What Happened To Wonder Bread?

Wonder Bread’s annual sales sits around half a billion dollars for its owner Flowers Foods, despite healthier alternatives like whole grains and sourdough dominating the fragmented U.S. bread industry. While consumer preferences started shifting away from white bread starting in the 1960s, Wonder Bread still enjoys a 94% brand awareness according to Flowers Foods. Watch the video above to learn more about how the once beloved American staple has stuck around a century later.
Chapters:
00:00 - Introduction
01:45 - White bread in America
04:40 - Saving the brand
06:10 - Stable contributor
Produced, Shot and Edited by: Ryan Baker
Animation: Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional Sources: Wonder Bread, Flowers Foods, Reuters, Newspapers.com
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What Happened To Wonder Bread?

[@BrotherWitch]

My dad retired from Wonder back in 99. He still receives his pension. When GM and Dodge took bailouts and halted their retirement payouts, leaving thousands of elderly without income, Wonder still pays every dime of his pension over 20 years later. My older brother even dressed up as a loaf during a marketing campaign where they gave out mini loaves. He made enough money to raise a family of 5 with a mostly stay-at-home mom. Their trucks were kept immaculate, and route men like my dad were incentiveized to make sure their stores were full and faced. They were a genuinely good company to work for. I still prefer Wonder bread, I feel it helped raise me.

[@victorwadsworth821]

Getting my pension, 15 & 1/2 years as a salesman.

[@Protoking]

That's great. I feel like all the opportunity of working for a company as an average Joe .. taking care of them and they you in return is a thing of the last in America 😢

[@obieWanmotivation]

When I was young and living on my own as a teenager, Wonder bread was my default bread because it was dirt cheap and tasted good. That bread kept me going through some rough times.

[@robertcongdon6296]

I had an uncle who worked for Wonder bread, and almost every time I saw him, he would shower me with Wonder mini loaves. It was WONDERful, and he was (needless to say) my favorite uncle!

[@jmiles-satx]

I remember going to the Wonder Bread factory as a kid for a field trip and getting a mini loaf of bread. Fun times!

[@Synthetrix]

Best field trip EVER!

[@BrotherWitch]

Finally, someone who remembers the mini loaves!

[@VgAce135]

I worked for Wonder Bread back in 2005. IBC owned Hostess cake and Wonder Bread. They drove Wonder Bread into the ground. The management had no clue how to run a company and because of their ignorance, thousands of people lost their jobs.

[@victorwadsworth821]

They were stealing from the company is what they doing.

[@northerniltree]

Fun fact: You can hand compress a slice of Wonder Bread to be no larger than the size of a marble. So, it builds strong bodies 9 ways.

[@Bango9265]

That’s why you don’t eat it in its own

[@quanbrooklynkid7776]

​@@Bango9265damn

[@ant-1382]

😂 We used to do this when I was a kid.

[@yell0wberry]

I’d rather just eat it, it works out best that way

[@igorschmidlapp6987]

After making the "marble", you dropped it into a bowl of hot cream of tomato soup, like dumplings... yum...

[@andypandy9013]

Hi there! A Brit here. 🙂 We used to have something similar in the UK that was called "Wonderloaf". After the dramatic good food revival we had in this country that started in the mid 1970s it disappeared from the shelves. Thank God! 👍

[@bobyoung1698]

Wonder Bread, along with competitors such as Rainbo and Holsum, sold mass produced white bread that was devoid of true bread flavor and texture. With so many other brands now on the market - brands that make products that are strongly reminiscent of European breads or breads made in pre-WWII America - I'm surprised that Wonder Bread sells so well.

[@errorsofmodernism7331]

There is always a certain demographic that is low IQ, Wonder appeals to this demographic.

[@4seeableTV]

I liked Wonder when I was younger. It was the perfect bread for PB&J sandwiches. But I'd say it's been at least 30 years since I bought it. I now want my bread to have more taste to it. My default these days is a cracked wheat sourdough bread.

[@pi-sx3mb]

I still have a loaf I've been working on since 1965. It still looks exactly the same and tastes just as good as the day I bought it.

[@igorschmidlapp6987]

Do you keep it next to your Twinkies? ;-P

[@pi-sx3mb]

@@igorschmidlapp6987 No, I have those hidden away to give to my Grandchildren.

[@riverraisin1]

Are you working on it with a chisel? 😄

[@shsd4130]

I don't buy bread from a local baker because of health benefits. I buy it because of taste.

[@ant-1382]

The health benefits are a bonus!!!

[@emmakai2243]

When pennies count, you're buying it for calories.

[@dkphillips1654]

I'm retired and when my grandson took me grocery shopping, I picked up a store brand white bread which my grandson was unhappy about because "there are healthier choices, Grandma". I laughed and said he was lucky at this choice because I grew up on Wonder Bread. He was horrified. lol! Still love it.😂

[@islandbee]

We had a Wonder Bread outlet store in town. I was all about the desserts. I think my favorite were Tiger Tails. And, the pies were really good too. Loved it when strawberry and pudding pies came out in the 80s. Pies would go on sale as low as a nickel sometimes.

[@kylesilvers3130]

There was one in the Bronx, NY , as well. I think it closed down in like 2012, around there.

[@islandbee]

@@kylesilvers3130 - Wow. I think ours got the axe maybe 10 years before that. Too much competition in grocery stores and the rise of local artisan bakeries too.

[@chrismcpherson1586]

I growed up in the 60s & 1970s Wonder Bread was the only bread we would buy..nothing today compares to Wonder Bread ❤

[@riverraisin1]

Now you're all growed up! Good for you!!

[@SalaciousBCrumb-md3lk]

Conjugation is hardest.

[@MaseRhea]

I used to live right down the street from the Wonder bread factory on 30th st in Indianapolis.. You could smell it in the air baking all day everyday. They had a little retail store in the front where you could buy the fresh baked bread from. It was only around 89 cents a loaf, that’s all we used to buy. I bought it about 3-4 months ago after years of not eating it, it doesn’t taste as good as it did back then, but it brought back some good memories.

[@yell0wberry]

When I lived in NYC, there was a bread making factory in Queens. Jamaica, they had to hire 24 hour security in the winter time, because the exhaust from the ovens would come out of the steel gates from the sidewalks, making it a very warm spot for homeless people to sleep at.

[@saulchapnick1566]

@@yell0wberry I think that was Silvercup Bread. Tasted just like Wonderbread.

[@yell0wberry]

@@saulchapnick1566 it actually was wonder bread . the factory was right off of Merrick Boulevard before archer Avenue where the armory is in between the Long Island railroad crossing

[@breadmandave]

As a retired bread man, I can say that about the only commercial bakery that still bakes by sponge/dough method is Lewis baking aka Bunny Bread. Everything else is continuous mix/whipped.

[@mandogrogurescuedogs]

I love Dave’s killer bread. It tastes pretty good main problem though is because there’s no preservatives. It tends to spoil within 2 to 5 days so it has to be frozen in order to make it last.

[@jayr3053]

Love Dave’s killer bread.

[@sandyrose2398]

One of the talking heads on-line, said there's a lot of sugar in Dave's Killer Bread.

[@Mrkevi123]

No bread, not even Dave's Killer Bread, is good for you. All bread is all empty calories and processed carbs. It's pretty equal to eating a spoonful of sugar... The best bread for you is the lightest bread available. Get the cheapest low cal bread, it's usually the store brand for $1.50 or less..

[@pretendtobenormal8064]

You must be a dietician or a food scientist I take it...@@Mrkevi123

[@user-eg3zs6oi7c]

alvarado st. sprouted bread. google that

[@user-bm6xz6pq5z]

In Europe, they have diversity in bread types. In America, we have diversity in bread brands.

[@JJONNYREPP]

What Happened To Wonder Bread? 1708pm 20.1123 mostly shyte.. literally... the food producers are filthy producers of food stuffs..

[@360sblulev]

dude every major grocer here in the US has a full service bakery, they bake every type of bread the day of lol. the brands in these vids are the shelf stable ones in the isles

[@JJONNYREPP]

@@360sblulev Comments on ‘What Happened To Wonder Bread?’ 1844pm 20.11.23 cant say i had any hassles buying a loaf. quality wise, yes. but that was due to cost of loaves. an 11pence loaf is going to be the crappiest quality but it was still edible. nowadays it's random factor. you buy a decent loaf and it costs and it's the same crappy quality, taste wise, than the cheapest. i put that down to region. nowhere ese seems to have this problem... usa prides itself on food. no problem there... bg portions. no problem with that, ether... Uk seems to be lacking in it's desire to produce bread which doesn't taste vile... seems they'll blame any stupid dolt in sight or earshot..

[@trapmuzik6708]

any kind of bread u want is in the US sliced white bread is the cheapest

[@JJONNYREPP]

@@trapmuzik6708 What Happened To Wonder Bread? 1931pm 20.11.23 the don? nawww.... he's old hat. but bread!! yes, we like bread... the royal we, no doubt. America? i dont live in the USA. spoilers and wreckers of one's hearth and home... the basis of all civilisations lies on their bread and the quality thereof.... beware the dodgy oaf who offers you bread and work. that's fascism!!!!!

[@jamesbulldogmiller]

I didn’t know anything happened to Wonder Bread. I bought a loaf of Wonder Bread today. I keep a fresh loaf of Wonder Bread in my kitchen .

[@weatheronthe8s895]

Where I live, I don't remember even having Wonder bread as an option until a few years ago. We have both Bimbo and Flowers vendors. Bimbo's big brand in my market is Heiner's, a WV thing. Flowers here seemed to always focus more on Sunbeam (which they control in my market) and their other brands. I remember as a kid at Walmart, in the bread corner there would be a massive shelf of Heiner's, and then a massive shelf of Sunbeam, with everything else getting much smaller shelf space. I only recently remember starting to see Wonder bread, I assume because Flowers wanted to grow the portfolio of the brand. There is a small Flowers store operated in my local vendor warehouse and it now goes as far as to advertise Wonder bread on the front sign.

[@dylan6187]

The cover photo of the video is the Wonder Bread factory in downtown Memphis, TN. It closed in 2013 but was renovated into apartments and a headquarters for a credit union. They kept the old school Wonder Bread sign on top of the building.

[@femmebrulee5053]

Yes. It was a thing at least in the 80s (although I'm sure it was a thing be😢fire and after that time). It was like named brand bread. But in general we ate wheat bread which was more nutritious. But yeah, if I went to my friends house and they had Wonder bread then I always thought their family had a little money. You know they were not struggling because Wonder bread cost like twice as much as the store brand plain white bread.

[@quanbrooklynkid7776]

Nowadays wheat bread cost more...

[@yell0wberry]

I miss tastee bread

[@yell0wberry]

@@quanbrooklynkid7776 I guess you haven’t been bread shopping at Whole Foods lately?

[@TheEclecticHandyman]

I just ate a PB&J on Wonder Bread this evening. It's hands down the best white bread out there.

[@rangerannie5636]

I used to beg my mom to buy Wonder bread because their tv commercials were so good (~1965). She never did, LOL!

[@astralfluxaf]

This was the bread my mom always bought. My diet growing up consisted of frozen burritos, frozen pizzas and bologna sandwiches with wonder bread. 🤮 That lady never cooked or had healthy food for us. Now I’m close to disabled as an adult. Wonder why 😂 We were all super skinny… but I think it was from lack of vitamins 😂

[@joltjolt5060]

Be glad she didn't cook, you would've died from undercooked pork or chicken.

[@BlueFox284]

No Hamburger Helper? 😂

[@JadedJassy21]

Only in America is eating processed white bread is considered healthy

[@Black____]

The majority of things in america they say is good for you is the complete opposite. Can’t get the masses of sheep here to understand that though.

[@antiquehealbot6543]

At least it's better than a Pop Tart! Lol

[@scotthullinger4684]

Nobody makes such a claim. It is simply what some people eat and prefer. You know, the non-snob variety of bread. Ordinary people - and yes, most of us are ordinary - don't need artisan bread to be happy.

[@peterdecroos1654]

@@scotthullinger4684 if by snob, you mean educated about food quality?

[@scotthullinger4684]

@@peterdecroos1654 - Your lump of bread is still made of grain just like my lump of bread is. By snob, what I mean is exactly that - SNOB. Must I dumb it down for you a bit more? Let me guess ... must you also possess the $1,000 bottle of Italian wine?

[@asteverino8569]

Wonder white bread is still my choice for a peanut butter and jam sandwich. In grade school, we had a field trip to a Wonder Bread factory.

[@kath5201]

Always loved Wonder Bread. As I got older, though; I started getting the store brand of white bread. Cheaper, not as good, but went farther. Some places you could get 3 loaves for the price of 1 of Wonder. (Back when Walmart bread was 88cents..😢)

[@ladyJustis]

You're not missing much cuz It taste exactly like bimbo bread now.

[@walli6388]

As a German I sit here laughing everytime they call all those things "bread"

[@dennisp8520]

As an American I laugh at the Germans who think there better then us but yet wouldn’t survive without us around.

[@walli6388]

@@AndyGKaufman I know. That's what the word "those" is for.

[@jacqueslee2592]

As a German, you are laughing that it has become another Islamic caliphate colony while US forces more LBTQ ideology as human rights democracy while financing Israel due to having national guilt and while American taxpayer suffers through inflation while Saudis, Israelis, and the Zelensky mafia laugh.

[@baronvonjo1929]

We get it. We are a impoverished 3rd world country barely able to get buy while you are a enlighten first world nation that is better than us in every single way. Yall have said it before in so many way and will keep saying it. Point has been made. "Real" bread is only accessible to the upper middle classes or rich in folk of the US. It's more of a rarity and luxury for the vast majority of us.

[@memyname1771]

First thought at the mention of Wonder Bread is, "Builds strong bodies 8 ways". My father, born two years before the introduction of Wonder Bread, couldn't eat it. He said it reminded him of eating raw bread dough. My wife recently has been buying an artisan bread that is so moist (soggy) that it must be toasted to be eaten. I now fully understand his complaint.

[@carayj]

I miss going to the Wonder Bread outlet stores, you could get bread and snack cakes cheap...

[@walls2ink]

We had a dolly Madison where I lived in the 80s as a kid.(.I believe it was a butternut bread outlet ) i don't remember seeing wonder bread there ...I loved going there one could usually find something not in the local stores always very cheap compared to local stores great memories ❤

[@jimv77]

Wait, outlet stores no longer exist? They throw away soon to be expired products now?

[@walls2ink]

@jimv77 I haven't seen one in many many moons I've lived in several metro areas over the years and no luck 😢

[@dimensionaltravelerchanga1072]

@@jimv77 correct. Wonderbread, Hostess, and all the other big bakeries stopped doing day-old bread. My grandma said the 'thrift bakery' the other day and I almost cried thinking abt it.

[@katnhat7695]

Once upon a long time ago, if you drove by the factory, the aroma filled the air. There was also a company store where you could get bread. Sure do miss it!

[@FireEverLiving]

Wonder Bread is too high in sugar, and it tastes plasticky. My favorite bread is Sara Lee 100% whole wheat. It tastes really good and is healthy IMO aside from being moderately processed. Sara Lee is one of Bimbo Bakeries' many brands; a mini-doc on this important Mexico-based company would be interesting.

[@dg674]

They are also the source of Chick-Fil-A's buns!

[@tonycollazorappo]

White bread in general is really not healthy, whole wheat is a bit better. I can't have gluten, so I eat Canyon Bakehouse and it's a bit lower in carbs. Canyon Bakehouse is from Flowers Foods as well.

[@realbartlett8882]

Back in the day we had a Wonderbread bakery in Framingham MA. The smell when they were baking was amazing. Then the EPA decided that the heavenly smell (ethyl alcohol) was a dangerous Volatile Organic Compound and soon the place shut down.

[@BunnyfriendMX]

Funnily enough, Wonder Bread brand license in Mexico belongs to Grupo Bimbo and to put it bluntly, it's basically "Pan Blanco Bimbo" but packed in a Wonder brand bag. Which means it doesn't have a sweet taste like the american counterpart (to us foreigners, american white bread is sickingly sweet and unsavory). Also they sell another products related with the Wonder brand like Twinkies and other varieties of bread and treats which were locally created and are locally crafted, among them the beloved "Chocotorro" (a sweet little chocolate cake filled with creme and strawberry jelly and covered with some sort of pink non-chocolatey thing which tastes awesome).

[@cyrysvonnachtseite4546]

Takeovers are usually the worst. They change how the product is made. Bimbo took over Freifoffers bakery. A local bakery. Replaced the ingredients and phased out a lot of the product line. Butter to shortening…. Another. The boardroom members have multimillion payouts to each others.

[@shirleysmith9421]

Grew Up with Wonder Bread Loved the Bread!Missed this Bread most stores only carry Whole wheat breads or other grain combinations 😢😢😢😢😢😢

[@MV-nt4bq]

My dad always use to get wonder bread rip dad 🕊️

[@user-xb9wi3vi8t]

Used to they had these small neighborhood stores that was like small grocery stores and I remember you could go visit the facility in Tulsa with my dad to get bread they also had a store in the facility they always gave us kids a mini loaf

[@jdlk-ny5yo]

-Video: “what happened to wonder bread” - Me: “yeh, whatever happened to wonder bread??” - Video: “nothing, it’s still there” -me: “oh, ok”

[@confusedcynic9073]

Private label killed Wonder Bread! When store brands are the same thing at half the price, or even less, price conscience shoppers buy the store brand. But the main goal of Interstate Brands was to break the Unions.

[@gregblanton9386]

White bread is a staple in many homes, but todays loaves have shrunk greatly. The slices are much thinner and lost about 1/3 of its overall surface size, much smaller than it was pre 2000's.

[@antoniodelrey164]

Oh man, what a memory. Wonder Bread! I ate more sandwiches made with it as a kid!under a quarter a loaf too!

[@valevisa8429]

Thanks Nature i was born in Europe where i eat the best bread in the world.When i first tasted Wonder bread in US,i was shocked how tasteless it was.

[@FOXofOJAI]

It is horrible, lol! Even the best bread from our local bakers in the US pales in comparison to something from France, Italy, Germany, etc.

[@zainulabdin1720]

Can you tell me name of good bread 🍞 brands in Europe 🌍?

[@quanbrooklynkid7776]

No one asked you

[@joltjolt5060]

Stop dissing America, brit.

[@unconventionalideas5683]

I cannot remember the last time I even saw Wonder Bread. I think it is largely gone in the US. Nevertheless, most US bread is sandwich/toast bread. That stuff is not necessarily flavorful anywhere.

[@luislopes806]

This was a very well-prepared documentary to cover a sliced bread production company that was acquired by Flowers Foods, a multi-product enterprise. I present some concerns on my side: 1) Question: What is the history of baking? 2) Question: How can we best store bread for later use? I appreciate the CNBC Production! 🤝

[@hurrdurrmurrgurr]

1) Stone age man realises they can crush grain to get it out of the husk then boil it to make it edible. Man notices the grain that fell on the ground grows more grain and begins deliberately planting it. Man moves from hunting and foraging to agriculture. Man experiments with cooking to realise baking bread is better than boiling it. Civilisations form around grain fields. Man realises baking bread twice makes it hard and resistant to rot, armies can now march long distances without running out of food. Better grain grinding mills powered by wind or water are invented. These take a long time to make and one can service a large area so you get large numbers of slave/serf farmers reliant on one miller who serves the local rulers. The miller is usually hated by the farmers for how often and easy it is for the miller to tell the farmers their grains produced less flour than it did. Industrialisation happens, millions move into cities to work factory jobs. Now the bakers have far more customers and far less oversight, they screw everyone over by substituting flour for sawdust. People start valuing white bread thinking it's more pure but bakers are adding in chalk and potentially toxic whitening chemicals to that too. Factory line white bread comes out advertising no human hands touched it, everyone buys modern white bread. People realise white bread is nutritionally worthless and here we are. 2) By freezing it.

[@gutrali]

​@@hurrdurrmurrgurr👏 👏 👏

[@supersquirrel7546]

Wonder bread used to have that generally good taste in the 80s & 90s. Last year when I picked up a loaf it was so plain and bland I ended up feeding 1/2 of this loaf to the birds. It did seem to have a strangely longer shelf life than other white breads so I wonder if they used so much preservatives that end it up killing the flavors?

[@tfoen7678]

Yes-preservatives and other food chemicals to keep it fresh and longer shelf life. It's those items which is making our health and tastes messed up. Not like it was back in the 80s/90's.

[@supersquirrel7546]

@tfoen7678 It's a shame really. These big companies are only interested in profit and not keeping the traditions of good flavors and tastes for the consumers. For the past 10+ years I generally only buy Italian and or French bread made fresh at my local grocery stores. Zero preservatives means the bread starts to harden after 3 days. But that's ok, I buy enough for consumption within that time frame anyways. It's no wonder regular white breads made by big companies aren't as popular (in taste) as the bigger variety of grain and gourmet breads available everywhere today.

[@tfoen7678]

@@supersquirrel7546 agree. If you can make it yourself, it's a lot better and you know what's in it

[@888cromartie]

Bread in Europe is fresh and inexpensive with few ingredients. I would pick it up all the time at grocery stores. In the US, it tastes bad (including Dave's Killer bread) and is more expensive, filled with unnecessary ingredients.

[@joltjolt5060]

Then go back to Europe?

[@888cromartie]

@@joltjolt5060 Sounds like you are missing out on the experience

[@zim-zf7mq]

Bread in Europe gets hard or goes bad in a couple of days. Also bakeries and urban living is more common so people can walk to get fresh bread every couple days. It’s not the same in the US.

[@bunnyben5607]

@@zim-zf7mq "Bread in Europe gets hard or goes bad in a couple of days." And? Bread is supposed to go stale or bad after a while, that's how you know it's not ultra processed or full of preservatives. I love stale bread anyways because you can make amazing bread pudding out of it.

[@gus473]

"Stable contributor" seems to be a worthwhile goal. 😎✌️

[@turbofanlover]

I still love Wonder Bread. I do buy the whole wheat version as well. Great stuff.

[@roberthopkins3621]

There is nothing better than a wonder bread sandwich with fresh garden tomatoes and mayonnaise, salt and pepper . Yum yum

[@chenchina4577]

Haven't eaten Wonder in decades but still have a high opinion of it from my childhood. I also will never forget the "Wacky Packs" version: Blunder Bread 😀

[@jd-py5nm]

I grew up with this junk I eventually found the good stuff and converted my family

[@Watch-0w1]

But it been touch by brown ppl

[@garryferrington811]

I remember when Newsweek (the magazine) pointed out that a surprising amount of Wonder Bread was sawdust.

[@SeptemberMeadows]

I haven't seen Wonder Bread in decades, and until this video have never heard of Dave's Killer Bread.

[@auro1986]

customers given many choices is what happened

[@humblecourageous3919]

We like the flavor of whole wheat: bread, muffins, biscuits, waffles, pita bread, English muffins, tortillas. All homemade except the bread that I buy at Trader Joe's. When I was in my 20s (in the 70's) I made whole wheat raisin bread every week because you just couldn't buy good whole wheat bread.

[@ltdowner67]

Wow. Ive must be living under a rock. I have never heard of daves bread.

[@radiosonicfan1726]

Miss the smell of the Toledo area bakery Used to be able to smell bread off the highway.

[@joeharris3878]

There's a package of wonder hot dog buns in the refrigerator and a few slices of loaf bread in the pantry at my house right now. It's usually the cheapest at the grocery store.

[@eddybowe2953]

I used to love wonder bread but tried the new companies wonder, and it was just not the same. None of the stores here carry wonder bread, I found it at Ft Leavenworth commissary.

[@scratchdog2216]

Had it growing up and I seem to remember a Wonder Bread factory in East Hartford, CT mid-80's.

[@theofficialpeterkim]

I used to eat this bread, with mayo, and bolognese as a kid. Extremely unhealthy. lol.

[@joltjolt5060]

You're alive, right?

[@thebatterymill]

Interesting to see an industry fragment itself instead of consolidate like so many others

[@nraketh]

This is a good video. Informative and well made.

[@KStew9010]

I'm prediabetic still eat it sometimes. It makes great grilled cheese sandwiches. It's still cheaper and tastes better than some of the fancy breads. Other than that I don't eat much bread.

[@pauljames7438]

The people up top is what happen to Hostess Cakes/ Wonder Bread. Managers and supervisor were stealing and getting fired on a regular. I use to work for that company. They asked the drivers to take a pay cut. What's funny is they were trying to put Flowers out of business and now Flowers own them now. LOL!! Yes, I still have my pension waiting for me when I retire.

[@shijoejoseph2011]

Nothing has happened to Wonderbread! Wonderbread is awesome! All others are glitter but Wonderbread is GOLDEN!

[@emily0071000]

When you’re accustomed to more “real” bread with less sugar, it’s hard to eat this. Doesn’t have to be expensive or healthy - Italian bread for example is nicer and more similar to what is eaten in other countries. Tastes more like real bread

[@oldskolacura9798]

Wonderbread was actually my all time favorite. Still havent found any that tasted any better.

[@CeilingDeskFan]

down here in georgia, what happened to wonderbread is that it's on the shelves of grocery stores.. amazing

[@RebeccaHargate]

Flowers also owns Roman Meal Bread. They need to bring it back!

[@ronkirk5099]

White bread which uses highly refined wheat contributes to the diabetes epidemic in this country. Whole grain breads are much, much better for your health because it flattens blood sugar spikes and adds fiber to your diet as well as tasting much better.

[@joltjolt5060]

Whole wheat is worse for blood sugar, Google it.

[@-in-the-meantime...]

We still get it for quick sandwhiches, grilled cheese etc. It doesnt taste like playdoh, and one can spread butter on it without it disintegrating.

[@TomRiddle-ww5on]

I worked on the original factory in Baltimore 10 +or- years ago . Making it into office space/retail. Alot of work was done to preserve the historic "store front" . Had my work van broken into there. Fun, fun , never again!!!

[@Hotspur62]

Dave's Killer Bread is awesome, but I prefer the freshly baked sour dough from Wholefoods.

[@vintagejaki751]

Bread Alone also has fantastic sourdough bread.

[@sandrataylor3723]

Ate this back in the 60's and it made my stomachache so much that my mom quit buying it. I again tried it in my 30's and it still made my stomachache. The doctor said that it was probably the added extra iron in it that caused my stomach to hurt. The bread tastes good but I just can't tolerate it.

[@judil3294]

When we were kids, we got free admission to the theater's Saturday matinee if we brought an empty bread bag. Took me years to realize this was a way to stop our mom's from baking bread and realize how much easier to buy.

[@faithboucher5407]

Always hated Wonder Bread, hated how it stuck to one's teeth like putty/goo, hated peanut butter sandwiches with Wonder Bread that changed into putty in one's mouth and choked me when I tried to swallow, YUCK. Thank God my mother discovered Pepperidge Farm!

[@ChadSimplicio]

Wonder wished it could be in the middle & upper shelves of the bread aisle again. No more. Locally, that goes to Artesano, Orowheat, and Dave's Bread.

[@joytotheworld2100]

Here in northern Illinois i ate Wonder bread from 1959 through the 1990's.About 5 years ago it disappeared from our store shelves. They must not distribute here any more.

[@XSemperIdem5]

What happened to it? I'm eating it right now. It's been safe for me with my food allergies, unlike some companies that use my allergens in other products in the same facilities. Everyone else can have the breads that are so full of seeds or whatever to the point I feel like I'm eating bird food.

[@christianchellis9057]

I’ve wondered about that myself.

[@yell0wberry]

If nothing else, at least, Wonder bread has one of the most famous cliché on the planet: “ it’s the greatest thing since sliced bread” even before Oprah Winfrey showed us how valuable an asset bread is, this stuff would never be missing out of my house, even for one day. The reason why wonder bread, and any other bread maker would never go out of business is because it’s one of the greatest trading tools in prison.

[@lanaarpin6540]

They changed owners who immediately changed the recipe or quality of ingredients.

[@rethaf4747]

I love Wonder Bread❤ I'm in my 70's!

[@molliemoxie5276]

I came to America in the 80's as a child. My mother never bought American junk food into our house. The first time I tasted wonder bread was at a friend's house as a P&J sandwich. It was disgusting! I am so glad my mom never bought these over processed food into our house. Now my children are only used to fresh bakery bread and real butter, not Parkay margarine. Things has come full circle. My daughter told me her friend's mom served her papery bread (probably Wonder bread type) with yucky butter (margarine) from a large tub. I had to call my mom history was repeated. 😂

[@snow40741]

Its a shame that they cant make bread with simple ingredients...read the label...I rather go the french bakery (in New Jersey not France) to purchase my bread...its fresh made everyday and I know what I am eating!

[@bjmajor]

Not sure how you could do a documentary video on Wonder Bread without showing the Captain Kangaroo ad for this bread - it was a classic!!

[@charlesyates6687]

Wonder bread i ate as a younger person in Illinois was the best bread made but i moved to Florida 25 years ago and it isn't any better then the store generic brand but twice the price .

[@jondonahue7163]

When was a boy, my Mom brought home a loaf of Wonder bread. I plated basketball back then, and she had me try to dribble it around the kitchen. Agreed that it was very strange, compared to real bread, and out it went in the trash.

[@rosameryrojas-delcerro1059]

I am over 40, and If I have ever eaten Wonder bread it was at a friends house or something. My parents always said that white bread was "empty" calories. No real nutrition, just calories, so we never ate it. I cannot stand white bread as an adult, it is like eating dough, no real flavor or anything. Give me some good whole grain or rye bread on my sandwich.

[@17tdonovan]

I was very lucky to have a family that pushed wheat bread on my from a young age, white bread just tastes like paper to me

[@lindamurphy9728]

Love Wonder Bread, but can't get it in our aren't area at all. We keep looking for a replacement. Love soft bread, not the rough texture bread most stores sell.

[@fully_retractable]

I remember wearing the bags in my winter boots as a kid, they were pretty good.

[@elultimo102]

In early childhood, I recall commercials touting Wonder building strong bodies EIGHT ways. IDK when they came up with the 12, but was much later.

[@toastnjam7384]

It was the only bread I ate in my youth. There's only one sandwich I'll eat now with WB, my childhood favorite, salami and provolone cheese. I tried it with many different artesian breads, but it just wasn't the same, so I gave up and stuck with WB.

[@arfriedman4577]

I never ate much white bread. I made plain toast with wonder bread once in a while. Wonder bread was bought a plpot by my parents.

[@jayedee8382]

Still on the grocery shelves in the ghetto killing people. This is one food (and I use that word gingerly) that should be banned. It reminds me of paste. We grew up, like most poor people, eating Wonder Bread. But now there is an old saying: When you know better, you do better.”

[@borri68]

in the 70's and 80's as a kid/teen, my mom bought wonder. when i was on my own i switched to wheat. now i cant stomach wheat bread anymore and eat sour dough.

[@Phlegethon]

I like wonder bread we always bought it when I was a kid

[@MegaThunder70]

The reason I won’t buy wonder bread is the fact it is 3 times more expensive. Now a question to the company. Why should I buy your product if you charge 3 times as much, and I can get the same thing for much cheaper?