A new way to think about strategy and business | Roger Martin

In this episode we talk with Roger Martin - one of the leading strategy thinkers in the world, consulting with companies like Procter & Gamble, Lego and Ford, and author of 12 books including Playing To Win - about the concepts from his latest book, A New Way To Think.
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SHOW NOTES
00:00:21 Roger Martin’s introduction
00:00:36 Roger’s ‘A New Way To Think’ book inspiration
00:03:29 The reason why current models are outdated
00:10:27 How a company’s success starts with its customers
00:15:04 Why scale is not as much of an advantage in the business world
00:19:30 Unconscious habit vs conscious loyalty
00:23:00 The Hansel and Gretel effect
00:29:22 What should a company focus on when changing habits?
00:33:21 Making decisions based on a data vs imagination
00:44:48 What does it take for a company to use imagination in decision making?
00:51:33 The best models to begin with
00:55:37 How to contact Roger Martin
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LINKS
Website rogerlmartin.com/
Amazon www.amazon.com/Roger-L.-Marti...
Medium / rogermartin
Twitter / rogerlmartin
LinkedIn / roger-martin-9916911a9
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The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers, and entrepreneurs to share inspiring stories of real people who have succeeded in the business world.
Hosted by Alex Cleanthous.
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[@1b0o0]

First of all, I want to say that I'm reading "Playing to win", and I'm liking it so far. I didn't know much about Roger's work, so I looked for audio/podcast content like this to see what his position was in an interview-like environment. I'm about 40 minutes in, and I have to say that his position on data is mostly flawed, and I would as far as saying that it may hinder how I see his work. You 100% need to make decisions based on data, but he fails to make a distinction (not sure if on purpose or not) between qualitative and quantitative data. First and foremost, you cannot build a strategy without identifying a latent customer problem, be it something that is already addressed or not. Also, he fails to understand that you can test things quite fast with landing pages, video content, fake door tests, etc. to validate customer intent, at least for digital products. I'm unsure how he can write what seems to be a good book (I haven't read the rest of his work) without understanding how you validate a customer problem, and then how you create a strategy to _win in the playing field of your choosing_ as he says.

[@VietTran-lm5ef]

I like the lecture format better. Bc the lecture covers the treatment of the whole issue which comes from the best authority, not random questions coming from unknown person which dilutes the key issues.

[@antonmailander704]

Thank you for doing these!

[@SuhaybCoach]

Absolutely brilliant 👏

[@kenigiri]

Incredibly insightful!

[@Lessdeth14]

This is a fascinating mix of intimate knowledge and guy guessing. If you want to continue down this track, you should look up people such as Dave Snowden (of Cynefin fame), JP Castlin, Rory Sutherland, and Byron Sharp.

[@joshuafrederick8374]

Thank you. Your conversations with Roger have been enlightening.

[@GrowthManifestoPodcast]

Thanks for the feedback! Glad you liked it!

[@rurikmckaiser543]

What an AWESOME episode 🎉

[@QuelOhmCeGoerg]

Very interesting take on data analytics and innovation. Great video once again. Cheers

[@jeremyrobinson8604]

I really enjoyed this and the other one on strategy. I was fixated on content related to product market fit but this strategy stuff seems more practical and easier to nail down.

[@1b0o0]

I don’t think they are mutually exclusive. PMF is about validating a customer problem and then solving it. Strategy is about how you are going to win solving that problem. One thing is true, no amount of strategy will help you win solving a problem that’s not there.

[@abhipatil4844]

awesome

[@bayou__]

Logo Brand name doesn't change but the motto and vision can be change

[@rajunaabdulrahim3836]

Minute 26, the budweiser wisdom

[@m.fazlurrahman5854]

Anyone on POD cast is free and the legislative restrictions on their intellectual rights have been expired. ( in some cases 100 years ) so today anyone wasting time listening to this is actually hearing something dating back to 100 years.