What Happened To Evisu Jeans : The Rise And Fall Of A Streetwear Brand

How many remember Evisu Jeans? the Japanese denim brand became known for its pristine crafted jeans and now-infamous squiggle-line seagull logo, both of which have littered the fashion history books over the years.
Ensuring that the brand’s impact on the streetwear community persists decades after its establishment.
They set a new standard on how jeans are made and what is considered quality when talking denim. They were huge in the early to mid 2000s, but took a bit of a hiatus as of late.
For a number of years, Evisu seemed to disappear as other brands took the spot they once had, Why is that? Lets find out.
I'm Nate the Great from Takeflight214.com and this is the rise and fall and rise again of Evisu jeans.
www.takeflight214.com
/ / takeflight214
/ takeflight214
If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
www.youtube.com/watch?v=cD-ia...
Happened To Last Kings:
• What Happened To Last ...
What Happened To Diamond Supply Co. :
www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream :
www.youtube.com/watch?v=BUlyW...

[@flaikzz8278]

Evisu is back up again

[@nickjohnson217]

Evisu never went anywhere they are still on top.

[@sophiakiwie]

There was a dude I use to buy Evisu everything, including bags... to think that it might have been fake absolutely kills me. I Google what happened to Evisu bc I NEED them back in my life....this video popped up.. God I hope what I was buying was real. 😢

[@PedroMachado]

Actually the painting in the back was a copy of the Levi's who painted the stiching in the back pockets in the second world war in order to save thread because, you know, war times. And the name EVISU was actually EVIS (The Levis without L), in order to not get sued they changed to EVISU. All of those stories was manufactured in order to create a meaning to the name of the brand, the logo, etc, all fake, everything was based in a copy of Levi's. But I love the brand tho. Just found a pair of pants in a Brazilian thrift shop for 14 USD.

[@SA-kz6zc]

If u had these in 2006-08 in Denmark you would get respect in the street

[@bennyblanco7680]

They once had a collaboration w/ Puma & sold their jeans @ the Puma stores. Was shocked to see them in the store, when I walked in, this was like late 2000s

[@beachcity562]

Crazy jeans!! They killed it in 2000

[@Azvmvra]

Copped an authentic pair of NO.2 recently and noticed the tag in the inside said YAMANE.. looked it up and thanks to this video was delightfully surprised. The seagull was hand drawn. Made in japan. Cant get more authentic than that. Thanks for the video keep up the good work!

[@shadaloo1]

Was my favorite brand at one point

[@orwellianyoutube8978]

I am seeing people wearing evisu again. It looks awful 😅

[@MisantropoNihilissimo]

I have loved Evisu ever since some very few and bold Street Wear shop owners here in Norway took them in back at start of 2000(yes, believe or not; they came really early here in Norway, only the capitol of Oslo though). At first it didn’t really take off - but 6-7 years later it really got popular and bigger clothing shops took them in. I was early out and bought my first ones for 5-800$ a pair and then the “specialized” limited editions came; like the Daicock series, and a pair where the Seagull logo were made out of pure Silk. They even released a pair of Evisu DeLuxe that had been made with 24k golden thread. To my knowledge and memory Norway only took in 5 pairs of that one and I got it back then and still have them. I’m now 47 years old and I still wear my collection of Evisu’s with pride & joy. Mostly the ones with the original old Seagull logo but a few with the updated logo where the Seagull was more “pointy” and straight at the edges and ends. By the way, there is a method to separate the fake from the genuine ones👍

[@wIndstar47]

I never stopped wearing "Evisu"!!! The one thing I don't do is follow style or what the majority of people are doing. Now, if everyone starts wearing "Evisu," I might slow down wearing them. Because I hate looking like everyone else.

[@shakeelsahukhan7847]

I just bought a evisu tshirt. Their shirts are sick and designs are on point.

[@ripe12345667]

I’m super into raw denim - currently wearing Tanuki EHTs. Evisu fades are totally badass.

[@Thatsthewholething]

Love the content bro, you gotta do one on iceberg and red monkey too

[@mattjones1824]

Sill into it. Definitely want a pair.

[@TruthbetoldYouraliar]

Dmx was the first rapper i seen to wear evisu jeans in the movie belly

[@joelashadali]

Eatching this video with the hand painted pockets reminded me of a local line that absolutely caught fire back then. Miskeen handpainted teeshirts

[@dteun]

Was never a fan i remember when it hitted the market in Holland the dope dealers where the ones wearing it.

[@wambugumassive]

Got extremely lucky today... went to the local flea market (Called mitumba here in Kenya).