What is Qualitative vs. Quantitative Research?

Understanding qualitative vs. quantitative research in marketing can help you know when and how to use each method effectively. In this Office Hours video, Dustin Harding, assistant professor of marketing at Utah Valley University, explains the difference between qualitative research and quantitative research in just under 3 minutes.
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[@haleyrodzos8795]

THANK YOU!! I keep having to make the distinction between these when analyzing research papers, and when the research method is mixed, I have such a hard time distinguishing between which parts are qualitative and which parts are quantitative. You simplified it perfectly, this was super helpful!

[@micahroberts4900]

I know I am like the ONLY person who watches these but I think they are fantastic. Good work guys. 🎉😊

[@UtahValleyUniversity]

Thanks for watching! Is there a topic you'd like us to cover?