We Need To Talk - NIKON ACQUIRES RED!

[@cameranerdsmedia]

Well This Has Been A Crazy Moment In Camera History...What say you?

[@1186MFG]

the z9 bangs with out a doubt. and its 2 years old. 8k 60fps 12bit internal Raw.

[@cameranerdsmedia]

Yeah kind of a god tier camera for hybrid shooters, would love to test it out soon.

[@gummoman]

I just think that Red realized that their scam with the raw codec is ending and people are not buying $50,000 cameras. They said, let's sell before it's all over. 😂

[@FukemStudios]

I Agree!

[@michaelmalodrums9674]

Aren’t you clever lol 💀

[@zerochanneltanzania3797]

U just laughed but it’s true

[@cmdrls212]

Nikon was doing great financially. Their main strength is they are always underestimated. Excited to see the beautiful nikon z glass on red. In particular the 50 f0.95 noct and 135mm Plena prime. Plus the potential for a z6/7 with compressed raw recording using red codecs is a given.

[@krigry32]

Nikon have been doing well recently due to becoming a world leader in professional microscopes. it is now by far the worlds largest optical company. Z8ths are also very popular outside North America .... which is 95% of th e world.

[@UnconventionalReasoning]

As a Nikon hybrid photographer, I think this is a big win for Nikon. I'm glad you think switching from the RF to the Nikon Z mount will be fairly low impact, that is very important for the video system. I expect Nikon to generally keep the Red brand, what Nikon most needs is to get some Red filmmakers as marketing collaborators. And they need to produce a Nikon Z8R[ed].

[@cameranerdsmedia]

Nikon is stepping up their game with this acquisition, let's see how they shake up the industry!

[@UnconventionalReasoning]

@@cameranerdsmedia Using Nikon digital cameras for the past 15 years, I'm ready for this!

[@michaelmalodrums9674]

Nice positive video bro ! I think they could offer the red cameras in both mounts for a while ;). The old Nikon jokes are cute but they are fast looking silly as Nikon seriously ups the game . Also Nikon actually makes their own glass since 1917 . I think Nikon won’t mess mess with the red branding they are pushing for a younger market .

[@cameranerdsmedia]

Yeah i was chatting with a buddy the other day, talking about the negative impacts the Nikon jokes might have for Younger shooters getting into the market. If you been around we all should know Nikon makes Insanely good cameras and glass, they just came up a little late in the video department. But can't wait to see how all this pans out.

[@UnconventionalReasoning]

@@cameranerdsmedia We're so fixated on "late to market" as if we're only going to be creating images for 2-3 years. Sony has an excellent business plan for the American consumer, "More, faster, more, faster!", but that can only occur for a limited time. Sony has already slowed down a bit, as the Sony A1 was released just over 3 years ago, which is a long time in Sony years.

[@hielkeklooster241]

Anyone bashing Nikon video capabilities at this point in time is really out of touch with reality…. Canon and Sony users may prefer the way their respective brand’s implementation of certain features but most Nikon user’s will tell you once you used and understand the brand that the resulting end product are on par and in some way superior to their main competitors…. Will the Red acquisition bring benefits to the Nikon brand? Will in bring benefits to the Red brand? I suspect the consumer won’t see immediate benefits, that is just not the way Nikon operates…

[@michaels8607]

Well maybe the video is good,yet since they are the KING OF RECALLS, people will be wary..

[@hielkeklooster241]

@@michaels8607 at least they do recalls and fix problems quick ......

[@felm.974]

Let's go #Nikon :) they are eating their words and potatoes now lol... Thank you for showing Nikon some love, it is rare in this KZbin/Internet thing.

[@cameranerdsmedia]

Thanks for being here! Welcome to the Camera Nerds Community

[@UnconventionalReasoning]

Sony is much better at buying KZbin imaging influencers.

[@felm.974]

@@cameranerdsmediaThank you, subscribed

[@felm.974]

@@UnconventionalReasoningIndeed, that's a big part of why Canon and Sony are so popular.

[@UnconventionalReasoning]

@@felm.974 People think they'll look cool when they hold their Sony camera out at arms length with their left hand in their jeans pocket.

[@kylelowe]

I still wanna get my hands on a Z8!!!

[@cameranerdsmedia]

I second This and raise you a Z9!!! @Nikon

[@UnconventionalReasoning]

The best first product to come out of this acquisition might be a Z8R[ed].

[@richardbierman9856]

Z mount is a superior mount!And so are z mount lenses!

[@africah_beauty]

now you are a nikon shooter

[@cameranerdsmedia]

YUP, lol never thought I would be here

[@pierceklinke13]

I can now consolidate my "hate" for Nikon and RED haha

[@michaels8607]

@@pierceklinke13 wait for some more recalls from TWO places now...

[@chrisjenkins9978]

It just occurred to me, with a firmware upgrade, red-raw could be installed on Nikon cameras. 😳😳😳

[@EugeneMaynard]

What a move by Nikon! Now I might finally get shutter angle on my Z9!😂 I cannot wait for Z mount Komodo N!😉

[@cameranerdsmedia]

Komodo N would be crazy!! Love it 😂

[@camerasutra247]

Spot on you nailed it

[@smallbatchsessions6892]

I think this will be an insane win for both companies. I’ll almost bet the merger had some Red stipulations on keeping their vision but working with Nikon in development. It’ll be a good move for both I believe.

[@Carl.65]

It's a stretch to say Red will drop the RF mount - that's pure speculation. This is a ballsy move for Nikon and I think both companies will benefit from this. Nikon acquires some great IP and Red get the backing and support of a much larger and enduring company with decades of experience in optical/imaging engineering, manufacturing and distribution.

[@getabey]

Nikon has wanted to be in the video/cinema line for many years. They did the math to put a lot of money into resources or acquire an established company in business. They went with the latter. So, the future change would be (my speculations); - RED will eventually become Z mount, and RF mount might not be the future, though converters will be available. - Nikkor will come with a new line of cine lenses or a renewed RED line with Z mount. - Nikon could also have a few video-centric bodies and more budget options than RED, which will stay as their cinema line. - RED might also work with new sensors and codecs for future Nikon bodies, especially to trickle down the tech for global shutter sensors. - Nikon's resources for manufacturing bodies would benefit RED. - Nikon's AF is better than RED now and on par with Canon and Sony. So, RED's new cameras and existing lineup. - Nikon's philosophy of providing insane firmware updates might also expand to RED. Overall, this is a positive game-changer for both companies. The deal is better than 'RED', acquired by a manufacturer established to produce digital cinema cameras. With Nikon, they are most likely to stay as a true subsidiary and won't eat up RED.

[@michaelmalodrums9674]

Nikon z 9 heads to the moon on the Artemis mission. And oh by the way Nikon buys Red ! 🫡😅

[@cameranerdsmedia]

whats next haha Leica buys hasselblad, Canon buys Fujifilm

[@borisgalos6967]

@@cameranerdsmediaHasselblad is already a division of DJI, the drone maker.

[@baronbarbaron]

In my opinion, Nikon wins the codec, already developed market and the sensor technology. RED gain good autofocus, a huge amount of very good lenses and already developed base for camera production. And for the future, they can release a shamelessly good product. But I think it will take them a year or two to adjust the two parts of this symbiosis.

[@cameranerdsmedia]

Yeah really wish we can see something from this in 2024, but chances are slim

[@baronbarbaron]

@@cameranerdsmedia Yes but 2025 is coming :) And I thing the wait will worth it good things take time... But I'm sure it would be a win-win situation even for the consimers of the products :)

[@UnconventionalReasoning]

@@cameranerdsmedia Dude, chill! 😂 You got used to the pace of the 2010s. The pace of the 2020s will be much slower.

[@cameranerdsmedia]

haha im just dreaming they have been secretly working togther in the background we shall see @@UnconventionalReasoning

[@UnconventionalReasoning]

@@cameranerdsmedia Dream with patience. 😉 I've been throwing the Z8R[ed] out there, but now you have me wondering if the release of the Z6III has been waiting for this announcement. The Z8 launched two weeks after the lawsuit settlement last spring. It would be interesting if the Z6III has the Red codecs. Or if they announce it with the firmware plan, just as they did with the Z9. While it makes sense to be leery about a "This will be in a firmware release" feature, a Z6III with a Red codec firmware expectation would be more acceptable.

[@AlistairOwensgooglePlus]

Nikon has acquired interests in a lot of companies lately. They then collaborate with those companies rather than trying to integrate them with Nikon Corporate. Nikon will not screw with the RED culture or innovations. They will NOT change the RED branding. They will NOT dump the RF mount, unless Canon removes RED's license to use it. RED may make the a Z mount version of its cameras. Because of the large dimensions of the Z mount, it can be adapted to any other mount. So a Z mount RED camera with a series of OEM adapters to PL, E, RF, L etc is feasible. Nikon could make RED a set of top class Cine lenses (branded RED).

[@jimhestermanphotography]

It’s weird but I think it’s a win for both companies.

[@cameranerdsmedia]

I agree!

[@RaymondParkerPhoto]

Rumours of Nikon's demise were just that ... based on ignorance of who Nikon is and their corporate structure (Yes, they make binoculars ... and a few more things besides, including medical devices, semiconductor lithography systems and a *lot* more). This acquisition stands to brighten the future for RED. I'm biased because I started my pro imaging career with Nikon camera systems 4+ decades ago and made my first decent videos with a Nikon hybrid. I own the Z9 and Z8, both capable video cameras. The Z glass is terrific. Who knows, maybe I'll be a RED owner some day! 😀

[@bradl2636]

REDkon has arrived. Cine-Nikkor making a comeback shortly.

[@MysticApertureStudios]

I believe nikon will let Red run its business as usual and we will see some exchange of technologies from red to nikon and nikon to red. The introduction of a hybrid camera like c70 wont be of much worth to the cinema line cameras. If nikon adds an active cooler and some red codecs+compression to the nikon z8 or a similar body then it'll be pretty good camera for hybrid shooters who want to shoot films but either dont want or cant afford a cinema only camera. I am sure nikon won't make a camera that will cannibalize RED. Nikon will have to learn this from Canon and Sony.

[@michaels8607]

Let us be adults and not deflect nor create false narratives. The main issue is NOT Nikon video nor Nikon glass, it is inconsistent quality control. Nikon went from glory and great history to the KING OF RECALLS. Shooters NEED gear to work as intended, not to be checking serial numbers, sending new cameras in to be checked, and the recalls serviced. I recall I had a little Nikon I loved so much I used it until it literally fell apart, and I bought two of them, I used them to video inside rinks because I am a professional skater. Now when I am spending anything more than $2000 I want exactly what is advertised. I buy too many products from too many different companies like cameras, mixers, turntables ,samplers, routers, computers(MAC and PC),and when something gives me issues, I give it away, take it back, and I have no use for it Out of hundreds of items I suffered through ONE recall and that was with my Xbox, which I still have. What I am NOT going to do is buy Nikon cameras unless they are PROVEN like the MIGHTY D850 and the MIGHTY Z9. I do not want to hear no BS about, 'mine was ok',and all that other mess, because I have too many choices so I do not have to take a chance, roll the dice, etc,etc.

[@David_Quinn_Photography]

this is a great move for Nikon, I imagine RED stays for just video cameras and they start integrating better video capabilities into their photo cameras to compete with Sony.

[@cameranerdsmedia]

This might be the game plan for sure! Time will tell

[@pdaelo2027]

I think photogtaphy os only 30% of Nikons industry. The majority of thier stuff is in other optics.

[@cameranerdsmedia]

Crazy! Totally forgot about eyeglasses and probably much more

[@UnconventionalReasoning]

@@cameranerdsmedia Machines like the ones which make processors and sensors have significant imaging components. Nikon makes things like that.

[@MonigMedia]

Z mount goes to the oscars

[@cameranerdsmedia]

Looks like the Z mount is ready for its close-up at the Oscars! Would love to see some Nikon Cinema Glass

[@robertm3951]

Nikon does not have a recent history of rolling out new camera models quickly.

[@michaels8607]

oh well RED, guess it's the end for you when you start making recalled cameras....oh and yes,I heard the deflection that Nikon makes it's own glass..and???????

[@305kubrick]

The Red Hydrogen One was the death of Red. And all their ridiculously expensive peripherals.

[@michaels8607]

@@305kubrick So Nikon and RED should go well with selfsabotage into the basement..

[@305kubrick]

@@michaels8607 I'm willing to see what happens. I feel this will more positively impact the industry than negative. If a sunglass manufacturer can start a cinema company from scratch, why can't Nikon add value with its existing knowledge of sensors, the Z8/Z9, great color science, manufacturing etc? Nikon is a legacy brand that just expanded. I've always felt that RED was always ripping off its customers throughout the years with their ridiculous over the top prices. Competition eventually wins out. With that said, RED makes fantastic cameras. They are well built, have great color and have earned a well deserved place in cinema. But for me, their pricing was just ridiculous and greedy.

[@2424rocket]

Let me alleviate your worries… Nikon will not rebrand red. That would be insane. Hollywood loves red cameras and they will remain separate as well as together. Nikon will add red technology to their cameras, but they also help improve things such as auto focus. reds auto focus sucks… Nikons auto focus is amazing. Eventually, that will all come together. But no fear, you will not be losing the branding. Although Nikon might put a red stripe on their cameras. Lol.