What is a Keratin Treatment? | Melissa Alatorre

Major shout out to Nick and Sean at Sally Hershberger Salon, Melrose Place for talking me into a Keratin Treatment! They also cut my hair (including the lob). I'll include the salons information below!
Nicolas Flores
Sally Hershberger Salon
Melrose Place, Los Angeles
[phone]
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Filmed by me {Melissa Alatorre} on a Sony a7r
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[@wuhduhhuh]

As an actually stylist, Brazilian Blow Out is just a brand name of keratin treatment. Majority of keratin treatment has formaldehyde in them except for a few brands. A lot of salons make you wear a mask if they have bad ventilation. At the salon I work at we have specific vents just for keratin, and we also take a lot of steps in order to make it safe for ourselves and our client and other clients in the salon. For example doing it during a late appointment so there aren't as many people in the salon, having multiple fans blowing away from your chair, and having a door open. In the state of California there are some salon that prohibit doing keratin treatments because of OSHA. You can do color the same day as keratin it is just suggested to do the color first. And beware that the keratin does strip some of the color so your stylist might make your color darker just to compensate for that. It isn't the formaldehyde that strips the color it actually is the flat ironing that does. Brazilian takes away 80% of frizz, 50-70% of curl pattern depending on how strong the pattern is, cuts down 80% of dry time, and makes your hair super shiny. Thin hair can do this as well if they are frizzy. But if you're thin with no frizz I wouldn't suggest it. This doesn't make your hair grow if your looking for that it just kind of heals it as your growing your hair out. It's suggested to get it redone every 3-6 months depending on how curly/frizzy the hair is, and what products you use at home. When doing a keratin/Brazilian you can't use any sulfate or sodium chloride shampoo. Basically anything with salt. So like beach sprays even. The steps for Brazilian are 1. Clarifying shampoo 2x 2. Section into 4. 3. Brush onto thin sections and comb through. 4. Blow dry 100% 5. Flat iron 7-10 passes based on coarseness of hair 6. Rinse hair with no shampoo. 7. Apply Brazilian serum 8. Blow dry (no curling) DONE! This may vary based on brand. Most people charge between $300+ I know this is a lot of info but I wanted to make sure people knew before spending a crap ton of money on this service.

[@zainabnadachiguer3466]

april hanako thank you

[@MelissaAlatorre]

thank you!!! this was super helpful! Like I mentioned in the video I am also learning since this was my first time getting this treatment done and I have never done a brazilian blow out so I appreciate the info!!!!

[@hazelc12]

Thank you so much for this, I've been debating on doing it for a while and most of the research I find online is dated

[@ShavonneRitchie]

I have 4B/4C texture hair and back when I had red color in my hair after getting the Keratin treatment it turned my red a honey blonde (which was beautiful). Price wise yea I spent around $495 + tip but I think it was well worth it. My hair looked and felt amazing, little to no tangling, dried quick and had such flow to it. Not to mention my hair grew faster.

[@ashleebby12]

april hanako love your input sis! Yes being educated and knowing what to expect reduces upset dissatisfied guests...

[@luciboop51]

Who's watching this in 2020... THE MASKS!!!

[@MonikaMarko]

I am watching because I just did a video joking about the Brazilian blowout and I really wanted to know how it works ..

[@musabali5905]

Me form Karachi Pakistan

[@Bamoonidiy]

Me😂

[@shanayapasquin8376]

Hi I'm in 2021

[@ferhansesli4723]

2021

[@christineeXmarie]

YES!!!!!! Please do the video on your hair! I always hear these beauty bloggers talk about how they can go forever without washing their hair and I'm over here like WHUT?! I know personally I would benefit from that video and I'm sure I'm not the only one!

[@alaniwood1760]

Pet peeve: when girls with soft waves think their hair is frizzy

[@alexandrastamm8452]

Yes.

[@kimherrera53]

They should see My hair.. now THAT's some serious frizz! (Got super curly hair)

[@vashtify4654]

i know curly hair can be A LOT MORE frizzy, but i have wavy? hair and it basically always looks like shit because some hairs get like 6cm away from the rest and i have lion hair

[@LatifahEden]

Riiiggghhhtt

[@kellypeel7170]

Yes!

[@PrettyinPinkBillie]

0:52 Your man in the background playing video games while you’re getting ready to go to the salon. I love that!! 😂❤️💁🏼‍♀️

[@beyd12]

With this video I have realised how much KZbinrs help me with my decisions. When I want to buy makeup I always watch Melissa's reviews first, and I watch another channel if I want to buy an electronic device etc... I have always wanted to get a brazilian blowout but I'm a student and it's an expensive treatment so I didn't want to risk my money but Melissa's hair type, skin tone, eye color is all the same with me so anything that works on her works on me too!! I can't thank you enough for this video Melissa you are truly my hero, love you so much

[@sharibarrere3829]

Looks great Melissa. Thanks for the info. Don't feel gross about only washing your hair once a week or every 5-6 days. Alot of people I know who have very thick, curly or dry hair, such as me aren't supposed to wash their hair any more than that. It strips out the essential scalp oils and dries your hair out even more. You are so adorable and very talented and informative with your videos. Keep em coming.

[@sugarspice6902]

This was fun and informative! I'd love to see a week in your hair life series. I have dry hair but super oily scalp; wish I didn't have to wash so often, haha. You have a great channel!!

[@OohMyMila]

You are seriously one of my favourite KZbinrs! Your videos are extremely helpful to me since we have about the same hair type/colour and skin type/colour and I couldn't really find any tutorials that worked for me before I found your channel. You are so underrated!

[@toraruth1287]

I would love to see how you keep your hair looking fresh all week! I feel like I can't go more than three days between washes. Thanks for this video!! 😊😊😊. Also, which is more damaging to the hair a keratin treatment or Brazilian blowout? I have had a Brazilian blowout which I love but I feel like it really damaged my hair by making it more fragile and dry. I have also heard that too much keratin can be damaging to hair, is that true?

[@susanahmadi2172]

The keratin treatment looked so beautiful! Thank you for sharing this info!!

[@ginnyr8711]

Great video. I've had a few treatments done and I absolutely love it. My hair is naturally curly so this helps a lot with all the frizz. It also made my curls a little more relaxed, softer curls. I've also had the Brazilian blowout done, and I loved it too. made my hair a little straighter and super smooth.

[@SarahAnneNich]

Defiantly be down for a weekly vlog on how you manage your hair please! Thanks Melissa! 💋

[@MariahLeonard]

OMG when you realized you got the parking ticket I busted out laughing. THAT WOULD HAPPEN 😂

[@jaymelynn9835]

I had a brazilian years ago and I remember it taking 3-4 hours and some sleeping majority of that time. now after hearing about the chemicals involved i’m wondering if I was just tired or if I low key lost consciousness😂

[@HT-yy4tv]

I would really enjoy a video on your hair upkeep and not washing it. I have a feeling that I will be needing it this upcoming (but final!) semester 😩

[@JoyfullyThrifted]

Yes would love the extended hair style video over the week!!!

[@reddymounica]

Oh wow! Such an insightful video into a keratin treatment.. you were on such a roll about the information.. luved it..😊

[@loops3657]

omgggggggg this look is sooooo good!!!!! ABSOLUTELY GORGEOUSSSSSSS Im in love seriously.

[@scarletramirez1836]

i spent the second half of the video looking at your lashes 👀💘 your hair looks super pretty and healthy!

[@misspeemah]

Can you post a before/after pic of how your hair looked before when air dried vs after the treatment when air dried?

[@princessmenen9064]

I know many girls who Came here and saw her flawless wavy hair hearing her complaining about "fizziness" I have a very curly hair that got heat damaged I cut my ends and did the keratine treatment and this is the BEST!!

[@Dallool555]

princess Menen how many mouths did it last for?

[@vanessatorres4889]

I loved this video! It was so helpful and informative. Now I feel more comfortable getting a Keratin treatment after watching the process. Thanks girl!

[@kassiedz]

i love when you vlog!!

[@MelissaAlatorre]

I love it so Im glad you're enjoying these types of videos!!!

[@beatanika7913]

You are one of my top fav KZbinrs! Love it when you vlog, you are such #goals!

[@gb9351]

Yes would love to see that hair video! Just film all your ideas haha

[@julianamerida1985]

Here in Brazil almost everyone have it. I did it for like 10 years. hahaha The only thing you must be aware is that 2 months after the treatment, you must start a deep moisturizing treatment twice a week. specially if you do this often (every 3-4 months). This because the formaldehyde based technique masks the damage in your hair. Two months later, when it starts to come out, you will see it. But if you treat your hair, you'll be fine. aaaaaaand here in Brazil we all know that it DOES damage hair. but we just don't care and do it anyway because we love the results. kisses!!

[@tliw2]

Juliana Mérida do you know if the keratin treatments without formaldehyde damage hair??? I just got one, and thought it would make my hair healthier, but I did notice that it lightened my hair color and I can't help wonder if that's damage... 450° flat iron...

[@keithpaglinawan5092]

@@tliw2 it's the ironing the hair that lightens the color not the treatment itself :)

[@tliw2]

@@keithpaglinawan5092 thank you, that makes sense. Oddly, even though my hair in some ways has the appearance of better health after the treatment I can see damage... I'm sure the ironing isn't a good thing at 450 degrees...

[@omaranaschannel7678]

Yeah juliana is rigth we Brazilians we love those treatments

[@christinelefler7016]

What type of treatments do you recommend or what specific brands do you like for controlling damage?

[@kates7837]

Thank you for this! The keratin will loosen your curls for a couple weeks, but they should come back after a few washes--but without the frizz. I had one done last year and it lasted around 6 months--I think using the shampoo and conditioner from the same line as my keratin really helped prolong it (I had Keratin Complex). I get another one done this Saturday, so I'm going to check out your product recommendations. Also--I'd love to see a vlog on how you maintain your hair daily; my hair is similar to yours, I only wash 1-2 times a week, and I workout everyday, so my hair can look pretty crazy mid-week, especially if it's been air-dried curly (vs blown out straight).

[@mflo9002]

Yes please make a video showing your dry shampoo routine and hair styling.

[@shelbeklebs7504]

I love this style of video! I'm seriously considering getting this done now!

[@greytoplush]

Melissa! What was your lipstick here?? I need to know! 😭

[@MelissaAlatorre]

what you will learn from my vlogs = I laugh a lot, pretty much after every sentence hahaha HOPE YOU ENJOYED THE VIDEO!!!!!

[@jennyplatypus8961]

Melissa Alatorre I love your personality you can tell that you are a sweet person ❤

[@verra85]

It was great Melissa!!! really loving vlogs, do them often !!!

[@ReinalityTV]

My husband says I laugh a lot too!

[@jovana_kocic]

I don't wash my hair frequently too! It's 100+degrees here and if i feel nasty from sweating I just rinse it with water every day, and shampoo it every 4-6 days

[@meghasai7046]

Is keratin treatment helps to look hair natural or it will b perfect straight hair

[@Carter2LT]

thanks for your info & this video. I finally got a treatment this year and am going to keep doing it at home with Keratin Complex line. It really made my coarse wavy hair into smooth/ shiny/ light waves

[@briannaphair9823]

I needed a video like this so bad!! thank you ❤❤

[@mariahn5764]

Yes please! Show us how you go a week. I used to wash my hair every day, and am now down to twice a week but I'm always trying to figure out ways to extend the wash.

[@jerseyMACgirl]

My mom has been doing keratin for years. She does it herself at home, it works out really well for her. She sometimes colors her hair the night before she does her treatment and she has never had an issue.

[@ABA0509]

What products does she use?

[@raquellopez7872]

What productos does she used?

[@rosiebess2875]

This is literally the same as a Brazillian Blowouut. Ive had mine done twice and love it

[@ailynvillatoro6452]

Yes to a video on how to extend not washing your hair! Lol it would be SO useful!

[@smriti24x7]

Been waiting for a video like this - I've been trying to decide between the two ❤︎

[@AnnaCorleone]

This red lip is bomb!! I am hypnotised!

[@MsBoliqua]

Such an informative video and always wondered what the difference was between a keratin and brazilian. I will be looking to see how long it will last on your hair!

[@dianabarsom5541]

I was going to sleep but melissa just uploaded a vlog video 😍... i love it btw

[@ManaMehraein]

I personally tried Brazilian blowout several time, first week is amazing and it starts to wear off, even with sulfate-free products. After it goes away u will have a more dryer hair. Also each time you go to the pool or the ocean it goes away way faster, so beware of that. Thanks for the video, I always wondered if these two treatments could be different.

[@goldennuggetz]

Hi Melissa......You should wait at least 10 days before colouring hair after a keratin treatment. It lasts 3-6 months. My hair is like yours (coarse, thick, and curly) and it lasts about 3 months. I've been doing keratin for about 2 years now and I love it. 😍❤️ Glad you love it too.

[@Moomeena]

I have had the Japanese YUKO system treatment for over 10 years and I LOVE IT. My hair is so shiny and healthy and grows so well

[@aale10]

I got an express keratin treatment (lasts 5-6 weeks instead of months) and it did absolutely nothing for my hair. No frizz reduction, no loosening of curls etc. and it burned my eyes/thoat. I would love to get a full keratin treatment if it worked but I'm scared it won't do anything for me again and I'll just get the bad side effects

[@artsyputsy]

Now I want a Keratin Treatment because my hair is just naturally dry and frizzy 😭 and I have a bit of curl too. But things can get a bit expensive soooo 🤔😤

[@makeupholic20]

I love this make up look!!!

[@claribelgarcia6482]

I just got mine done August 1 I have very curly hair but love it straight...I get it done every 4-5 months & color & my hair is very healthy I totally recommend this treatment & please have it done at a salon

[@triinv5987]

Girls with fine hair, be cautious with this treatment! I have classic Northern European fine hair that is very porous and was quite brittle. I thought that keratin treatment was the perfect solution for my frizzy hair, so I got it done a few years ago. For about 6 months it looked amazing - silky, smooth, but the volume I used to naturally have was gone. Then when it I guess wore off my hair literally broke off from weird places. I had long hair at the crown and my neckline, but the hair on the middle part of my back head was all broken off to about 10 cm and sides too. I hadn't done anything differently, not experiencing any more stress than usual, so it couldn't have been caused by anything else. This was such a struggle for at least a year. It looked like I was wearing really bad extensions. I remember the girl just flat ironing my hair over and over again when the keratin was in my hair and I guess that fried it. Now I finally have normal hair, I found that taking MSM powder mixed with water really helped my hair to grow past the breaking point and help new hairs to start growing. I wouldn't recommend this treatment for people who live in a climate where in the winter it gets more than -10 °C.

[@thelipstickfiend2802]

Triin V try oils like castor oil, to treat your hair like for 30-45 mins the wash off with shampoo then take a small amount of oil n put it on the ends. I hope this helps :)

[@triinv5987]

Oils like castor oil and coconut oil are too thick for my nordic hair. Luckily I don't have that breakage anymore, Joico products and Hask oils have really helped. :)

[@thelipstickfiend2802]

Triin V glad to know. Castor oil just does magic to my hair.

[@jpr3628]

@thelipstickfiend2802 after how many day post keratin treatment you used oil?

[@emmaajoseefin]

such a cosy video :D you're my favorite youtuber :) hugs and kisses from Sweden!

[@kittykat4334]

wow Melissa, you are sooo beautiful, with and without make up! amazing! love and kisses from germany!

[@panizesfandiary1067]

Omg I feel like we exactly have the same type of hair. Please do the video/vlog on a week without washing your hair. I have an extremely dry hair too and even my dermatologist told me not to wash it no more that two times a week. Your hair looks really beautiful btw 💗

[@charlottesimon8090]

A video on not washing your hair would be so helpful! I struggle so hard with not washing my hair, I almost wash it every day. I know it is so bad but I just don't know how to style it, so I just wash it. My natural waves disappear when I sleep on it :(

[@christinayates2496]

charlotte simon just get a sulfate free shampoo. Your hair will be washed without the damage from the shampoo... you’re not supposed to shampoo your hair everyday .

[@dani09eveline]

How to not wash your hair. Dont

[@lordharry5994]

charlotte simon try wetting and refreshing instead of washing!

[@KD-es6bg]

Is it better to apply the keratin product on washed and then blow dried hair or semi wet hair after just washing it??

[@FashionChaletNET]

HAIR VLOG. YES! ;D

[@isoooalrock]

First..great video very informative. Am doing keratin treatment in few days but i want to know few things first: 1- how long will it last? 2-will i need special type of hair creams or shampoos after the doing keratin 3- what are the side effects of keratin?

[@AlohaDeannaLynne]

Similar but different!! ive had 2 Brazilian Blowouts. i loved them! my hair always gets back to its frizzy curly, normal state. I will never straighten my hair again. I love my curly hair! You are gorgeous any way u have your hair, thank u for this!!!

[@dandylion9998]

Deanna Wilson that's because these treatments aren't permanent. The Brazilian typically lasts 3 months. Same with keratin.

[@arelyayalatellez2157]

However, I really love the way your hair looks! Love you Melissa!

[@ginamarie110]

Love this type of video 💕

[@kindra5748]

This is so helpful like you have no idea❤❤

[@LaurensDesigns]

Girl, your before hair was sooo beautiful already!

[@rheannoncooper6361]

Your makeup is on point🖤

[@marissaangell6488]

Yes please on the keeping your hair fresh w/ not washing video!!

[@clairewhite4567]

If I keep doing the treatment over time will it eventually dry completely straight

[@eliani1326]

Awesome explanation and vlog. Latinas in the house!!!

[@jackiem.259]

What did you put in your hair it looks sooooo good ❤️❤️❤️ I can't believe your hair takes sooo long to dry. I get dry ends and sometimes frizz if I don't add enough product after the shower

[@zoeyhz3087]

I have been so curious and wanting to do this on my long thick hair for so long! This was so helpful. I wish I lived in LA and I'd go to your excat guys! Hopefully I'll find someone in Albany (NY) that can do as good of a job.

[@saraht3948]

very helpful. thank you :) this helped me choose a keratin treatment instead of brazilian blowout!

[@arelyayalatellez2157]

I recently got a Brazilian blow for the first time and I love it! It didn't changed my hair texture that much and my hair is like yours. It just made my hair have more beach waves! It honestly looks so much better because if the Brazilian blowout!

[@meganrock9371]

Arely Ayala Tellez I had the Brazilian blowout too and I don't know who told her that because my hair didn't change either. It's still curly. I talked to a lot of people who had a kertien treatment and they said it destroyed their hair.

[@arelyayalatellez2157]

Megan Rock, I asked the same thing to my hairstylist because I wasn't sure if I wanted to get rid of my waves. She told me that it wouldn't change the texture of it. Although, on all the websites that I read about Brazilian blowouts they kept saying that if you have wavy hair it'll turn straight. I just think everyone's hair is different so maybe for some it did change their hair type but not for all. I'm really glad mine didn't change!

[@BleedingBlueBoy]

Arely Ayala Tellez same! my texture when I had it didn't change at all. It did help w the frizz and disguised my damaged ends though.

[@drrredre]

Loved this video, and you are so informative!!! What's the price range on the keratin treatment?

[@antoniabaker7770]

We were told to colour AFTER the keratin treatment as it strips the colour. Here they just hot iron the treatment in. Love seeing all the different techniques. Love to know which is correct now.

[@ayafernandez9310]

SUBSCRIBED! Yay! I've started to look for ways to care about my curly hair (a lot similar to yours, only it is unkempt this entire time) and deciding which routines to imitate or follow. I watched your daily hair care routine video and you've mentioned products such as R&B Lush, Shea Butter, etc after shower. So after having Keratin treatment, do you still use these products after shower? I plan to go for a Keratin and buy sulfate-free shampoo/conditioner for my first ever effort to love my curly hair.

[@juliea.]

Thanks so much for this video. I have thick, wavy hair that is prone to frizz when I air-dry it. I might look into this because NYC summers are quite humid.

[@kandielynn]

Ninja m.alatorre!!! 🙎🏻❤️ Your hair looks absolutely gorgeous. I would love a video on how you prolong your hair between washes, you favorite dry shampoos. Oh and definitely want to see the spicy noodle challenge with Kyle 😂🔥🔥🔥

[@yeonwoo7310]

Hi!! I have a long straight hair, once silky smooth but now it became so dry and full of split ends and fly aways.. Will you recommend this treatment?

[@nicoleestrada5001]

it looks so nice on you!!! by any chance did you put on any styling cream after you washed it to give it that look or is that just the keratin doing its magic?

[@zainababushanab9545]

When I did a karten treatment I was given a special shampoo. But when I finished I used baby shampoo as an alternative and it worked great.

[@cheetahrunpp]

Whats the avg cost? My hair length is currently the same as yours. I dont want to find a place thats too cheap or too expensive. Dont wanna get ripped off

[@babyhaterz1231]

What hairstyle do you have?! I’m struggling to find a good haircut with my thick curly/wavy medium length hair :/

[@emmajoyce901]

She is STUNNING!

[@cocomari7313]

Hiii Melissa! I just subscribed to your chanel. Very helpful. I am planning to do the Keratin treatment! Thank you!!

[@yuukibean707]

Ooo she got the haircut on my birthday!! Woooo!

[@Tanya-rg8ez]

Did you use any styling product in your hair after washing, or did you wash and let your hair air dry naturally? Thanks!

[@Aimy037]

"I made them do that" 😂 love it

[@reaganconcha4509]

Do you prefer the keratin treatment over the Brazilian blowout? I've don't the Brazilian before and it made my hair SO flat so I'm trying to decide if the keratin treatment is a better option!

[@AddSpices]

You're so pretty dear both wavy and straight hair...thanks for sharing such!

[@JAwesome1068]

after you've had keratin treatment for 3-6 months, does your hair go back to being dry, frizzy, etc? Or, will it stay healthy if you maintain it?

[@lovetai9401]

You look super pretty without make-up! Love your hair super straight. I get the Japanese Hair straightening, may try this one, since where I live now no one does it..ty

[@lindseychristopher8012]

Does it make your hair feel softer? It looks great - I am thinking of trying it sometime.

[@tomeditz9192]

You looks soooooo much better without all that makeup!!!

[@VM-wt3ti]

hey so it doesnt completely straighten the hair? by lasting do you mean the roots grow or the whole thing disappears?

[@sherii.5490]

this was very well done very informative

[@annalazzaro5897]

Hi I had a Keratin treatment, they promised me it was formaldehyde -free ( I think it was Da Mila this is what she told me), but it still was smelly and slightly irritating to my eyes while it was applied. do you think it can be something else than formaldheyde?

[@Laurie-iz3ii]

I have gotten the keratin 3 times and now i'm ready to try the brizillian blowout, i needed to see this video thanks!!

[@eloascortegagni5668]

Please please please do a tutorial on the look you are wearing! It's absolutely perfect and soft!

[@jfr7160]

Girl!! My hair dries within 30 minutes! Haha! I can't imagine HOURS!! You have amazing hair though and it looks good!

[@Bramsgirl201]

I've been thinking about this. You have a lot of hair so I don't know if you would notice as much of a difference as I would, but do you feel that you have the same volume in your hair? I really need to get volume at the top and crown or I look like someone who has just given up and worry that you lose a lot of it with Keratin treatments.

[@Viktoryia3]

I've gotten keratin treatments a couple times and every time my hair is SO greasy after, like you'll think its still wet after it dries but its just grease :/ is that normal??

[@yrnamaymercado5315]

This is very helpful. Thank you!