What is thematic analysis?

A lecture given by Dr Victoria Clarke at the University the West of England, Bristol, UK, in November 2017. The lecture is entitled "Thematic analysis: What is it, when is it useful, and what does 'best practice' look like?" In this hour lecture, Victoria Clarke maps out different approaches to thematic analysis, and different conceptualisations of the 'theme', addresses common misconceptions and confusions about thematic analysis, and highlights the flexibility thematic analysis offers the qualitative researcher. Victoria Clarke is co-author with Virginia Braun of the highly cited paper 'Using Thematic Analysis in Psychology' (2006), and is widely regarded as a leading authority on thematic analysis.

[@PassportGods]

18:22 underlying patterns, concepts and ideas. 23:31 underpinning secular and religious ideas. 40:06 big Q = social justice, social change, social critique. 46:36 method and methodology.

[@ligialeiteipubufrj5431]

I am from Brazil, a professor of communication and mental at Psychiatry Institute of Rio de Janeiro Federal University. I loved your lecture, very didactic and easy understanding. I will used it in my research and that of my graduate students. thank you.

[@2009meina]

I am highly inspired. It was a great experience for me as I am still in the process of learning thematic analysis from the basics. Many thanks for being there.

[@jemgem9593]

Excellent text book, excellent talk, thank you Victoria. My current university (Coventry) lecturer in MSc psychology qualitative research highly recommend your "Successful Qualitative Research" book. Have watched your you tube talks and you're an excellent lecturer. I do so hope your dog was okay 🐾

[@muhammadzeeshan386]

Thank you very clarke! I clarified my misconceptions about TA. Excellent!

[@maggiemeeks]

Beautifully articulated and I have found this very useful

[@gabriela.olmosantillon]

Thanks for sharing this very useful presentation!

[@mickau88]

Bloody brilliant. Thank you both. Your examples of what is, and what is not a theme has really helped me. I'm Jimmy Cliff. I can see all the obstacles in way...(now you can hum the tune...)

[@katet7275]

Thank you for posting this, I've found it very helpful

[@princejt1]

Really useful presentation. It's great hearing the interpretation from a key contributor

[@tigrayansinterest4independ450]

I am happy and really excited by the document and the way how you present the material. I need further materials from you. Go ahead.

[@Goldie_Freddie_and_Orxy]

This was very helpful "putting the final pieces in place" in my understanding of thematic analysis, thank you so much!

[@themdmisthemtrx]

Great response to critics that say a TA is not sophisticated enough for a doctorate. I completely agree with you that the sophistication lies in the researchers skill and not the methodology used.

[@ewancampbell8746]

I'm a UWE student studying research methods. I found this really useful and found your 2006 really interesting. Thank you.

[@mirgissakaba1624]

Thank you so much for this useful KZbin. I think qualitative methods, as well as methodology, is an area to that could develop further and is a hope for the effort to get closer to the truth

[@ManojJinadasa]

highly appreciated work by Dr Clarke

[@chrisreynolds5694]

Excellent overview, Dr. Clarke. I am implementing TA for my dissertation this year.

[@flynner1997]

Hello thanks for posting this. very helpful in my studies in psychology

[@alexandradelgado3480]

Thank you for sharing this video. I am using TA and your paper and videos have been helpful

[@greygray5069]

Beautiful lecture. Thanks very much

[@yewang8878]

Thank you. This is very helpful.

[@deniseblanchfield1656]

Very useful with practical application examples

[@ericcrisp4044]

Very helpful! Appreciate the insight.

[@selmauushona4058]

The bucket example is thougt provoking , help the writer to think deep. Is very interesting and useful.

[@vineethapusselle1236]

Thank you very much for sharing

[@work_in_progress161]

This presentation contained all the good stuff

[@ssimbam]

Useful presentation.

[@tonyboyd796]

Thank you so much, this is brilliant.

[@orlandaharvey6904]

Very helpful, thank you

[@sarah-janebutler1533]

Thankyou, very helpful

[@xmak1zhao87]

三年后作为marketing学生前来考古，讲的太好了👍

[@cecyliasky7854]

Thx Viki

[@anapaulap.m.camargo226]

Dear Prof Victoria, I am a huge fan of Braun&Clarke work, we really need systematic process and clarification in doing QR.Your works have been helping me a lot. Thank you very much. Can I ask if is it possible to have these video slide presentation?

[@angicano]

Hello Ma'am. The Braun & Clarke (2006) paper you are referring is this? Braun, V. and Clarke, V. (2006) Using thematic analysis in psychology.Qualitative Research in Psychology, 3 (2). pp. 77-101

[@andreaskaaej]

Hi Horeno, that is the correct paper you are referring to, I am using Thematic Analysis right now in my master thesis and that is the paper I based my approach on.

[@angicano]

@@andreaskaaej thank you

[@elizabethb5101]

how do i submit somethin incanvas

[@Nbl.369]

C can you do review of my thesis?

[@ninirema4532]

🙏✍️🎓🌼🌻

[@chrisismail6311]

At 39.05... “So, it’s about the researcher as storyteller. Actively engaged with the data, through the lens of their own cultural membership and social positioning, their theoretical assumptions and ideological commitment. So, it’s not about accuracy, it’s not about reliability.” So, you proport that a good method of scientific research does not need to be accurate or reliable? Rather it is reasonable or even superior for a ‘researcher’ to insert their own cultural and ideological bias into a data set and come to whatever conclusion they feel to be correct based on their bias?

[@Odgangg02]

Kurt

[@NROS2012]

Bloody hell! What an absolute travesty of video design. If you really wanted a split screen, you really should have made the writing the bigger part as that’s the information-element of the video. Other than this is bloody fantastic. Thanks.