What Happened To Domino’s In Northern Europe?

Iceland is a notoriously hard market for international fast-food chains to break into. Domino’s is the exception - the pizza chain has the biggest market share in fast food there. But that love for Domino’s doesn’t extend to the rest of the Nordic bloc. In October 2019, Domino’s Pizza Group, which owns stores in Iceland, Norway and Sweden, announced it’s exiting its business in those markets.
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What Happened To Domino’s In Northern Europe?

[@ginger8774]

"You have to pay your employees a decent wage" American fast food chains: *suprised pikachu*

[@mirzaahmed6589]

You have to pay the market wage, not a "decent" wage. The latter is subjective.

[@lordoftheflies7024]

@@mirzaahmed6589 the market wage was a wage negotiated by unions...which makes it a wage that embodies "decency" in the eyes of the Swedes as THEY HELPED DECIDE WHAT THE WAGE SHOULD BE, NOT JUST THE MARKET.

[@HrHaakon]

@Agent Smith No, the market wage is not what it's worth, it's what it's worth, to the market. Free market capitalism has NOT solved the pricing problem.

[@lordoftheflies7024]

@Agent Smith the unions are made up of Swedes and they have a large presence because the Swedes prefer them over the gov setting a minimum wage or entrusting the market to decide it all. So then, no, the swedes have spoken. They prefer unions. Unions are made up people, if the people of sweden wanted a different way of setting the wage they would have structured their economy differently. Sweden has one of the largest and influential union presence in the world and yet u keep pretending as if the Swedish people are not deciding to be a part of them and the unions just male decision for everyone. This is nonsensical. Ur next point is the swedes are hurt by unions, lies. As expensive as most services and products are in sweden, the quality of life is significantly higher as well. Not only this, but the wages are high enough to be able to afford the higher costs. Despite the high costs in this country, they have a healthy GDP growth. U expect them to sacrifice maternity leave, paid sick leave, higher wages and paid vacation just to get a cheaper service or product when sacrificing these benefits leads to less money in the pockets of the Swedish people either way? Again, nonsensical. The services will be cheaper but the swedes would be poorer as admitted by u. So again, what is the point of having a market value to achieve cheap goods if the people aren't paid enough to still afford these cheaper goods? And no, the market will noy pay a " fair market value" wage. U speak of subjective worth, but the employers decide the wage and their opinions as to what it should be is ALSO SUBJECTIVE. Most employers underpay their workers when given complete freedom to decide on the wage. If this weren't the case, the US would have a higher wage as its economics are further to the right. After all, it has refused to adequately increase a minimum wage and has had lower taxes on corporations for years, but the wages have remained stagnant Since the late 70s early 80s.

[@HrHaakon]

​@Agent Smith If there were no pricing problem, then communism would have worked. SInce communism doesn't work... But snide remarks aside, you mean what someone is willing to pay you given the current rules, at the current time. There's no such thing as a free market.

[@tjilyinc4998]

My local Domino's got shut down by the Danish Food Administration because it had rats and was using old meat

[@Predestinated1]

ewww

[@tjilyinc4998]

@SamuraiKage1 probably

[@Trina.b00]

Omg

[@Aamie]

Isn't that just a part of the American fast food deal? Sånn er det

[@lightening1296]

It has nothing to do with Americans, it's the problem with your local franchisee.

[@TheSuperkhan15]

No joke, I'm literally watching this while eating a dominos pizza in Reykjavik

[@rajeshranjan5170]

Where ?

[@bldis940]

Rajesh ranjan it’s the capital of Iceland

[@rajeshranjan5170]

Oh, sorry And thank you.

[@hrannarharaldsson3233]

same no joke

[@ninja.saywhat]

same, i'm eating pizza hut

[@Okand2]

I'm from Sweden and I didn't even know Dominos had tried to operate here.

[@sokar9438]

Finns en restaurang i gbg

[@lordgabrielborbacanale7770]

okänd dom har öppnat 2 stycken i Gbg men aldrig ätit där

[@hola-zs5hi]

finns i Halmstad

[@MuscarV2]

@@lordgabrielborbacanale7770 prövade o blev positivt överraskad. Dom har 2 pizzor för 99kr, riktigt bra pris. Men ser ändå inte varför dom ens försökte, pizzerior finns i överdriv redan, pizzakulturen i Sverige har ingen platts för något som domino's.

[@MrJohnnyx92]

öppnat en i prinsgatan i Gbg. Rätt go pizza faktiskt, man betalar en för två under mån-tors.

[@_-martin-_]

They keep saying that the minimum wage of almost 20$ is what is keeping the Dominos franchise from making money in Denmark. That is just plain wrong and a simplified American way of looking at it. Proof rest in the fact that we have thousands of local pizza restaurants around the country which have been making money for years - if they can do it so can Dominos with a name brand. The fact that Dominos failed to operate in Denmark speaks to the incompetence of the Dominos owners. If Dominos were to provide consistent and high quality pizzas they would easily be able to compete in the Danish pizza market where local pizza franchises often struggle to deliver good quality pizzas.

[@PP-yx4rv]

well it is. There are other brands that do well, but they are other brands. Dominos is dominos, and their niche as far as I understand is dirt cheap low quality food. They could obviously change that in the nordic countries, but why franchise an international brand with that branding and sell expensive high quality food? it doesn't make any sense. Thats why the high costs of the nordic countries contributed to them not making money. I have bought several dominos in my time, all of them when I lived abroad and they where cheaper than a frozen pizza, and I happened to pass by. Wouldn't even cross my mind paying 5 times the price of a frozen pizza to get the same quality back home, and I think a lot of people are thinking the same.

[@_-martin-_]

@@PP-yx4rv No, you don't get it. Dominos in Denmark is actually more expensive than our local pizza joints so they should have at least the same profit margin if not better. Also, the owners of Australian Dominos have just started to reboot the business in Denmark so they must see that there are profits to be made. Hopefully they won't be as incompetent as the previous owners that got busted for poor hygiene and tampering with dates on food - issues that shut them down. The new Australian owners claim they will runs things properly this time around. If they perform and don't run into any food scandals again, then I think they will be successful.

[@LegendaryKenneth]

@@PP-yx4rv Thats not really true everywhere. In the UK Domino's is just about the most expensive pizza available.

[@darth_yoda]

@@_-martin-_ Don't forget having Visibly Sick and Puking employee preparing food.. Was even a case of someone whom had Diarrhea and was caught NOT washing his hands after going to the loo before he went back to making pizza's

[@darth_yoda]

@@LegendaryKenneth It was the same here in denmark. I can easily go get a pizza for around 60 bucks (danish Crowns of course) A similar Domino's would be between 75 to 80 and then Quality wouldn't even be nearly as good.

[@kaasmarcus]

Dane here: Domino’s in Denmark already had a bad rep for horrible pizza. The food scandal was national and put the final nail in the coffin

[@HankM56]

Livinginahouse dominos is just bad. There are to many way better options

[@stinkycheese804]

They make horrible pizza everywhere.

[@paulsz6194]

At least people can trust the frozen pizza from the supermarket. It has a use by date on it that everyone can see.

[@Chironex_Fleckeri]

Denmark belongs to the Danes!!!

[@m.a.4949]

@@Chironex_Fleckeri stfu

[@luisduron2333]

It's called the domino effect

[@Trotskisty]

You mean 'Domino's Effect'.

[@mattyiannielli2067]

Yeah LOL 😆

[@mechajay3358]

@@Trotskisty Ha Ha!

[@nuhbudi]

luis duron booooo

[@misssweeted]

Sweden has it's own "pizza culture" which is somewhat swede-ified (pepperoni pizza is not as popular or common as the kebab pizza for example) and you can find them everywhere. More common than sushi places. Everyone I know has their own favourite pizzeria that they either live close by or grew up with, a chain like dominos could never do well here.

[@Rune2650]

Ochiron its the same here in Denmark ^^

[@andersgunnarsson5297]

This is so true, if a town has a population of more then 500 it probably has a local pizzeria. We had one and my ¨town¨ had a population of around 1 000 people, add to that a 15 min drive and we got like 8 more pizzerias and none was owned by a chain.

[@PVflying]

Ochiron if only someone could teach those Swedish pizza places to cut their pizzas before they send them out! Why am I spending half my time hacking away with a knife and fork..? It’s anachronistic!

[@albinjohnsson2511]

@@PVflying Just use a scissor my friend. Also, if you ask them to slice it they will do it.

[@badvibesforever7955]

i live in a small town in sweden and my town has a population of about 23 thousand people and there are 15+(i know there are more but i dont know how many) pizzerias which are all independently owned

[@MatsGrnseth]

Also, Domino's is looked at as high priced, low quality food compared to other offerings. At least in Norway.

[@nobel978]

Same in Sweden, local pizza is much better and cheaper.

[@gfjfjufidi2880]

Mats Grønseth same in every country. I don’t know why people buy dominos.

[@Aamie]

De erstattet Dolly som lagde premium pizza med en amerikansk fast-food kjede.

[@eon001]

Mats Grønseth I wish the rest of the world had the same standard. Funnily enough I've started eating more high level frozen pizzas as I find they taste better and are much cheaper.

[@gateway833]

Ironically Domino's in Brazil is the opposite. It's comparable to pizza from local shops, and the pizza is actually good and has tastes to cater to the Brazilian pallete which is pretty cool. And it actually tastes pretty good for an international pizza chain. As for Domino's in America, that sucks

[@Pulverpojken]

The tiny local pizzerias have a waaay too strong of a hold in Sweden for a chain to actually take over.

[@TheSpeeler]

Also they almost always make waaaay better pizzas than the cardboard pizzas from Dominos

[@pisse3000]

No one in Scandinavia mourns the loss of Domino's. In large part because we didn't know they were here...

[@Juuul89]

After trying Domino's I'm surprised they're not going out of business everywhere.

[@magmakojote1663]

of all the places I could order Pizza, Dominos pizza usually tastes the worst.

[@KI-yq3xt]

Every dominos is different. My local dominos has really high standards. I have ordered from them for the past 12 years and I was never disappointed

[@NilsK]

Domino’s main problem in Sweden according to me is that they open their restaurant in really obscure locations. I think they would fare a lot better if they would open more stores in major citys.

[@ShujMosFol]

Nils klingofström Isåfall bor du under en sten

[@NilsK]

@@ShujMosFol Ja, Stockholm är ju Ioförsig en ganska stor sten...

[@Alex-qu3uu]

Göteborg har domino’s...

[@GrinFlash007]

Then they have to pay higher rents.

[@shrimpdynamics4003]

its expensive, mediocre pizzas with too much dough, only paid through internet (atleast in the one i was in) and just outright ljummet, its really not a pizza chain that people would go to considering there is about 5 different pizzerias around you that are objectively better

[@przemekmoszczynski1166]

'Grandiosa' killed Domino's in Norway 😂

[@eken1725]

And Billy's killed Domino's in Sweden!

[@GothToRide]

🤣

[@shafaatoo9328]

Hva mener du? Vi har fortsatt Dominos i Norge, til og med på Helsfyr. Iallfall om du er i Oslo har du sett dem.

[@jarleskogly8388]

Which is pretty amazing considering Grandiosa is not far from actual plastic.

[@mar754]

@@shafaatoo9328 Jeg er ikke i Oslo, og jeg har ikke sett Domino's her, utenfor Oslo... 😭🇳🇴

[@Dear_Mr._Isaiah_Deringer]

*01:27* “Why is it that Domino's failed to *deliver…”* _Very good question indeed!_

[@Teme44]

Lol det this guy is stupid

[@Trotskisty]

$30/hr or it's FREE..!! >;)

[@millealfredsson4014]

In sweden we have local pizza places that we put our trust into. Fast food piza chains like Dominos dosen't work at all. The only one that is doing decent is Pizza hut. "you can't out pizza the hut!"

[@supersneaky113]

Exactly! There are locally owned pizza and kebab places almost everywhere in Sweden that are usually cheaper and taste better. They have also had home delivery for a long time (although longer delivery times). Also in Sweden you can measure the quality of the pizza by how sweaty and stained the pizza guys shirt is. Great pizza makers dont have time to clean their clothes!

[@enemixius]

Also, American style pizza just isn't that popular here, and that niche is pretty much dominated by Pizza Hut. Trying to compete with the local pizzerias is just futile.

[@Trina.b00]

I'm Fron USA and I only eat Pizza Hut

[@Simon-pz2nu]

Same thing in Denmark

[@kingjames4886]

ya, every other swedish person is saying your pizza is cheaper... I think that's the definition of socialism?

[@dee-jay45]

Here in Germany....I just neved much liked the taste of their pizzas. There are so many better choices...

[@thatdude123]

So true

[@Matt-fh4bk]

True

[@monsi9626]

Dee Jay I feel like there are barely any Domino‘s in Germany. Never been at one.

[@bjorn-falkoandreas9472]

@@monsi9626 I once was. Could also have been Joey's. Priced like a pizza in a proper pizzaria and nowhere near as good.

[@Swiatecki]

Oh, also because out-of-date food and rat-infested conditions at Domino’s in Denmark where exposed on national TV...

[@Zerriouss]

Not to mention that they advertised their products as locally sourced when in fact they weren't

[@Hjernespreng]

They literally said so in the video.

[@papito2222]

America is worst, we seen so many rat infested restaurants but people still eat from there 🤢

[@Greatmount]

@@papito2222 I mean the health inspector is supposed to shot those down

[@suspicionofdeceit]

Dominoes in the Bronx servers actual rat meat.

[@jmonsted]

Why: The pizzas are pretty terrible and the thick crust/deep dish greasebombs just don't interest us.

[@chltmdwp]

That's just olive oil

[@candoalotmore]

Absolutely spot on

[@mattyiannielli2067]

Yeah that makes sense.

[@flyingmobias]

No need to diss US culture, they're sensitive

[@michaelxz1305]

that completely goes against what another commenter (from Sweden posted) that pizza hut does well in Sweden

[@markus9641]

The thing with sweden is, no matter where you live there is always a local pizzeria. We learn from a young age that if we want pizza, we go to our local ones.

[@Pumbli]

Icelander here: Had a Domino's pizza yesterday. They make some decent quality pizzas here in my honest opinion. My personal take on their success here is how much they want to do for the customer, any mistake and they'll bend over backwards to correct it. Wrong topping on a medium sized pizza you got for half off and picked up? Let us deliver to you a new one, you keep the old one and add a free soda to it. Most local pizza chains can't compare in that way,

[@simplemeow6887]

The same happened a month ago with me

[@momeski4525]

Pizza hut do same in Finland.

[@mackmaster100]

As a swede I think the largest reason Dominos did not work here apart from the wages is the fact that in every streetcorner here you can find your local pizzeria. It is the most common type of local resturant by far and it is with truckers resturants swedens only real comparision to a diner in the US. Kebab and pizza resturants are also usually the same resturant here, it is a staple of take away and hungover food.

[@Sinraye89]

Swede here, all I can say is that Sweden has a much higher local pizza quality than what dominos can possibly offer. The main thing i’d say is the dough, where dominos feels very dry and bready, but also the ingredients. You really have to come here and taste the local pizzas to understand what I’m talking about. The difference is that big. The fact that domino’s is also more pricy than local offers, and of lower quality, and the fact that it is run by a major corporation which are know to push down salaries and quality for profit does not exactly help their cause. Kebab pizza in Sweden is not just a pizza, it’s a way of life.

[@yoruichixx6951]

kebab pizza is a state of mind which only few chosen people understand

[@MrSkyfair]

As an Icelander whos tried US Dominos im not surprised people dont like it there as it tastes artificial and off putting. Our Dominos uses proper cheese and tastes amazing. I encourage anyone who goes go Iceland to try our Dominos, its way better than you might think.

[@emil3454]

Im from Sweden and most swedish people prefer thinner pizzas. I never eat pizza abroad.

[@CallOfDutyProOwner]

Then I think pizza from Italy is right up your alley

[@sairajrane2886]

Thin crust pizza tastes absolute garbage as compared to normal crust pizza, trust me i have eaten both at naples

[@xcofcd]

In germany dominos bought joeys pizza chain and the german domino's pizzas are basically the very thin pizzas joeys made before. They have nothing to do with the normal american dominos pizzas. Looks like the german pizzas would do better in Sweden and Norway...

[@kimjong-un6994]

@@sairajrane2886 All Italians pizzas are thin crust when compared to US, which is the style of pizza dominos has

[@jarleskogly8388]

With kebab topping. People go to their local Muhammed owned pizzeria.

[@FrankyRedEyes]

Large American companies looked at as unethical? I'm shocked!

[@KingRupert69]

Calm down Marx.

[@suprememax4948]

@@KingRupert69 nice one, Donald *laughs in Boeing*

[@felixmuller1526]

Dominos pizza in Germany tastes like a cheap offbrand pizza from the freezer

[@MooMoo69556]

You would know a thing or two about that nazi

[@felixmuller1526]

@@MooMoo69556 Stop talking french boi or we will conquer your country with in 2 weeks

[@TheCivildecay]

Dr. Oetker frozen pizza tastes better than Domino's

[@jarleskogly8388]

TheCivildecay Dr. Oetker is actually really good for a frozen pizza. The only issue is that 1 hour goes by and I'm hungry again...

[@TheCivildecay]

@@jarleskogly8388 haha yeah, they are still my favourite frozen pizza's ! they are pretty cheap and full of flavour!

[@bruhdabones]

“Why Domino’s is struggling in Siberia” “The rise and fall of Domino’s in the Antarctic” “Who makes money from Domino’s”

[@chouts1]

I what point are you trying to prove?

[@papito2222]

Chouts1 those are usually CNBC headlines for all their videos.

[@MatrixportID]

For media That's good to have a template Also Google algorithm like it

[@BewareTheLilyOfTheValley]

@Ork Honestly, I don't think if I owned a massive pizzeria, I would've bothered with trying to expand anywhere too north. I'd be worried the pizzas would arrive cold. But it seems Nordic countries prefer that, lol! (KIDDING! Just kidding! But that comment about frozen pizzas being preferred was quite surprising to me).

[@vicinetwork321]

@Ork Frozen pizza is huge in Norway, and has been for quite some time. I believe this is mostly because of the ease of just wipping up a pizza from the freezer, throw it in the oven and wait 12 minutes. Over the years the selection and quality of frozen pizzas have increased dramatically, and you are not stuck with the good old paper plate aka Grandiosa. Frozen pizza is also not something you buy due to lack of funds! My favourite will cost you about 10 USD... you can buy alot of ramen noodles for 10 bucks!

[@bfh7777]

For anyone who doesn't know why dominos went bankrupt in Denmark is because an episode of a documentary called "Operation X" had an undercover worker at dominos and discovered that the labels on their toppings and dough was relabeled so everything they sold were old expired food. They figured this out by putting a cross with an UV marker and next week use UV light to see the same box of food was just replaced with a new label. Many had the fear of eating at dominos afterwards and they were forced to close down the business because of huge drop in customers.

[@papito2222]

What happen to Dominos in Northern Europe? *They prefer quality Pizza*

[@CapsFan117]

The exception is *Iceland* where the smaller population prefers it because of their fast delivery service, and because options are less as compared to Norway and Sweden.

[@faber3969]

but they all eat frozen pizza

[@oskich]

@@faber3969 Only Norway ;)

[@Starkardur]

I have had Dominos in both Iceland and Denmark. It didn't even taste the same in those two countries, the one in Iceland being considerably better.

[@henrikswanstrom9218]

Probably because Dominos does pretty bad Pizzas. Most probably prefer normal italian based pizzas from pizzerias instead of large fast food chains.

[@magmakojote1663]

I dont have really high expectations when Im ordering Pizza, but I cant stand Dominos Pizza, it just tastes awful

[@bjorn-falkoandreas9472]

Thing is, Dominos is so expensive you can get actual pizza at that price.

[@kimsoderholm9101]

When dominos appeared in sweden everyone was hyped, just as hyped as with KFC. When it opened we all went there mostly because of the hype but after tasting dominoes pizza it just doesnt compare to our original swedish pizzas. American pizzas tastes like our store bought freezed pizzas and we only by them on emergencys since its not very healthy or tasty. And not just that, dominoes pizzas cost almost the double of what we pay for a regular swedish pizza the same size.

[@zaxarispetixos8728]

Why buy international junk when there are lots of good local stuff to eat

[@suspicionofdeceit]

Zaxaris Petixos The Northern Europeans don’t want obesity culture in their countries. The US is doomed.

[@Trina.b00]

@@suspicionofdeceit 🤔

[@crazyforcoffee5950]

Zaxaris Petixos in Australia dominos has excelled because we use local products and it’s delivered fresh and not frozen in bulk. The company tends to purchase the land so they don’t have to keep up with increasing rental prices. Petrol is much cheaper. We also have better standard of labour laws than the UK and Europe and wages are higher

[@1985toyotacamry]

@@crazyforcoffee5950 interesting to be honest with you here in the United States it's much lower and its more generic. That's why I go to local pizzerias in my area because it's so good.

[@zaxarispetixos8728]

@@crazyforcoffee5950 I am in greece many large fast food restaurants tried to open shops all them failed most of them have shops only in very touristy places and in the center of athens there is so much good local fast food and italian restaurants with original pizza and places with hand made burgers not frozen pre made that cost a little bit more than mac donalds so no thanks

[@AatuB]

as a finn i never heard of dominos before internet

[@lorenzmuller3542]

Because it sucks and is apparently different from US Dominos.

[@stinkycheese804]

No, US Dominos sucks too, it is a mystery to me how they became popular because their pies are mostly dough with little, bland sauce, and minimal cheese and toppings. The only major US chain pizza which is worse is called "Little Caesars" and every single family owned pizza place runs circles around them.

[@MrPicky]

Actually Dominos in Iceland is quite good, much better than I've tried abroad, USA included.

[@Littleathquakes]

MrPicky which parts of the USA? Because NYC pizza is good, but pizza elsewhere isn’t good. Hence a rotten chain like Dominos can thrive

[@MrPicky]

@@Littleathquakes I meant Dominos pizzas ;) I had a great pizza like 10 years ago in NYC - a small italian family owned restaurant. Had Dominos in Boston and it wasn't great :(

[@redwhite_040]

Local pizzarias, which we have plenty in the Netherlands have far better pizzas than Domino's.

[@matomijic9933]

Nordic and Scandinavian are not synonyms...

[@artyomarty391]

actually they are synonyms. Words change their meaning over time. Maybe 100 years ago these two words meant something different, but today Scandinavian and Nordic are used as synonyms. There are many words, even in this sentence alone, which at one point meant something different, but time changed their meaning. So too with the words Nordic and Scandinavian.Language evolves

[@Salamihatten]

@@artyomarty391 Just because people aren't educated on the meaning of the words, doesn't mean they get to change the meaning of the words. The Scandinavian countries are considered a group because they have very strong historic and cultural ties. Finland and Iceland simply don't fit in, in the same way. People also tend to think Scandinavia is named after the Scandinavian peninsula (Which is why they think Finland is Scandinavian while Denmark is not). However it is the peninsula that's named after Scandinavia.

[@Digger-Nick]

@@Salamihatten All are nordic. What the hell is your point?

[@Digger-Nick]

Yes they are

[@artyomarty391]

@@Salamihatten that is exactly how words change: people being unaware that the word means something else. Over time, so many become unaware, that the word takes on a new meaning. A word means only what others interpret it to mean. Language is not a hard science.

[@asbjrnparbo6155]

Living in Denmark, it is my experience that local pizza is run and operated by immigrants at a lower cost in facilities and salary and without the influence of union. When eating Dominos pizza in Denmark(and Iceland), the cheese was often referred to as “plastic” due to the tendency become hard when cold, that in combination, with the bread resembling toast bread, that is maybe why it is often referred to as American style pizza. In contrast, the local pizza often resembles Italian style pizza which associated with quality. All in all, I love our local pizza. The guys that run our local place “Milado Pizza” are from Turkey, and they are very good and I like the service 👍🏻 🍕🇹🇷👍🏻

[@jarleskogly8388]

My town is only 10k people and we've had a Turkish immigrant ran pizzeria for at least my entire life. They got a stone oven, always fresh ingredients because of the pizza demand, and simply delicious pizza. Kebab is my go to.

[@amosamwig8394]

same goes for the netherlands, except the dominos here are great aswell

[@ahmeds7345]

Dominoes pizza really tastes bad, and artificial, i don't know why people don't go to family owned pizza shops

[@aastiksharma7501]

Consistancy broo. It tastes the same everywhere. It is the same ideology as "it's cheap"

[@holeindanssock156]

Ahmed S they taste great.. I get double onions and mushrooms and pepperoni... Garlic dip, cina stix, Coke.

[@OG-Jakey]

While I agree they're not always an option.

[@rapidfiremuzik_official]

Time

[@imthatguypal_]

@@holeindanssock156 lol im bout to try those topping on dominos right now

[@hannesproductions4302]

Icelander watching. Dominos atleast once a week and that is true for most people I know.

[@sunsetvlogs5500]

Hannes productions went to Iceland on school trip was ready to eat some shark or something weird. No we’re having Dominos

[@candoalotmore]

I will never ever understand why you would eat it. All the disgusting things we’ve seen in Denmark. Yak

[@candoalotmore]

Before we knew about the rat infested locations and total miss management of foods we tried it once and the kids would not eat it.

[@TheMoonyr]

wife’s family from iceland. dominoes is so much better there than in the states. and i just left there today

[@CallOfDutyProOwner]

Hey Danish person here. What's the cost of a pizza in Iceland, in euros/dollars? Here in Denmark a pizza costs about 10-12 USD

[@DJDarlingMan]

I live in Stockholm, Sweden and have never herd of a dominos here. That’s probably one of the reasons why they are struggling here

[@johanfagerstromjarlenfors]

DJDarlingMan They only opend like 3 restaurants in skåne, one in halland and like one or two in göteborg.... they should have expanded faster and they would have knocked out pizza hut at least. But no way they would have won over swedish pizza

[@pisse3000]

@@johanfagerstromjarlenfors Lol no they wouldn't have. The reason Pizza Hut has succeded is that they've become almost a fine dining place. I don't think they even did delivery before Uber eats and Foodora came

[@tgn2502]

i remember when dominos popped up in loads of places in my city in norway, trondheim. Now theyre gone

[@itismedio3866]

Kjøkkenet dæmers va helsefarlige sånn serr.. burde ha vert stengt for læng sia

[@tgn2502]

haha var aldr innpå der men dumt det ass

[@supreme7dh]

@@tgn2502 it's okay that you don't like dominos but there is no reason to spread lies. There has only been two dominos in Trondheim and they are both still open

[@mar754]

@@itismedio3866 Det var ikke, mener jeg. Er sikkert Mattilsynet, som ble triggered som alltid til ALT...

[@mar754]

@@supreme7dh Yes. And Trondheim and Trøndelag is the last place to have McDonald's before you hit Northern Norway, which doesn't.

[@emilv.9135]

I remember having a domino's in spain and being sad after that because we don't have it in Finland...

[@TheDailyGuns]

9:40 Iceland does have a national minimum wage for a full-time job which is around 310k króna (2800 dollars) per month. Most people however earn more than that due to powerful unions

[@Imicus]

I mean that's not taking into account taxes which will leave you with 220-240k. Not that great but you can live on it.

[@Gunnii]

Imicus most rent be 200k plus tho :/

[@Imicus]

@@Gunnii In reykjavik yes, but even then i know many friends who got decent accomodation under 200k, less if you bunk with someone. Most of them found those in vesturbær. Otherwise places outside central reykjavik can have decent rent, just gotta accept that ur bus journeys will b longer

[@audreya4075]

Wow I work at dominos in the US and make about 1800 a month working full time

[@KristofferRisanger]

Domino's logo is also hilariously unsuited for Norway, since we use dice rolls (1-6) as the common review rating system, instead of stars (1-5) like in the US. Their logo gives the (often subconscious) impression here of super crappy food rated 1/6 or 2/6.

[@flyingpanhandle]

"Iceland's neighours" It's an island in the middle of the north Atlantic Ocean...

[@jarleskogly8388]

He did some mixing up with Scandinavian and Nordic too, but that's okay.

[@thatoneguyooty99]

This question has been keeping me up at night. I was overcome with joy when I saw this video's title

[@jonasscheel-bech7727]

Domino’s taste like frozen pizza, tried it once. Will never eat it again. Edit: It was in Denmark 🇩🇰

[@t-bone9239]

why go to Dominos or Pizza hut when you could go to a halfway decent family owned italian pizza place for roughly the same price?

[@Dave_Sisson]

Many people are price sensitive and don't care about the race of the people who make their food.

[@oskich]

@@Dave_Sisson That's why the go to the local place instead of paying more at Dominos...

[@dodger1x]

Dominos failed because frozen pizza is what dominates the pizza marked here;)

[@Lixn1337]

Also homemade pizza. I think most families who have pizza for dinner here in Norway, make it themselves at home

[@paulsz6194]

I guess if the frozen pizza brands have be n around longer, people trust the brand. Also , having the pizza in your freezer is really convenient, you can put in the oven at any time..

[@kookokooko-xg5uo]

Pizza marked lol

[@dodger1x]

kooko56 kooko56 sorry for my norwish 😅 The Pizza marked share? Pizza industri?

[@zoom5024]

@@dodger1x market*

[@kf6857]

In Sweden we have kebabpizza 😎

[@nixonhoover2]

K F allahu akbar!!

[@Rune2650]

Dane here, we have them 2, they are gooooooood 😁😆

[@Claxiux]

Kebab pizza for the win

[@oskich]

And "Pizzasalladland" ;) kzbin.info/www/bejne/eJuYXqZnaZibrqc

[@TheCivildecay]

Same in the netherlands! we also have shoarma pizza which is also excelent!

[@OyvindHesjevik]

Can be boiled down to trying to sell a poor man's product in a rich economy.

[@jarleskogly8388]

At a high price! No way that ever works out.

[@Mickelraven]

In Finland, (just like Sweden and Norway) we have a lot independent Pizzerias! And my favorite Pizzeria is in my local town called "Pizza Time!" *insert Tobey Maguire Spider-Man here* If we're talking about Pizza chains, we have Pizza Express and Koti Pizza

[@AMGBVG1369]

Once again for companies who want to expanded international: DO YOUR RESEARCH

[@osmarsantanafilho3184]

they actualy does. They paid a huge amount of money for consulting people before they get into a market. But, the people who does the consulting live in their own bubble, doesn't really know about consumer's behaviour in each of these countrys. Companys invest and fail :X

[@mikaelberglund1449]

From Sweden here: Domino’s are not cheap nor high quality. What are they bringing to the table? We have amazing, expansive, pizza and really cheap pizza. No one is longing for grease bombs.

[@Oscarblok]

As a norwegian, I'm watching this video while eating Grandiosa (frozen pizza)

[@jesusa1328]

Am i the only one who actually likes dominos......its so good. Honestly never had a bad pizza from there

[@jaghetermathias]

and the most important thing, the pizza tastes terrible. went once, would never go again, threw it in the trash after 2 slices. frozen store bought pizza tastes better..

[@dylanshen5514]

Conclusion: 1. The nordic family has a tradition of having a meal with all family members, and fast food can't provide them with this get-together. 2. Nordic people prefer healthier food. 3. Nordic people prefer local food rather than fast-food chains. 4. Delivery pizza service sucks in the Nordic bloc. Due to the low market share of delivery service and competition, Dominos can't count on delivering. 5. Living cost is high in the Nordic bloc. 6. Bad economic situation. 7. Others.

[@oskich]

It's easy - They try to sell an inferior product for double the price of their local competitors...

[@josephxkendrick]

The stock footage of an Iceland store in the UK had me lolling

[@drizzlingrose]

dane here, we had a dominos in our city, but for the same price as 2 domino pizzas we could get 20% more pizza from a local pizza shop, and their "home made" feel was also more pleasant for our tastes, one of the things we didn't enjoy was the grain'ie cover on the buttom of their bread

[@markrayne5382]

Iceland isn't in Scandinavia

[@carultch]

Is Scandinavia a geographical term defined by natural features in the landmasses, or a political term defined by international borders? For instance, if Lapland-Norway and Lapland-Finland were both to get independence from their current parent countries, and form a continuous country between the two of them, how would this impact what we call Scandinavia?

[@pascal5566]

In Germany you'll only find Domino's in the big cities like Cologne and Munich. When I went to a small town in the Netherlands (Volendam) I saw a Domino's and my friends and me immediately decided to eat for lunch there. When you're German and see sth else than McDonald BK or Subway, you have to try it out, especially when you're from a village like me bc you won't see it that quickly again lol

[@Brakvash]

The reason why Domino's Pizza didn't become popular in Sweden is because Sweden already has a vast local Pizzeria market. We've got private-owned Pizzerias in every town and small town, even a large amount of villages. A small town I lived in (circa 20 000 inhabitants) has 17 private Pizzerias competing for costumers :D

[@AdrianDX]

What are you talking about? Trondheim, Norway just got our first Domino's ever less than a year ago😂

[@Leksi20]

We have our wonderful immigrant background pizzerias here in the Nordics

[@Skumgummiii]

I had no idea dominos even existed in Sweden... Literally never seen one and I live in Stockholm

[@pisse3000]

They only have resturants in the south; Skåne and Gothenburg. Although when I asked my friends in Gothenburg no one had heard of them either lol

[@DariushMJ]

In Denmark we have thousands of independent pizza places, and their pizzas are cheap and tasty, unlike Domino's. Literally all of my native and foreign friends confirm this.

[@SterlingSigurdsen]

I live in Norway and I think the real reason most don’t eat Dominos is because they use real pizza sauce and not ketchup. Norwegians love ketchup for their pizza sauce and I don’t know why.

[@Semo11044]

Haha that’s not the reason. Norwegians are greedy, and they don’t want to spend so much on a pizza when there are other street food shops that give a similar pizza for much cheaper...oh and yeah Norwegians prefer Grandiosa, frozen pizza.

[@fgsaramago]

That's weird 😂

[@sebastianelytron8450]

Am I the only one who finds Domino's overrated? Yes they deliver on-time and piping hot, and their prices are very reasonable, but in terms of taste they always felt lacking to me...

[@bonnielanders3955]

I TOTALLY agree with you on that re taste

[@lunareclipse511]

Leonardo moreira thank you I love dominos pizza hut is nasty asf to

[@calxtra5361]

Dominos in the uk are so expensive are sparing on their toppings and dont allow you to have the pizza well done

[@Boreasos]

Are you using some sort of AI to source your b-roll? I refer to the shots of the UK based Iceland supermarket chain after a mention of Iceland the country, which seem out of place.

[@Monoiru]

I was born in Southern Europe, I moved to Scandinavia when I was 8. And I notice quite a lot how my parents’ diet has changed. We were so used to eating a lot of dough, fatty foods while in Scandinavia it’s really healthy eating. I personally love that about Scandinavia. I also notice how my stomach can’t handle fatty foods anymore when I visit my family back in Southern Europe. I literally throw up because of it. Honestly living in Scandinavia, eating the good food, exercising...I feel quite healthy.

[@Hjernespreng]

There's a recently opened dominos here in Trondheim. The pizza is pretty good, so I hope they don't close :(

[@jaghetermathias]

@Leonardo moreira your tastebuds must belong in the 90's mate. worst tasteing pizza ive eaten.

[@207522]

Here's an idea, How about including years in these statistics instead of just months.....

[@donovanschoor1473]

im sitting here in the netherlands still waiting on a wendys to show up.

[@oystla]

Who in the world would call their restaurant a one or two on the dice, when 6 is normally considered best number, had to loose 😂🤣😄

[@raceris7309]

I guess we could say that the closure of Domino's restaurants in Denmark started a Domino effect

[@paulsz6194]

Raceris The Dominos have fallen!

[@shaclo1512]

We have 2 Dominos in my town and they are doing great. - Bavaria

[@emlyn1728]

Sha Clo Why would anyone buy Dominos pizza instead of Pizza from Italian places?

[@deliriouslyupset2305]

@@emlyn1728 look I had an Italian pizza . Those people are banking on a old stereotype there pizzas arent that great .

[@mark-ish]

When you're drunk you will eat almost anything and believe it's ok.

[@paulsz6194]

Emlyn Stephens depends on the price: dominos Vs other pizza brands. Some people will buy according to price.

[@CallieMasters5000]

Did you not have much video of the Nordic Dominos to use for this report? Almost every visual was American stores and workers.

[@tobbe5933]

In Sweden we have many local Italian pizza shops with much better pizza so we prefer that rather than going to a fast food chain and buying a low quality pizza for about the same price as a “real” one

[@koshanfn3322]

We have alot of local pizzerias that provide better food (don’t know the prices of dominos)

[@wolfofdubai]

I think it doesn’t work for Domino. As the pizza arrives always cold 😂

[@aaronadam4747]

Actually iced in Iceland!

[@ElectariumTunic]

There's no Domino in my Swedish hometown... But based on the menu from their website I would definitely prefer any other pizza-place...

[@cizd]

Domino's could have done well in Norway and Sweden, but they didn't make a good faith effort to capture the market. Their website was constantly broken and they refused delivery outside a 1km radius. In my city their range didn't even cover the largest student village so when I was at a party there we didn't buy Domino's because they didn't want to deliver. What they could have done is make more flexible ranges so that they could cover key areas. Another factor is dining inn and on this front they didn't capture key locations in a lot of places. Once again in my city their store was on the outskirts so 9/10 times we would find a restaurant located downtown. I've eaten more at Subway then Domino's because Subway is at least in the heart of the city. Denmark was a better effort, but it almost feels like what they did in Sweden and Norway was more of a death spasm than a good faith effort to capture a market.

[@akatheking82]

WOW, they even have a restaurant in "Rosengard" Malmo, that is a place with pretty much just immigrants, average income between 10-20 k euro (30 k is average in Sweden) You can buy a pizza for 6 euros there... ...The people who choose that location MUST BE FIRED!!!

[@oskich]

Never bought a frozen pizza in my whole life - They don't taste good and are almost as expensive as "real" pizzas from the local pizzeria. I believe that the prevalence of small family-run Pizzerias in Sweden is the main cause why big chains don't do well here. You get a "real" pizza delivered to your door for 100 SEK in minutes from the local pizza place on the corner, which a lot of people form a friendship bond with over time. These big chains just feel un-personal...

[@PirrePirre]

Well, we have alot of local pizzeria restaurants here in Sweden, for example in my town we have like 5 pizzerias restaurants and we have only a pop of 8000, we have alot of others restaurant too. People usually have their favo pizzeria, so think it's hard for a chain pizzeria to go well in Sweden overall.

[@Ox_OJ]

pizza doesnt spoil easily, best way to store in some chilly place

[@adamknight5089]

Dominos is trash in Australia, I am surprised how many stores we have here

[@_OZZIE_RASCAL]

What part of Australia you @ Kira ? I am in Queensland's south east and Dominoes here is very tasty, Garlic Prawn 👍 Although my wife says I would eat anything🤔😳😆

[@hayward5025]

@G A everything is trash in the states except the military which is now being controlled by a mad man.

[@adamknight5089]

@@_OZZIE_RASCAL Sydney

[@_OZZIE_RASCAL]

@@adamknight5089 Ah Ok, Cool 😎

[@michaelxz1305]

yeah I've been to the US and it definitely has some of the best pizza but, it's not big chains like Dominos - however, something like Dominos can be quite filling so if you're hungry it's a good option - but if you are a woman, probably not a good idea

[@marcbiffi6430]

Northern Europe is too close to Italy not to know what actual pizza is.

[@oskich]

Kebab and Banana pizza is king in Sweden - Don't know if italians would approve ;)

[@abdulsoleh7131]

Actual Pizza doesn't necessary mean the best for everyone, everybody have their own taste.

[@michaelxz1305]

TIL 2000km is close

[@michaelxz1305]

yeah if I live in a high population muslim place like Sweden or Denmark I'd be eating shawarma instead of pizza most of the time... that stuff is awesome - I believe they call it doner in some countries but it is the same thing

[@marcbiffi6430]

@@abdulsoleh7131 ...they should call that with their own name then, pizza comes from Naples and do not have fruits on it.

[@GoldGalaxianFin]

Man, fast food places avoid finland like a plague.

[@bergsdal]

The reason is that in Sweden we already have good pizza restaurants that we always eat at. Arab pizza restaurants. The Syrians pretty much own the Stockholm area when it comes to pizza restaurants

[@mohamuddeqfarah8915]

why go to dominos, when u have waay better preforming pizza resturants in Sweden

[@Stan3old349]

watches about dominos and pizza hut ad pops up

[@crudecod]

Greece is similar - the global brands never really caught up (at least in regard to burgers)

[@caruya]

Because Middle-eastern immigrants have better and cheaper pizzas in nordic countries.

[@pevlez]

0:26 so there are like 10 domino's in all of Iceland?

[@Lebberg]

23.5

[@nobel978]

More like 20

[@pevlez]

@@Lebberg you did the math

[@-Yeti-]

Pablo Ruiz its 23.

[@michaelxz1305]

iceland has a tiny population , few hundred thousand or something

[@adrianmeland1035]

Norway has the highest spending per person on frozen pizza of any country Norwegians: Grandiosa! :OOOOOOOOOOOO

[@rainbowhappins5767]

Worked in Dominos Norway for a couple of years, even with only 2 employees in the restaurant, and a good flow of customers/deliveries. The labour cost was still too high. It was a big problem.

[@cl8804]

Funny - they just opened shop in Gothenburg.

[@Alex-qu3uu]

C L Where?

[@youlooklikeagoodjoeyoulooklone]

@@Alex-qu3uu One near 'Linnéplatsen'

[@Derperfier]

MisterMistake where Pewdiepie was born.

[@Alex-qu3uu]

Oof Gang Ah, I thought it was already opened lol

[@cl8804]

@@Alex-qu3uu There's one operating at Chapmans Torg.