What is Interactive Video? (Best Examples and Software)

If you want to get started with interactive video, watch this video!
🔥 Download the FREE Guide: Top 10 Interactive Videos for Training 👉 interactiveskillsacademy.thin...
In this video, I'll show you several top interactive video examples and compare the best software development platforms. Interactive videos are a powerful tool for sales, eLearning, training, and to help you achieve business goals. More information and free downloads available below.
📗 Resources 📗
This video is NOT sponsored. Some product links are affiliate links which means if you buy something I'll receive a small commission at no extra cost to you.
1️⃣ Get your FREE Branching Scenario Swipe File HERE ➡️ interactiveskillsacademy.thin...
2️⃣ Get your FREE ticket to play the Action Mapping Interactive Video HERE ➡️ interactiveskillsacademy.thin...
3️⃣ If you'd like me to build an interactive video for your organization, visit my website 👉 theinteractivestory.com
4️⃣ Get Started as a KZbin Creator 👉 thinkmedia.samcart.com/referr...
Interactive Video Software Tools
Vyond (Free Trial)- vyond.sjv.io/jrmrjn
Camtasia® (Free Trial) - techsmith.z6rjha.net/c/272043...
Spott.ai - spott.grsm.io/kimberlygoh5275
Storyline 360 - articulate.com/360
Parallels (if using Storyline 360 on a Mac) - prf.hn/l/75dlvzx
High-End Platforms
Wirewax - wirewax.com
HapYak - corp.hapyak.com
Books
Map It (Cathy Moore) - amzn.to/38GZxNw
As an Amazon Associate I earn from qualifying purchases.
**** Method and Gear Used To Film This KZbin Video ****
Camera - amzn.to/3qCm588
Microphone - amzn.to/3trODmP
Tripod - amzn.to/3rEH37E
Lighting - amzn.to/3vR1o0Q
Timecodes
0:00​ - Intro
0:17​ - Interactive Video vs Regular video
2:25​ - eLearning Video Examples
4:04​ - Interactive Video for Business
4:41 - Interactive Video for Digital Marketing
5:09 - Interactive Video Software
10:40 - Tip for Improving ROI
About:
In this video, Kimberly Goh answers the question “What is interactive video?” She provides several interactive video examples, ranging from live training videos for employees to animated orientation programs. Businesses can use interactive videos for onboarding, simulation training, scenario based learning, digital marketing, and online sales. Kimberly also describes a powerful instructional design methodology called "action mapping" which can be used to increase ROI.
You can think of interactive videos as “choose your own adventure” for corporate training and real life. Player decisions, branching scenarios, and alternate endings boost engagement and learning. Various software platforms are covered, including traditional eLearning tools like Articulate Storyline 360, Camtasia and Vyond (previously known as GoAnimate). These tools are more commonly used by instructional design professionals, and are much less expensive than enterprise solutions like HapYak and Wirewax. If you are creating shoppable ads for video marketing, consider using a tool like Spott.ai instead.
To interact with these e-learning video examples, visit theinteractivestory.com​.
#kimberlygoh #interactivevideo

[@KimberlyGoh]

🔴Watch the FREE preview of my new Interactive Storytelling Course: 🚀 interactiveskillsacademy.thinkific.com/courses/interactive-storytelling-and-scriptwriting

[@heimograsser4403]

Very helpful!!! Thanks a lot for pulling this together...

[@KimberlyGoh]

Absolutely! And thanks for sharing your ideas with me, Heimo. I think we're just at the beginning of the interactive video explosion. It's a good time to be in this field. 😀

[@dsd5705]

I’ve been looking for you and your videos. I couldn’t find you. Thanks!!

[@KimberlyGoh]

Absolutely! I'm so glad you found them :)

[@farzeenmirza5633]

You just cleared all my doubts. THANK YOU 😊 keep it up 👍🏻

[@KimberlyGoh]

Thank you so much, @fareenmizra5633! Your comment made my day 😊

[@warrenedser1996]

Certainly gives great content and knowledge. The video is what the Title is about. Thank you.

[@KimberlyGoh]

Thanks so much, Warren! Your comment made my day 😊

[@sajidajallad]

it's ralry to see a video as clear as this one,powerful presentation ,thank you it's helpful , yaa I'm subscribing for sure

[@KimberlyGoh]

Thank you so much @sajidajallad!

[@ChrisJacobs-gy9en]

Great video, thank you!!

[@KimberlyGoh]

You're most welcome, Chris! I'm glad you enjoyed the video 😊

[@HealthyCookingforFoodLovers]

Thank you great information

[@KimberlyGoh]

Thanks so much for watching, Marie-France! :)

[@GoddessofGrind88]

This really helped me a lot ❤😊

[@KimberlyGoh]

I'm so glad to hear that, Terrika! Thanks for letting me know 😊

[@mmeclaude7852]

Thanks for sharing your knowledge. 🇫🇷✌

[@KimberlyGoh]

You’re most welcome, Karo! Thanks so much for watching the videos!

[@dahoodore]

This is super helpful.

[@KimberlyGoh]

Thanks so much for checking it out, Denise! 😀

[@agatasofia9102]

Really helpful!

[@KimberlyGoh]

Thanks so much, @Agata Sofia! That made my day 😀

[@EnglishLearnersHere]

Also shared this in my English Learners Here Facebook Page! Thanks!

[@KimberlyGoh]

Thanks so much for sharing!! :)

[@EnglishLearnersHere]

@@KimberlyGoh Thanks! More people should know about it!

[@EnglishLearnersHere]

Thanks for this awesome video! Subbed already!

[@KimberlyGoh]

Much appreciated, Marissa! Thanks so much for checking out the video - I hope you and your followers get a lot of value from it!

[@EnglishLearnersHere]

@@KimberlyGoh Thanks and God bless you always!

[@KimberlyGoh]

@@EnglishLearnersHere May God bless you too, Marissa!

[@imb23]

Never seen this new type of marketing (Ted Baker example) - so cool! Interactive videos are so creative

[@KimberlyGoh]

Thanks, Irina! Yes, Ted Baker does a really nice job with shoppable ads - here's an example: kzbin.info/www/bejne/fZWpq5uGmJaanKM

[@KimberlyGoh]

They've also got an interactive video called "Meet the Bakers" that is very fun kzbin.info/www/bejne/l5SagIV3gNl5hrM

[@imb23]

@@KimberlyGoh Oh wow that one is a bit weird - my initial reaction is to go against the grain since I don't actually want to keep up with 'The Bakers' :)) guess this marketing ploy can also blow back

[@KimberlyGoh]

@@imb23 I agree - The Bakers was a bit odd :) Check out "Mission Impeccable" for a more exciting plot. I believe in the original interactive version, people could click on outfits to add them to a shopping cart kzbin.info/www/bejne/bnfVc2lsaNJ1pNU

[@AtiyaaSultana]

Hey! great info! Can we make interactive videos for youtube using Camtasia?

[@RevelForms]

@atiyasultan not familiar with the KZbin camtasia interactions, but we're building a tool at RevelForms that makes it seamless for interactive videos right on your KZbin videos.

[@MichaelWilliams-lo3ix]

Awesome

[@KimberlyGoh]

Thanks so much, Michael! I'm so glad you enjoyed the video

[@rexryan9049]

Thanks for putting this together! Which software was used to create the Lifesaver video by Martin Percy??

[@KimberlyGoh]

Hi Rex Ryan! That's a great question - I'm not sure what he used, but I do know you can achieve similar results by importing video files into Articulate Storyline 360 :)

[@RevelForms]

@rexryan9049 if you're looking for interactive video software to level up your content: give us a peep :)

[@tango_gru]

Hi Kimberly , Thanks for the nice Video. Were you a teacher at any point of time ? How do you do your Sub-title/captions ? Just starting to make some odd videos. Lots to learn.....

[@KimberlyGoh]

Thanks so much! I haven't officially taught in a classroom, but as an instructional designer, I do a lot of teaching online through my online courses at the Interactive Skills Academy. interactiveskillsacademy.thinkific.com/ For subtitles, KZbin will automatically generate them based on what you say in the video (you can do this after you upload your video) support.google.com/youtube/answer/2734796?hl=en Best wishes to you on your KZbin journey!

[@KimberlyGoh]

⚡Get your FREE ticket to play the Action Mapping Interactive Video ➡️ interactiveskillsacademy.thinkific.com/collections

[@MuqadassGondal88]

Mam 💓

[@shivamiltiwari9541]

I wish to make similar video like this one and can u guide please how to start with it in bit detail .....

[@KimberlyGoh]

Happy to help, Shivamil! I'd recommend checking out this free 1 hour KZbin class first. Then if you want to learn more, they'll give you access to a more advanced class at the end of the video, which I highly recommend. That's how I got started making videos like this: courses.seancannell.com/free-youtuber-class?ref=https%3A%2F%2Fcourses.seancannell.com%2Fa%2F37664%2FQEkUJmiL

[@KimberlyGoh]

BTW, I wasn't sure if you meant you're interested in creating a KZbin video (which is not interactive) or an interactive video. That KZbin class is for KZbin videos you can add to your channel. But if you want to learn how to make interactive videos, your welcome to check out this playlist kzbin.info/aero/PLqIZBuyE45BIWjoCTJycUmALvPqwVzhU8 or if you want a deeper dive, I offer a paid class on branching scenarios here (this link includes a 50% discount good until 4/23/22) interactiveskillsacademy.thinkific.com/courses/how-to-create-branching-scenarios?coupon=presale

[@kathanauriyal9320]

Hi Kimberly, could you please recommend an affordable tool/software for creating interactive mobile-first travel vlogs? Hope to hear back from you soon. Thank you!

[@KimberlyGoh]

Hi Katha! That's a great question - I specialize in interactive training videos, which is a very different audience than travel vlogs. All of the software I normally use (Articulate Storyline 360, Camtasia, Vyond etc) work seamlessly on mobile. What kind of interactivity are you trying to create? And what tools are you currently using?

[@kathanauriyal9320]

@@KimberlyGoh Hi again and thank you so much for the prompt response! So would you recommend the above mentioned tools for vlogging? I'd like to create an immersive vlog for the audience - where they can participate.

[@KimberlyGoh]

@@kathanauriyal9320 Camtasia is a good video editing tool that also allows you to create interactivity (choices). You can get a free trial here techsmith.z6rjha.net/c/2720431/506622/5161 and I have a number of Camtasia tutorials on my channel that explain how it works. But keep in mind that Camtasia interactivity doesn't work on KZbin. Another option is to create a KZbin channel for your vlog and ask your followers for input via the comments. Once you get 500 subscribers you'll also get a Community Tab that will allow you to create polls for people to answer. You can create new videos in response to what they say. If you decide to use KZbin (which is free and probably the best way to find an audience), I'd recommend checking out this course to get started courses.seancannell.com/a/37664/QEkUJmiL Good luck to you with your vlog!

[@KimberlyGoh]

PS. Eventually, KZbin says they plan to give the Community Tab to people even if they don't have 500 subscribers.

[@KimberlyGoh]

Watch How to Build Powerful eLearning Scenarios HERE ➡️ kzbin.info/www/bejne/roeVgoFqiK6Go9U

[@KimberlyGoh]

⚡Get your FREE Branching Scenario Swipe File here ➡interactiveskillsacademy.thinkific.com/collections

[@immymusic]

Hey, the video seems impressive but lacks certain information like how does the interactive video works (the logic behind it). It could also have been helpful to let us know if any of the regular video editing tools like After effects, Adobe Premiere, FCP, or any common applications that graphic designers use can help make them. Thanks!

[@KimberlyGoh]

Hi Pavan! Thanks so much for the great questions. This video was really just an overview - I'll get more into the logic behind interactive video in future tutorials. For now, you might want to check out this one for a simple demo using Camtasia. kzbin.info/www/bejne/iqC4loZofNd-b8k (Camtasia doesn't allow you to use variables and the hotspot functionality is a bit limited, which is why I recommend Storyline 360 for more robust interactive video development). Articulate Rise is another tool you can use for interactive scenarios - check out this video to learn more about how that works kzbin.info/www/bejne/pne6o4Gbq66VfsU As far as I know, traditional graphic design programs like After Effects etc. don't usually include interactive elements like hotspots. Camtasia was the only one I found with that feature. Most of the time, interactive features show up in eLearning authoring tools instead of graphic design tools, since eLearning developers need that functionality more often. Hope that helps!

[@louisianatelevisionchannel6727]

What about interactr evolution is any good or should I get a refund...?

[@KimberlyGoh]

Thanks for the question, Louisiana Television Channel! I haven't used interactr evolution, so I can't comment on how good it is. It looks like interactr evolution is designed especially to support online marketing/sales, so if that's how you're using it, that will probably be fine :) My specialty is interactive videos for corporate training, which is why I tend to use Articulate Storyline or Camtasia.

[@louisianatelevisionchannel6727]

@@KimberlyGoh Are you able to download the videos that you create using the storyline or do you have to send an embed code

[@KimberlyGoh]

@@louisianatelevisionchannel6727 Great question! If you're producing interactive media (with Storyline or Camtasia), they don't produce simple video files. For Articulate Storyline, I usually use Google Cloud platform as described in this video: kzbin.info/www/bejne/bWW5gpdsjrOHjqs

[@KimberlyGoh]

@@louisianatelevisionchannel6727 If you're using Camtasia, it's much easier because you can output to Screencast as described in this video: kzbin.info/www/bejne/iqC4loZofNd-b8k

[@KimberlyGoh]

@@louisianatelevisionchannel6727 Personally, I think Screencast is the easiest option to use, and it produces a link you can paste anywhere. If Screencast doesn't work for you, you can also export your Camtasia interactive videos using the TechSmith smart player as described here: kzbin.info/www/bejne/sInZn2hprpqgptE

[@MrDrbld]

Humanity is saved...

[@KimberlyGoh]

Hooray, Dominic - that's what interactive videos can do 😉

[@AtiyaaSultana]

Hey! great info! Can we make interactive videos for youtube using Camtasia?

[@KimberlyGoh]

Great question, Brush Up Point! Unfortunately, Camtasia interactivity doesn't work on KZbin because KZbin only allows linear video to be uploaded. (KZbin has it's own version of interactivity through the use of endcards and cards. The challenge is there is no guarantee that they won't change endcard/card functionality, plus it can be difficult to manage complex branching. That's why I use Camtasia or Articulate storyline for my projects instead).

[@AtiyaaSultana]

@@KimberlyGoh Thanks for the reply, I'd love to see a detailed video on the uses of interactive videos.

[@KimberlyGoh]

@@AtiyaaSultana Here's a video that shows a wide range of uses kzbin.info/www/bejne/qH-Tkqd_qaqKaM0

[@KimberlyGoh]

@@AtiyaaSultana And you're welcome to check out the other videos on my channel. I'll be adding more in the future!

[@AtiyaaSultana]

@@KimberlyGoh I too create videos on writing and spoken eng... My videos mostly involve screen recording as I don't show up in the videos... Will it a good investment if I opt for camtasia? Can it be my all in one video editor?