit or are you calculating monthly Etsy profit just on Etsy fees, ads and cost to use printify? :)

[@MarinaSoriano]

a/b testing series please!

[@shawnalynn2083]

You got it! Check this one out! kzbin.info/www/bejne/hKLGkqqYbK-Vodk

[@kitchenista7]

Hi Shawna! Thank you so much for your videos. I am currently in the same boat as once you were. I am a spED teacher that is looking to transition out of this career due to the salary, and being over worked. I really appreciate you sharing your knowledge!!! :D

[@shawnalynn2083]

I am wishing you so much success! You can use summer vacation to get ahead with your listings! I hope you enjoy every minute of the well earned summer break!

[@3miceboys]

Great information… a series would be very useful. 🦋

[@shawnalynn2083]

I am so glad you are enjoying this topic!

[@aidanm5578]

Good stuff Shawna, cheers.

[@shawnalynn2083]

Hi Aidan! Thanks so much for watching and dropping in!

[@hannahjoy4857]

Hi, Shawna! I find that I can barely find 13 tags worth of solid SEO a lot of the time. How do you find enough proper SEO to make 3 listings? When you're doing A/B testing, are you finding totally different SEO, or are you changing things like "Graduation T-shirt" to "Graduation Tee"?

[@shawnalynn2083]

Three can be a challenge sometimes! Stick with two if you are struggling! I will do a video on this soon!

[@beaudubois]

I have a question about duplicating Etsy listings and syncing with Printify. When you say it does not sync with your print company does that mean that it will come as an 'other order'? And then you would connect it to the correct design and from then on it will be fine. Or, do you have to create an order on Printify and plug in the address and all of that? Thanks!

[@healthygirl3021]

Have you done A/B testing with different brands or styles of T-shirts from Printify? Do some customers prefer the thinner shirts and some would like thicker? Which is more popular? Appreciate your opinion/feedback. Thank you, love your channel!!

[@shawnalynn2083]

Hey there healthygirl! So I find that Gildan 64000 and Bella Canvas 3001 are great sellers but I have pinned them in an AB test against other tees. That could be an interesting A/B test!

[@Rebecca-hv3vv]

Hi Shawna. Just found your channel and I'm excited to learn from you. i have to say it's refreshing you are not selling a course because it just makes me trust you more! I appreciate that. I had a question about A/B testing. Do you do this on every new listing? I could see how beneficial it is. I am only 3 months in so I don't have a lot of data of which SEO works for me, which thumbnail pic is best, etc. Would it be good to do this with all my new listings going forward for a while?

[@shawnalynn2083]

Hey there! Yes! I totally suggest AB testing right awaY! I do it on pretty much every new listing. I would just choose one test to start with... maybe SEO. I hope you learn so much by doing this!

[@traveltips9361]

Hello Shawna, When synchronizing a listing through Printify + Etsy and make a duplicate listing through Etsy (of the same listing ), will purchases from the duplicate listing be in Synch with Printify ?

[@kkflower1111]

So,I have data on some products and sales and favorites already can i use these to create another product or should I just do it moving forward? What do you think 🤔

[@shawnalynn2083]

Hey there! Use any data you have to help you make good decisions on all your future decisions!

[@karlamurphy9934]

Hey girl! I currently offer free shipping on all of my items and I have one duplicate item for testing the main listing photos. If I wanted to do A B testing for a listing WITH shipping, would I need to go back to my products and create a new shipping profile through printify, then select that shipping profile for all the items I want to test? If not, what’s a good way to add shipping to a half of my listings so I can do A B testing to see whether free shipping or shipping added does better for my niche? Thanks girl!

[@shawnalynn2083]

Love this AB test idea! So I would do this test on new listings moving forward so you are releasing both at the same time. And I created my shipping profile through Etsy. You can look toward the bottom of your listing to make sure you have the right shipping profile selected for each. Might want to make two folders in your shop sections so you can keep the listing separate so you can easily know which listing are which! Hope this helps!

[@katrinalynnmiller]

If we change the mockup, do we keep the title but rearrange the words so Etsy doesn’t think it’s the same listing? I heard that somewhere to not use the same title more than once.

[@jennamartin-payne1653]

Yes please to the series! Also that's interesting, you leave the Christmas listings up all year? I have mine from last year waiting to go up in August but is that silly do you think? Also I was trying to understand the printful syncing. Can you do that after then? X

[@shawnalynn2083]

I am so glad you are enjoying this topic! And I do keep most of the Christmas stuff up! I have made Christmas sales every single month! Only on listings that sold before... so if you have any of those I would keep them up and if not get them up but July I would say at the latest.

[@jennamartin-payne1653]

@Simply Shawna OK thank you! Might as well get them up now then if July the latest. Thank you! By the way I worked out the printful syncing stuff so no need to reply. Thanks so much x

[@lunaora9687]

Another amazing video Shawna! I love the reminder that we don't need to waste time syncing our listings to Printify but one thing I like about syncing it is that because Printify has so many prices depending on size and colour, you can just input your own pricing within Printify based on profit percentage or profit in dollar amount and then when you publish it, all the pricing goes into the Etsy listing. Which brings me to a question because this has caused me a lot of grief, do you price all of your shirts the same or do you base your prices on what Printify or in your case Printful (I assume they price each size and color different as well) and have different prices for all the different colours and sizes. Also, would love the series of videos that you mentioned.

[@shawnalynn2083]

Hi Luna! It is great right? Such a time saver! I have a set price for my small - XL and then the price goes up about a dollar for each size 2xl through 5xl. When I copy my listings all my pricing is copied with it. Hope this helps!

[@sheli4795]

Hi Shawna, I love the content you share. The tip to increase listing speed by not syncing all listings makes sense and I'd love more info on this. I start all my listing in printify so they're synced and it is an arduous process, especially when most listings don't sell. I'm confused by how you would process an order though, if not synced. Do you have to enter the first order manually? Customer address and everything? I'd love to see more explanation. Thanks so much for sharing your expertise!

[@TraceyAlvarez]

Hi Shawna! Really appreciate you and your super helpful videos. I have a question about A/B testing of SEO blocks which I can't seem to work out and that is: When following the advice to niche down within a large niche (eg 1st grade teacher instead of the generic 'teacher') or a more specific niche (eg Speech Language Pathologist or Skydiver or plant-loving-dog-mom) how on earth do you come up with 13 different tags for the A test, 13 different tags for B-Test, and two different keyword rich titles - with potentially 5-7 more new keywords? There are only so many relevant keywords you could use for a SLP or Skydiver shirt or gift. Even by following your (and Cassiy Johnston's course) advice on mining bestselling products in those niches for keywords, I'm struggling in some niches to find relevant/well-searched-for keywords for 1 listing, let alone 2. I suspect it isn't enough just to switch the order of keywords in your title and tags around for the 'B' test listing. Help, please! Thanks.

[@shawnalynn2083]

Hey there Tracy! Some niches are definitely harder to do this for than others! I will be putting a video together on the topic soon with examples! I do wind up using certain words over and over again. So for your skydiver example I would use the words skydiver and shirt over and over again but I wouldn't reuse the actual full phrase. I might go heavier into gift SEO in one of them with some phrases like gift for dad mixed in and maybe heavier into thrill seeker SEO in the other. Hope this at least gets you started!

[@TraceyAlvarez]

@@shawnalynn2083 Thanks Shawna. I think I see what you're getting at now - rather than the 'what' for both skydiving listings (skydiver shirt as an example), thinking more outside the box as a 'who' might buy the shirt. Definitely something to think about - looking forward to seeing this topic as a video! :)

[@ibendivanno4270]

Hi Shawna, I’m not understanding why the shirts doesn’t sync when yo copy a listing? I use Printify and the sku # is on the original listing and the copy. I do create the shirt on Printify and publish it before I list it.

[@shawnalynn2083]

Hi there! Unfortunately they don't use skus so it doesn't copy over! If you are starting in the POD company and pushing over to Etsy you are probably better off sticking with Printify for that. I like to start in Etsy and sync after something sales. I find Prinful easier for doing it that way. Hope that at least kind of makes sense!

[@ibendivanno4270]

@@shawnalynn2083 Got it,,,Thank you for your quick reply 😊

[@LennyYT]

def series! thank you! curious on if you are using ads or it is all organic? ty ty

[@shawnalynn2083]

Started funning ads this past August! LOVE IT! I have an ads video on it on the channel if you want to see my strategy!

[@LennyYT]

@@shawnalynn2083 ty! but specifically when you ab test.

[@jazminelewis833]

Hey Shawna What do u mean by syncing to print company by duplicate listings through Etsy

[@nataliee8121]

Hi Shawna, love your videos - thank you! How long would you recommend to list at breakeven pricing before you increase the sale price? And would you increase the price gradually? Thank you 😊

[@shawnalynn2083]

Great question Nataliee! I leave the listing till it sells. Then let it sell a few times. If I were a new shop I would probably let it sell 3 to 5 times. Then bring it up a dollar each time it sells until you have it at the prices you wanted.

[@nataliee8121]

@@shawnalynn2083 Thank you 😊

[@nadinec3707]

Hi Shawna, I'm not sure if you answered this question but when first starting a shop, how many listings do you recommend per dayor per week?

[@shawnalynn2083]

As many QUALITY listings as you can do! I would be trying for at least 10 to 20 a week if I wanted to grow my shop!

[@nadinec3707]

@@shawnalynn2083 thank u for replying!

[@all4Him3530]

How long do you wait before changing it up again?

[@taneshaosborne922]

Great video! I would definitely be interested in a series. I also have a question. Do you utilize sections in your Etsy shop? If so, would that be considered a category to test as well? Thanks.

[@shawnalynn2083]

I am so glad you are enjoying this topic! I do use the sections to try to keep the niches organized a bit. I wouldn't test this though. THat won't have much of an impact! Hope this helps!

[@thestylistastore]

Amazing helpful video as always! At what point would you recommend starting this. I assume it wouldn’t be advisable to do this when your store is just new?

[@shawnalynn2083]

Hi there! I am so glad you are enjoying this topic! I would totally do this if my store was brand new! I would start with testing blocks of SEO! If that intimidates you... start with the mock up photos! One of them a flat lay and the other a live model!

[@bethjoyce4666]

How long do you run a test? Right now my shop is basically dead so I don’t know how much data I can gather. Great idea about not pushing to Printful. I’m doing that right now and it creates extra work I don’t need. When lack of traffic is a problem, what test would be the best to start off with?

[@shawnalynn2083]

Hi there Beth! I don't ever really end the test... so I put the two versions of the listing out but I never deactivate one of them. I just make future decisions based off what I am observing. Great question! I would totally test two blocks of SEO if I were you! If you struggle with this one then do the two mock up phots instead... a live model and a flat lay! Good luck!

[@loliloli7168]

Hey, Shawna.I watched this video again and again, I had one question to ask for you:😊If I create hundreds of different designs in the same niche market, then I find it difficult to test AB with so many different designs paired with different SEO blocks. How do you handle this issue?

[@shawnalynn2083]

Hey Loli! If it gets hard to come up with different SEO blocks than you might switch to AB testing the main mock up photo... like a live model vs a flat lay. Keep me posted on your results!

[@The.god.newsss]

make ab testing a series pleaseeeeee!!!!

[@loliloli7168]

Hey, Shawna. Do you do AB testing every time you create a new design? Also, would you like to so SEO block testing first and then pr to mockup testing? Or mockup first, then SEO block second?

[@shawnalynn2083]

HI there lolli! I would start with SEO for a bit first! If that intimidates you than do the mock ups instead. I run them on many of my designs... most of them. In a few of my niches I already have tons of data so not in those. I already know what works there. But now I am testing the pricing strategy on them! Hope this helps!

[@loliloli7168]

@@shawnalynn2083 Thank you for your reply

[@cjshimwell6318]

Thanks for another super valuable video! Couple questions: did you say you run a test for 2wks? and then edit these same listings to a new test? for example, run a price test and if no impact after 2 wks change the first photo on one of them?

[@shawnalynn2083]

Hi there! I am so glad you are enjoying this topic! And NOOOO! I would not do that! I will have to address this in a future video and explain why! I would run a new test on new designs and listings!

[@cjshimwell6318]

@@shawnalynn2083 Thank you! Little confused on this still😊

[@briggetteglymph2327]

For the A/B testing on price do you charge for shipping?

[@shawnalynn2083]

Hi there! Nope... I do free shipping. But I know people charging for shipping that are killing it! That could be a great test to run also!

[@briggetteglymph2327]

@@shawnalynn2083 thank you!

[@thesoutherncamellia7411]

Curious to know why doubling down and constantly adding more listings is the secret to Etsy success when most listings simply do not sell.

[@shawnalynn2083]

Hey there! Adding more quality listings is the only way to scale your business up. It is also how you get momentum created. You will make 80 percent of your money from 20 percent of your listings. If you have100 listings than about 20 of them will make money but if you have 2000 of the right listings about 400 of them will make money according to this general rule of thumb. A/B testing leads you to understanding how to create more of those right type of listings. Hope that all makes sense.

[@bonniesaich6986]

I’m definitely starting ab testing today!! Once the listings are kind of established do you delete the underperforming listing or leave it up?

[@genevieve5217]

This is what I have wondered as well. I have so many duplicate listings with different thumbnails and SEO.

[@shawnalynn2083]

He there Bonnie! Awesome! Don't waste any time! I have not deleted any but when they expire I don't usually reactivate it if I have another version of it that is doing well! Hope this helps!

[@shawnalynn2083]

Hey Genevieve! I have not deleted any but when they expire I don't usually extend it if I have another version of it that is doing well! Hope this helps!

[@genevieve5217]

@@shawnalynn2083 Thank you! Very helpful!

[@glasshour902]

Hey Shawna, love watching your videos! Please can you tell me why is my "tax on seller fees" so high?

[@shawnalynn2083]

Hi there! Thanks for watching! I have been thinking about doing a video about what I have learned about taxes so far! I am not super sure what you mean my "tax on seller fees." Where are you seeing this! Taxes vary per state but I kind of think of mine of being right around 25 percent of my profit. Hope this helps at least a little!

[@glasshour902]

@@shawnalynn2083 Its the tax in the fees section: It says Etsy maybe required to charge and collect tax on seller fees each month and remit it to tax authorities. I am a new Canadian store with a dozen sales. So still learning

[@LennyYT]

When you test keywords for title and tags, say you pick a good chunk with 500 visits each, how soon you should be seeing traffic and what minimum volume of visits you'd expect before going to the drawing board picking new keywords? is it normal for a store to barely pick views organically after a full year? lol

[@shawnalynn2083]

Hey Lenny! So I would need a little more info before I could say about the traffic? How many listings and how many. of those listings are actually different designs? ANd only one of the factors is time... the other big factor is number. So if I only launched 10 designs I wouldn't be expecting too much from that even after 2 or 3 months. Hope this helps!

[@LennyYT]

@@shawnalynn2083 so you wouldn't be looking at individual listings? interesting! For this store there are 600ish listings, paid traffic is moving the needle but I wish they were building their organic profile better to capitalize more on free traffic. So I need that baseline of what is expected etc. ty !!

[@MileyonDisney]

Oh! From your thumbnail, I thought you were saying to try to climb mountains, like on "The Price is Right"! hehe

[@shawnalynn2083]

LOL! Just the Etsy mountain! Hi Miley!

[@emanjalommatzsch4]

Are you charged the $0.20 for every listing you copy/duplicate?

[@shawnalynn2083]

Yes! This is the only upfront cost you have with Etsy and whether you are pushing the listing through from the POD company or duplicating on the Etsy side it will cost you .20 for each listing. Hope this helps!

[@nguyenphong7431]

Hello. Will this result in the Etsy account being suspended?

[@shawnalynn2083]

Hi there! I have been doing this for over two years with no problem and have followed others that have been doing it for even longer! Hope this eases your mind. You don't want to start two shops selling the same things... that is a no no. But you shouldn't have any problem running an AB test in your shop.

[@nguyenphong7431]

@@shawnalynn2083 thank u so much.

[@Laflaqua-hg5yx]

Hi lovely, thanks for this great video on AB Testing. Definitely interested in more! But I'm pretty sure when you duplicate (or copy) listing A and make a listing B Printify will recognize all your orders automatically because listing B includes the same SKU numbers! As long as Printify has the SKU numbers they should recognize any order. So it's not correct that you have to fulfill them manually, at least not for me! I've had duplicated listings sell and I didn't have to attach the order manually! But it's strange that it wouldn't work for you?

[@shawnalynn2083]

Hi there! I use Printful (no SKUS) and many of my listings have two variations (one of them being the phrase or word on the shirt) so this makes it a little more complicated for me! Definitely a bonus that Printify has everything duplicate over and it is all synced up!

[@Laflaqua-hg5yx]

​@@shawnalynn2083 OH Lord! Sounds hectic. But I know the bummer with Printify is that you have to upload all your listings to Printify first and then connect to Etsy, very time-consuming instead of doing the other way around, just connecting those that sell. anywho, see you in the next video! And enjoy your holiday :)

[@katrinalynnmiller]

I noticed that the prices are different??? Why did you do that?

[@shawnalynn2083]

Hi there! What do you mean? I’ll do my best to help you!

[@katrinalynnmiller]

@@shawnalynn2083 On your three listings that you did different SEO, the screenshots you shared…the listings had different prices. Would that effect the results?

[@jenellewhite3241]

Thanks for your amazing videos Shawna. A video on A/B testing would be so helpful. Do you market just using etdy seo, or do you use Instagram,Facebook, or/and pinterest as well?

[@shawnalynn2083]

I am so glad you are enjoying this topic! I took a very weak stab on Pinterest that wouldn't count here! LOL. So it is all Etsy!