Webinar Replay | Top Things I Wish I Knew About Running A PPL Agency

[@teagram8490]

Dan this is a great video. Listened to it twice. Thanks 👍🏾

[@Flexxable]

Thanks mate, glad you enjoyed it!

[@Flexxable]

Any questions just comment below and I'll be sure to answer as quickly as possible.

[@alpineai]

What is the benefit of your agency work vs working with a CPA network? Yes the profit per lead is a little less but you can run privatw offers and do not have to deal with clients. Plus with volume you get paid every 72 hours which allows reinvestment in to ad spend. Well??

[@danwardrope1710]

Profit margins, and building relationships.

[@alpineai]

@@danwardrope1710 You can and should build relationships with network owners. As for margins, you give up some margin for simplicity. Think of it as selling your leads wholesale vs retail. Not only that, it takes seconds to switch the tracking links to promote 1 company vs another. Lastly, the filter factor. Companies that work with a network already know their numbers so their is no running the risk of them claiming your leads aren't good. The simplicity of the business model is the #1 benefit though. I just mention this so you know what's on the mind of high volume leadgen ad buyers who choose to work directly wit network owners as the middle man. Lastly it's the perks. I do not recall any small business sending their best lead generators on all exclusive vacations vs the network owners who value us.😁 As for ownership, if you work with a network that uses an API you own the data assets before they are sent to clients (of course you must have the proper legal compliance in place). I suppose you can do both models. Each has their advantage based on the lifestyle goals and personality of the biz owner.

[@annetterichter1579]

I didn´t get the point with your brand that you reveal - you say you are not sending traffic through this site? So you are advertising and it goes to another page? What is the purpose of this page then? What am I missing here?

[@sd3116]

It doesn't go to that specific page but the homepage