Why Americans Eat So Much Cheese

Cheese sales in the United States have skyrocketed since the 1970s, even as consumption in other dairy categories have either fallen or stagnated. The rise of foods like pizza play a role, but the industry has found many, many other ways to integrate cheese into the American diet.
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Why Americans Eat So Much Cheese

[@rads3586]

CNBC :"Why do Americans eat so much cheese?" Europeans : Do you call that yellow plastic junk "Cheese"?

[@braydenbronstein1190]

You can get authentic, tasty and organic cheeses in America as well. Walmart’s budget cheese isn’t the only groceries we have buddy...

[@maximme]

very true..junk that stays inside their bodies

[@braydenbronstein1190]

@@constancecastel7252 Well a lot of Americans also prefer to buy high quality produce. For example I never buy groceries at Walmart, I only prefer to buy groceries at Whole Foods, where they only sell groceries that are high quality, ecological, natural and free from any additives and hormones. Sure, it’s more expensive, but well worth it. So no I still don’t buy that argument, the comments criticizing American produce are really dumb.

[@Milkaholic76]

And the europes think they're cheese is any better? Its flavorless, just like their beverages. Mexican cheese forever, coutija is life.

[@quanbrooklynkid7776]

Stfu

[@calebclark6696]

Imagine having the title of “cheese historian”

[@vardhan4594]

You real Bernie?

[@97priyam]

Or a socialist millionaire. Never mind. That happens a lot

[@vardhan4594]

@@97priyam what?

[@vjar1000]

Sounds Cheesy!

[@seafoam6119]

my dream.

[@hilale7533]

The question should've been "what makes Americans believe that what they're eating is cheese?''

[@snailmucus9380]

i agree it isn’t great, but ‘real’ cheese is so expensive

[@sofypi7493]

@@snailmucus9380 naaa just American don't know what cheese is

[@planefan082]

@@snailmucus9380 Real cheese isn't that expensive elsewhere

[@snailmucus9380]

@@planefan082 good for elsewhere..?

[@planefan082]

@@snailmucus9380 As in outside of the States

[@skrews76]

Not a surprise we obsessed wit cheese, we literally conditioned it into our brains from a young age every time we take a photo

[@beeninthisfandomlongerthan9500]

a point to be made

[@sarahporter9979]

In Korea, people say "Kimchi!" when taking a photo. And of course, it's the number 1 side dish in the country!

[@jblyon2]

@@sarahporter9979 Also a lot healthier than cheese! Now outta my way, this Velveeta ain't getting into my arteries on it's own.

[@ogaboga6496]

@@sarahporter9979 now I want to try kimchi

[@83hjf]

@@sarahporter9979 In Argentina we say WHISKY!!

[@Jindsing]

I just found out that "American cheese" and "processed cheese" are the exact same thing.

[@RobBCactive]

They have even worse "cheese", it is a cheese flavoured viscous fluid squeezed out of plastic containers with nozzles on.

[@TheLabecki]

When I moved to the USA I was surprised that they wanted to associate processed cheese with the name of their country. They might as well call Spam "American Pork".

[@nah1047]

@@TheLabecki spam is part of asian cuisine....

[@TheLabecki]

@@nah1047 Today is is more popular in Asia than in America, but it did originate in America and was popular there for several decades.

[@bubblygranolachick]

Then there is delicious alternative miyokos 😋

[@Eduardedb]

“Why Americans eat so much cheese? Because it’s on pizza and burgers”.... nice one

[@xrpmaxi8839]

You really can't argue against it.

[@daylanlaze9240]

Nop it’s facts

[@pikachuthunderbolt3919]

they don't have any staple food It's really challenging for them

[@hunterrobinson6635]

Yeah that's essentially it

[@PrettyGuardian]

@@pikachuthunderbolt3919 Pizza is EVERYTHING.

[@aspenarbour]

“Technology to safely transport real cheese didnt exist” Europe: 👀

[@JohnSmith-ox3gy]

Europe: Roll the individual wheels by hand if you have to!

[@holger_p]

Well, before refridgeration it actually didn't. You can transport cheese in areas with temperatures below 20 degrees C safely. For southern US that's not possible. But this wasn't done on long distance, diary never was a long distance trade. This is why, each area made it's own cheese. Cause if you wanted to have some, you had to produce it.

[@aspenarbour]

“Consumer demand is actually wanting processed cheese 30% more in 2020” Y’all just gonna avoid that processed cheese is cheap and that everyone lost their jobs? No? Just an industry win? That’s about right…

[@bigboat8329]

A block of normal cheese is like $3.49, lol. A pouch of a Kraft Single "Cheese Product" isn't all that cheaper. People should be focused on how their diet will affect them in the long term. Is saving $1 on "cheese" worth it in exchange for colon/stomach cancer 25 years from now? Just a thought.

[@CamJames]

American cheese was given out to the housing projects and called "government cheese" when it was first created. That was the point he was making.@@bigboat8329

[@capablanc]

​@@bigboat8329People with no money quite literally can't afford to think like that.

[@melissapoole1677]

Or other stuff was gone shelf were empty

[@sals3379]

Why wait until the very end of the video to say the US isn’t even in the top 15 for cheese consumption!!? Don’t you think that’s pretty relevant considering the title of the video.

[@Apqmwnzz]

sal s This exactly. After reading the title, I thought : Yeah they might eat a lot, but se eat better quality cheese (am French). Turns out we are on top at 57lbs per capita... America has a long way to go in cheese consumption

[@socrates_the_great6209]

Not when you Americanos just add it on top of what you was already eating. So you become even more fat than you already are. Here in Denmark cheese is not a new thing that add more calories to our diet. It has been in the diet for decades. You in the USA are just getting extremely fat by eating more of it.

[@Apqmwnzz]

@@socrates_the_great6209 Lmao

[@eugeneng4187]

The tittle is totally relevant and accurate just because America don't eat the most cheese doesn't mean that cheese wasn't on a rise in consumption in america

[@sie4431]

I've heard that it's hard to buy cheese in the US and it's pretty expensive

[@kartashuvit4971]

Pre-shredded cheese contains an additive that helps prevent the cheese strands from sticking and clumping together. It also interferes with the melting process... so if you want to melt your cheese, don't buy pre-shredded cheese. Buy a block and take an extra 20 seconds out of your day to shred it yourself. Like seriously, it doesn't take that long

[@chestertam2348]

Good info sir

[@cookiebun95]

I've only bought preshredded cheese once. It seemed dried out to me, like it had be left out on a counter for a couple of hours. Never again. Block cheese simply tastes better.

[@SuWoopSparrow]

Next thing youll try to do is take away my plastic-wrapped-per-slice convenience! You think I have the time to slice cheese????

[@RemyOrtiz]

@@cookiebun95 Shredded cheeses are usually covered in potato starch, that's likely what caused the odd texture and the lack of meltability.

[@RemyOrtiz]

@@SuWoopSparrow The plastic wrap at least doesn't interfere with the meltability of the cheese, so that's more than likely here to stay.

[@spayder26]

Kraft PR: it's cheese! just feds forcing us to put "processed" in the label! Also Kraft: selling orange flavored corn/maize/potato starch

[@thomasr1051]

"the consumers love the transformative properties" when talking about cheese. love it

[@Kyle-pp7dv]

*Why Americans Eat So Much "Industrial plastic"

[@123tommychen]

Pretty sure plastic would cost more.

[@walterbrunswick]

Hey stop eating my plastic, I need that!

[@ibn-henryab-abdurrahman8999]

@@lostintranslation57 I think maybe because of how it looks like shiny color together with or also because sompared to some of other cheese especially cheese we know in Europe such cheese seem for us very un natural.

[@thankuslay6766]

Including plastic surgery?

[@Aenima308]

*Why Kyle is too cool to look at the camera*

[@hairypancake4425]

The title sounds like what a Chinese exchange student would type in to Google search after 3 hours dropping off from airport.

[@KitKat-gn2nn]

Ugh- being stereotypical lactose intolerant Asian KILLS ME GOD DAMMIT

[@MoonChild-is3pl]

Arthur Pownceby, no I’m asian and only one person in my family is lactose intolerant

[@hairypancake4425]

@Moon Child Son, You’re adopted

[@MoonChild-is3pl]

Arthur Pownceby, I don’t know if I’m lactose intolerant (;´༎ຶٹ༎ຶ`) (I’m chinease European tho)

[@NoName-de1fn]

@@MoonChild-is3pl Exactly

[@walterwallman3566]

This is the kind of stuff I want to see. In depth history about some really strange topic. Good job guys

[@MLGFinit0]

When I grow up, my dream is to become a cheese historian!

[@randomperson9997]

Go on, I believe you

[@ruinerblodsinn6648]

Cheestorian!

[@Lost_Scarf]

:D

[@JohnSmith-ox3gy]

THERE CAN BE ONLY ONE And the one is decided by a tricheeseathon as per the ancient scriptures of The Brotherhood of Cheese.

[@MLGFinit0]

@@JohnSmith-ox3gy Fellow brethren of the diary product known as cheese, hear the, I have squeezed the utter and scrapped the buttercream of the finest in the land. The holy diary cow himself anointed me his disciple, and now my mission is to spread the word of our savior Guoda Cheese.

[@wooskee]

TLDR: first pizza, then hamburgers, then processed foods gave to the rise of cheese consumption in the US.

[@Solid_Snake88]

get pizza at restaurants

[@johnjacobjinglehimerschmid3555]

You sure about that? I think it was the AMA that stated that "fat" was bad for you. Thus the dairy association was encouraged to remove the fat introducing 2%, 1%, skim milk ( blech ).... But now the dairy farmers had a problem what to do with all that fat that was removed .... Also think of the USDA subsidies of the dairy farmer .... fee.org/articles/why-does-the-federal-government-have-14-billion-pounds-of-american-cheese-stockpiled/

[@wooskee]

@@johnjacobjinglehimerschmid3555 yo dummy, I'm talking specifically about the video and how it went on a complete tangent.

[@rockgod2131]

If I wanted an instant answer, I'd Google it.

[@maestrovso]

The title should read "Why Americans Eat So Much Cheese-like Matter?".

[@KretinoSantino]

Homerican cheese is made by Halliburton.

[@WaySheGoes12]

us wisconsinites are offended by that ‘cheese’ lol, puts a bad rep on all us cheese smh

[@TheMilitantHorse]

Ah, my favorite fake cheeses, Mozzarella and Sharp English Cheddar.

[@LaughOutLouie88]

🤣👍🏼

[@maestrovso]

@@nyxnightlinger7719 They are not processed from cheese. You can only wish. More like manufactured cheese like matter.

[@abbywang3119]

The McDonald’s server at 6:27 looks exactly like a younger version of the interviewee seconds later

[@sacred_g]

I'm sure I'm not the only one, but processed cheeses like Cheese Sauce and Kraft American Singles were only the beginning for me. If you really like them, you'll eventually try real cheese. Once you do, that is when the exponential curve of cheese consumption truly begins.

[@wussrestbrook1200]

@@mariemaier5630 shut up marie

[@elliotcowell3139]

@@mariemaier5630 nah it really didn't

[@fandroid6491]

@@mariemaier5630 pfft nup

[@ilikeceral3]

Cheese: not even once.

[@christiandennis1775]

The cheese historian was in such glee talking about cheese, brought a smile to my face.

[@ambergrislo1070]

Same hehe

[@NUFAN1313]

"Cheese Historian" is my dream job.

[@Miaeka]

@@NUFAN1313 same my dude

[@mkhanman12345]

i got a smile on my face because that historian put a smile on your face

[@hentai6582]

He’s a lonely guy

[@ADalBosco]

"classic american style cheese varieties such as cheddar" No, you can't just claim a food just like that lol. Pizza is from Naples Italy, and Cheddar cheese is of course from Cheddar, UK.

[@excitedbox5705]

Exactly why they call it American Cheddar when it is the American kind. They claim everything good and pretend they made it.

[@axel.lessio]

@@Grigsy the fact is, of those 16 million Americans who claim to be Italian-American, 99% of them have never been to Italy nor speak the language nor have a clue about the country's actual gastronomy.

[@ElGrandoCaymano]

Agreed, I too thought this was odd referring to cheddar as an American-style cheese. However, even in Canada Hawaiian pizza is referred to as Hawaiian, despite being first invented in Toronto.

[@christinafidance340]

It’s actually labeled as “processed cheese food product”.... you know, what most Americans believe is actual cheese! And it comes in a plastic wrapper!

[@AVATARComander]

@@christinafidance340 if your talking about american cheese like substance it's technically not a cheese because the whey is mixed back in for increased vitamin and nutrition as well as increased stability

[@WelshBathBoy]

Growing up in the UK, we always call the American "cheese" slices "plastic cheese". I only ever see it at American style fast food restaurants. You can buy it in the supermarket, but I don't think many people do. Why use that when we have a huge variety of cheddar which can easily be sliced from the block?

[@RCenal]

You couldn't be more right It's plastic cheese and it's horrible 🤮🤮🤮

[@sorryperson92]

On a cheeseburger its good. It’s only good melted imo. It’s gross af raw.

[@holger_p]

Rest of Europe is making fun, of taking cheddar as a real cheese, just the same way. It's good for some dishes, but not as universal as Dutch or Swiss cheese.

[@d-alando7902]

@@holger_p AMERICANS don't care...

[@remilenoir1271]

Kinda funny to know that British people make fun of American cheese. Just across the channel, cheddar is what is considered cheap and "plastic cheese" by civilised people.

[@joylox]

Huh, odd that cheese went up when so many people have issues digesting it, like lactose intolerance, IBS, etc. I'm extremely intolerant to dairy, so I mostly use the Daiya shreds, and they've massively improved their recipe since I started eating there stuff about 8 years ago.

[@okamijubei]

Well... it's complicated... along that consuming lots of cheese can also be as dangerous as not consuming much of it. As it can be counteracted with greens and apple cider vinegar.

[@parallelpinkparakeet]

I'm lactose intolerant but I can eat cheese fine as long as it's semisoft or hard cheese. Aged cheese doesn't contain much lactose.

[@celery7810]

most lactose intolerant people can eat cheese

[@nikolaibreckenridge2287]

I don't know why the decline of cow's milk would be surprising when the market of soy, nut, and oat milks have been steadily increasing.

[@vincentmuyo]

With the same amount?

[@amila_]

Oat milk is the best

[@QueenAxolot]

And veganism is more common

[@QueenAxolot]

Thx for the like!

[@lisadawnrussell]

Yep. All free of the PUS and cruelty inherent in Dairy

[@kiwifruitkl]

"In fact, all of the top 10 cheese-eating countries in the world were all in Europe." - This is not surprising. Europeans and those of European descent have a long tradition of dairy farming and dairy consumption.

[@ameyas7726]

@Daksh Jhamb lol yes...if Americans ate the same quantities of their unhealthy cheese, we'll have to roll them around..

[@martymar2982]

It says that Denmark is at the top and the US is at 15. but do they take in the account of how much cheese is actually used? Denmark has a population of 5.8 million people, the US has a population of over 330 million people. So if you take the total weight of cheese that the people of Denmark eat, it is around 360 millions pounds. If you take the population of American and the average amount we would eat is 12.21 billion pounds. That is nearly 38 times more cheese consumed by Americans than what it is in Denmark.

[@Apqmwnzz]

Martin Allen So what ? The point of per capita data is indeed to compare. Absolute numbers are meaningless

[@martymar2982]

@@Apqmwnzz 👉 - .

[@greenmachine5600]

Salty Europeans. Who even cares

[@DanSchallerforPOTUS]

The reason for the increase in consumption of cheese and reduction in milk is all about the price for milk/gallon and the fact that cheese tends to add 'body' to the foods it is added to. Cheese also acts as a glue to hold loose foods together more readily.

[@LisaHerger]

I grew up thinking slices packed individually in plastic was the only kind of cheese that existed! I'm glad I had the opportunity to get an education.

[@SyndicateBastard]

When I had it on my visit in US I was horrified that this was considered cheese

[@LisaHerger]

😂🙃

[@RA-kk6yw]

Cheese contains casein, a dairy protein that releases casomorphins & is extremely addictive because it is a cow hormone used to get the calf to drink the milk. another reason to go vegan I guess

[@SWLinPHX]

Individually wrapped singles are NOT cheese. They say processed "cheese food" right on the label. True American cheese is sliced and sealed in a usually metallic wrap but never individually wrapped (and usually at least double the price).

[@celery7810]

@@RA-kk6yw thats not even a reason just because something tastes good you don't eat it😂

[@RML0317]

I would love to see a video on the ‘American diet’ from CNBC.

[@spacecadet2226]

Isn’t this it?

[@origamiandcats6873]

There are many immigrants and some people eat at restaurants all the time. Dome of those restaurant only person eat a variety od ethnic foods, like Sushi. There are mire than 3 million vegetarians, one million of those are vegans. When you have a population of over 300 million and a lot of food options pinpointing what they eat is hard. Even though the obesity rate is high, not all of it is from fast food. You can get fat from homemade food just as easily. It's usually more nutritious. A homemade pie has way more calories than a McPie.

[@RML0317]

Space Cadet It definitely is part of the diet

[@MrBobbo18]

Origami and Cats then why wasn’t there an obesity issue before processed food became a significant part of the average persons daily diet. Food cooked from scratch is made from real food and the body knows what to do with it and when to stop eating. Exercise is part but you can’t exercise your way out of a processed food diet.

[@origamiandcats6873]

People used to eat the fattening equivalent to fast food. It was only in the 80s there startwd to be a negative association with sugar and fat. It's when they changed the names of popular food. Sugar Frosted Flakes became Frosted Flakes. Kentucky Fried Chicken became KFC. That's when sedentary activities that were worth doing began too. Video games, computers and 200 channels on TV. Prior to that people ate what they wanted in the quantity they.wanted but recreational activities involved going somewhere and doing something. I'm an old(ish) person and my free time involves lazy technology stuff, like what I am doing right now. Thankfully I do Origami, otherwise I would be texting and doing online stuff.

[@warmpi]

this is like when bubba in forrest gump talks about shrimp

[@amoghbandodkar6009]

😂😂😂

[@Candisa]

It's simply a quantity over quality thing. Caseine addiction is real, fat addiction is real, and salt addiction is real. Cheese has high amounts of all 3 of these, so if you push it to people by, let's say, adding cheese to every popular dish and even mandating it on some foods in order for them to be called what they are, you create a widespread addiction and demand, allowing you to sell more of an inferior product. Bacon and other (high fat and salt) processed meats are very much the same: while meat in general is on the decline, bacon and pepperoni still sell strong because people are addicted, despite many places using very low quality. My father is a man who grew up on a farm, always lived away from fast-food joints, never travelled a lot... His favourite lunch sandwich isn't some burger with lots of cheese and bacon and ketchup, it's leftover dinner meat (steak, chicken, porkchops) with gravy or scrambled egg on unsalted butter. That man has more energy and less health issues than most people my age or younger. Americans are the masters of exploiting addiction, which unfortunately is taking over the world, along with all the obesity and health issues.

[@richardsimms251]

To Candisa: You are very accurate about these “addictive” bad foods and how they increases obesity and all the pervasive obesity diseases

[@Ro22666]

Fat doesn’t make you fat. Bad carbs do especially sugar. Also excess sodium will not do much. Bacon isn’t bad for you it’s the nitrites that are carcinogenic. Just eat what people are 500 years ago instead of ultra processed garbage and don’t snack all day and you’ll live to 100.

[@bigboat8329]

You spelled casein wrong.

[@Candisa]

@@bigboat8329 Thanks, I made one error in a long text, not bad considering English is my third language. Now tell me something in Dutch. 😏

[@reviathan3524]

"American's love cheese" Malaysia and Korea: And we took that personally.

[@stevebren88]

Fun fact: If you took a shot every time this guy said cheese, you'd be dead.

[@LoyaFrostwind]

XD

[@VieleGuteFahrer]

Not if your name is Sandra Lee lmao

[@user-zb6lg1xj3k]

*shot of queso

[@LindaGailLamb.0808]

If I ate a *bite of cheese* every time he said cheese... Id totally OD, but I would die happy. *CHEESE RUULES !!*

[@joedufour8188]

Well, I am Portuguese so it would be more like a real good buzz.

[@a1i3n]

So good, you'll never see a fly land on it. Sillicone.

[@yank196101]

McDonalds use plastic cheese.

[@jasonstephenson3322]

Bernard Ray I work there and we don’t sadly

[@greenmachine5600]

processed cheese isn't plastic

[@maestrovso]

I wonder if using Kraft cheese for breast implant is infinitely safer than Silicone. Seems to have the right bounciness.

[@greenmachine5600]

America does have it's own cheese, many of them. Colby, Brick, Jack, Monterey, Monteray jack, colby jack, cream cheese, Humboldt fog, muenster, teleme, red hawk, kunik, pepper jack, bergenost, etc. All cheeses originally from the USA. America has a lot if cheese not exported and eaten domestically.

[@stormstrider1990]

There's been a similar trend in Finland as well. Today, only the elderly and young children actively drink milk, while cheese has become very popular since the 80's and 90's. The Nordic countries have always had a high use of milk, but cheese has been growing in popularity.

[@teacherdude]

I remember reading ingredients on a packet of Kraft Slices and wondering how cheese could contain only 80% cheese

[@SWLinPHX]

Individually wrapped singles are NOT cheese. They say processed "cheese food" right on the label. True American cheese is sliced and sealed in a usually metallic wrap but never individually wrapped (and usually at least double the price).

[@spagootie542]

"milk in fluid form" lmao tf they eating milk bricks?

[@jnuna7868]

Commodity.. farms etc

[@dannnyyang]

spagootie milk powder?

[@johnsmith6974]

I think they said pounds instead of gallons so you can really compare it better.

[@JKAnu-yq1tr]

Ever heard of condensed milk? lol.. you must be American.

[@dannnyyang]

J.K. Anu wym im american and ik what that is

[@alldecentnamestaken]

Why was this even a question? We love cheese because it's awesome and tastes amazing. /explanation

[@dimitrivancamp1013]

Lived in the US for 6 months, was half depressed because of the lack of high quality foods. Bread tastes like sponge, cheese like plastic, tomato sauce on pizza full of chemicals

[@celery7810]

you can still get it it's just more expensive

[@bigboat8329]

Fun fact, the labeling on Kraft Singles says "Cheese Product" instead of "Cheese". Legally, they aren't allowed to put "cheese" anywhere on the package since the dairy content of the food isn't high enough to be legally considered "cheese".

[@csrjjsmp]

Cant put it anywhere? And yet they do put it on the package, right before the word product? Why haven’t you reported them to the fda yet?

[@19ars92]

Reminds me when Subway used to be promoted as “healthy food”, later changed to “fresh food” 🤣🤣🤣

[@rast]

As a Swiss: I'm disgusted what you call "cheese" in the US.

[@Redcruiser813]

That’s because y’all have standards. 😂😂

[@Ponch2007]

Amen

[@cocoproductions3645]

Everything is disgusting there

[@user-tq5cm8vr7r]

@@cocoproductions3645 I live there most of my life and I agree prefer my moms and dads country Mexico

[@jinxedpenguin]

Tbf, especially in cities you can easily find cheese of all sorts. My gf used to work in a cheese shop and is now obsessed with it. I sadly only really like basic cheeses :(

[@alphaapple1375]

For those who are familiar with the metric system: On screen at 0:06: "Cheese consumption: (1975): 6 kg per person // (2010): 17.24 kg per person" At 0:14: "Consumption of fluid milk plummeted from 112 kilograms per person in 1975 to 66 kilograms per person in 2018." At 0:24:"But at the same time, cheese grew from just over 6 kilograms in 1975 to about 17 kilograms in 2018. Plus an extra kilo of cottage cheese, which, let's be honest, is really a separate category altogether" At 1:22:"Americans at 500 grams of mozzarella per person in 1970 and 5.5 kilograms in 2018, making it the most popular single variety of cheese in America." At 7:10:"For example, Industry Research Group IRI told CNBC that processed cheeses such as slices and spreads sold in the cheese section of the grocery store daily aisle have seen sales decline nearly 18 percent since 1995, from three-point-nine-five kilograms per person that year to three-point-two-one kilograms in 2018." At 17:37:"Back in 2014, the International Dairy Foods Association found the French ate 25.86 kilograms of cheese per year, compared with just 15 kilograms per person in the United States."

[@Guruprakash95]

Thank you for explaining in non-retatred units

[@usedtoberyanpoopnownormal8822]

A lot of Americans use the metric system dude

[@KitKat-gn2nn]

Thanks for taking your time on this!

[@lamaisontokyo4696]

Thanks, now, do you have a translation for the "American cheese" as well ? I don't think we have an equivalent :)

[@zebasaurus]

very helpful! thank you

[@williamsantos2593]

As a french person, it hurts to hear people calling squared plastic things cheese ^^

[@SWLinPHX]

Individually wrapped singles are NOT cheese. They say processed "cheese food" right on the label. True American cheese is sliced and sealed in a usually metallic wrap but never individually wrapped (and usually at least double the price).

[@williamsantos2593]

@@SWLinPHX Well I wasn't talking about the wrapping, but that american "cheese" looks (and kind of tastes) like plastic

[@SWLinPHX]

@@williamsantos2593 But have you had real American cheese or just the "singles" individually wrapped? They do not taste the same. When I make patty melts (one side Swiss the other side American) I only use real American cheese, not the waxy singles.

[@mwbgaming28]

Cheese is like food duct tape, it can fix almost anything

[@kevinkane1405]

I know this man did not just say “cheese historian”

[@homesweetsomewhere]

Lol, I had the same thought. I mean, did he go to Uni for this🧐🤔😐😂

[@zklpr4661]

wait wait wait you're telling me being a cheese historian is an actual job?

[@daniby9894]

Kraft is a multinational group, so we have processed Kraft cheese in slices in Italy too and it's colled Sottilette, but what really struck me in this video is that American processed craft cheese has got 17 ingredients while the basic Sottilette Originali Kraft they sell in Italy I only counted 8 ingredients! Plus they guarantee Sottilette as gluten free, preservative free, polifosfate free product and they are made out of 60% emmenthal and 40% processed cheese, so no cheddar! Also, no D 3 or any colorings added! I really wonder if there's a kind of Kraft processed cheese on american market that resembles what I just described, or is it just separate standard they have toward European market?

[@jamiemason2003]

A lot of American products have ingredients that are banned in Europe. A lot of American food is more chemical than actual food.

[@holger_p]

It may just differ in rules, what has to be declared, and what not. And the expectations of the consumer are differently. If they like their cheese more yellow, they get it yello, if the like it with Vitamin, they get the Vitamin. It's the stupid consumer, but the stupid consumer could have got some brainwash or drill before.

[@markmetzler2317]

Here is why you Shouldn't eat cheese: kzbin.info/www/bejne/q3zEqZicdsmJnqc

[@DyslexicMitochondria]

What do you call a row of people lifting mozzarella? A cheesy pick up line

[@tomhappening]

lol

[@laurahuynh8333]

Haha!

[@emersonherrera4939]

😑

[@jessicasmith7102]

Oh Geez, that's a Dad joke! 😆

[@lamaisontokyo4696]

🤦

[@rutvikrs]

Murican cuisine: Meat, tomatoes, cheese and carbs. With a side of sugar.

[@lifeismeaningless5512]

Djdndnd Dnrhdjdbd and nutritious

[@mittenstherealest]

Sugar, sodium, lard, salt and grease. With a side of pills* FIXED

[@GreenGretel]

C'mon now, you know sugar is part of the main course in American "cuisine"

[@k1e2n3w4]

Sounds delicious. Who is cooking?

[@rutvikrs]

@@lifeismeaningless5512 ahem...... diabeetus

[@maxcassidy5809]

I was on a firt name basis with the taco bell cashier over the grilled cheese burrito. damn right the transformative properties of cheese are important to the consumer!

[@hermanwooster8944]

Kraft is a poor standard when it comes to American cheese. One day I noticed the cheese on fast food burgers tasted different and was superior to Kraft despite everyone telling me they were both American cheese. I did some digging and it turns out grocery stores sell the good American cheese. I was sold. I don't even consider Kraft singles to be American cheese anymore.

[@apara2005]

Same...what about land o lakes deli cheese. Their version is way better than kraft American cheese!!!

[@nichegoseberazdvatri]

4:36 Love the ketchup is in the tomato bottle.🍅 I've never seen that in any fast food restaurants. Bring it back.

[@dutchman7623]

At least the bottle reminds you of tomatoes... What's inside doesn't.

[@kratek56]

@@dutchman7623 You shattered this guys dreams.... and i love it

[@madeinjamaica7025]

That's what I noticed as well. I'm gonna look for one 🏃‍♀️

[@greighax]

We had those tomato bottles back in the 1960’s in South Africa.

[@firearmsstudent]

"American" cheese is not a cheese per legal FDA requirements so they label it a "cheese product." I think that says it right there. I really wish people would stop calling it "American" cheese because it connotes that Americans can't make good cheese. What is in Singles is downright disgusting.

[@pete5668]

"Pasteurized process cheese food."

[@firearmsstudent]

@@pete5668 LMAO. Marketing and legal are like: "How do we legally not claim this to be cheese but make everyone think it's cheese?"

[@nonyabizness.original]

a lot of those cheap, bright yellow squares people buy is actually oil. gross!

[@jarednovel]

It is quite funny that just recently during lockdowns American dairy farmers were seen pouting way milk citing low demands from restaurants, then I asked myself why did they not choose to keep the milk and convert it to cheese that can be kept in storage for months or years to age and become superior more valuable product

[@jarednovel]

Best cheese is made in Europe particularly in Italy and France

[@kylemalachowski]

5:46 how did my guy say “cheese” that many times without laughing

[@chrisparnham]

Cheddar is British, not American. Cheddar originates from the English village of Cheddar in Somerset unfortunately only the name "West Country Farmhouse Cheddar" is registered and protected allowing anyone to make the stuff. However, that doesn't give the US the right to claim they came up with it.

[@sterlingodeaghaidh5086]

we dont, CNBC is smoking something if they think we claim cheddar, honestly not a fan of cheddar anyway so you can keep it.

[@hamentaschen]

"The sea was angry that day my friends, like an old man trying to send back soup in a deli."

[@jnuna7868]

No cheese for you .. ;)

[@movingcompanyllc]

The marine biologist 😂😂 my favorite episode

[@Billy-the-Kid]

I am Dutch and that "American cheese" is garbage. I cannot understand how you can eat that chemical compound you call cheese.

[@whatever5922]

You’re right it’s not cheese by any means. It’s plastic and it’s disgusting

[@wolfi1237]

I think we Europeans can't understand American "food". It is so disgusting...

[@Robloxchat123]

@@wolfi1237 no, you can't understand processed american food, when it's made fresh it's better than whatever garbage you'll find in fast food and gas stations actual american cheese is good, krafts plastic concoction is not

[@danielbenner7583]

it's horrible, but it's cheap and filling for the working masses. Most don't know there's anything better. :(

[@leogarcia8640]

It literally cannot be labeled as cheese and has to be named “cheese product” because it barely contains real cheese and milk fat

[@matthewfellows3996]

Its funny how they’re saying it’s declining but its still at several pounds for specific types. I think i have 1/2lbs a year (max).

[@iknowchristalena]

I worked at a Subway in Germany and the customers would always say they wanted guoda when they meant they wanted sliced cheese instead of cream cheese, I would always tell them the package in which it came only sad "cheese". not what type it was

[@tomfrazier1103]

As a kid I loved Kraft singles, but by High School I was all about sharp cheddar, my go-to cheese today. I like other French & Swiss cheeses too. From my childhood percieved "Organic/Natural" has been a rule in food marketing. When you first learn to read, you read product labels.

[@howardtw]

CNBC: Why Americans love cheese Everyone: Cheese Historian hehe

[@silverdime6278]

I dont get it whats your point

[@sudhanvakashyap297]

@@silverdime6278 Imagine having the title of “cheese historian”

[@anoniem9379]

More like: they call that yellow rubber cheese?

[@NikRBLX173]

Title:Why Americans Eat so much cheese France and Italy:Am I a joke to you?

[@Vagolyk]

The cheese spokespersons hold processed cheese in suspiciously high regard. Since it contains less cheese it hopefully costs less and therefore have a higher sale after the virus economic shock. Hard and half-hard cheeses are perfectly fine in the refrigerator unwrapped. They will ofcourse dry out and develop a harmless yeast coating but do not need any conservatives to keep them from spoiling.

[@Jack958]

😂😂😂😂😂 also I think you mean preservatives not conservatives

[@Vagolyk]

@@Jack958 Star Wars: Republican Commando

[@bongothecat3233]

CNBC: And pizzas at the grocery stores, "FRESH AND FROZEN" Gordon Ramsay: I'm about to end this youtube channel

[@badgameplay493]

Wait. Fresh pizza in a grocery store? Frozen pizza are good but I've never heard of fresh

[@MayorMcC666]

I bet the cheese historian woke up and decided one day that being a cheese historian is actually something you can be.

[@xoxxalyssaxxox]

he probably had a shroom trip and was like "yup" this is it lol

[@libertyann439]

An excuse to eat cheese!🧀

[@abbyFrimps9398]

Omg the cheese ad at the beginning 😂

[@danchostanchevyordanov1577]

From someone who had the privilage at eating a real cheese being made at my grandparents´s home I cannot eat "American" cheese. It´s garbage.

[@shiningvideo]

"American style cheese varieties such as Cheddar" ergh I think the people of Cheddar, England might beg to differ with this statement

[@rtsharlotte]

and American Mozzarella. Lol

[@mnt-]

someone please count how many times the narrator says“cheese”

[@SwagPro92]

at least 3

[@shane56able]

That's such a cheesy thing to do

[@shrshk7]

Time to write some code to find it out.

[@tranbao2799]

How many picture did the narrator take ????????

[@ankitasaxena5891]

I think I really need from you. I counted, it was 82 times.

[@viann2619]

As a Malaysian, we can go whole year without eating cheese. It is just not a necessity here. But rice, we can hardly go one day without rice 😊

[@bwwm7914]

In Europe its the irish potatoes, in America it includes the pizza and in Southern and eastern African it is the white maize or corn.

[@supergirlll]

Most Asian countries, it's the same.

[@GGiblet]

It's perfectly fine to enjoy any and all cheese. No bad vibes!💙🌈💙

[@natwagner9664]

i mean not for the environment, animals or human health but thats a whole other story lmao

[@GGiblet]

@@natwagner9664 oh I know! And I'm vegetarian, don't even keep cheese in the house usually. But the video was fun😄

[@g__e__o]

Europeans are like: "This is not cheese . Brazilians are like : "Hold my catupiry".

[@abigailskelton2312]

I work at an artisan cheese shop like the one shown in the video. Once you eat real cheese, you'll be able to taste the difference between that and processed cheese, like kraft. Fancy cheese may be expensive, but it's so worth it for a treat if you have the money.

[@jackwilliams6578]

This is not the time for things like this we should talk on how the get incomes in this period of the pandemic

[@jackwilliams6578]

I used to see forex as a side income but it has proven to be a major source of my income ever since I came across MR Jason, his experience of the forex market is unrivaled.

[@SWLinPHX]

Individually wrapped singles are NOT cheese. They say processed "cheese food" right on the label. True American cheese is sliced and sealed in a usually metallic wrap but never individually wrapped (and usually at least double the price).

[@bigboat8329]

@@jackwilliams6578 Stupid bot selling scams

[@nickaguirre2196]

I appreciated this video.

[@MrGriff305]

Cheese is freakin delicious.. Hard to imagine life without it

[@tldrjack]

"traditional American cheeses like Cheddar". Ahh yes the traditional American cheese first created in the UK and named after it's birthplace Cheddar (in the UK)

[@carfreeneoliberalgeorgisty5102]

In the village of Cheddar Somerset.

[@adanactnomew7085]

You know something doesn't have to be originally from that place for it to be an important food or cultural item. Like Cheddar is an American food too because Americans eat it a lot.

[@Michiiru]

@@adanactnomew7085 These are the same people that claimed an Indian dish as their national food lmfao they're being purposefully obtuse.

[@adanactnomew7085]

@@Michiiru Whats wrong with making chcicken Tikka Masala a national dish if it's popular in that country? ( It's also not actually like an official dish just some foreign secretary said it was)

[@Michiiru]

@@adanactnomew7085 Nothing is wrong with it, just like there's nothing wrong with Americans claiming cheddar. Especially given that cheddar in America is not the exact same as cheddar in the UK.

[@Ash2theB]

Read’s title: Americans love dairy! My lactose intolerant stomach: Do you think I am a joke.

[@MB-uy5kh]

Ash2theB Same here. I didn’t have this problem until my late 20’s. I drank lots of milk when I was a child.

[@sekaihunter9378]

Welp, here is your soy milk. A good alternative!

[@abbad707]

Ash2theB lmao

[@abbad707]

Sekai Hunter Soy milk ain’t good for men

[@rootsm3]

Hey cheesemonger here, most cheese has no lactose. Just stay away from soft, fresh cheeses

[@gumnaamaadmi007]

Remove the word 'cheese' from the title and it suddenly becomes way more accurate.

[@TheLeechaolan15]

Americans: Eat at average 2 pizzas and 2 burgers a week. Result: More than 50% is fat. US Doctors: Blame cheese.

[@octaviews]

Cheese has a component that releases seratonin like some drugs, and as such can be addictive.

[@someguy2135]

Casomorphin. www.forbes.com/sites/michaelpellmanrowland/2017/06/26/cheese-addiction/

[@mercurialmagictrees]

Yeah 🥺😞 it sucks.

[@LindaGailLamb.0808]

That explains my withdrawal symptoms when I skip my breakfast cheese fix.

[@someguy2135]

A lot of vegans find it to be the hardest thing to give up. I did it by switching to Cheetos, and then tapering off. The Cheetos had the flavor and a little bit of actual cheese.

[@slavacado2108]

@@someguy2135 Why?

[@JorgeMendez-os4xi]

I audibly chuckled once I heard the phrase "cheese historian"... then i see the comments and am so glad I am not too childish haha

[@JUSAGUYNKY]

Rumor has it that a burger joint in the “Old Louisville” neighborhood were the first place to put cheese on a burger 🍔

[@SWLinPHX]

Don't forget cheese logs and "Laughing Cow", LOL.

[@Radhaun]

Two other reasons processed cheese may not be doing well: It doesn't actually taste very good when compared to cheese of a similar flavor profile and the packaging is awful. My spouse likes to use it for a nostolgia snack and finding processed cheese where each slice is not individually wrapped in non-recyclable plastic is a huge pain. I realize dairy in general is not super eco-friendly, but it's certainly helping no one's case to have forty individual sheets of plastic that have to just get... Thrown out... I personally don't like shredded cheese very much, it doesn't melt as easily as cheese grated at home and doesn't incorporate to sauces or soups as easily.

[@bigboat8329]

Who cares about single-use plastics? China and India's emissions absolutely trump any conservatism measure you might take. You are making no difference to the world. The only reason I could see where this would be a valid concern is if you're concerned about micro-plastics, which are very real and should be avoided, if you can.

[@Radhaun]

​@@bigboat8329 I mean, I would think my comment makes it clear that I care about single use plastics. Governmental and industrial plastics are definitely a larger concern than individual use, but I am concerned about micro-plastics. I don't like that any trash I am forced to purchase because big companies can't be bothered to make simple changes means my soil and my groundwater become contaminated with microplastics that we know have detrimental effects on the microbiomes which then trickle up the food chain. Your comment seems unnecessarily hostile when my observation is merely a personal observation.

[@daweller]

I never thought this would be so interesting. Must watch it all now.

[@DarkReapersGrim1]

This guy talked about how it's "nomenclature" and then begins to describe the ways in which the cheese is not authentic. "Longer shelf life," "science behind it allows it to melt just beautifully." And they put harmful ingredients or chemicals as a result of these things.

[@kincamell2]

Much Gratitude. Ps I use to love cheese pizza. It's been 7 or 8 years since I've had any dairy. Pps My mom use to enjoy Straw Hat Pizza. I didn't ever try Straw Hat since they were not any locations around Oakland Ca , San Rafael Ca or Anchorage Ak.

[@stefanolissi5561]

"Why americans eat so much plastic cheese"

[@greenmachine5600]

America does have it's own cheese, many of them. Colby, Brick, Jack, Monterey, Monteray jack, colby jack, cream cheese, Humboldt fog, muenster, teleme, red hawk, kunik, pepper jack, bergenost, etc. All cheeses originally from the USA. America has a lot if cheese not exported and eaten domestically.

[@stefanolissi5561]

@@greenmachine5600 i don't doubt that America has its own cheese. I am just stating that it's garbage.

[@Kiyoone]

milk fat and grease... no cheese there

[@braydenbronstein1190]

@@stefanolissi5561 You can get authentic and organic cheese as well buddy. Walmart Great value cheddar isn’t the only cheese sort you can buy, we have a lot of high quality produce as well. It depends on the store and brand...

[@-darrell]

@@stefanolissi5561 We still have some good small farmers.. but the majority of the "cheese" in American grocery stores is an abomination of science.

[@SaqibSheikh]

no mention of negative impact on health, the environment and the animal cruelty in the dairy industry.

[@usedtoberyanpoopnownormal8822]

First most of farms are family owned Also stop guilting people into not eating any animal products I know animals die for meat but it’s fast death bro and it’s not murder Stop using words you don’t know how to use

[@nihouma11]

@@usedtoberyanpoopnownormal8822 killing animals for their town is pretty messed up. Also, the family farm is a myth, most of our food comes from huge mechanized farms nowadays. They may be privately held by individuals instead of corporations, but they aren't the homestead farms most people think of when they think of family farm, they're much more industrialized like an industrial factory, but for food rather than plaatics

[@alejandrorojas1423]

What the vegans never tell you is that replacing the equivalent amount of calories provided by meat with plants would actually be worse for the planet. Our species only maintains the scale of agriculture we do now thanks to massive amounts of fertilizer. Fertilizer comes from two places: Strip mined out of Wet lands in the form of phosphates or COW MANUER. So, if everyone were to go Vegan, not only would we still need an industrial sized population of cows; but we would also have to further destroy the land to mine phosphates for Fertilizer. And that's to say nothing of amount of farmland we would need to add. Sorry Vegans. Veganism isn't as great as you think it is.

[@usedtoberyanpoopnownormal8822]

TalanSouthway sorry??? I see many family farms I have never seen a industrial farm in person They are real ya knuckle head I’ve seen many and almost everywhere

[@usedtoberyanpoopnownormal8822]

Alejandro Rojas thanks for the back up

[@Mina_Meow]

haha, I was actually eating a babybell when it was mentioned xD

[@-_-3315]

The main difference between processed and normal cheeses is just preservatives and sodium citrate. Hard cheeses tend to "break" when they melt with milkfat separating from the proteins. Sodium citrate's only purpose is to emulsify and keep that from happening

[@hammer86_]

Q: Why Americans eat so much cheese? A: 17:34 We don't

[@CaptainProspect007]

MSM in a nutshell, lmao.

[@abbad707]

cerberus65 lmfao

[@abbad707]

Summerdayz msm?

[@CaptainProspect007]

@@abbad707 Mainstream media.

[@Melissa0774]

They didn't have packaged shredded cheese until the 90's? So did fast food places have to shred it manually before that? I didn't realize it was such a recent thing.

[@anotherusername34]

As a french , I am both suprised and happy that americans eat classic/old fashion cheese too. I would be happy to eat one of yours one day. Just a tip: Always go for raw milk cheeses, they are the best, from far.

[@johnnymcneal5914]

I used to love Kraft processed cheese but just not is Tasty's I remember I opted for deli cheese even though it just cost a little bit more

[@tlyung]

The reason is WEED ... cheese taste great when you were hungry after smoking weed

[@mittenstherealest]

Top-tier ingredient for curing the munchies that's for damn sure!

[@Mag0Lag]

If that is the case, expect a 'Snoop Dogg' branded cheese soon...

[@davestambaugh7282]

When the milk gets to old to sell as milk you simply turn it into cheese which gives it a much longer shelf life. Since the government has subsidized the over production of milk for so many years it has made cheese dirt cheap. Instead of giving the cheese away to consumers it was a way to promote the growth of restaurants. Pizza is popular here because the government has a lot to do with the popularity of pizza in the US.

[@dianadehass7616]

“Margarine has really struggled these last few years” Given the fact that margarine shares 27 ingredients with paint and is one molecule away from being plastic, there may be hope for America yet.

[@kofola9145]

Yeah, well, the difference between humans and a lake is the way they are arranged.

[@mkgzt]

so is water lol

[@Sundara229]

Not a fan of margarine, but your comparison is totally misleading.

[@alitabaker99]

Didn't think this one all the way through did ya

[@brianmananquil9367]

I’m a dentist….the number one way to prevent tartar is to floss daily regardless of toothpaste. Most people don’t floss or don’t do it right and about 90% of dental problems are related to lack of flossing.