What is Corporate Sustainability?

Most people still find the concept of corporate sustainability unclear. We explain what it means and why it’s important.
In the last two years, there has been a tidal wave of companies committing to “sustainability”. They might set net zero carbon goals, diversify their workforce, or move into new, cleaner lines of business. And, this is just the front edge of the wave. The interest in sustainability is likely to grow even more over the next decade, as businesses feel pressure from social movements and environmental challenges.
But corporate sustainability is still confusing to many. People often ask: “So, what do you mean by sustainability?” Here, we describe what corporate (or business) sustainability means, why it matters, and how to make it part of your business.
For more details, read the full article, by Dr. Tima Bansal and Devika Agarwal: www.nbs.net/articles/corporat...
This is part of the Network for Business Sustainability series "The Basics," which provides essential knowledge about core business sustainability topics.
For more on this topic, read the full NBS report: nbs.net/articles/to-impact-ma...
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Video credits
Animation and voiceover by Justin Li
Script by Tima Bansal

[@marcwemtrust1480]

Honest words, Holistic Social Impact.

[@sufyanshaikh9063]

Thank you so much! Helped Alot

[@pardly3573]

Thank you for this video. It was helpful for my essay

[@rdgayashan4159]

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[@profkbailey]

This is a great video! I'd love to share it with my business students, but I can't because it's not close captioned. Any chance you could caption it?

[@NBS_net]

Hi Kerry, so glad you liked the video. And that's a great point, thanks for bringing that to our attention. The closed caption option has been added now! Hope your students enjoy.

[@SpartanBrass]

1987…You mean 1984?