What is product marketing?

In this video, we're getting down to the brass tacks and answering the question: What is product marketing?
In a nutshell, product marketing is the driving force behind getting products to market - and keeping them there.
Product marketing sits at the heart, the intersection, and the core of all successful companies. PMMs collaborate with key teams such as the marketing team, sales, and customer success, and plays a critical role in helping the business achieve its goals.
Want to learn more? Our Product Marketing Fundamentals course should be your first stop: certified.productmarketingall...
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