WeTransfer Presents: The Bunt Machine by Mac Premo

We wanted to tell a story about WeTransfer and creativity. Then we asked a creative do it for us. Here's why. Read more about Mac Premo on WePresent: we.tl/mac-premo
Film Credits
Creative Agency: Doubleday & Cartwright
Executive Creative Director: Aaron Amaro
Creative Director: Nathaniel Friedman
Agency Producer: Adam Argersinger
Production Company: Supply & Demand
Director: Mac Premo
Founder/EP - Tim Case
EP/Managing Director - Jeff Scruton
Producer - Matt Zion-Basile
DP - Joseph Aguirre
Post Producer - Adrianna Dufay
End Card / Brand Credits:
Creative Agency: Stink Studios

[@USA0312]

This is one of those ads you don't wanna skip That's why I'm here of course, to congratulate these people on making an amazing ad, seriously, I loved this.

[@ZachBlankenstein]

USA Ball same tho. So much style in the pacing and framing of these cuts

[@USA0312]

Ikr, so cool

[@Bluezone-world]

An ad that makes it hard to skip past. Loved it!

[@RipleyOnlineGaming]

Good ad!

[@RaquelFantasia]

OMG! That's amazing! Congratulations! The editing, the storytelling, the sound design, the flow, ... everything!

[@FloydTaylor]

What story telling? There was no conclusion to anything. It an ode to attention defecit disorder and being a bad parent.

[@jaredjenkins99]

Now I wanna do something creative

[@Lyw1234567890]

The editing style of this ad is amaaaazing

[@ClassifiedRookie]

I M S O R R Y P A P I !

[@natp8888]

I A P O L O G I S E F A T H E R

[@COUNTERCOM]

this was a good ad but it make me think what is point of it?

[@whatmikedoes7358]

well.......now i just want to see the play....

[@MikeBlowification]

One of the only ads I haven't skipped instantly! Great work.

[@antinym7722]

one of the only ads i've ever not pressed the skip button for.

[@zacharypines4751]

Most ads I skipped. This is the only ad I have seen in 5 years that I didn’t skip

[@vasyalukyanenko6564]

It was a pleasure to watch this ad! Thanks @WeTransfer!

[@yellosmile2427]

This is the first time I've seen an ad and then looked it up later. Nice one!

[@gluhhhver]

The first time I saw this ad, I couldn't bring myself to skip it!

[@priscillavon]

Saw this ad pop up on a youtube video I was trying to watch. I liked it so much I didn't click skip ad and decided to search this ad itself on youtube just to watch it again.

[@welllifetech9831]

Back to the roots of advertising, real advertising! This my friends is something even Claude Hopkins could be proud of. From today on, I'm using WeTransfer ONLY!

[@holypeachy]

Still coming back to this ad, it's great!

[@recordingerror]

I remember seeing this ad when it was new and I still come back to it because it is so good.

[@tonystuart2]

Best ad I've ever seen on YT! Got me to write this and I've never done that before. Now I have to figure out what this ad was for...!

[@kaselier1116]

With how many crappy ads there are, I always try to make sure a company knows when they make a good one. This was really great, you all should be proud!

[@richarddawkins8937]

idk why but i find this so inspiring. Its one of those ads u just dont wanna skip!

[@Atticus102788]

Hey Mac: this is decades ahead of video production and editing. BRAVO

[@NexusGaming857]

2 minutes of random. I love it

[@stefdevilliers3840]

Literally the first YT ad I've ever followed up on. Very well done!

[@NelsonStJames]

This ad hooked me from the very opening shot. Impossible to skip; not only did it make me go to your site, it made me find the video so I could watch it again. Good job!

[@deltathecomic4765]

I don't understand why this is so addicting for me to watch...maybe just because of the flow of the voices and sounds and the montauge together.

[@mintyannotations2718]

One of the only ads I didn't skip

[@COUNTERCOM]

favorite parts of the ad. 1:19 i like it because of the mouth movements. 1:27 and 1:33 WHO DOESN'T LOVE A HARDY BREAKFAST! 1:45 the arm sweeping is satisfying. 2:08 the pipe smoking is nice i don't know why but that is sayisfying to and 2:15 that sigh and the button up is a perfect conclusion to the ad.

[@J_Ring]

I don't normally sit through an ad, but this was masterfully done!

[@astrotv4300]

One of the most engaging ads i've ever seen. Props to the team involved.

[@noelle3780]

This is one of those awesome ads that stop what you're doing to deliver an interesting message with cool visuals

[@ClevelandTerry]

I just came here to tell you your ad is wonderfully perfect!

[@ruleofones]

I dont know about you all, but i watched this over and over because of how sweet his daughter said "Oh! im sorry papi," i loved that part!

[@Isaac-et9wd]

Well made ad, hard to skip.

[@AOT-offroad]

Sought out this ad/vid because it was so well done. We've been using Wetransfer creatively for years. Love you guys!

[@freepointsgals609]

I took time out of my day to watch a 3 minute ad. It must be a pretty good ad.

[@murphythepotato5931]

This is a fantastic add. I've watched it all the way through every single time it popped up!

[@thingsofchristian]

Good content film guys. And really well done! :)

[@olympus3421]

I kind of want to see this play, great ad! Bravo!

[@Victoria-so1in]

Great, I feel like I can't skip this ad everytime I see it lol.

[@jeremyrainer8479]

This is a very clever ad. It captures how things can start with an original concept and the process of it. It's literally a production out of a production and follows a purpose audience direction process. Very amazing.

[@iwatchtoomuchhaikyuu5307]

well done, i rarely watch ads on yt but this def caught my attention

[@AlejandroRamirez-lp4wc]

Excellent ad! Captured my attention for the whole 2 minutes 30 seconds, something that's quite hard while watching KZbin, lol

[@aaronmiller6118]

the daughter is in my class.

[@CatChase957]

Really?

[@aaronmiller6118]

yup

[@sarahhasenour4231]

This is perfect. The creative's version of "If You Give a Mouse a Cookie".

[@aquadust]

amazing advertisement--i never skip it!

[@SW-bp5qx]

This ad is getting to off topic for the majority of the video. It´s really distracting.

[@Ezerlance]

The point is that it helps you get done what you need to. I use WeTransfer constantly because I do similar work. Definitely good stuff!

[@AJ-kn1eh]

Yeah it doesn’t really make sense at all

[@zacharymendenhall2859]

The ad is supposed to reflect what you use WeTransfer for, what kind of journey happens while using the product. The fast paced narrative keeps you hooked on what’s happening in the little time, which is balanced by the slow plot.

[@skyboundzoo7529]

This is such a great ad!

[@scarl2t]

Finally someone knows how to make a good ad. I’ll definitely use this now.

[@shepardskywalker1490]

i stopped what i was watching to come here to leave a comment becuae this ad was so good

[@HardworkRules]

Amazing ad! You did a great job telling the story and I love the sound design!

[@Albrtd3]

Amazing ad!

[@Tonatheos]

This was very nice to watch. Well-written and directed, and managed to hold my interest; whereas other ads are annoying. Thank you! (you should get an award for most interesting KZbin ad)

[@rbraghetto]

Amazing video, great direction and storytelling.

[@AndreyTarakanov]

Wow. Brilliant video

[@mikaela5607]

I saw this as an add and had to go back and watch it good job! Really pulled me in! :P

[@14104]

I don't know what this ad was talking about but I watched all of it

[@gmacstryker]

love your style!

[@holypeachy]

I absolutely love this, might even the app. Really creative. Had to look this up because I accidentally refreshed the page.

[@othentikgym974]

Awesome Ad!

[@cynacllraven--4106]

This felt like a movie

[@calebdowers1594]

This is some really good filming, editing, and effects!

[@goinguprecords3957]

I don't really know what's happening, but I love it. Incredible editing/filming/practical effects.

[@JoseMartinez-wj5eu]

I didn't skip the ad, because I was curious what he was gonna do with said invention... Absolutely nothing..?

[@AJ-kn1eh]

Jampier Martinez same

[@tipdub]

subscribed! good ad!

[@realkingsimon]

Advisors take notes. I watch this the whole way through.

[@icinemaker]

Very confusing ad but really interesting to watch! Very good storytelling!

[@seanjenkins6298]

this was an awesome commercial

[@EdmundRogersPhotography]

Usually hit "skip" ad after 5sec mandate but I watched this ad it it's entirety. Good stuff but I do agree that the product being sold is not very clear at all. Still, it's entertaining and got me to visit your site so.... Mission Accomplished!

[@CosmicDomino]

This is how you do an ad!

[@lucipurr8020]

This is a good video. Very well put together. But what is the point of it? It's not a commercial, it's not a commercial for the venue, or the director, or anything. I'm very confused.

[@Space478]

It's a brilliant commercial for the WeTransfer software. As you can tell by everyone wondering what the heck is going on, it uses a very modern take on "advertising".

[@Space478]

one two To the modern advertiser, it is more of an accomplishment for them to create an advertisement that gets people wondering what it's for. The people might get the advertisement stuck in their head and make it their mission to find out what it means. When they find out what it means, they (the people if you're not keeping track) receive a sense of gratification, possibly encouraging them to purchase whatever the advertisement was pitching. This means the advertisement made them go through some effort to understand it, linking the advertisement in their mind to success (success in finding out what the heck was being pitched). This advertisement is not for anyone yet extremely effective on some. Simply genius!

[@lucipurr8020]

Space478 I will say, after seeing this before a different KZbin video I did decide to look it up later, which is why I’m here.

[@Space478]

Lucipurr Yeah. Since the advertisement is pretty cool it could go viral for its originality. It stands out very well.

[@Space478]

one two It's totally alright if you do not like this advertisement. In my opinion, the short "viral" advertisements aren't as good because it's been over done and tries to replicate short "viral" KZbin videos rather than coming up with something "fresh". I understand what you mean though.

[@battletestedbattleapproved9730]

great video

[@nundale7273]

bravo! this is what branded storytelling should look like! bold and strong. sure to polarize. many people will not like it because it makes no sense to them. this is how a brand finds out who their customers are and who not. this story sells the idea behind the brand and not the bland product. if more brands could inspire their clients lile this we‘d be free of geberic broadband garbage commercials in no timey thank you!

[@ChannelWales2009]

Astonishing craft in this video. I give up.

[@shadowstorm657]

Good stuff.

[@thekrowfilmstv]

love it

[@kksniper1388]

True Art :D

[@pigking9906]

this is actually pretty freakin cool

[@blossomwing9910]

Agh, I love this ad! I have no clue why, I just do

[@stevevanpelt4475]

I watched this ad all the way through, shared it, then searched for it, clicked through to the company website, and watched it again. Well done.

[@spidergames3004]

An add that is 2:30 seconds long and you cant skip it. Thanks.

[@nyirobiojulu3743]

Great commercial

[@SnoozingtonnMusic]

how did it go from baseball to playright?

[@NoobdaRoast]

salute for this video grate .. only use sfx such a grate idea

[@man-qw2xj]

Where and when? I really want to see whatever this is, but I can not for the life of me find out if it's already gone on, or if it's going to sometime soon.

[@nickshepard5299]

I feel like Denis Leary should be narrating this.

[@smellsgoodproduction]

Holy shit. Oh my. Ok...this is a hell of a video.

[@mrhiguy-pz3lf]

I think the reason the premise made no sense is to draw you in to watch it to see if it does eventually make sense at the end, which it didn't but I still liked the ad :)

[@Vistresian1941]

I'm having difficulty understanding the point of making a bunt machine in the first place, much less a play about it. I'm sure there was a lot of time and resources put into the ad, and it looked great, but I've never watched anything so irrelevant.

[@lilly5661]

Creativity

[@robpiper-roche3732]

Does anyone know who designed the house they picture in the video?

[@Hypnozier]

wow *Dreams REALLY do come true*

[@luconex8398]

tbh i just came here to see his ideas on a hearty breakfast :P

[@alvarooliva7109]

how do i begin to do editing like the kind in this video, can someone point me in the right direction. Also the audio work, if its not too much to ask?

[@thescruffinator8830]

so i missed the part where they explained why he wrote a play?

[@Cjjo3star]

why did i watch this whole thing

[@richarddawkins8937]

and now i feel like making a play

[@twilightcitystudios]

An interesting ad from an awesome service. WeTransfer has been a life saver for me multiple times with videos. Just one thing thing on this video ad though. Why are you writing with a typewriter? Use a computer!! You're just making things harder than they need to be. Multiple screenwriting softwares out there, typewriters not required.

[@jsb8414]

What specific kind of breakfast sausage at 1:00 is that?!!

[@retr0895]

this is my most favorite fucking ad in the god damn fucking world. why am i doing this again? oh yeah the ad