EVISU History (1991 - 2020) What Happened?

Evisu was formally born in Osaka, Japan in 1991 although the research and planning necessary to reproduce the perfect pair of vintage jeans had been going on for several years prior to this.The founder, and still the owner, of Evisu is Hidehiko Yamane. Yamane-san was trained as a tailor but his love for vintage jeans and his disappointment with the mass-produced modern versions led him firstly, to the vintage clothing import business and then, revolutionarily, to start putting together the elements required reproducing vintage-style jeans. This required the gathering together of all the various bits of machinery, none of which had been produced for at least 40 years, which are required to make authentic vintage jeans.
The initial production line allowed about 14 pairs of jeans a day to be produced and each of them was lovingly hand-painted with the now famous seagull logo by Yamane-san himself. Evisu (also written as Evis or Ebisu) is the name of the Japanese Buddhist god of money who is usually portrayed with a fish and fishing rod. This name was selected for the new venture as money and fishing are two of Yamane-san's five favourite things (the others being beer, women and golf - in no particular order).Although initially Evisu was more a labour of love than a commercial venture, Evisu jeans captured the imagination of the detail-obsessed, Japanese fashion crowd, spurring a revival of interest in vintage denim which has now spread around the world. In the early nineties Yamane-san introduced a tailoring line, followed by a fishing range and a golf range. In 1999 he introduced a ladies fashion line called Evisu Donna to complete the development of Evisu as a full-fashion range going far beyond a jeans brand. Evisu now has 25 shops in Japan. In 1994 Yamane-san was visited by Peter Caplowe who became an immediate convert to the Evisu ethos. They formed a partnership to develop Evisu outside Japan that now spans the globe, selling in 400 of the world's best boutiques and department stores. Despite this phenomenal growth Evisu still remains true to its artisan roots with a fanatical devotion to quality and authenticity while maintaining those two other vital ingredients of the Evisu magic potion - humor and irreverence.
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[@keezytv7854]

2020 STREETWEAR TRENDS VIDEO --->

[@daianspahava8279]

Really amazing it’s great to hear from someone that loves the brand and the denim that took the time to make something like this.

[@xxskyla.violettexx]

I’m so glad to finally learn about evisu... even in raw denim communities the name goes under the radar. There are so many amazing denim brands at this point from all over the world making repros, handwoven, or specialty raw denim, so really there is much less need for evisu.

[@user-wd6rh2sn4c]

I was looking for a content about Evisu, this is the only channel that provides more info. Kudos!! More power!

[@ShoneDaddy]

Dude when you pulled up Bapetalk at

[@Tekunikaru]

I still own 2 pair. One from the Heritage line with the painted red tab (Levi's gimmick) which is awesome but I don't wear them anymore because they're HUGE! And one pair of Nakame Minami, signed by designer Kanji at Amsterdam fashionweek, which I'm starting to wear regularly again... They're both over 10 years old and beautiful. Nice to see this vid!

[@ultima7]

Very informative video, love the format.

[@aliskeete2779]

Great video! Learned a lot about Evisu! Keep up the great quality!

[@angelorude]

My dude i appreciate you keep going !!

[@wshckong]

Thank you so much and a very informative video. Video is very well executed. 👍

[@Realblittle]

Love the fact your making your own lane much respect bro and we will

[@MatteoBond]

Palace x Evisu collab coming out this week may help. I was explaining to my friend about Evisu & shared this vid w/ him. I used to really love the brand. One of my favourite pairs of jeans is a selvedge pair of Evisu jeans. It’d be good to see it come back. For the money though there r other brands that I’d prefer now.

[@mainwon]

okay. this video was dope dude. i see you!

[@francesca7709]

I just found your channel 2 days ago... Just amazing

[@oniker]

Just cop my first pair yesterday, wearing them right now. Love from Australia bro

[@kakasan666]

Dayuummm bro after a yr now then i watched this!!!

[@renatopacheco5902]

Really nice video man, i like it a lot!

[@lazarus1415]

I definitely knew what you were wearing when I seen the evisu jeans in your other video. Crazy cuz this was my favorite demin in high school.

[@ilovegothchicks123]

Just copped some japanese raw denim from fear of god. Fell in love with the fabric. Now I got the bedazzled Evisu denim jacket from.the website on the way and a couple shirts. Paying my dues brotha. Evisu is a loud, but cool brand, with a cool story.

[@diecubo]

Just found a pair of evisu in my local thrift store for 20$ and 50% off I’ve never heard of evisu before but still bought em, ingot a mad deal.