How much to charge for Real Estate Photography

In this episode I discuss pricing real estate photography, and why (and how) you should be charging more than you might think. After establishing your prices with some basic principles, available info, and calculations, I then show how you can make more money per gig, thus working less to make more. Below are links mentioned in the video:
My online courses to learn real estate photography:
LearnRE.NathanCool.com
My real estate photography series:
amzn.to/33mLuwW
Business Techniques for Real Estate Photography:
amzn.to/36bdrZD
Learn interior photography:
ProInteriors.NathanCool.com
Basic Videography for Real Estate:
amzn.to/34Vg7do
Virtual Tour Photography for Real Estate:
amzn.to/3rS6Ewt
Video with pricing survey and and real estate photography report:
• Real Estate Photograph...
My review of the Trisio Lite 2:
• Trisio vs Ricoh Z1 vs...
Recent video on cameras and lenses for real estate photography:
• The Best Cameras and L...
Nikon D610:
amzn.to/33noSMQ
Tokina 16-26 f/2.8 lens:
amzn.to/3gQovNT

[@AaronPendergastphoto]

Man. I'm getting ready to push my business to full time. This video couldn't have come at a better time. Thank you. I'll be buying more books I'm sure.

[@terrykellyphotography6171]

Thank you for another great video. You are my go-to KZbinr for real estate photography. Your teaching skills are the best I've seen. Since I garden yesterday I went to our local 2022 Home Expo and Garden Show. I met three different real estate agents that do not have a photographer, they do now! Glad I had business cards with me. These expos are a good source to find clients.

[@solviiiiiiii]

I started watching your videos a few days ago and I find them very helpful! I’m a real estate photographer from Buenos Aires, Argentina and after two years I’m still afraid to charge what i feel I should charge for my work, thank you for the advice!

[@christopherdarling95]

Wow another great educational video from the amazing Nathan! I am a part time RE photographer in Denver and started out about the same as competitors and now that I am getting better, plan to get that extra 10%. I will be checking out your books as you have so graciously shared on your KZbin videos. Thank you!

[@cristianarias2062]

Thank Nathan for all your advices.

[@jpmcaptureone]

Always love to hear what you have to say! Thx! I've been uping my prices throughout the years as the real estate market has been going up. It's only fare and it's nice to weezel out the ones that don't want to pay the top dollar. I aways say, I'm not for everyone. lol

[@Hongs.average]

I don't do real estate photography and I've seen quite some agents looking for real estate photographers for $50-$100 per 'photoshoot/house' and said no edit required. I do have a real estate friend and I am sometimes asked to do small apartments. When I do, I use your techniques, and it is very useful!

[@FilmQi]

This video is so interesting and useful. Thanks for sharing!

[@kadulopes]

Great video! Tks for sharing.

[@jarids.johnson4615]

Thanks for the pep talk.

[@onthemoverealestatephotogr9655]

I think I could probably be charging more for my photos/videos. These videos are really helpful, thank you.

[@NathanCoolPhoto]

Happy to help! Never undersell yourself, no matter what.

[@PancakeDiaries]

I'll be attempting to jump into this lane this week. 3 way fluid head tripod, Sony A7C, 50mm 1.8, 24mm 2.8, 16-35mm PZ G f4, and my CPL filters. I already had the A7C and 24mm tho, and I'll be getting rid of my kit 28-60mm. There's a company paying 110-150 and assignment, and no editing needed. I don't mind doing these to get my feet wet, but I plan on going it alone at some point. Greatly appreciate this video

[@henem_]

I use Nikon D7200 (DX model) with Tamron 10-24mm since 2017, and shutter counts reached to 284,541, but it is still running okay. According to Google search, the expected lifespan is 150,000 for D7200, while my shutter count is almost double of that. I would like you to make a video on what kind of symptoms the camera shows and when it is time to replace it. Always Thank you for Your Great Video!

[@alanabley525]

So well put. I'm not really qualified to have an opinion as my background is with corporate work and very little mls, but a counter argument might be that at the moment, and perhaps for the considerable future, houses are mostly selling themselves and paying for quality photography is unnecessary. Interested to hear your take.

[@NathanCoolPhoto]

Thanks! On the topic of houses selling themselves: I've talked about that in other videos, and it's a great topic for an episode dedicated to just that, so I'll put that on my todo list. This does though fall back to concept #1 in this video: smart agents, the ones you want as clients and to base your prices on, know that the pictures are not just to sell the home itself; instead, it's also to sell themselves for the next listing they'd like to get. Good clients know the long game, and those are the clients you want to attract...once again, going full circle back to concept #1 in this video.

[@Vincentioia]

Thanks for this insight. Question: Do you list your prices on your web site? There’s pros and cons about doing that so just want to hear what you think?

[@NathanCoolPhoto]

You're welcome! Regarding your question: You can look at my website to see for yourself :) A longer answer is that those are topics I cover in-depth in my book "Business Techniques for Real Estate Photography", here's a link if you'd like to check that out: amzn.to/3JLINFm

[@ramihz42]

❤️❤️❤️❤️❤️

[@ciprian100875]

¡Gracias!

[@NathanCoolPhoto]

Thank you Ciprian!

[@dezigebel.realestate]

Thanks again Nathan for a great video. You mention you do coaching? Can you send more details?

[@NathanCoolPhoto]

You're welcome! I do provide coaching, you can email me for price and availability at [e-mail]

[@sschaef1000]

Thanks for another great video! Perhaps we should quote our price to realtors in the same way they quote their price to sellers...as a percentage of the sales/asking price. "Just 0.1%, a mere pittance!"

[@NathanCoolPhoto]

You're very welcome Scott! The percentage thing is actually something brought up often, and I talk about it in amzn.to/3Xq4YqD

[@sschaef1000]

@@NathanCoolPhoto Thanks for the link!

[@alikouzayha3344]

You mentioned that you have to bring more value to the table to be able to charge more for your service. Based on my research taking 4k quality videos using drones and super high resolution photos combined with the editing doesn't equate to a higher value. What would you consider more value or high value that novices can implement in their business?

[@NathanCoolPhoto]

Based on my real-world experience for many years, I disagree with your research. I can tell you first-hand that if you want high-paying clients then you need to prove you can do high-quality work.

[@kennycreator4800]

Hey, I wanted to know if i could use an Inst 360 one x2 for taking regular pictures and taking regular video tours?

[@NathanCoolPhoto]

Great question. In a word, No. Longer answer: photos, video, and 360 should all be separate using the proper gear. I cover each topic separately at amzn.to/3HORY9m which I think you'd find useful.

[@Eric-lu8ch]

Hi Nathan any advice for charging 100% payment in advance? Some clients are hesitant (especially first timers) to pay for everything upfront and I want to be able to put them at ease. I know I can produce a contract, but it can be kind of cumbersome for a $200 gig. Thanks!

[@NathanCoolPhoto]

That's something I cover in-depth in amzn.to/3O5ma3l and there are a few ways to go. I also discuss contracts there, and for what jobs these things matter most. Short answer, small-pay jobs aren't worth contracts, and new clients pay up front on their first shoot, and if they seem flakey then it's always pay-up-front. But, this will depend on your market and what type of RE gigs you are doing.

[@davidsierra7367]

I need help with my real estate photography. I'm not consistent from shoot to shoot. Sometimes i have great shots and then the very next shoot it's mediocre. Can you recommend a class(s), a book or video that can help? Thank you!

[@NathanCoolPhoto]

I have a series on real estate photography, I'd start at book #1 and go from there, here's a link if you'd like to check them out: amzn.to/3Ag5tdU

[@davidsierra7367]

@@NathanCoolPhoto thank you. My setting are usually the same but I haven't tried flambient just yet. I'm trying to learn the business and photography side all at once so I image this will be a pretty big undertaking. Thank you for the recommendation. Have a great day!