Nikon Acquires RED Digital Cinema

It's official! Nikon has acquired RED Digital Cinema for an undisclosed amount. What does this landmark acquisition mean for the great video production community?
Let's discuss.
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Leave a comment if you have any questions and I'll do my best to answer them.
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Josh Diaz is a Commercial Director of Photography and Affiliate Member of the Canadian Society of Cinematographers. He’s also an Adobe-certified Video Editor.
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#Nikon #red #reddigitalcinema

[@hughbrown496]

That’s crazy! I hope this helps Red reduce some of their… quirks

[@meatbyproducts]

Red sensors with Nikon brains and menus, ohh baby a cinema camera that can boot faster that 5 minutes would be awesome.

[@castielvargastv7931]

I think this is a great move. Nikon is slow but they build with big blocks

[@2424rocket]

I think this is great. It takes approximately two years for a brand new camera to come to Fruition… So hopefully red technology will trickle down to nikon and Nikon technology will trickle over to red… And we as consumers will benefit. Can you imagine a camera like the a7S3 With some red sensor technology and Nikons auto focus? Right now I’m a Sony user but I will have no problem switching over to icon if they can surpass Sony’s quality and features. And hopefully this will put a fire under Sony’s ass… They are taking forever and ever to come out with the a7s4… Don’t wait too long, Sony… Nikon is in your rearview mirror.

[@cmdrls212]

Noct cinema. 🤤

[@DOPJoshDiaz]

We can dream.

[@TheRealHarrypm]

RED are the kings of 3rd party R&D contracting, they dont make anything but the branding and some UX, slap some pogo connectors and call it magic, what they have however is a nice long list of patents, a strategic legal department and a massive userbase, not only will Nikon use this for raw, but its the equivelent of apple owning beats eating brandshare. At the end of the day ARRI with the ON-Semi fabs are in the lead in for sensor packages, Sony is in the lead with thermals and lens support, but Nikon has the best mirrorless mount there is some great potential for Z mount cine camaras.

[@castielvargastv7931]

Sony lense support does not mean anything as sony does not produce any cinema lenses.

[@meatbyproducts]

RED may not make their sensors but they are developed in house. They HAVE bought sensors from other sources in the past but that doesn't mean all their stuff is third party.

[@TheRealHarrypm]

@@castielvargastv7931 What are you on about Sony do have cine sevro glass and ENG style glass, also Fuji make there primes and zooms for E-Mount.

[@TheRealHarrypm]

@@meatbyproducts No they dont have an technical team, they have a R&D lisason group, anyone can set out a wish list and have a fab make it at cost, money always has been on there side lol why have the overhead of an in-house team when you can pay flat rate fees instead of salarys.

[@meatbyproducts]

@TheRealHarrypm funny I happen to know someone at RED and well he does R&D. They may have other manufacturer, but that is far different than outsourcing the R&D like you're saying.

[@maisonmallninja]

Always been a Nikon stills fan. I can still make images with a D800. I need nothing fancier. Digital hit the top of the bell curve when Nikon released the D800. Every camera since has been iterative feature release products.

[@DOPJoshDiaz]

I know someone who hit 850,000 shots on a D800. Good stuff.

[@meatbyproducts]

@@DOPJoshDiaz I have a D800 just south of 950,000 shots. It is not my main shooter anymore... maybe I need to push it to 1 million. I had a D7000 that reset the shutter count at 300,000 and my D500 is finally giving up the ghost around 500k and being dropped off Stykers, 5 ton trucks, being tossed around in nasty locations around the world. @seanfoulkes the D850 was the peak of the DSLR world. People jumped ship from Canon to that body, and it is still selling well. I used one for work and loved it. When I changed units and was give a Canon 5d Mk IV I put it away and used my own gear. In recent years I have drifted to more video and been in the L mount with multiple Sigma FP bodies and a Panasonic S1H. But this will defiantly get me back to Nikon. If I can get a couple Z8 bodies and a RED or two for video and share my lenses I will be in heaven. I think this is also mean we get great third party adapters for old glass on the Z mount now as well.

[@Woodsworth94]

Lisan Al Gaib

[@meatbyproducts]

Nikon has the best glass and color science in mirrorless cameras. RED has some of the best sensors in the cinema world. Now maybe with Nikon money RED can make more crazy sensors, and Nikon making cinema lenses. Now with the Z mount being so massive We might see RED with a baby Imax sensor? DJI buying Hasselblad is nothing like this. DJI is just whoring out the name of a formerly amazing camera company, sadly we watch as that Chinese company squeezes life out of a real brand. I will never buy DJI trash and I will steer clear of modern Hasselblad stuff until they are bought by a better company.

[@fourth1000]

Dear Nikon/red fix old red ugly color science

[@DOPJoshDiaz]

Idk I think they made some nice images.

[@fourth1000]

@@DOPJoshDiaz very true.. ugly is harsh but every time I see red footage I see tan and brown..I like the company but I wish I couldn't tell who the manufacturer was looking at video. Feels like they're stamp is always on your work.

[@UnconventionalReasoning]

@@fourth1000 How do we decide what is the "color science" and what is the post-processing? What does "color science" even mean? I doubt most imaging people could really say, but it's a good phrase to use to plant one's flag with a particular brand, or away from another brand.