What Does The Protein Report Say? And What does it Miss?

70% of tested Indian Protein Powders
Underdeliver on Protein!
theprint.in/health/70-of-36-p...
This new citizen-funded study exposes a dark secret: most popular protein powders in India have less protein than advertised!
But wait, there's more! The standard protein test might be misleading!
Learn how cheap amino acid spiking can inflate protein content.
This video reveals:
- How the Kjeldahl method (standard protein test) can be fooled
- The dangers of amino acid spiking for your health
- How to identify a trustworthy protein powder
Bonus: Trustified on The Whole Truth's Protein Powder
• THE WHOLE TRUTH WHEY P...
#proteinpowder #india #fitness #supplements #health

[@curiosity_fan]

I just love the daring transparency that this brand is keeping out in the public. Really love The Whole Truth. Hope they maintain these standards for decades to come atleast.

[@samyak1409]

The whole truth is this brand is so freaking underrated!

[@TheWholeTruthFoodsYT]

Spread the word, make us overrated 😂❤️

[@mohdstark1999]

and freaking expensive too😂

[@samyak1409]

@@mohdstark1999 mohd bhai pure cheezein mehengi hi aati.

[@sharkk2016]

​@@samyak1409 you need to explore the protein market fr. This brand is foolishly expensive, hence not on any gym goers list.

[@ShivamGupta-wf5ni]

​@@mohdstark1999Quality comes with price man.

[@adhisharavind6393]

You should have also said the standard test also has an error of +/- 10%. The test strictly categorised any product which falls below the amount of protein the label mentioned as mislabelled without keeping the possibility of error in mind.

[@tejussawjiani7472]

this is great, thanks! love the transparency. switching to whole truth protein now.

[@TheWholeTruthFoodsYT]

Welcome 🙌🏾

[@archit_bhatia]

Thanks for starting whey range❤ I love whey isolate

[@sachinkubawat9102]

It should be verified by Trustified....

[@NishithMishra]

It already is.

[@justforfun3154]

Yes arpit has done it months ago

[@TheWholeTruthFoodsYT]

Link to trustified is mentioned in the description.

[@annamalaian0711]

Happy to see testified ❤

[@gurmansingh8221]

When will the unflavoured whey protien will be restocked

[@shayan_ecksdee]

Will you ever make plant protein?

[@nehavyas9481]

Please introduce plant protein (not pea protein please)

[@inbarasansamidurai7974]

Thanks. I've switched over from Optimum Nutrition to your brand, and planning on continuing. Hope you continue to improve and maintain the Highest Standards.

[@sirgobbledygook]

Hahaha bro they didn't even say ON was bad... I mean you can use what you prefer but there is no reason to stop using ON, it did pretty well in the research paper test and the test by trustified!

[@inbarasansamidurai7974]

@@sirgobbledygook I loved ON, but the only gripe I had with ON is the artificial sweetners. Which leads to Intestinal Mucosal inflammation in the long run. And that's an issue with all Whey protein manufacturers more or less. Even OneScience, Ultimate Nutrition they all have the same issue.

[@sirgobbledygook]

@@inbarasansamidurai7974 interesting... Nice to learn something. I used to read acesulfame K and think it's a anti caking agent or something like that. Just learnt that's its sweetener. Bro I have 3kgs of ON left 😅. Any preventive measures for inflammation?

[@TheWholeTruthFoodsYT]

We are committed to this🙌🏾 and your words highly encourage the entire team 💪🏾

[@ryan19899]

Love using your whey. Not a fan of the packaging though. The sealing zipper keeps coming out and it does not seal properly. Could be a one off case. Will try another pack next month to see.

[@piyushbansal3734]

they seems to have changed packaging on mango one though. Personally I liked the zip one more. It never gave me any problem. Not sure about this new packaging

[@ryan19899]

@@piyushbansal3734 Oh I see. I have to try!

[@TheWholeTruthFoodsYT]

We hear you 🙈 We are constantly trying to improve our user experience and will definitely take this feedback. 🙌🏾

[@abhinavsingh6983]

Hey TWT team, in Trustified's report there were traces of Cadmium (heavy metal) found in your protein powder. Could you please explain this or mention what steps the TWT team has taken to correct this? I believe in the TWT's messaging and am currently on my second pack of your Protein Powder. But my belief in your brand was a bit shaken when I saw the report which showed traces of Cadmium in the protein I am consuming.

[@sandeepsomasunder3397]

It was found in why flavoured or un flavoured ? Can you share the link please ?

[@BiswasTharakath]

This is very concerning. Looks like Optimum Nutrition is the only good choice out there, even they have non zero levels of lead

[@yogeshgemini]

that is also below safe limit

[@TheWholeTruthFoodsYT]

Heavy metals are present in soil and in water. So most produce - fruits, vegetables, grains - and most poultry and dairy which feed on these have some heavy metals. It is the concentration of the heavy metals that's a cause for concern. You can check our reports and see that the concentration is well below permissible levels in our protein powder.

[@alphatonin]

Just bought whey isolate❤ Sir can you please make keto friendly protein bars? Using monk fruit as a sweetner not dates. Would love to have that.

[@TheWholeTruthFoodsYT]

We hear you 🙌🏾

[@Its-a-me-maddy]

What's the problem with dates over monk fruit?

[@srinidhiharathanahalli7777]

What is your take on ICMR recommendation on not to take protein supplements. Please help

[@comtruise402]

generally do the opposite of what ICMR says 😂. try reading a book called ‘how doctors think’ by jerome groopman. most general medicine docs in India are only good for prescribing antibiotics for gut issues and paracetamol for fevers, that’s it. don’t take them too seriously.

[@TheWholeTruthFoodsYT]

We will be uploading our comments through a video soon, do subscribe and stay tuned 🙌🏾

[@shriVATSA54]

The brand is great❤ and worth it, can i get a coupon code?? 😅

[@priyadharshini292]

HELLO THERE WHOLE TRUTH. I'VE BEEN ONE OF YOUR LOYAL USERS FOR NEARLY 1 YEAR & 3 MONTHS NOW. IM THINKING OF SWITCHING TO YOUR WHEY PROTEIN NOW. ESPECIALLY THE WHEY PROTEIN ISOLATE, IF YOU COULD LET ME KNOW WHAT FILTRATION PROCESS YOU USE FOR THE WHEY PROTEIN. IT WILL HELP ME TO SETTLE THE CLOUD WHILE MAKING THE DECISION. ARE YOU GUYS USING THE NATURAL FILTRATION METHOD OR THE CHEMICAL FILTRATION METHOD FOR WHEY PROTEIN ISOLATE, CONCENTRATE & BLEND. PLZZ HELP ME OUT HERE GUYS. THE ANSWER WILL REALLY HELP ME OUT IN MAKING A DECISION NOW. THANK YOU.

[@mjaikiran3471]

I tried all brands protein bars and came back to The Whole Truth. Now I'm planning to purchase your peanut butter.

[@AK-cn8wx]

Can you confirm whether your protien powder has no metals like lead, arsenic etc?

[@TheWholeTruthFoodsYT]

Our products do not have heavy metals, there might be traces in a few which are way under FSSAI’s permissible limits.

[@utkarshmohanrishi5566]

I love the brand so much that I wish I could get an unlimited supply of all your products till eternity.

[@TheWholeTruthFoodsYT]

😅

[@user-ic2wi8mm6n]

If the brand is listening Pls relaunch the sale Many of us has missed the buy 1 get 1 sale on beginners protein

[@striverFor]

Thank you TWT !

[@TheWholeTruthFoodsYT]

Always ❤️

[@parveshnagar5945]

Is your protein powder made for vegetarians ?

[@atodat]

Cool.

[@TheWholeTruthFoodsYT]

You are cool too 🙌🏾

[@farzanashaikh1379]

🎉🎉 💯

[@user-ic2wi8mm6n]

Plant protein launch pls

[@saumyamishra6631]

👍🏻

[@bashisthamazumder]

All good but the only con you got is that Your WHEY is way more costly than the other reputed Indian as well as foreign brands.

[@TheWholeTruthFoodsYT]

don’t just look at the cost look at the value being provided. And pricing a good product at the right isn’t a con… rest you are free to make a smart choice 🙌🏾

[@bharathreddy971]

It is way too expensive and that too for one kg! You get top brands in India with 30g protein for even little lesser!

[@KIRA-ek3uq]

use coupon codes bro this is acutally the cheapest and best protein with coupon

[@keshav9481]

​@KIRA-ek3uq what is their coupn code ? could you please share

[@TheWholeTruthFoodsYT]

20% OFF above ₹2,500. Use code WHOLESALE 25% OFF above ₹4,500. Use code WHOLESALE25 30% OFF above ₹6,500. Use code WHOLESALE30

[@sparshmaheshwari4523]

Didnt know about these!! Thanks now I can try out your proteins, will give my review soon.

[@snape1596]

Plant protein banado yaar. Whey causes acne

[@sidprad]

Such a poor bioavailability and it does cause acne for everyone..! It’s only for people with poor gut function. May be u have a weak gut

[@megajatt123]

@@sidprad soy and hemp protein have bio availability not far off from that of whey.

[@sidprad]

@@megajatt123 a small google search will tell you SOY probably GMO has bioavailability range in the mid 70s and whey around 104-110. So I deny..!

[@sidprad]

@@megajatt123 soy and hemp not only has a poor bioavailability where soy has around BV SCore around mid 70 compared to whey which has 104-110 Soy mostly would be GMO and has poor digestability than whey!!

[@megajatt123]

@sidprad we're talking about isolate here. Soy and hemp protein isolate is absolutely comparable to whey. Whey is hardly biological inert either. Milk has plenty hormones in it too.

[@harshvardhan_1031]

Avvatar is the Best 🎉

[@josephwright4096]

Is each batch tested?

[@TheWholeTruthFoodsYT]

Yes all batches are regularly tested.

[@aishwarytiwari2534]

Prices must be in defined limit - should not be too low or too high. too high price doesnot necessarily mean high quality content, sometime it also means a loophole in their business.

[@ayyazsayyed8746]

Mango flavour 🤤

[@TheWholeTruthFoodsYT]

Hope you are having a great summer 🙌🏾❤️

[@piyushbansal3734]

Did you taste it? I just ordered it. It's a bit pricey compared to other flavour. Hope it is worth it

[@justforfun3154]

​@@TheWholeTruthFoodsYTseems like guy fieri's dialogue from impractical jokers' murr's punishment at tumblr 😂😂😂

[@RahulPradipPatil]

Please Bring Vegan Protein power ❤

[@piyushbansal3734]

Why did you change the packaging though for mango flavour? The older packaging was really handy. This new packaging reeks of cheapness and cost cutting measures from your side. Not expected honestly

[@TheWholeTruthFoodsYT]

Since mango variant has real fruit, it attracts moisture, the powder would form lumps but the press on zipper will make sure your packet is seal at all times. This solves for the issue people were facing with the previous zipper packaging. It isn’t a cost saving measure, but a modification made to provide better experience.

[@piyushbansal3734]

@@TheWholeTruthFoodsYT Ok. I liked the old packaging, it was easy to seal pack it. But I like the flavor. The first time I honestly hated it, felt too sweet also. But it grows on you, and I like it now

[@parveshnagar5945]

100% Vegan ?

[@75335]

How come all your lectures come to an end with 'the whole truth'

[@user-lj2jz7pi7o]

Hello 👋 Whole truth As Your e Video I went to buy your product Of Raw whey Isolate Nutritional Information In Image of it Is 48.2 per 100g And Below Nutritional Information Of the Product You Menstioned Cholesterol 16.9mg per 35 This ..Please Give The Answer and is 48.2 cholesterol is Little Bit High..I Think So..please Respond My comment If You're The Whole Truth

[@figitvarodvisnik]

Must be tested by trustified to believe it.

[@vineetbansal5763]

It's already done by them

[@TheWholeTruthFoodsYT]

We are you can check it out on their channel + we have provided the link in the description

[@arkaghosh2433]

Already done and surprisingly TWT have the highest content of Leucine,Isoleucine and Valine(most important amino acids for building muscle)compared to other renowed ones

[@KuldeepSingh-lz6ex]

Its not 70 % Indian protein brand, tested brands me 70% hai, chcha😅

[@bababubu4691]

2 rupay ka dimaag nahi, aur 200 Crore ka company chala raha h jo usko chcha bol k cool banne ki koshish kar rahe ho! Description bhi padh liya karo kabhi.

[@TheWholeTruthFoodsYT]

Hey Kuldeep hope there is no misunderstanding now.

[@sparshmaheshwari4523]

​@@TheWholeTruthFoodsYT You guys literally chose violence for that poor kuldeep!!😂 You really are the whole truth no matter how harsh it is😭🤣🤣

[@D-InFluencer4u]

100 g m 25 % sugar hai 😂😂😂😂

[@piyushbansal3734]

which one?

[@dhawaljain3837]

NATURAL SUGAR HAI

[@hemantsarthak]

@@dhawaljain3837 bhai sugar is sugar ... any extra sugar added is bad ... ab vo fructose se laao ya sugarcane se baat ek hi.

[@Ray-jz7bf]

@@hemantsarthak fructose has a GI of 25 and glucose has 100, Bad in terms of extra calories. Consumption isn’t when it’s fructose in moderation.

[@hemantsarthak]

@@Ray-jz7bf still bro I would prefer a option of NO sugar if posible, bad for teeth etc. Fluctuating energy levels etc as well. Normal fruits me jo natural sugar hai bhot hai... not more than that.

[@HarshRajput-tb7cg]

Ok.. If the company is listening then please listen.. The problem is ur God damn prices. It can only be afford by some old rich people who want something lighter and not by some college going teenagers who are the majority of gym going people. But the way you guys advertise it.. It certainly seems like u r targeting the rich old population only rather then teenagers.. So if that's ur goal it's fine but I don't think u will be able to build a huge market. Second.. If u selling at one of the highest rates in the market atleast supply a god damn containers. These new companies don't have enough guts to do business. They just wanna cut cost here n there to max the profits. They don't ever take risk. I don't think this protein powder will ever be successful like asitis or mb. They both sell only mediocre quality of protein but they r budget friendly and target better audience then you guys.

[@narang273]

Bhai, Kidney le le tu TWT se, sasta bhi chahiye, pure bhi chahiye, container bhi chahiye… gf bhi wahi laake de kya?

[@TheWholeTruthFoodsYT]

Harsh we have taken your feedback on the container, but we differ with your other opinions - we won’t be ever producing cheap and mediocre products just to expand our business. That’s not why we are here.

[@therealsan9949]

mb produce mediocre protein?u serious?lol

[@sparshmaheshwari4523]

​@@therealsan9949No they dont, Its THE WHOLE TRUTH that they play in the premium category, there is no denying that but again that's their choice and we are in no position to teach a 600 crore valued company how to expand their business and what customers to cater like the dumb guy who posted this comment did!

[@aishwarytiwari2534]

relax. No famous, well reputed brand does amino spiking. They are in market for years, and they don't want to ruin their prestige for cheap gains.

[@TheWholeTruthFoodsYT]

The only way to be sure is by more such independent studies, the customers deserve to know the whole truth.

[@sparshmaheshwari4523]

Trustified does regular independent studies every 6 months for previously passed brands. They have done one for you guys too.