We Need to Talk: Geimori GU78 by WIrsh

[@mywirsh]

Hi Lance, I'm Bobi, the founder of Wirsh&Geimori. First off, thank you for the review! I've been a fan of your channel for a long time and truly admire your in-depth approach to coffee. I was eager to send you a sample as soon as we started the Geimori project. While it's just our first prototype, as a startup, we're always keen to hear customer feedback, especially from professionals like you. I just watched your review video, and to be honest, I did feel some of the points weren't quite fair. You compared a prototype to a product already on the market, and in the scattering test, why you did NOT test the light roast beans with the Timemore’s grinder? However, we truly value your honest opinion, no matter what it may be. We've already made many improvements to the grinder, here are some key improvements: • Reduced size: The final grinder will be more compact and without wobbing. • Lower retention: We've reduced it to 0.3-0.5g by modifty the grinding chamber. • Power Switch: We've removed the notification sound and also changed the power switch to Inductive proximity switch. • New Quick Release mechanism: Makes cleaning and swapping burrs even easier. • Improved overall build quality: The production version will have a more refined finish. Our team is working hard on continually improvements, and we are dedicated to provide the best possible grinding experience to our backers with the Geimori Grinder.

[@LanceHedrick]

To be fair, I got a prototype of the timemore, too. The prototype was essentially identical to their final product. Very little difference (for 064). The 078 they launched in small markets before they did a kickstarter. So, I did get a commercial 078. For the scatter test, I did do a test on light roast with the timemore but I guess hugo cut it out. It had similar results to dark roast, meaning some scattering but nothing crazy like in the infomercial. In the end, I hope sincerely you are able to fix the current issues and are able to deliver a product that is worth the price. I would suggest maybe making the timeline a bit more generous to ensure this is possible. But in the end, it's your product. Thanks again for sending it over. I am sorry I didn't quite like it and seemed pessimistic, but I try to treat all products with an understanding that hard working people put their hard earned money towards products. It is, as i said in the video, sort of moral imperative i feel. Cheers

[@mywirsh]

@@LanceHedrick Thanks for your response, Lance. We take moral imperative seriously and want to assure you that we're dedicated implement all the necessary improvements to delivering a grinder that meets our backer’s expectations.

[@DamianSheesh]

You have comparison videos on your kickstarter against the timemore... I think Lance was more than fair in doing a comparison and gave a lot of grace to this being a prototype. You still had the chance to send likely your best sample, and he still had numerous issues with it.

[@MauriceMoves]

The fact that you went the patent route on something you copied is disgusting. Biggest red flag is that you only allow backers to comment on your campaign page.

[@mywirsh]

​@@MauriceMoves Hey, That's a platform-wide policy set by Kickstarter, not something we control.

[@Eklektik190]

Lance is jacked!

[@LanceHedrick]

down 14kg!!!

[@UncleSkiBum]

Great work and added some to the arms!!

[@fien2706]

​@@LanceHedrick may sound cringy, but just a little thing like using metric when talking to your community eventhough you're an american shows how considerate you are as a person. You go girl!

[@adambeatty8939]

@@LanceHedrickwatching videos from a year or two ago, the transformation is shocking, congrats on -14kg that’s boss, being strong certainly feels great

[@lukashans5320]

> down 14kg!! All hair

[@karasong7701]

1. Lance is JACKED! Keep it up, gym bro! 2. Sick fade, Lance!

[@joelvogt2355]

Yeah that fade is clean!

[@danknoize]

I can't imagine investing with a random, unknown new grinder company that focuses on an RDT lid as meaningful to a grinder, let alone their lack of information about alignment or build specifics. And the overwhelming insta ads is a def bad sign imho too. Thanks for the straight up review! 🙏🙏🙏

[@Mandragara]

More money on ads = less money on R&D.

[@brownzys]

Ive been so annoyed by all the adds. Great to see a first look for the product

[@LanceHedrick]

tbh same.

[@LanceHedrick]

thank you for watching! Please hit that like and subscribe if you enjoyed the video. Let me know your thoughts below on the current climate of the grinder market and where it is headed!

[@pdxrunner]

Thank you for this video. I am still waiting on a couple of Kickstarters, so no. I am trying to decide on the Timemore 78S and the Philos for espresso. After Justin's review (DGC), the quality of the Philos has me Leaning there with 1200 burrs. Any thoughts on the Philos?

[@brentroman]

Where it’s headed? Well, I’m guessing integrated plasma generators. And augers. I’d personally love to see the home-grinder market having more blind burr options; as the technology is there- why not?

[@ExtractionFaction]

Yes to blind burrs. I don't see why screw holes on burrs still happening--cost savings I suppose. ​@@brentroman

[@Robby_S.]

@@ExtractionFaction @brentroman the reason why there is such a small option for blind burrs is because there's no proof that the screw holes affect the grinds. As soon as this theme is big and proofen, the blind burr grinders will start to appear as weed.

[@MadisonRuppert]

The ads for these grinders are pure late-night infomercial vibes (and not in an intentionally ironic way). Not surprised the grinder turned out to be less than stellar.

[@LanceHedrick]

*edit- seems they added a link to their comment and it went to spam. They removed the link and it is back up. Previously, a comment was pinned from the creator of the grinder discussed. The company asked if I would pin it so it would get visibility. Although I disagreed with some things they said, I felt it a fair request and acquiesced. After a day, it seems they deleted their own comment following responses from those who viewed it. I did NOT remove it. Just so we are clear! There have been weird murmuring I'd removed it for one reason or another- just wanted to nip that in the bud. Cheers!

[@bitcoins3212]

I was going to screenshot their response but oh well. Glad you did this preview/initial review. Totally different vibe from your initial review of the Z1. Thanks for your thoughts Lance Shredrick. 💪

[@mywirsh]

Hello Lance, just wanted to clarify that I didn't remove your pinned comment. I simply edited it slightly by adding a KZbin link to our demo video showing the improvements we've made.

[@LordVarkson]

@@mywirsh You hit the spam filter. Links in YT comments are a no-no, even on site.

[@mywirsh]

​@@LordVarkson Hey there, thanks for the helpful reminder! We've removed the link, thanks again for pointing that out!

[@benyillyes2168]

I acquiesced the fact that Lance can also be my English teacher, besides teaching me about coffee.

[@felixaltenbuchinger2607]

I didn't realize how massive that Geimori is! I kind of expected it to be similar to the Timemore but they are miles apart. Since I got a Timemore 078s at the kickstarter price, I am very happy to see new grinders with 78mm burrs. This is guaranteed to drive burr innovation and options at this size.

[@brmbltbr4]

Problem is, geimori patented theirs and went for 3 screwholes, which is a weird move.

[@felixaltenbuchinger2607]

You're right, doesn't really help the burr market. ​@@brmbltbr4

[@felixaltenbuchinger2607]

Geimori just seems to be such a sketchy company

[@mikni4069]

Yeah it looks to be like a 98mm grinder size which is just ridiculous for a 78mm at this price point, perhaps they should have put effort elsewhere. The fact this wobble and make that sound at burr touch is well

[@mywirsh]

You're right, the prototype of Geimori was initially a bit larger than anticipated! We focused on internal design elements that impacted the size, but we heard your feedback loud and clear. Good news! We've already made some design adjustments to reduce the footprint while maintaining performance to 35.2*17*35.3cm, making it more compact for home use. We're also thrilled you're excited about the 78mm burr segment growing. More options and innovation benefit everyone!

[@SergeiPachtchenko]

LOL! In Lance's screenshot the pledge was 179,917 USD. Currently it's 162,667 USD. 17K of orders were cancelled :)

[@muji_not_tech]

158K USD now haha

[@moshter11]

Down to 148,343 USD (313 backer) as of 11/20.

[@Robinzorz]

1. Thank you, super honest review or ' talk about' 2. I am still very happy with my Sculptor 078! 3. Looking jacked AF Lance! 4. I am looking forward to that Philos review!

[@adambeatty8939]

Hit all the points I wanted to say (except #2) Including those biceps dude. I wouldn’t say I’m very happy with the 078 bc I have had my share of issues with it, details I am unhappy with but I am deciding to keep it for pourover only and getting a Lagom 01 for espresso. Thanks for chiming in amidst all the hype Lance!

[@felixaltenbuchinger2607]

@@adambeatty8939 What kind of issues did you face with your 078?

[@pabloalbertosanmartin7630]

Lance is now competing with Kyle for the title of the buff coffee guy 😂

[@bfaIllini1]

Recently bought a Sculptor 078 and am ecstatic with its performance, upgrading from Fellow Ode Gen 2.

[@el_covington5640]

I really hate the 078. Makes bad coffee compared to anything from the zerno with MPs.

[@shimozo]

So glad you've reviewed this as I was also getting a tonne of adverts in Instagram for it. As always I FOR SURE appreciate the honesty. It's what makes your videos so damn good. Also, good god man, you are a UNIT right now. I lift, and your biceps alone are making me jealous 😅

[@EvanEggnog]

Seeing all the ads for this thing I really figured it was too good to be true, appreciate you taking some time to review something before folks get it and are disappointed. I will continue to wait for my Zerno pre-order to come through :) Thanks Lance

[@jalalelhayek2932]

It’s been such a relief since I got my zerno to just be able to watch these videos out of interest in coffee tech and for entertainment

[@Ariwar4]

Every video I watch Lance evolves farther into the coffee hunk of the Internet.

[@jeremyf1901]

It’s amazing to watch your weight loss and see you overall health improve. I hope everyone that sees this is doing well!

[@Sir1ri]

Perfect timing for my FOMO

[@LanceHedrick]

watch the vid. thank me later lol

[@Sir1ri]

@LanceHedrick yea helped me finalise my decision. Thank you so much for the swift review!! You the GOAT

[@pelone01]

@LanceHedrick thank you for this video. I've had my eyes on this grinder for several weeks, and has been watching the kickstarter very closely. This review has been very helpful in making my decision.

[@MrDistill]

Dude you are badass. That kinda video is not easy for you to do. But you hopefully did some people a solid. Your respect is not only for your coffee knowledge but your a stand up human being.

[@simonmonty7171]

Definitely have to respect your integrity. Gotta love that you don't seem to be in it for the money (not much money in it anyways as you mentionned frequently) so we can blindly believe your opinion and it reduces greatly the effort needed to make a wise decision about what we invest our money in or not. Not to sound corny but I can feel part of your identity or self-esteem is built on your honesty and for that I trust you fully. For what it's worth, thanks for being that way.

[@Neilz911]

Enjoy the coffee 🤙

[@LanceHedrick]

@Neilz911 thank you so much!

[@machineslave3]

I get commercials for this every single day. The commercial itself is weird and I never liked the fact they’re spraying water into the hopper. To me that signaled they didn’t really know what they were doing when they started designing this product. I’m glad this review came out when it did because Our Coffee Shelter had a mostly positive review but they were sponsored by Geimori. Thank you for shelling out your $ for this product.

[@heresey]

Hugo's disapproval face at the tipping 😂

[@xboxnissan]

Your honesty is why we keep watching, keep it up Lance!

[@zaroc]

Dat bicep!! Glad to see rhe video, much love from a coffee roaster in Scotland

[@MauriceMoves]

🚩🚩🚩Forget the disgusting practice of patenting something they copied, the fact that they are blocking comments from non-backers is all I needed to see. Red flags all around. Thank you Lance for saving a lot of people money and frustration.

[@0whitestone]

This is what really pissed me off. If they try to block SSP from producing 78 mm burrs with their MP geometry then we'll know for sure, but I don't really know why else they would be patenting it. 🚩 For sure

[@TheChillCanadian]

I agree... Also having a company name similar to Wish is a good huge redflag.

[@MarketingGuy]

I appreciate your mindfulness in your own videos/content but as far as I know, it really is a plattform-wide policy that only backers can comment on projects. Since starting to back projects on kickstarter in February. 2013, I've never seen a project where it was different. Somewhere along the way Kickstarter itself even started to remove comments from people who cancelled their pledge.

[@cenciende9401]

Um, as a backer of over 300 projects, hasn't it always been true that only backers can comment on a project? Also if you cancel your pledge your comments become hidden automatically and replaced with a message like 'pledge cancelled'

[@mywirsh]

Hi Maurice, We understand your frustration. We DO NOT block any comments. It's the plattform-wide policy that only backers can comment on project.We're always happy to answer your questions here or through other channels.

[@Panzer_Z]

Thanks for this Lance. Immediately learning about the patent thing was an instant nope and add on all the other issues about it is just extra confirmation.

[@HoonsCoffee]

Is it me or does Lance look lean and fit!

[@adambeatty8939]

Hey there, just wanted to say I dig your channel too

[@MegaFregel]

Well lean is a bit of an overstatement but surely lost some weight and put on some muscle.

[@JeepBigE]

Well, he did cut off 30 pounds of hair. 😂

[@LanceHedrick]

@MegaFregel he meant to say lean *for an American. 🤣🤣🤣

[@adambeatty8939]

@ dig how engaged you are on YT, anyways aren’t you in Lisbon??

[@eileensuffian5272]

Thank you so much! I've been trying to figure out whether to invest in the Geimori kickstarter for this grinder. Your review sealed it for me. NOPE! Will wait for a sale for the Timemore Sculptor 064S. As always, you rock!

[@coughfee_beans]

Glad to know my Sculptor is still king! That early bird price was too good to pass up back then. Probably the best buy for the money still. And you're looking very good now! Congrats on the gains! Clean cut but I think you should've tried something since you had long hair. Happy for you nonetheless, you look much better!

[@Serafiniert]

Patenting a design that you didn't even make yourself is just scummy.

[@shakir1998]

it doesn't even make sense as to how they achieved it and I'd love to seem them enforce the patent in the Courts.

[@jamesbrightman3997]

Love the honest approach! Not that I needed more confirmation but it just makes me feel good about my jumping on the Timemore 078 kickstarter when I did. Very happy with my 078 for pour over!

[@diganta2329]

That was a great R&D analysis for the company FREE OF CHARGE 😂

[@jz1794]

Patenting a widely used burr geometry that they did not come up with, just when SSP is about to create one, seems a little selfish to me

[@madsgrand]

I think its worse than that. They make a bigger version of well known design and has the audacity to apply for a patent. Thats not innovation.

[@chris_huelsemeyer]

It wouldn’t even hold in court, so it is just unnecessary marketing

[@ardeleanalex6918]

Thanks for this. I don’t need it. I don’t need it. I don’t need it.

[@LanceHedrick]

watch the vid. thank me later. lol

[@DJProPlusMax]

It’s good that we still have honesty in this community, and speaking of Lebrew, could you check out the 83mm Cast lab sweet burrs? Would love to have an all round burr for my Niche Duo.

[@chronicmango]

Fade is dialed. Arms are huge. Mustache is thick. Goals

[@mehrdadhaghighi5140]

Thank you so mich for taking the time to create this video. I was about to invest in this grinder just to test it out but it seems like it’s not ready yet. BTW: You look amazing!!! Will you be making a video on the Varia VS6? I would love to hear your thoughts on it.

[@squishyflac]

Lance, I cannot say enough on how good this haircut fits you

[@Ariel.Estole]

Dude, this intro is pure biceps. There's juice with coffee you are taking

[@dubhd4r4]

All the mornings dialing in espresso with the Cafelet Robot

[@machineslave3]

Texts supervisor: Yeah, I’m going to be late. No everything is fine. Lance Hedrick’s new video is out.

[@steviec5636]

THank you Lance for the super honest review. I was holding out waiting for more reviews. This really helped!

[@ffsolutions9442]

I looked at this grinder and thought its interesting, but seemed all about "chasing features" instead of focusing on what matters! Im glad I did not back it up, cant wait for your Phillos review, as that BEAST is on my radar! 👀

[@JimJimmington-e8i]

Lance your weight changes, and I know I have said this previously, is just great. It is nice to see you working on yourself in this way. Even the new haircut is working in your favor, boss. I hope you keep at it. Become the Mr Olympia of coffee.

[@FatNorthernBigot]

Why do I enjoy watching Lance's grinder reviews so much? I already have a grinder with which I'm very happy. This can only lead to folly 😂

[@JamesWard-s6v]

Taper fade on point 👌

[@russellchiles3343]

Hitting the gym and it shows. Grats!🎉

[@odonkers]

Great review Lance! I think the product is not on par with their marketings department output. Maybe they should switch their funding to product development and improvement !

[@forrestbenton2286]

True. Seems they’ve simply “engineered” this with gimmicks (i.e., RDT) and half-baked features. The product page insults the intelligence of its intended audience.

[@trent9012]

Thank you, Lance! You really have helped me learn a lot and grow in my love for Coffee. Have you ever thought about making a video that talks about the right time to drink your coffee after brewing? It seems to me that some coffees are better hotter and some are better closer to room temperature. I’d love to hear your thoughts on that. Thanks again 🙂

[@aronsari8133]

Claimed 60decibels but maybe when its off. Man that was fucking cold 🥶😂 Edit:pledge canceled thanks for the honest review my good sir!

[@CASTIELSCOFFEEBAR]

Holy shit Lance! Well done. You look absolitely amazing! Goals ❤❤

[@psychedelican]

Thank you Lance. Wanted to buy it, but no thanks. Thanks for clarification. Thats the community i love!

[@hanskurniawijaya401]

There were already quite a few red flags in the other KZbin channel that reviewed this grinder but those red flags were just brushed away. 1. They guy can't discern the taste difference between 64mm SSP MP with 78 mm Geimori burrs. Why go up in burr size if it doesn't produce better or different notes? 2. Their claimed particle distribution is hardly what you would call unimodal, there are literally 2 peaks, so not the same particle distribution as SSP MP. 3.. They claimed each click is 5.5 microns but the time difference in pulling espresso for 1 click was 10 secs, which is impossible. That was even after seasoning the burrs with 5 kg of coffee. 4. There was a short part in the video where he opened up the grinder and you can see how the coffee ground was basically clogged in the burrs' pathway, which would probably affect the particle distribution and why the difference in time of pulling shots were so massive between click. 5. They claimed the auger is actually a pre-breaker and "blamed" the retention on the pre-breaker auger, it's common he said. I don't believe Zerno Z1 has that issue. I'm glad that Lance showed different red flags in this video because I smelled something fishy the moment I saw this grinder in Kickstarter.

[@23rz34]

Arms are looking kinda diesel bro 👍🏼💪🏽

[@macomac516]

Digging the new look! 😎

[@wkapteijn]

Good job on the honest view. Very refreshing. You look great 😃👍

[@standeeks911]

This isn't a downer! I just bought a Sculptor that hasn't shipped yet, and would have considered this! You saved me time and money here!

[@antipatik0]

That thing is massive! As a happy timemore owner I hope Wirsh fix the issues so it brings more 78mm burrs to the market.

[@RedwoodEmpire925]

Looking good my boy

[@mikepiscitella8715]

Thank You Lance

[@erfanafsharmoghaddam]

Oh god the gun show at the beginning was unexpected

[@cameronbatko]

Looking great Lance! My timemore sculptor 64s power button is finicky at times to power on and off. But overall super happy with it and no RDT. Also with SSPMPs I choked the grinder in the 1-2 range.

[@sivelasquez]

This is a man that can tell you an espresso with pink sweet milk it’s awesome and have the arguments to back it up and the brawl to make you drink it and love it

[@UltramaticOrange]

I'm at 0:33, looking at those biceps, and wondering if need to be worried about the safety of the coffee equipment around you.

[@tim_tool_man]

Looking buff! Love that fade

[@greysuit17]

The company in the way they are handling things and listening to feedback seems promising.

[@Houndzee]

Thumbnail - Goatse edition.

[@30andBoard]

Loving the haircut🔥

[@zenrand688]

I saw the kickstarter for this grinder and the 78mm is very large and I am disappointed they don’t support blind burrs (though I can understand why). Good to see a detailed review - I will stick to the Zerno even though I have to wait.

[@flashforum939]

Respect for your always honest opinion ❤

[@ehail]

Shout out to Delta for beans to test noise. Ideal application .

[@IsaacJDean]

Looking great Lance (not that you haven’t always looked great 🙃). Thanks again for an interesting video

[@acoffeesnob]

The fact that KZbin allows thousands of people watching a crime scene on their site in a broad daylight is wild 😂

[@LanceHedrick]

🫣🫣🫣

[@kristianlawrence]

Looking good man!

[@TheZooness]

"Oh Geimori, he's just a friend"

[@bolerkai]

Another great review, and so glad I don't have to consider upgrading my 078. 🤣

[@khungreen9773]

Love the fade Lance

[@ericbaluya361]

You just save me from spending on this gigantic grinder. I will just wait for the Timemore Sculptor V2. BTW nice haircut.

[@27khall]

lance out here with a workout plan and a new fade , yall better watch out

[@tummy_fritters]

Lance, Portugal requires correct documentation when you transport those guns. Damn, dude!

[@jpk.mp3]

your cut is fire 💇

[@JD_Therapy]

Nice fade my friend !

[@CurtisGabrielMusic]

Looking great Lance! Great video as always ❤️

[@pabloalbertosanmartin7630]

Chuffed to know about the upcoming 78mm burrs!

[@docohm50]

Nice haircut Lance, that look is you my guy

[@zeropuckprep]

Dang! GI Lance looks straight out of Band of Brothers 😮 💪🏻

[@ericanderson1753]

When you were thwacking after that first grind and the grinder was just tipping back and forth. 😬

[@carlossanchez8534]

😂 Lance, I was going to say "nice arms bro!(See you been working out...) " then you brought it the Gemori hahaha. That explains it 😁

[@srulyp1]

Also the GU64 is only 200W and not 400W like the GU78! Thank You sooo much Lance ❤

[@jmsaffroy]

200W is plenty. My Atom 60 is a commercial grade on-demand grinder, meant to be started with a hopper full of beans, and even on my favorite lighter roast it never came close to stalling with a 245W motor (even the Atom 75 has "only" a 250W motor).

[@kimoi.coffee]

Man you're looking great! Haircut and swol

[@Alley00Cat]

Grinder has huge potential. As is, it is pretentiously large for the home market. Trying to patent something in the wild is a terrible start to a new business

[@Gengh13]

Are you still working on the weird basket aspect ratios test? I'm curious to see what happens with more extreme ones.

[@pilske20]

Dude! Are you doing some training?! You look good !!

[@BillB33525]

Buzz cut looks great!

[@heresey]

I hate the water bottle idea. Ground coffee (food) + excess moisture = mold inside grinder. Thanks for the review, as always.

[@nismojunk]

Forget about the coffee. The haircut! The biceps! bEWMMM!!

[@vampireeditor]

your biceps are huge. All that grinding :) Get it!!

[@Thetache]

Exactly what I thought after the spam IG campaign....A cheap expensive product that relies on FOMO to trap customers. The gimmick idea of spraying water directly into your grinder is beyond insanity to me.

[@manalicream]

tend to be dubious of start up brands that flood instagram ads, this is one of them.

[@dasKeks28]

Wait wasn't there a pinned comment from the company? I saw that today while at work but didn't read it yet. And now it's gone. Or am I confusing two videos?

[@LanceHedrick]

Oh! Looks like they deleted it

[@Henry-wx6bc]

Probably delivering broken promises like making the grinder smaller? How can they even do that, lol.

[@dasKeks28]

@@LanceHedrick Ah damn, I was curious about what they said. Were they open for the feedback and want to work on some points that you mentioned?

[@highcarbrider]

Is it is an archimedes screw or an auger 😁

[@melbournepimp6929]

It looks like they've taken the best features, both visually and practicality, from every recommended machine and slashed the price on their production. Then they built a new machine using the parts that were produced at half price. Also DAYUM Lance you fine, that the muscle porn-starsh look really suits you