What Is A Brand Voice (+How To Create A Unique Tone)

Learn what a brand voice is and how to create a unique tone of voice for your brand message and personality.
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By the end of this video, you’ll know what a brand voice is and how to create a unique brand tone of voice for your business or your client's.
First, you’ll learn what a tone of voice is and why it’s so important in delivering your brand message and connecting your brand with your target market.
Then, you’ll learn the role of familiarity in branding before you discover the brand tone of voice framework you can use for your agency processes and brand guide.
0:00 What Is A Brand Voice (+How To Create A Unique Tone)
1:27 What Is A Brand Voice?
1:57 Why Is Brand Voice Important?
2:50 Why Brands Must Feel Familiar
3:37 How To Create Your Brand Tone Of Voice (Process Template)
4:03 Step #1: Define Your Target Market
4:39 Step #2: Uncover Their Personality
5:13 Step #3: Identify Attributes They Seek
5:59 Step #4: Create A Brand Persona
7:06 Step #5: Craft Your Tone Of Voice
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[@brothersvanhees]

Spending more time, in the beginning, to really solidify what you want your brand voice to be will help keep things more consistent long term. And consistency really is key to build familiarity for customers to your brand.

[@BrandMasterAcademy]

Well said!

[@meganDIOZA]

Best video I watched today. Thank you Stephen, golden nuggets as always 💚🙏

[@BrandMasterAcademy]

Glad you enjoyed it 👍👍👍

[@DimVic1]

Thank you for making this video. Def helps me organize my thought process and have something to lean on when developing our brand voice.

[@khalidoubihi8657]

Man As usual Your videos is full of information Thanks

[@BrandMasterAcademy]

thank you

[@TwilaGraceNkombo]

Thankyou for this really insightful video .

[@BrandMasterAcademy]

Most welcome

[@xixixipeopl]

Thank you, this is one of easily channel to subcibre so far...🥰🥰

[@BrandMasterAcademy]

Welcome!

[@ronaldjoseph9168]

Very informative

[@BrandMasterAcademy]

thank you 🙏

[@shirobambi]

I want to market my voice.which kind of information or ideas should i use for other brands to recognise me and hire me for advertisements

[@xavierf2229]

🎯 Key Takeaways for quick navigation: 00:00 🗣️ Brand voice is how your brand communicates and connects with your audience, shaped by communication style and personality. 01:33 🎯 A well-crafted brand voice brings tangibility and humanity, making your brand feel familiar and memorable. 02:52 🧠 Most buying decisions are subconscious; a brand voice creates familiarity, appealing to emotions, experiences, and safety. 04:09 🔍 Defining target market and uncovering their personality are critical steps to shape your brand's tone of voice. 06:06 🤖 Develop a brand persona, considering traits beyond visuals; craft your tone of voice strategically to reflect personality and mood.

[@maximizedmoney]

Excellent video! I think i'm still struggling between brand personality and tone of voice/brand voice. I feel like they sound the same but maybe I'm missing something.

[@BrandMasterAcademy]

I get it. Brand personality is the character traits of your brand, while tone of voice is how those traits are expressed when communicating. One's the DNA, the other's the delivery. They're closely related, but not the same. Hope this clears it up! Stephen

[@wimukthidilhara7097]

writing notes of your contents. Will send a picture af notes to your FB profile or page

[@BrandMasterAcademy]

👍👍👍