What is Core Skateboarding? - The Title of "Core"

[@diplenski]

i think zumiez gets more grief than they deserve. i live in a kinda rural/agricultural area and there isn't really enough of a scene to support a traditional skate shop. as such, there are 3 zumiez locations closer to me than a traditional shop. they always have good product, fair prices, and almost always deals to be had. they give back by sponsoring events, such as best foot forward, and just having so many locations and so much product in stock that they are doing a part in keeping the industry moving. they are a good bridge for normies or casuals, spreading the influence of skateboarding. i can see why a traditional shop wouldn't want to see one open up down the street or in the same town, but otherwise i think they are a net positive.

[@TechLurker]

the main income stream in the usa for majority of the skate industry comes solely from zumiez so core skaters can yap all they want lol, there is no "industry" without zumiez, ccs, tactics etc

[@leamon2501]

Good conversation. Totally down with your channel. You seem very intelligent and insightful, and your good skateboarder to boot

[@ryanwalters3531]

On the subject of a core skate company,I’ve enjoyed shopping at Vans stores, not only for the skate line of shoes, but for decks and such. The prices are cheaper than most skate shops and I get discounts regularly through their rewards system. Getting $20 off of a deck or pair of shoes is really nice. The workers also don’t pressure me into buying like a zumiez or something. I like what Vans stands for: a shoe company that listens to the buyer and appeals to their needs. At least if we are talking origin stories. They’ve even given back to skaters and general fans who support them within recent years.

[@TheReal_DeanD]

Oooh. I like this video series and all the levels. I'm in for this. This is a hard one to wrap my brain around. I think Powell Peralta is a core skateboard brand based on the criteria given.

[@elloofficer]

Core is something we all can recognise but is difficult to put into words, especially when discussing the commercial aspect of skateboarding. Most skate products exist in an isolated way, in that they usually aren't purchased by non-skateboarders. Skaters buy skate products (created by skater owned companies) at skate shops (skater owned sellers) for skating. While this seems obvious, this self contained business model will never see high profits since it only allows a certain amount for a certain niche demographic. When skate products are sold outside of their skater demographic the profits are insane. Just look at Thrasher hoodies you see everywhere. They made more selling those than they ever did selling magazines. Does that make Thrasher not core? Honestly no, if non-skaters want to buy it then let them, and Thrasher didn't create the trend either so it's not their fault. Plus more money coming into the industry from the outside, how could it not be a good thing? Well when Thrasher does stupid shite like collabing with Lacoste THEN it becomes an issue since out of the skate brands you could've teamed up with, you teamed up some weird middle class tennis company? It's not true to skateboarding or skaters, so people will (and should) make fun of Thrasher for being greedy for these business stunts. While this seems hyperbolic, like who cares I got a Lacoste sticker with an issue that I threw away, it still somehow makes Thrasher feel less "core" as a result. Don't get me wrong, still love Thrasher, still buy the mags, but it's the small things and if they happen over and over, it eventually changes the perception of the brand over time. Sorry for the rambling, just my thoughts and an obvious example I personally remember. Great video lad!

[@JamisonMyth]

I think to understand it properly, you have to look at how the term core came into being, which has to do with the history of skateboarding industry and culture. When skateboarding started as an industry, it was not skateboarders who owned the companies, and skateboarding was not a distinct culture - it was an activity marketed to kids, initially in surfing communities, and then nationwide (usually still with surfing related marketing). While the products are mainstream right out of the gate and millions of kids all over try it, a small portion of them become very into it - you could say they are a niche group of enthusiasts. Over time a distinct culture arises from the most devoted skaters, and the devoted skaters gravitate to the best products. The best skaters become the first spokespersons for this product - their lifestyle and culture also becomes part of the sales pitch. The niche enthusiast branch of the industry has to compete with the mainstream mass marketing that started the whole thing and this differentiation is what we call "core". At its root it is gatekeeping on the basis of authenticity.

[@PrayingForAPandemic]

Braden Hoban is on Walmart 🙆‍♂️

[@diddymelone2265]

under capitalism no good intentions can last. sux. innovations are hampered all the time because of profit interests. we would have shoes that last for years already otherwise. did you know that a company in east germany came up with unbreakable glas in the 70s? it was a big hype at first, but then nobody wanted to buy it anymore, because it was obviously more expensive to produce and most importantly: people would only buy any glas once, so its bad for business. they still produce it though, making displays for apple. but people will buy new iphones anyway, so its not a problem there. and some pubs in east germany still use the same glas for their drinks after 50 years cause they just dont break. core or not core, any brand will have to conform to the god of all, profit in the end.

[@75YBA]

You’re definitely core. You support The Label, you’re a ok with me.🛹👍🔥🐘