What I Charge For Real Estate Video/Photos 2022

Here is my 2022 updated pricing, its taken a few evolutions to come to this point. Remember pricing will vary market to market and this is only suggestion and guide.
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[@rizo15]

Great video. So nice to finally see someone willing to talk about their own specific pricing structure. Usually everyone just says “it’s different everywhere so you’ll have to do your own research into your market.” Like, yes. That’s a given, obviously. But this type of content is so helpful for those of us starting out. Just subscribed. Thanks.

[@thedarkriver1]

agree!

[@the_real_giffidy]

I live and work in Mexico and my market is predominantly the VRBO & Airbnb market so I have chained my pricing to the renter's price. I tell my clients, "I charge you whatever you charge a renter for one night high season rent plus 20%. You'll probably use my photos for 3-5 years - until you paint or buy new furniture and want me to come back and do another shoot - and if you think my photos will get you JUST ONE night of extra rentals in the that time period, then my rate pays for itself handsomely." It's the easiest pitch in the world because it effectively says, YOU are the one that is making me charge this price. I also tell my clients that doing video is effectively and second shoot, so I charge the exact same price for video that I do for photography. I have almost never had a client argue my pricing and the only people that have every given me a hard time were people that sold real estate back in the States. For that argument, I again invoke a jiu-jitsu tactic and say, "If you sell real estate, you know It's all about location. You have to know your market. We're not in the States anymore."

[@boboso7238]

I appreciate the honesty in this video. Thanks for the transparency with your rates, expectations, etc and everything you two put into this information. Very clear and to the point.

[@MatisMedia]

Thank you so much for this video ! I haven't been getting many video clients but I always have photo clients and this is making me realize why especially here in Orlando. Love the content as always !

[@aaron6516]

Merry Christmas Ken, and once again you are providing valuable insight into what you do!!! I simply cannot say thank you enough!!!!

[@AtlanticAerials]

Really great video thanks ken. I always enjoy hearing your insight into avenues that I may be exploring here in the future and I really look forward to everything you give to us as a community to grow and develop ourselves

[@harrybainjr7118]

Thanks for taking the time to clarify real estate services and pricing. I would like to see some “behind the scenes” taking pictures and videos as you would for a realtor and how you put it together and deliver the finished package that would help a lot.

[@jeremydeihl]

Good talk! Sounds like your market down there is pretty similar to market un here in NC and I am ALWAYS saying that exact thing about setting expectations that not every property will be a million dollar listing. Thanks for keeping it grounded and real and always.

[@GeraldBertramPhotography]

Great info here. It is incredibly useful to hear pricing structures in other areas and compare it to my area of Northern VA & DC.

[@NickandCindyDavis]

Thank you my friend. Thoroughly enjoy working with you…. I’ve learned so much from you…

[@KreatorStudios]

I am here in St. Pete. I am very happy to see we were pricing almost identically and providing a similar service etc. I love that we have a similar approach. I love that you care the same as I do. I would much rather have other people that are great at what we do than anything else. Keep up the great work and it would be cool to catch up some time.

[@NickLangMedia]

Great info! So many real estate videographers under price themselves because they want to stay competitive and it ends up hurting the local industry and eventually their own biz!

[@OriginaldoBo]

100% my brother and I are each other’s competitors in the market and we’ve made an agreement not to under sell one another

[@CalvinJenningsIII]

Really great video. I’m just getting started in real estate photography and this helps a lot as a starting point! Thanks

[@BenVensCreative]

Thanks for the great info and honest chat! Can't wait for the next video.

[@jlcoleman8325]

Thank you for actually stating the pricing of your videos and how you come up with it. This video is extremely helpful.

[@kareem8064]

Awesome video! This definitely help me out a ton, with figuring out pricing in my area, and how to make sure everything makes sense.

[@FLYGUYMERRILL]

Thanks for sharing...this is great info for those starting out in this genre

[@krisrobson]

That was fantastically useful. Nice one, keep'm coming.

[@birdseyeimaging]

Thanks so much for this insight. I was a very busy Real Estate video service in Phoenix Arizona and we recently moved to Vero Beach Florida. It was very eye opening for me to see the difference in pricing here but you absolutely put everything in perspective regarding market research and kept me grounded. You never want to sell yourself short but you also don't want to price yourself out of the game either so your packaging strategies have helped to come to market here in a more "Valuable" way for all. Thanks again! Liked and subscribed!!

[@spaceghostcqc2137]

What was the relative difference between AZ and FL?

[@hawkeyehelivideo527]

Thanks again for the awesome content Ken - validates my pricing!!!

[@JAYBIRDAERIALPHOTOGRAPHYLLC]

Awesome video! You and I are on the same page with pricing. So good to see. Thank you for sharing. 👍🏻

[@jakesdronelife6307]

Thanks for the info and the insight like always very educational and entertaining I hope your family and you have a very wonderful and merry Christmas and all the best for 2022 🎁🎄

[@f8tlbyte]

Thanks Ken! Great stuff here for everyone interested in getting into the game.

[@nickgauley2642]

this was a really good video! so informative and straight forward

[@kevinwells4986]

Thank Ken, Yes more videos like this are helpful, at least to my interests - although I honestly I also love watching you fly FPV drones as well. Meanwhile thanks for this very insightful video. I've had some thoughts on this business for sometime now, having owned two companies in the past, and thinking about how one can make a different impact in this business - albeit I have never done this business as of yet. I'm probably very naive. I just know customers, pretty much from all walks of life - consumer, pro-consumer, and corporate. Happy Holidays to both you and Nick, and families.

[@risofabio55]

Really enjoyed listening. Thanks so much for sharing.

[@Nal2PR]

BEST PRINCING VIDEO OUT THERE GUYS. KEEP DOING THIS PODCAST CONTENT!

[@RoyHarperLighthouseGuy]

Thank you so very much Ken. I’ve had some thoughts of getting part 107 certified and doing some real estate work to supplement retirement income, and to get me off my ass and doing something. How to fairly price jobs was my concern. Your ideas are excellent & insightful & instructive.

[@ZacharyPawlowski]

Great and honest video, not too many actual pricing videos out there!

[@desertdroneworks]

Appreciate the insight! Here in the desert it's fairly similar. I love the strategy discussions provided. TRhanks!

[@kimwood3980]

Good information. This type of video is certainly helpful.

[@GeorgeCuevas]

Makes sense, this is exactly how I price it too and it makes it easier for the agents!

[@sutv6754]

This was great, very helpful. So Well done. Thank you.

[@igorshvytov619]

Good stuff. Nick is great cohost, more vids with Nick please! Behind the scene would be awesome to watch. I have a awesome day job that I love, but recently I got really interested in photography and the RE photo/video. I even have all necessary gear to start shooting, including drone and p107 license (like everything lol, except lightning yet). The hardest part is to start, to find the first client, and time to fit in the shoot having a family and a day job. Anyways, for me It would be more likely for fun and not for a sustainable income. Would be great to hear from you how did you start and at what point it stopped being a paid hobby and turned into the full time job. Love the content 🍿🍻

[@Philonic]

That was fantastic! Thanks!

[@davidtara2009]

Echoing sentiments, awesome approach, thank you for sharing. 🤙🏼

[@JavierSN95]

awesome video thanks, getting into the business this is one subject I struggle

[@JeepTJWheelin]

Honest and to the point. My take on pricing is whatever the market will bear.

[@jessprobasco]

Thank you for making this video. We moved down to the Lakewood Ranch 2 years ago and my wife became a realtor and I found your channel and training from pilot institute with my drone hobby and now am starting a real estate photography business and your videos and have been super helpful and will be taking your training as well!

[@OriginaldoBo]

Really appreciate the feedback!

[@JaredSpink]

Great vid! Key takeaway, it’s all about the market you service.

[@drpepper998]

With the market being as hot as it's been they can just do photos (cheapest option) and still sell the house. I use structured pricing similar to what you have. I find that most agents in my area (Metro Atlanta) break their houses down with three options. They mostly want photos. If it is a luxury home then maybe video, 360 tour and/or drone. If they are close to the lake then defiantly want drone. I let them pick which option they want and give a discount off of any addtional services. That way they can pick exactly what they want with the budget they want to spend. It also allows me to do just the work they require, which helps with scheduling (more shoots) and less editing time.

[@deesdream7883]

Very Helpful and Insightful, Thanks!

[@paullthomas8064]

Thank You! Awesome Information. Happy Flying!

[@GizmoDrones]

Excellent information. What camera do you use for photos and what do you use for video and which backback do you use? Love your videos :)

[@TECHDRONEMEDIA]

Great video and a very good insight

[@rabiddogoncrack]

Merry Xmas Ken. This was some info that I was looking for to start my business. Finally got the funding for the equipment and about to work for the 107. I wouldn't mind having a "blind date" with you when I go to Tampa. The market here (south Florida) is kind of similar. Have a Happy New Year.

[@107drones]

Famed architect Mies Van Der Rohe coined the phrase "Less is More" and that certainly applies to this business. I appreciate the content of this video as it has helped me narrow down the complexities of pricing and shows how easy it is to just keep it simple. Yes Ken, a video series of behind the scenes would be awesome! Thanks for being original!

[@harrybainjr7118]

I would like to see some behind the scenes video.

[@haroldyazzie3538]

Good info! Didn't really know about the real estate stuff.

[@TheExtremeElementz]

$500/day x7… I could only dream of that type of money. But it gives me some hope but first I’m goi g for my Part 107. Great video!

[@FlyZoneFpv]

Very insightful Ken . 🤙👍👍 thanks

[@BurlapandLight]

Great info shared here. Def more videos with BTS!

[@jg4816]

Great Video and very informative guys. I did have a quesiton of what you charge for a virtual tour. Is that included in your photos prices? Or is is a different package all together?

[@djcrash77]

Wow, just learned I'm cheap! Keep these videos coming!!

[@billbexxby482]

Thank you my dude🍻

[@Mars_labs_inc]

Hey there. I live in Orlando, and I am learning real estate videography. I appreciate the information on pricing strategy. Any videos on what the standard shots are for real estate videography would be great. Thanks!

[@dimanfpv3247]

Hello Ken. I am so stoked for next year... Starting my own business.

[@yensysaerialimaging3523]

just realized you are in Tampa Bay also....nice.. great video big help

[@dennygreenonyt]

Great video. More videos from you two would be great.

[@jakenotfromstatefarm]

Thanks for the video!!!

[@lynnwhitejr6523]

Wonderful video and I learned alot from it. Can you please tell me how you add the measurements in your videos? Do you use a template or what software would you recommend to edit video with the overlay?

[@TheMrNMrsParish]

Thank you for this Bruh.

[@bryankjones]

Greetings. Thanks for the video. Are the interior videos from a standard camera on a gimbal?

[@jackbrainassociates8806]

I just found your channel, great content I will be subscribing. This topic is always on my mind. We are located in the SF Bay Area, a living wedge here is 100k annually. I still see shooters with packages under $200. Given cost of living that’s unsustainable. Most listings are 1m and up so a base price for good work should be $500 thats just what it takes to live here. We also need to be professionals (maybe a topic for a video). Let’s keep the conversation going, thanks for the content.

[@FuckGravityFPV]

Dude, Thank you!!!!

[@Kana7782]

Good to know. I’ve been working with a development company for the past two years

[@camerongallagher8356]

Great video. I'm a bit south of you (manatee, Sarasota, and DeSoto counties) and run things a little bit different. I sell a package deal with still photos/ drone photos and a Matterport virtual tour for a flat rate of 350 for homes 4000 sqft and under. I charge an extra 150 for homes over 4000sqft (a rare occurrence) I do individual stuff and offer video, but that's a case by case basis usually and not something I base my business off of. Based off your quality of work, I'd say you have the ability to raise your price if you wanted to. I too discriminate on clients I work with and have dumped a couple because they were always unsatisfied or would ask for a complete package and then change to just wanting unedited photos because the package they agreed to up front was too expensive. Lesson learned.

[@jeffjackson6358]

Great video. I’m fortunate to work in an area were most of my shoots are million dollar homes. I helped on agent last year sell 75 homes. My average invoice to him is $675. So as you said location and experience is everything.

[@FlippedSociety]

Hey Jeff, how has your price inflated in last two years? Just video or photo as well? Curious.

[@fredmunson8952]

Very good information.

[@joshuadramis6559]

Just ordered the AVATA through Best Buy. Going to get my part 107 and start looking into this kind of work to do. Looks fun and I like how I can be creative with it. Thanks

[@krle27]

Did you get your drone license and start making drone videos??

[@ScottOwens28]

So does the Video include both On ground and drone video? And do you send 2 separate videos, one on grounds and one drone video or editing them together and send 1 video?

[@Time2FLYAlDiaz]

Great info! Unfortunately for me the pricing for real estate shoots in a ridiculous market (Silicon Valley) is really low. The realtors I spoke with are happy to take pictures and video with their phones. Go figure…

[@davispowers229]

Huge thank you!

[@bigwinmedia5100]

Man, I got so lucky. I shot two normal real estate listings. Then I had a builder and a luxury wood company contact me. Now I only shoot multi-million dollar homes. I don’t shoot homes super often though. I mainly shoot weddings and small business stuff.

[@rhassan1428]

Thanks For this video

[@josearizaca_audiovisual]

Great bro, have a much razon about the foto video package to real state , saludos de Perú.

[@davidalanmedia]

Awesome Ken, great information. Do you get a deposit before you shoot or you billing them after you shot the house?

[@OriginaldoBo]

Depends on the client, all new clients I pre bill

[@randallblizzard]

When do you actually bill? Up front, on the day, or afterwards? Do you take deposits?

[@underthedrone2735]

Excellent info and thanks for sharing. A lot of people seem so closed-mouth about pricing. Commercial real estate wasn't mentioned which can be anywhere from an acre or two to 10 or more acres. I'd like to know if you price those much differently. I find they are usually exterior drone shots from many angles and sometimes a simple mapping view.

[@drpepper998]

I've never done commercial but I have talked with a few photographers that do and they go with an hourly/half day/full day rate type system. The pricing would depend on your area.

[@solo8820]

I live in Santa Cruz ca. Even a 1200 square foot home is 1-2,000,000 so price is relevant. I pay $3900 a month for 1800 square feet. Thanks for the info. This is something I want to get in to.

[@tigerwittman]

Great video! I am having the hardest time trying to figure out what to charge in Maryland!

[@OriginaldoBo]

Have you looked to see what your competition is charging

[@mrspanky369]

good interview! i live in BC Canada everything is a million bucks here ...

[@_redbeardactual]

great video

[@FrancophotoOG]

great video this helps alot. question. would you shoot these videos on an iphone and a gimbal ?

[@OriginaldoBo]

I shoot on a mirrorless camera I don’t use iPhones

[@photograhy]

I am starting out as a RE photographer in Tampa Bay (St Pete) myself! This is exactly the pricing I was going to use going forward. I had trouble figuring out how much to charge for video work and you helped me a lot. Thank you! Also, I would love to see if you have an example (even someone else’s) of how basic video looks? I always do color grading etc, I am too used to it and don’t know how basic one would look

[@vpimaging]

I was going to ask same question, what is the difference from basic to high end video… would make an awesome tutorial. Thanks!

[@photograhy]

@@vpimaging yeah, I just don’t know what would be acceptable I guess, how basic do I go.. I guess I am worried they might not like a video without all my edits and time put into them, but at the same time I want to be fairly compensated for it

[@KadeemBooth]

I would say, a basic video is no color correction, minimal editing and no sound scaping like he mentioned, my less expensive video option will be iPhone video on a gimbal in regards to a video tour, and then higher tier being a XT-3 on a gimbal and, walk through actors (realtor) , scriptwriting, lav mics, etc

[@richodphoto]

What are the deliverables for each of those packages? 25 house pics, 5 drone pics, 2min video. 35 and 10 3min video? etc Thanks

[@MichaelCook1981]

There's a lot of $1M+ house in Tampa. There's a house in my neighborhood in Talavera in Pasco listed for $727k. I think the average house price now is probably close to $350-400k.

[@timmytfpv7316]

Curious on the prices is that with you editing it with music etc ? Or just hand them all the clips / pics

[@1flyjcLIB1drone]

Thanks man. 👍🏿

[@Shanecohen]

Any tips on an efficient way to do market research for my location?

[@timhelmuth9740]

Great video. Just a couple clarifying questions, if I may. How many photos are you delivering at each price point? How many drone photos? How do you handle when you’re not allowed to fly, do you discount the price? Do you still offer add on packages such as additional drone shots?

[@OriginaldoBo]

Price doesn’t fluctuate if you can’t fly. I’m typically providing about 28 photos on average . However sometimes an agent has certain requests and I just let them know there are additional charges

[@timhelmuth9740]

@@OriginaldoBo Thank You

[@edi18912]

Great video! do you think for filming detailed shots your better of with a zoom lens? I have a Sigma 30mm f/1.4 prime lens for my Fuji xt3 and im finding it hard to get some shots in frame, when im trying to get a foreground in where i cant move too forward or when im filming above me or below me where i cant move much. Thank you!

[@OriginaldoBo]

I use the 28-75 Tamron for details

[@edi18912]

@@OriginaldoBo do you think it better to have a zoomed lens for the details shots?

[@chriskiviphoto]

One of the problems with real estate video is that few sites pull the video URL from the MLS listing that the agent almost always has to rely on self-promotion for that video. Redfin is one of the only sites that shows the videos. This is where I think 3D tours is a better. They shop as the number two visual in the Zillow carousel which is the number one real estate audience. Agents made hate Zillow but it's where they make their money.

[@djcrash77]

The link for the PDF doesn't seem to work. When you go to check out it says not available 🤷🏼‍♂️

[@alanabley525]

Thanks for this, just discovered you and subscribed. Would love to see how you edit a video in 20 minutes and shoot one in 30 minutes. Do you have anything on your channel?

[@OriginaldoBo]

Soon

[@bdoggfpv]

So thats pricing for packages, how many photos does that include? And with each package is that 1 video?

[@RBMELO]

Hello I'm from the Philippines, planning to start my real estate media business. I would like to ask what are the inclusion for your full photo and video package? Thanks!

[@olliepaterson6665]

Price to your market is key. Just for reference anyone in California cities double or triple it.

[@eduimob]

Hi, congratulations for the video. One question, do you know if there are vacancies for a real estate video editor to work remotely? I'm from Brazil and would love to receive it in dollars. 😅

[@photomahler5733]

What about if they want matterport too

[@Bella-wm1uv]

I am trying to get into that business!