What It Takes To Stage And Sell A $16.5 Million NYC Penthouse

Cheryl Eisen is the go-to luxury-apartment stager in the New York area. She stages a $16.5 million penthouse in NoHo on a slow real estate market. In order to attract buyers, she plans to make the space feel warmer, add sophistication to fit an upscale buyer, and include unique art pieces.
Eisen is the CEO of Interior Marketing Group and the go-to luxury-apartment stager in the New York area. The homes she stages start at $5 million and go as high as $230 million.
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What It Takes To Stage And Sell A $16.5 Million NYC Penthouse

[@pixietrixiegirl]

Can they just make a reality tv show of this, this woman is so talented

[@AOsman1]

For a 16.5 million dollar penthouse. It has HORRIBLE views.

[@TheSqueakGeek]

@Dreamstate I wish I could admit how much I pay in NYC a month for a bedroom/bathroom

[@elisatseng6286]

Outlook very average

[@quoaitran1135]

So true. It's a mansion somewhere else with maybe 14 to 15 million in your pocket

[@KeenKoala115]

Location, location, location.

[@silversunset]

It’s fine as a fifth home if ur a billionaire

[@sebs2268]

16,5 million dollars for THAT? what a joke

[@ammana6553]

Smistadiwnl it’s the location the place itself is 100k😂

[@kevin-kx4lo]

Hahaha

[@sabrinapatoka196]

Staging makes the difference ;)

[@isla8599]

Lots of 'art experts' in these comments lmao... It's just staging, folks. Admittedly this 'episode' doesn't really show you what an amazing entrepreneur this woman is, she's done other way more impressive spaces.

[@_LianaHardy]

I'm literally binging all of Cheryl Eisen's staged homes, it is so addictive and inspiring. what goals........

[@notkaitlyn5368]

That art piece does not suit that place.

[@lukewilliams5341]

What you’re saying you don’t like soup cans on your walls???

[@notchamomma4073]

She’s having a moment with the word moment

[@womp5665]

She’s having a moment moment

[@marvindujardin463]

A moment that softens.

[@ricardosantossantossilva2331]

👍🇧🇷

[@dakotat7751]

That’s funny, I didn’t know that everyone in this comment section were interior designers.

[@dolliciouscustoms9844]

no but when it looks like something anyone could put together, even people on benefits are laughing at

[@THALOOTI]

"Easy said then done"

[@fennecinspace]

this is not a 16.5 mil place ... it's overpriced even for nyc ..

[@FussyPickles]

literally no one watching this will ever afford this

[@danielmushi356]

I will one day

[@JJustinXu]

Alek S I will! Dreams can come true!

[@danielmushi356]

@@maeudaou7347 every nice thing starts with a dream.

[@sm7085]

Did you just assume the size of my bank account?

[@aydan4491]

I don’t think people in these comments understand why this place is so expensive, let me clear it up. It’s NYC, you’re paying for the location. People talk about how you can have a huge mansion anywhere else however you wouldn’t get the experience and fun of the city. Take a trip there and you’ll understand! Imo it’s the best place in the country! (totally not bias at all)

[@Mathias3710]

You could just lower the asking price the same amount you paid her to do nothing.

[@rasergod]

But it would take double the time to sell it

[@davidaston5773]

Exactly, she's doing what anyone could do better with simple common sense. "Yea! I can sit on a big wooden hand. Yes! This place is worth more than 16 million egotistical rich people".

[@Jen-zk9se]

“Organic moment” “Gallery moment” cringing hard....

[@Sarah-rf5rj]

Don't forget the "floral moment"

[@Jen-zk9se]

Sarah Aisha Rizal - Lol so many moments

[@augustinefaithdefender]

Messy moment, anxiety moment, she did a decent job but not quite perfect, I think because they have limited time and furniture to choose!

[@whitemailprivilege2830]

Jen comment moment

[@habib6499]

Cringe moment

[@frankie9202]

This doesn’t look like a 16M$ Place lol

[@barchetype6430]

Feels a couple hundred thousand AT MOST. But hey, NYC.

[@erique_k]

Even for New York tbh

[@erique_k]

For $16 m I could get a condo at 432 park

[@TsetsiStoyanova]

So did it get sold?

[@darkrose5162]

The question I wish to ask

[@BabyJokerGaming]

If you own 16 mil your not a dummy, it would take more than furniture to impress

[@SL-nc1dy]

You'd be surprised

[@candirockstar135]

It’s not about “impressing” it’s giving it the feel of liveability

[@BabyJokerGaming]

@@candirockstar135 for 16.5 mil i need to live in space

[@sambat2193]

You’re*** a dummy

[@lukewilliams5341]

Nice, small apartment with a soup can. Very epic 😎

[@pangea1now]

If I had the money to buy this, I would buy anything else. I can imagine this is part of New Yorks affordability problem.

[@MoonV29]

Im not an expert in real estate, but i think the problem in selling the place is because of the price and not because of having wrong stages

[@marcoromero1255]

This

[@avicohen2k]

Didn't know bricks make a space cold. I feel red bricks actually warm it up while the gray bed cools it down. Saw the same video with a different apartment on a different channel btw..

[@jjpreme4220]

IKEA style furniture and paintings

[@jadktimeless2831]

JJ PREME IKEA Furniture More Impressive Than This Garbidge.

[@MrMiniPancakes]

“We are going to do a very big sculptural coffee table” Okay, so you mean circle?

[@IStillLikeIke]

That’s a really nice place, maybe even like 5M but for 16M you’ve got to be out of your mind

[@abbyflows1332]

I could watch this all the damn day I love decorating!!

[@vitoribeiro]

The dining and living room are just so ugly.. lol

[@BooBoo-pu1jh]

Yep

[@ac300]

agreed

[@capitanothegreat3994]

I like how there is Diversity of Race and Gender at her Company.. Good job Sister!!

[@ipromisethatserendipityisa9656]

The art pieces are ugly but I believe its only meant to be placeholders as she mentioned that the elite clients most likely have a collection of their own that they want to display.

[@atikinvokamre3356]

To summarize: you just buy cheap and low quality goods and furniture and put in the flat to rise the price up to the sky!

[@abed1596]

Welcome to THE ONE AND ONLY expensive Manhattan

[@xscitobor1233]

Dejavu anyone?

[@snowbeach11]

They've got a giant warehouse of goodies to make their final magic & makes things happen pronto❣️😂

[@Gothiqueluv]

I think these type of stagers make everything slightly ugly on purpose. When a prospective buyer walks in they say to themselves "oh that's ugly, but I could make it look SO much better." It's about getting to the ego. Sales is emotion.

[@mk-rs5br]

I just didn't get the so called "Art" used here 🤷‍♂️

[@StarFleet_Tech1701]

m k I used to eat that soup as a kid. Did not know I was eating food from an "artistic" can.

[@BLACKAAROW]

That’s modern art for ya 🤦‍♂️

[@rashmiratnakaran5781]

That's inspired by Andy Warhol. The man obsessed with mass produced junk and thought that it was cool and edgy. It was and the can of soup has a long history.

[@THALOOTI]

@@rashmiratnakaran5781 Yes, It's inspired by Andy Warhol and a more interesting setting.

[@KM-np6pz]

A lot of people don’t understand that it’s supposed to be a STAGING not a move in property. That art used is supposed to show the size or shape or art that can be put there. It’s not going to stay there forever. Plus, what are you expecting if all of that needs to be done in less that two weeks. I agree with you in the fact that the art isn’t good and doesn’t fit the place but given the time constraints that she has to work on plus the multiple projects that she has to do, it’s pretty decent when you take all of those into consideration

[@BabyJokerGaming]

16 mil for a studio

[@mguanipa2]

Everyone who is complaining about the art & furniture here obviously either doesnt like modern art or doesn't know about it. Hell the soup can art is litterally an homage to Andy worhol.

[@alexzepeda7391]

Mikey Guanipa * Andy Warhol

[@leaht3819]

Rich people apparently need to drink in every room

[@ac300]

drinking wine in the home makes people feel smug and sophisticated

[@cinderellabridez]

This video is so inspiring!

[@TM-ub4od]

I think the owner never wanted to sell the house, hence she was there to make sure of that.

[@milopichu]

The staging isnt the problem; it’s the price.

[@ericsapil9051]

I rather built a house in the countryside, a mansion.

[@Foxy-dt7xt]

People who could buy this most probably also have a house in the countryside 🙂🙃

[@rosiesamuel8562]

Love the staging 😍

[@Osky305]

Lower the price to $417.25 and I'll buy it cash 😤

[@BLACKAAROW]

Even if I had $17 million to spend, I’d rather buy a mansion in the Hamptons than some dinky apartment. No matter how well u stage a property if it’s too expensive then no one gonna buy

[@BooBoo-pu1jh]

To me, grays and black are cold colors, not warm

[@weareorigin]

So white colors, fur, and wood? I rather take the 1998 movie "You Got Mail" decor.

[@chadarellano4824]

Adam serhant was sellinga 20 million apartment with an indoor pool on it. This just doesn’t feel worth the money.

[@smallshrimpin6939]

Man I love having a giant Campbell’s chicken soup in my living room

[@rhaegartargaryen9315]

Staging helps sell a luxury house? How about saving the money on paying for this ridiculousness and reducing the price tag a bit to reflect the same. It’ll sell out easier, and anyone who owns anything luxurious is going to want their own decor from the start to finish in their own preferences anyway.

[@nicolas9589]

Take a shot every time she says “organic” or “soft”

[@joshr8454]

KZbin’s *RECOMMENDED* has done it again!

[@Jepolla]

Try to stand up from one of these super low sofas 😂

[@trishemerald2487]

She has such a great eye! Either you have it or you don't. She does.

[@steviedavidson7028]

She definitely has a gift of hiding her stress!

[@xoxoamirtha]

I think the house looks great

[@mortthereefer3343]

Why tho

[@snowbeach11]

Easy just filled it w goodies that the buyers can easily imagine themselves of happily living there as the King & Queen of their castle. 💕😂

[@Al_Asadi]

even rappers like blueface and the migos can’t afford this lol

[@ammana6553]

Hussein Al-Asadi there are 100 s of billionaires in ny

[@8DIBa]

In my country, with that amount of money, you can buy 16 more penthouse like that..

[@marilamar9899]

I think the house is actually worth 14.5 million but because of these extra add ons like staging, open house, realtor fees and fees on top of fees 😬

[@user-yl9qf1cp2z]

I think the reason its not sold is not because of the staging, but the price for this space

[@Mnguyen92]

400k in my town

[@dalenderocha2561]

The $7 bottle of wine on the roof sent me.

[@ac300]

warms my heart to see people taking a dump on this. What a letdown. half this shit would be found in a typical twenty somethings apartment

[@beefyogurt]

quick we need some art *paints random piece of wood haha i love it, what a joke

[@kevinurgiles6810]

This is awesome!!!!!!

[@Shadowstray]

All that art and furniture and 'art' are so going straight into a dumpster the moment someone buys that place...

[@jjk4891]

Other videos that she appeared stated that either the buyer buys the furniture or it goes back to her warehouse! So no, they do not go to the dumpster. It’s asset and money and she runs a business, no one would just throw everything away after one use

[@Shadowstray]

@@jjk4891 Yeah, take it away to a warehouse, throw it into the dumpster. Same thing, as far as buyer is concerned.

[@the7311]

I think the problem isn’t the staging but the terrible deal. 16.5 for that??

[@nav97_s77]

Is it only me that thought that the art pice cost that much😂

[@official_surge]

That would be worth only $3-5M...

[@sawyerramos3113]

can of soup because that is all you will be able to afford after you buy this

[@user-yl9qf1cp2z]

whoa there are better options for 16.5 million , with change, according to AD. can get like a huge piece of land in hamptons

[@dolliciouscustoms9844]

bring in Rebecca Robeson, she dresses houses a quarter of the price and makes them look like billion dollar houses

[@Jia20046]

This apartment is again changes see at Erik Cornover

[@kinglucky6594]

Setting up a gofundme as we speak

[@o0YinZin0o]

Chicken noodle soup! Chicken noodle soup! Chicken noodle soup! With some sprite on the side

[@zackcrablack2756]

Looking Damn authentic 😁😁😏

[@ianvinsmok2998]

This place looks like 3mil max. and not 16mil.

[@ispeakdesign]

Now 17 million dollars and still on the market

[@Vevxo]

Location Location Location

[@PW218]

This lady made me loathe the word moment.

[@whitemailprivilege2830]

PW218 interesting comment moment

[@skandarc2810]

$16 million? the place itself is not that great and poor choices all around by the designer. I hope it doesn’t sell to teach them a lesson.

[@thuctran4125]

that looks tiny for 16.5 mils

[@harrybrown1506]

It’s listed way too high

[@TFN-179]

Chicken noodle soup art ok?

[@riansearcy6652]

Andy Warhol did it better

[@SyedAli-xm1yq]

The question is did it sell??

[@heyya7464]

That’s way too expensive for 16 million dollars, more like 6-7million . Maybe this is the reason why it’s on the market forever

[@quoaitran1135]

Wow. That's a lot of money for us common everyday folks. It be nice I guess. I'd buy a 500k home on the suburb in va beach and with that rest of the money be happy for the rest of my peasant life. And work ladies fingernails pretty up from 9 to 5

[@ChrisInvests]

The dislikes are from the people who can't furnish their apartments 🤷‍♂️👎

[@MartinDumanov_]

Chris Invests - Personal Finance Videos That was just about the shittiest and ugliest job at furnishing an apartment worth $16.5 million.

[@joeychen8854]

Hi

[@hahahello7860]

did anyone notice the chicken noodle soup on the art piece? j-hope anyone?

[@stupidgirl178]

Moment

[@whitemailprivilege2830]

I’m having a comment moment

[@mohammadal-subaie1840]

It looked better prior to staging !!

[@pidsme2576]

I'll rent it for 10 bucks.. Smh

[@ladysun7965]

Lol that chalk art??

[@Alex.the.humble]

She’s cute and adorable but twice my age lol

[@diamondsfurez7456]

How old is she???

[@jennydavis2582]

This is the first house staging from Cheryl Eisen that I really dislike

[@bartrese]

Same! I hate it a lot and I usually love it. I think this space just sucks and even she couldn’t save it

[@Ara_4956]

Chicken noodle soup chicken noodle soup chicken noodle soup with a soda on the side ok I'll stop now...

[@mortthereefer3343]

Dang

[@donnaedwards6888]

She needs to move her company to Dallas Texas and do million dollar home's there views are much better and prettier .