What Happened To Fubu : The Rise And Fall Of A Streetwear Brand

How many remember Fubu? In the late 90s to early 2000s Fubu was one of the most popular street brands in the world.
It was created in the days before streetwear was really even a thing, in a manner of speaking, it could be looked at as the grandfather of streetwear
We all know fubu as a relec of the past today, but how exactly did they fall off? Lets find out.
Im Nate the Great from Takeflight214.com and this is the rise and fall of Fubu.
www.takeflight...
/ takeflight214
/ takeflight214
If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles: www.youtube.co....
What Happened To Alife: www.youtube.co....
What Happened To Diamond Supply Co. : www.youtube.co....
What Happened To Billionaire Boys Club/Icecream : www.youtube.co....

[@bennnnu380]

The fact his momma took out a second mortgage. That shit beautiful. Great video

[@thaxdrugdealer1988]

Live this video

[@planetbrooklynacademy]

You have some good content. I like what you are putting out. A few things though in reference to this video. FUBU wasn't streetwear they were considered "Urban Fashion" much like Karl Kani, Cross Colours & Mecca to name a few. Streetwear from the early 90s to the beginning of the 2000's was underground. Stussy is the Godfather of streetwear. Other brands apart of that underground movement were Triple 5 Soul, PNB Nation, Fresh Jive, Union, XtraLage again to name a few. What you said about Fubu was correct about them going to the Magic trade show in Vegas. The thing is they still didn't have enough money. They ended up partner with Samsung (yes the electronics company) clothing division ran by Norman Weisfeld and his partner Bruce. That backing is what took Fubu from struggling to global success. I know all this because I came up in the industry at that time. I also had my dealings with Norman and Bruce as well.

[@konstantinkennedy2244]

In the next episodes… Mecca, karl kani, enyci, queens school of hard knocks, avirex, 555 soul, let’s go back into the 1990s

[@takeflight2142]

Yeah that’s all the way back, I plan to do more classic brands soon 👍🏽

[@orlandoclark5929]

Just to name a few more= RP55, Akademics, Ecko, Phat Farm, G-Unit!!! #GoodOl'Days

[@SHAKAtheG]

Avirex is having a small resurgence, I love it

[@spiderpig5842]

Fubu fell? I just bought 5 pairs of pants on their store earlier.

[@OutlandishWayZ]

Very informative. Can you do one on Rocawear. Alot of ppl would love to know what really happened to the brand that Jay, Dame and Biggs built. Thank you.

[@takeflight2142]

Yeah gotta do them, we’ll ad them to the list

[@dja-troit6608]

I stop buying Fubu in 98 when that guy Damian was on Rap City and he made a comment saying if you can afford Tommy you can afford mine....I took exception to that bcuz the acronyms for Fubu was For Us By Us....I know he was trying to get his paper back but we black folks are poor....if I can remember anyway I think I bought two FB shirts at a store in the mall at expensive prices and bought the remaining FB shirts from Burlington for half of the mall prices until he appeared on Rap City...I didn't really sweat it anyway bcuz there were sooooooooooo many dope clothing lines back in the 90s...which aren't none here in 2024

[@aoarecruiter]

I thought LL Cool J was the owner of FUBU since he wore it so much. FUBU was very popular back in the late 90s.

[@_The_Worst_]

I wanna see the jerseys make a return...🤘🏼💯✔️

[@SlugSage]

Somebody got to take the yearly Ls to push the agenda

[@jonpaulluis5582]

Hey Howdy from NOLA..!! As a lifetime fan of The Harlem Globetrotters I've probably got about 7 FUBU Jerseys and WarmUp Tops..!!

[@thaxdrugdealer1988]

Forgot about the globetrotters series they did that I'm holding on to my Fat Albert and the gang, Platinum Collections

[@michaelhurd4390]

I recently bought two pairs of fubu shoes very comfortable

[@kennethsullivan9217]

Of course I rock FUBU wanting to support black businesses in the 90s,,,, I also saw the brand,,, walking through the holes at high School 🏫🎒 (1993) 🎓

[@chosen1one67]

Been waiting for this one ☝🏾🔥

[@andrewilliams4180]

I use to love Fat Albert fubu collection 😎💯

[@thaxdrugdealer1988]

I still have my joints, that was the platinum collections, I was a baller back then and pro black, so I repped that shi, no Hilfiger, Polo, maybe a few of those pieces but the rest was the urban brands, enyce came wit it too, I wound up taking the labels, logos of the enyce but not tags on the inside and still rocking them and by doing that had stood the test of time.

[@m83kid]

Wal-Mart selling FUBU now

[@GL_FAB]

And Forever 21 🔥

[@Terrance-vu2jg]

😂😂

[@GL_FAB]

They sell fubu at Forever 21 and on their website and on social media 😊🔥

[@cortneydaKing]

I still have a Red leather FUBU baseball jersey...very Rare ...similar jersey sell for $700.00 + had it for close to 30 yrs.

[@joelashadali]

Here are some names for you I was in the biz during it's heyday Cross Colours Mecca Karl Kani Wu wear Encye Rp55 Azure Akademiks Pure Playaz 1020 Blues Willie Escobar State Property Pnb You also had more surf/skate type brands that crossed over. Obey Live mechanics Fresh jive Stussy Zoo York Famous stars n straps

[@thaxdrugdealer1988]

Kenlo and Players University were the first I've ever seen

[@rosejaca8630]

I loved branded clothing, famous or not what i choose with is . .the fittings, the nature of the cloth

[@johnathanhunter5245]

If denim jackets and high top fades can make a comeback,so can fubu.theyll just have to really put in effort and have sharp ears and eyes to incorporate it in today's competitive market and constant changing culture

[@derrickclark7392]

They have soo much vintage Fubu on depop

[@rosejaca8630]

What happened to" manabat " jeans

[@JoeSmith-bf5tp]

Yo I love your videos homeboy, keep it up, fubu was ace

[@mellaneyschley9312]

I'm a FUBU fan for life! They can count on my support. Whenever I go clothes shopping, I look for FUBU. It's not easy, but I do find something here and there. I'm a "fatty girl"! Did I mention how cute and talented they all are?

[@cedricliggins7528]

I remember FUBU and Cross Colors

[@TEENAYY1590]

I had FUBU shoes bc they were the only good looking shoes for me bc I was broke and I did t know the meaning of the shoes and the brand itself until today 🤷‍♂️

[@Jsquared2]

Great video

[@Lflex24]

Good work

[@roemello1985]

I definitely am gonna buy some FUBU gear

[@lotdoll3264]

It could blow up again the internet is amazing 👏 🙌 lots of people trying to buy blk only we are in need of more options.

[@itsrelativ3967]

Bootleggers and copyright infringement put them in a bad position.

[@truthreignsforever9286]

Draymond John annoys me. I don’t have to despise FUBU. I don’t have to dig it either. I just feel he short changed a lot of those that originally started with him

[@takeflight2142]

I can see it, or maybe it was always who he was originally and it took money to bring it out?

[@MelikOnTheBeat]

Fubu forever ♾️

[@ReiGon-hd4pp]

Polyester polyester and more polyester.. Now i only wear cotton clothes

[@imnugget8085]

I be real i check they have a few dope jackets

[@fredekrueger42]

Jus got some fubu racing shorts 🔥🔥 they whete only 1pair in each size so yea limited

[@waldotkd31]

Come back with Karl Kani

[@Terrance-vu2jg]

For us bye us

[@187DMAN187]

What's wrong with this firm? why are the sizes extra large? What does clothing that is sold in Europe (for example, in a Def shop) have to do with Fubu?

[@Terrance-vu2jg]

Naz

[@genetradean4992]

Do yall really not see the light, he sold out, the man has sold his soul, and why and for what, haahaaa, look at his pics, we are the lost ones.

[@genetradean4992]

Haaahaaaa, for us by us, really!!!?

[@Terrance-vu2jg]

Licking my lipstick 💄 like ll. Cool j

[@Heyim18bro]

Have you personally known someone that wore fubu? It was never popular not even in the late 90s/ early 2000s, Daymond John inherited his wealth and uses that business as a way to portray himself as a self-made

[@regav62]

ŁUBU DUBU JEBAĆ FUBU

[@alexthelizardking]

FUBU is tacky. Stick with Karl Kani.

[@jaybruno3571]

Feeling fresh feeling fly in my funky Karl Kani” fubu was always corny

[@itsrelativ3967]

Karl Kani was smarter. He crossed over into non-urban culture.