What Made Arc'teryx the Hottest Brand of 2021?

Arc'teryx has continued to enter the consciousness of fashion buyers until now it seems more popular than ever. From celebrity endorsements to a collab with Palace, we're taking a look at how the brand has done this; more importantly, is it worth buying?
Official Arc'teryx site: bit.ly/3oz4NIa
Arc'teryx Talk Facebook Group: bit.ly/2Mj0off
Arc'teryx Talk Instagram Page: bit.ly/2L3PxoO
_mwwtt on Instagram: bit.ly/2Yy6c70
Thanks to Arc'teryx for sending the blue beanie I showed off in this video (I bought the red one a week or so earlier)
-Further Reading-
Arc'teryx in graffiti/racking culture: bit.ly/36sno2g
Grailed guide to Arc'teryx brands: bit.ly/36JVJtZ
Interview with Arc'teryx on the streetwear hype: bit.ly/3oAZ30g
Article on Palace collab: bit.ly/36sJOAk
If you liked this vid, subscribe and ding that MF bell for weekly techwear + fashion content: / @thisisantwon
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Hit up the IG for dank techwear pics: / thisisantwon
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Peeeeeersona!

[@roi_4_dayz]

Me, finding arc'teryx in 2019, looking down on people who found arc'teryx in 2020 who are looking down on people who found arc'teryx in 2021

[@ThisIsAntwon]

The circle of fashion 🙏

[@roastchicken1001]

Arc'teryx has been blowing up since 2018, nothing to do with a change in lifestyle from 2020.

[@jimlow6824]

I got mine in 2018 for the GoreTexPro weather protection. Last thing I want is for people to think I jumped on the band wagon. OTOH, I'm glad the company is doing well.

[@thomujin]

I got wind from the tactical community in 2013, been hoooooked since.

[@somethinganything4864]

@@thomujin found out about them back in 2010 when I was doing a lot more backpacking

[@astral_plane_crash]

Oh you like Arc'teryx? Name every mountain.

[@ThisIsAntwon]

Um uhh Mount Rushmore, The Mountain from Game of Thrones, uhh...

[@meditativesoul-relaxationa3111]

@@ThisIsAntwon Baja Blast...

[@ThomasSaSkateorDie]

Denali, Kilimanjaro, Mont Blanc, Everest, K2, Aconcagua, Rockasierra, Elbrouz...

[@Epsteindidinfactkillhimself]

Africa Algeria Mount Chélia Cameroon Mount Cameroon Chad Mount Koussi Congo, Democratic Republic of the Margherita Peak Mount Karisimbi Mount Nyamulagira Mount Nyiragongo Sabinio Congo, Republic of the Mount Bamba Egypt Mount Kātrīnā Kenya Mount Elgon Mount Kenya Lesotho Thabana Ntlenyana Morocco Mount Toubkal Namibia Brandberg Rwanda Mount Karisimbi Mount Mikeno Muhavura Sabinio South Africa Giant’s Castle Table Mountain Tanzania Kilimanjaro Mount Meru Ol Doinyo Lengai Togo Mount Agou Tunisia Mount Ash-Shaʿnabī Uganda Mount Elgon Margherita Peak Muhavura Sabinio Antarctica Antarctica Vinson Massif Asia Armenia Mount Aragats China Cho Oyu Mount Everest Mount Gongga K2 Khan Tängiri Peak Lhotse Makālu Mount Tai Victory Peak Mount Wutai Xixabangma Egypt Mount Sinai Georgia Mount Kazbek India Anai Peak Doda Betta Haramukh Kamet Kanchenjunga Kangto Indonesia Mount Agung Jaya Peak Krakatoa Mount Merapi Mount Tambora Mount Toba Iran Mount Damāvand Israel Mount Tabor Japan Mount Aso Mount Fuji Mount Hiei Mount Kōya Mount Ontake Kazakhstan Khan Tängiri Peak Kyrgyzstan Khan Tängiri Peak Lenin Peak Victory Peak Laos Mount Bia Lebanon Qurnat al-Sawdāʾ Malaysia Mount Kinabalu Mount Tahan Myanmar (Burma) Popa Hill Nepal Cho Oyu Mount Everest Kanchenjunga Lhotse Makālu Manāslu I Pakistan K2 Nanga Parbat Tirich Mir Philippines Mount Apo Mount Canlaon Mayon Volcano Mount Pinatubo Russia Mount Belukha Mount Elbrus Klyuchevskaya Volcano Sri Lanka Adam’s Peak Mihintale Syria Mount al-Durūz Tajikistan Imeni Ismail Samani Peak Karl Marx Peak Lenin Peak Revolution Peak Thailand Mount Inthanon Mount Suthep Turkey Mount Ararat Vietnam Fan Si Peak West Bank (area of the former British-mandated territory of Palestine occupied by Israel) Mount Gerizim Australia Australia Mount Bartle Frere Mount Bogong Mount Bruce Cradle Mountain Mount Field Mount Kosciuszko Mount Ossa Europe Austria Dachstein Grossglockner Bulgaria Botev Finland Mount Haltia France Mont Blanc Germany Brocken Wasser Mountain Zugspitze Greece Mount Athos Mount Helicon Mount Hymettus Idi Mount Olympus Ossa Mount Pangaion Mount Parnassus Mount Parnis Mount Pelion Iceland Eyjafjallajökull volcano Hekla Katla Laki Öræfajökull Ireland Brandon Mountain Carrantuohill Croagh Patrick Lugnaquillia Mountain Italy Mont Blanc Mount Etna Gran Paradiso Matterhorn Monte Rosa Vesuvius Montenegro Durmitor Norway Galdhø Peak Glitter Mountain Poland Mount Babia Romania Bihor Massif Bucegi Massif Ciucaş Moldoveanu Rodna Massif Russia Mount Narodnaya Slovakia Gerlach Peak Slovenia Triglav Spain Montserrat Teide Peak Switzerland Mont Blanc Dom Dufourspitze Finsteraarhorn Jungfrau Matterhorn Monte Rosa Ukraine Mount Roman-Kosh United Kingdom Ben Cruachan Ben Nevis Ben Rinnes Ben Wyvis Dunsinane Lochnagar Slieve Croob Slieve Donard Snowdon North America Belize Victoria Peak Canada Baldy Mountain Mount Fairweather Mount Logan Mount Saint Elias Costa Rica Irazú Volcano El Salvador Izalco Volcano Santa Ana Volcano Guadeloupe Soufrière Tajumulco Volcano Martinique Mount Pelée Mexico Iztaccíhuatl Paricutín Toluca Volcano Pico de Orizaba Nicaragua Concepción Volcano Madera Volcano United States Mount Arvon Backbone Mountain Baldy Mountain Big Rock Candy Mountain Denali Mount Elbert Mount Fairweather Mount Frissell Granite Peak Guadalupe Peak Haleakala High Point Mount Hood Hualalai Humphreys Peak Mount Katahdin Kilauea Kings Peak Lassen Peak Mauna Kea Mauna Loa Mount Mitchell Mount Monadnock Mount Nebo Mount Rainier Mount Rogers Mount Rushmore Mount Saint Elias San Francisco Peaks Sassafras Mountain Mount Shasta Mount Whitney Oceania (Pacific Region) New Zealand Mount Aspiring Mount Cook Mount Ruapehu Mount Taranaki South America Argentina Mount Aconcagua Maipo Volcano Cerro Mercedario Mount Tupungato Bolivia Mount Chorolque Nevado Illimani Brazil Bandeira Peak Mount Corcovado Neblina Peak Sugar Loaf Chile Mount Aconcagua Maipo Volcano Mount Tupungato Colombia Mount Huila Mount Ruiz Mount Tolima Ecuador Chimborazo Cotopaxi Peru Mount Huascarán Misti Volcano Venezuela Bolívar Peak

[@DavidRiddick]

Mount Doom ?

[@he478]

Oh great... a new reason for it to get even more expensive.

[@ThisIsAntwon]

Drake and Travis Scott's influence pale in comparison to this video 😈

[@cleopatracominatcha3819]

Mine was very reasonable

[@theophilec.5676]

there is a loooot of stock so it's always under retail

[@clvin12]

May that brand doesn't become a North face like

[@ThisIsAntwon]

I'm hoping they'll reserve collaborations for the more fashion-specific products and keep their mainline stuff performance-focused as it is currently. That said, the more unusual/experimental panelling colour combos in past collabs is definitely something I'd like to see more of

[@harveymunday2159]

I dont think it will beacuse it is a lot more pricey than north face.

[@G_F1]

FYI: Arc’teryx ‘LEAF’ stands for Law Enforcement and Armed Forces

[@smashmypumpkins]

Narc'teryx

[@mxzzzy2896]

@@smashmypumpkins underrated comment

[@shrekpacito]

I'm not the biggest fan of just slapping your logo on a garment and calling the design a day, but man, Arc'teryx's is so damn cool. It works perfectly as a logo as it is recognisable, descriptive and fitting, but it also works as a simple graphic that would still look good without any brand connection.

[@skankytrick]

My Piedmont vest only has the logo printed very small on the back on the very bottom. I didn't even know it was there at all until I saw someone mention it online as a detail that they most liked about the vest. In fact, this completely clean look is what drew me to the vest in the first place, and then when I read the reviews, at least 75% of them mentioned they were delighted by the lack of branding. As an honorable mention, I have a Rag & Bone wool jacket that also has no external branding. It is a $600 jacket but is so nice that it doesn't need to lean on its branding in order to stand out. I think that is the pinnacle of quality: such outstanding quality and clean presentation that a product does not need to prominently display a logo in order to leverage its brand recognition.

[@Sangiev]

Thank you for this!! Was genuinely curious about how this brand started popping off within the fashion scene - such a well presented video 👊🏾

[@ThisIsAntwon]

Aaaa thanks so much!

[@inco9943]

man like sang

[@thomassteeles670]

Arc'teryx maybe the hottest brand of 2021, but what makes Antwon the hottest man of 2021? 🤔

[@eddylaws]

He'll mention this in the next vid🤭

[@thomassteeles670]

@@eddylaws Can’t wait 😳

[@DamianLewd]

It’s the intros for me

[@muttpost]

Layers...

[@targusmacintosh7506]

By wearing 2 Arc'Teryx jackets, driving his body temperature to above average levels.

[@danieldidokha8194]

i wanted a arcteryx jacket since early 2019 but i just cant afford it as a student , so i bougt it in late 2020, now im a happy arcteryx owner :)

[@ThisIsAntwon]

Amazing! So satisfying to finally get something you've been after for ages

[@pablogarcia-legazlevi6928]

Same but since 2017 and still saving money 😢

[@mw5360]

I've got maybe 20 Arc'teryx pieces from backpacks to pants to rope bags to shells, down jackets, tees, shorts, shirts, shoes.. and there's few brands that consistently deliver in terms of quality and design. That'll still be the case once the hype train has moved on.

[@ThisIsAntwon]

Amazing! Glad your experience has been so good, and honestly I can say the same overall (although there's a few product categories I'm still missing like bags)

[@mw5360]

@@ThisIsAntwonI recommended it in comments of another, but the clamshell 'blade' series (20,28) are simmmmmilar to the C&C one, but way more toned down. I've got Blade 20, an AR20, and a Haku bag for my climbing ropes.

[@aark89]

Recently decided to give their Bora 63 a shot. I've always been a gregory/lowe alpine guy, but i gotta say, the bora line is aesthetically pleasing. And the fact that it doesn't need a pack cover is a bonus too. Def excited to try it this week!

[@MonstablokaZ112]

Oh boy, can't wait for the "the average arc'teryx hiking enthusiast VS. the post-covid arc'teryx fashion beast"-video!

[@alexwind7123]

First found out about Arc’teryx from my Grandpa. He has a ton of pieces haha been wearing it for years, great brand but never thought I would see the day where it is considered “hype”

[@whysosketch7591]

Let me know if he’s selling any lol

[@tonylondon5929]

I grew up in a ski town. Arc’teryx was always considered the “granola gucci.” To see it sky rocket even more, it’s pretty lame IMO.

[@dimman77]

Are you old enough to remember when Sun Ice was the ski gear of choice for the rich?

[@syrupx511]

The graffiti culture made it real hypebeast

[@John-mf6ky]

Shit, Arc'teryx was big in the Graff scene. That's how I knew about it 🤷‍♂️

[@remylauren7604]

me too nyc writer was giving award to who racked the most jackets and this was before the pandemic

[@nikolaifletcher265]

I live in BC, where Arc'teryx is from, and it's basically the unofficial uniform here (plus Lululemon) And like you said, it's not just about the branding. BC's the rainiest place in North America so we get full use of its tech features!

[@Julian_Kurt]

Im wearing the brand for many years. Love the performance. It saved me a couple times in the mountains. Most products are so well made and so thought through.

[@ctankep]

Yes it's a bit strange to see " arcteryx " being hyped as fashion. My " beta ar " has been to mountains in three continents and still looks as new , most used and abused bit of gear. The quality is changing however ! I bought mine 6 or 7 years ago and more recently got one for my partner at the time. The zippers and small details have had a cut in terms of cost of materials ..

[@ctankep]

- They got bought out by a chinese conglomerate , Perhaps about 3 years ago. Now we see them in Virgil's runway shows .. Then on rappers as well. There is some shrewd marketing going on !

[@Julian_Kurt]

@@ctankep indeed there have been problems in the last time. Many new products are of a lower standard than there predecessor

[@jayaez3887]

Not surprised that the recent rise is purely clout based. Their actual items are very mediocre for the asking prices imo. Great video Ant!

[@thejonath]

Arcteryx LEAF... That's amazing stuff there

[@chronometa]

I didn't know anything about this brand through fashion stuff. I just liked their fitting lol

[@geoffreypereira8024]

My first AT piece was a Sigma LT in 2002. Great stuff but always felt like a poseur as I did not free climb El Capitan or scale walls of ice. Now, I don't feel so bad...

[@HypeBeast764]

Advice to all the arc'teryx babies. Buy the Atom LT. Trust me. It's the most popular and most versatile piece that they make. I use it skiing, backpacking, hiking, camping, around town, and especially to work everyday. It's incredible.

[@Devananta-Rafiq]

I hate the palace collab. So uninspiring and damaging the brand image imo. The next Jil Sander is pretty promising tho, lets hope

[@angelnatividad4183]

I'm someone who enjoys the outdoors and skateboarding, so I see where you're coming form in terms of brand image for Arc'Teryx. But Palace is kinda like the Arc'Teryx of skateboarding; a more underground company that was more interested in sport and intended use than hype and fashion. Though Palace has evolved to have many collabs with other brands, those collabs are just genuinely out of fun and creativity instead of hype.

[@Devananta-Rafiq]

@@angelnatividad4183 I more refer to the end products. Palace's design language with big logos here and there just not makes sense for Arc imo. If you read hypebeast interview with Arc's designer few years ago, they said they don't believe about hype which translated to more toughtful collab with Beams for example. It's like they have given up.

[@angelnatividad4183]

@@Devananta-Rafiq I see I see. I personally do not like huge logos. I guess the big logos VS a more minimalist design is just a preference? I will definitely be taking a look at that article though!

[@cityslickeroutdoors8306]

You get better value with Columbia. And equal or superior technology in many cases.

[@FashionRoadman]

Amazing video!!

[@camillelannevere9880]

I found a vintage arcteryx wind jacket, the tag said 1992? It's the best thing I own. Love it

[@ThisIsAntwon]

Niiiice, right at the start of Arc's life!

[@Neonomide]

Arc employee said that Veilance line is especially popular in Japan. Why so?

[@n8sfolly]

For climbers arc'teryx has been an important brand for a long time (they began making harnesses). Dead bird has been keeping me in jackets for over a decade. I'm not sure how I feel about the whole fashion thing (hopefully they maintain quality and customer service which have been top notch), but I am not surprised because their gear has a very unique aesthetic that is extremely sleek and cool. I guess I can start wearing my climbing gear in town. I might have to see if I can sell some of my "vintage" arc'teryx at a killing...

[@KirstenBayes]

I bought several pieces in the sales for outdoor use, and have been surprised by the fashion thing: been stopped in the street wearing them. Mountain Equipment and Rab are really more my speed - at full price, anyway.

[@KirstenBayes]

@Al Marcel I really like and rate their stuff.

[@skankytrick]

Rag & Bone?

[@mariekat.6277]

Oh very nice, just looked into their urban backpacks and really like them! If my current backpack won't make it anymore, I'll probably get one of theirs

[@30m3]

The pieces hold better value on the secondary market now which is a good thing. I jusy hope the brand doesn't start hiking up (pun intended) the prices further now as they are already expensive.

[@mw5360]

It'll be HIKED up if you want a shitty Palace logo on, as long as mainline stays as is, I'm not arsed.

[@HypePickups]

Interesting, I have to look into this :) Thanks!

[@Douglasrobinson91]

Comedian Rhod Gilbert also wore Arc’teryx while appearing on Taskmaster

[@mwwtt2875]

Dead bird to the moon

[@ThisIsAntwon]

🚀 ARC GO BRRR 📈

[@ledomatt8797]

I have 4arcteryx jackets. I have also like tens more of another great hiking companies. For me the best is helly hansen and than arcteryx, another great are marmot and outdoor research. Also helly and arcteryx goes well with tactical brands like 5.11 and helikon-tex. Arcteryx jackets can be seen on movie bourne legacy wearing by jeremy renner and the accountant by ben affleck, also on movie triple frontier shell and leaf tactical. It seems hollywood arcteryx amabasador is tom hardy. I've seen him on photos with tons of arcteryx jackets. Overall great brand, but in terms of quality and durability helly for me wins by inch.

[@sclr]

Totally. Helly makes the boat gear cool. If you want real world waterproof and dope aesthetics helly hensen is where it’s at

[@nym5qu17]

is the 2020s gonna see a gorpcore/techwear xtreme outdoors aesthetic that was so prevalent in the 90s? :D

[@ThisIsAntwon]

Kinda hope so, some very cool 80s/90s performance gear out there

[@cityslickeroutdoors8306]

Yeah because of the extreme weather accelerating the trend probably.

[@kephrarubin]

Arc'teryx is great, most comfortable shoes I've ever owned. I love how the jackets etc don't raise up when you raise your arms. It's kind of worrisome if it's getting super popular with people who don't care as much about durability and functionality because the quality is probably going to go down. Five ten switched focus to biking and the guide tennies are absolute garbage: which lead me to la sportiva, and then I got a pair of konseal shoes to see what you got for the extra 50 bucks over la sportiva which was way more comfort and functionality. I get diminishing returns for quality and I get paying a hair more for a name because you can say oh it's this, I know it's good. But if I have to pay a ton more for trendy bs I'm done with the brand at that point.

[@mepiffi]

Would love to hear your thoughts on klattermusen! It seems in the last few seasons they have been marketing themselves more towards urban wear and in Stockholm i see more and more people outside the climbing community wearing it

[@its_A2BS]

Idk about their clothes but i bought a bag from them recently and it's really great. it's kinda trendy being a fairly bright yellow side bag, but it's definitely stuck true to it's utility and actual usability

[@mepiffi]

@@its_A2BS yeah i have a bag and a woolly gilet, both look great and are tough as nails, super dependable!

[@JoseRicardo-te9gx]

Appreciate the persona music c:

[@skalarwellentechnik5744]

Tbf moving away from Gore-Tex isn't neccessarily diluting your brand from aperformance perspective, it's a valid move once you've reached a certain size. Gore's important patents have expired and at this point, Gore-Tex' biggest advantage is their outright ridiculous mindshare when it comes to waterproof membranes. Though that could also change quickly, considering the greenwashing trend in a lot of outdoor companies and the fact that greenwashing a prodcut that relies on ePTFE membranes is nigh impossible. At some point, developing in-house, proprietary technology just becomes a ton cheaper and much less of a pain.

[@ThisIsAntwon]

That's very true and a good point. On top of that a lot of people don't necessarily need the level of water resistance Gore-Tex (or an equivalent 3l membrane) offers, so 'less performance' in that respect is not necessarily a bad thing because you might get greater comfort or breathability (or a lower price!) as a resukt

[@JohnSmith-fe1id]

To add to your part about arcteryx gaining credibility for using gore-tex, it should be known that gore-tex wouldn't be what it is today without arcteryx working with them for decades. Arcteryx helped develop gore-tex to match their performance requirements.

[@tearsinrain.]

They have the best fit & construction in outdoor clothing but the price reflects that. My opinion is based on 20yrs of climbing/mountaineering (and a few years working at an outdoor clothing retailer).

[@DriftwoodAFairytail]

Arc'teryx became a fashion brand year's ago. Nobody that actually spends time outdoors can afford this stuff; production is no longer in Canada and the employees that cared founded another brand called Westcomb. Thinking about selling some BD cams to fund a beanie. HMU if interested.

[@carlwest5936]

I live in Canada and arctyrex is out of the question, its either Canada Goose, Moose Knuckles or Moncler if you feel saucy. Arctyrex simply isn’t warm enough and made in China.

[@darren7784]

yeat brought me here

[@munkeypants1]

This is already one of my favourite Antwon videos. I got into Arc’ after watching the Atom LT vid and picked one up myself, then a couple of Skyline shirts (the old, nice ones) and a Zeta SL shell jacket. Wore the shell today on a damp and muddy 11 mile walk with my old Salomon Ultra 3 mid gtx boots and I stayed toasty nice and dry. Btw Arc’s online customer service is excellent too! I’m now looking forward to Ant’s Arc’ jacket reviews and hiking videos 👍

[@mw5360]

When your ultras are done, get some of the Arc aerios FL mid. Thats what I did.

[@ThisIsAntwon]

Thanks so much! Really cool to hear the Atom video was helpful and you've had a good experience overall. Despite the strangely long arms the old Skylines are really nice

[@craigdavies1747]

I love arcteryx. I have great hoodies, trousers and baselayers (especially as I've got a half price source) but find the coats are way overpriced and my Berghaus/marmot etc equivalent do the same job at half the price. I hate all this rapper and high street fashion from hiking brands like the north face. Full of chavs stealing mopeds etc! 🤦

[@nyx3983]

can't wait for the brand to start costing my leg.

[@Evan-ds6zr]

thats veilance for you

[@master09shredder]

Arc' Teryx is norm-core in Vancouver.

[@alexandre56k33]

every mother and dad own an arteryx jacket in Montreal, it ain't fashion

[@ilyas859]

This guy I met hiking used to say "Goretex = plastic bag technology" still cracks me up

[@tonyyates2012]

Be great if you could review some Montane pieces, great British outdoor brand with the quality and design worth looking at.

[@gvaz694]

Make a vid on steep tech, underrated tnf section in my opinion.

[@ThisIsAntwon]

Look a couple of weeks back 👀

[@Ninja-tech]

I have been getting Arc’teryx LEAF specifically for performance and performance only. I wear the wool base layer set and look at all the strange people with big heavy winter jackets on. So funny how people just choose to buy the wrong clothing for the increasingly random weather.

[@grunerbrokkoli5239]

Ian Connor also wore it in 2019 that’s when I found out about it

[@Legionnaire7777]

Arcteryx should not do collaborations IMO.

[@Specimen_06]

Ant How do you feel about pieces like chest rigs or bandoliers?

[@dimman77]

Weird how it's popularity now has more to do with Veblen hype ("Expensive means good!") of cheaper, lower qualit current Arc'teryx, than the product requirements and manufacturing that made the pre-2001 stuff expensive in the first place. High performance specialist mountain and ice climbing gear made in Vancouver. Now it's just another WPB membrane shell made in Vietnam or Indonesia that sells for 5x the price of the WPB membrane shells made beside it in the same factories. Ironically often for low cost higher performance outdoor brand Mountain Equipment Co-op (who basically just initially copied the business model of REI Co-op in Seattle, but did expand to designing their own gear rather than just importing existing stuff), also founded and product designed in Vancouver long before Arc'teryx. What Arc'teryx did is develop excellent, but very niche, specialized equipment for a very select hardcore outdoors clientele and made it to a very high standard locally in Vancouver. That justified the price at the time. "Made in Canada", "ethical" wages, environmental "standards". Then they quietly off-shored more mainstream outdoors gear to cheap labour countries (like everyone else to be fair) for the casual outdoors people who would hear how awesome it was from the super hardcore climbers. Kinda a bait and switch. Then Adidas bought them and brought them out of the mountains with collabs, and it was all down the hype mountain from there... Still decent stuff, just extraordinarily overpriced compared to other functional gear literally made in the same factories.

[@gillian32]

I bought a jacket from Eddie Bauer that looks like an Arc'teryx jacket. I saved hundreds of dollars.

[@carlwest5936]

Same thing in the end just branding lol

[@dvaneg98]

would buy performance cycling gear but they don't produce it

[@blind1569]

He put the graffiti writers and rackers im weakk🤣🤣 got my like

[@sandi1]

its great for getting up too!

[@gershom86]

If you work hard, busy adulting, love hiking, try Decathlon!

[@MrLiquidDeath]

im from oregon and local brand columbia/mountain hardware are by far less expensive than arc for regular outdoor use and usually have more useful features on their snow gear so i dont really understand the hype for the overpriced canadian stuff

[@sicc]

haha the hottest brand cos their jackets keep you warm🤝👑

[@chrisogrady28]

3:11 that black dress is sick and is exactly how I feel whenever I out on my Gamma MX Hoody

[@WorldRaceMVG]

Hottest brand of 2021?? The year just started

[@carlwest5936]

Lets b honest Carhartt got the game on lock with workwear

[@akerr911]

I just love KIT!!!! Couldn’t care less who buys it, all I would say is take your time selecting the right jacket for your needs. It will end up costing you less, 90% don’t need an alpha sv. Also if you love the expensive stuff check out 66 north!

[@cODFTwproductions]

Gonna hold onto my beams jacket for a while

[@realblackbetty2204]

Iv been wearing them since the mid 2000s. They supply the US Marine Corp with packs and gortex.

[@parrotbrand2782]

Great, CCP company is supplying US military now!!

[@Dan-oy7pr]

hold onto your gore-tex my tehc bois, the hypebeasts are coming

[@mw5360]

Only for a season, then they'll disappear to the next thing they're told to.

[@Dan-oy7pr]

@@mw5360 that honestly depends on what Arc plans to do. They can easily take this and run with it, do collabs, sign celebs, all things that Nike and Adidas do for instance. If they go about things as they have always, then yes, you are right. I do hope those plebs don't discover the Arc outlet store I have near me though.

[@Meowdegger]

I want a video about how covid-19 has changed techwear. It's had a huge effect on fashion in general from streetwear to high fashion so there's no reason to think techwear hasn't changed. I mean what's your take on this? I've seen some comments about a 90's and early 00's extreme sport renaissance in the comments. I've also seen so many comfy fit's lately with fleece or wool sweaters.

[@jamesbrincefield9879]

I’ve always been aware of this brand, but this guy at work talks about Arcteryx the way I talk about Patagonia or LuluLemon so I’ve been thinking about actually picking some up recently. It seems pretty solid from what he’s described about it. I’m not a big fan of the logo though.

[@christopherkline4042]

I work in the film industry, and I noticed a few months ago that the only the hardest working and most dedicated individuals brandished an Arc’teryx garment in one form or another. It’s how I found the brand, I feel like it makes you look like a professional.

[@ThisIsAntwon]

Definitely wearing Arc'teryx to my next job interview 😎

[@lookb3hindu1]

Arc'teryx has been owned by ANTA sports a Chinese company since 2019.

[@ronman5528]

Wear it everyday for work on the wet coast of BC, don’t buy it! Not any better than any other gortex and I have worn many name brands of gortex outerwear over the last 25 years! It would be alright at a quarter of the price but it is not worth the money. They do honor their warranty but at the price they charge it should not rip or tear or wear out as fast as it does.

[@TechwearGermany]

Atom LT gang rise up!

[@ThisIsAntwon]

Yesssss so good

[@sageislam]

I really like arcteryx but really don’t want it become like North Face, chavvy

[@carlwest5936]

I like Canada Goose better for actually living in Canada, arcytex won’t cut it. As for style, I believe Carhartt is the biggest 2021 brand just my opinion.

[@etow8034]

Arc'teryx is a sub-division of Anta is the reason why !

[@Knightwingofbludhaven]

So I worked on the venom 2 production, the shooting crew wrap gift was a black Arc'teryx jacket with a venom two logo on the left arm, during a recent shoot I got to close to a lamp and it melted the arm, I am gutted.

[@ThisIsAntwon]

Ahhh man that sucks, sounds sick! Maybe you could spin it as extra 'Venom detail' or something

[@Adamas11]

The Bird Head Toque is 🔥, but sold out everywhere!

[@hokaine_]

Just dipped my toes this morning by ordering some Veilance pants and shirts. Can't wait to get in on the fun with this goodness ;)

[@ThisIsAntwon]

Nice! What did you go for? Lots of nice things in SS21

[@hokaine_]

Cambre pants (that denim looks intriguing), Convex LT pants (because moving to a hot&humid country soon), and one of the Frame shirts you recommended (in dire need of quality basics). Very much looking forward to a more visually toned down side of tech wear to see how it can mix with other styles.

[@ratwhocankickflip]

Funny nobody knows they hype started in the graffiti scene like 6 years ago

[@amilcarpolanen5994]

Dont need any (more) skeletons in my closeth thank you.Skduusch!!!

[@teno777]

Super interesting video would love more of these in depth analysis takes.

[@alexkatie5206]

Ded bird brand be coming to a JD sports near you

[@ThisIsAntwon]

No please 😰

[@jackyong815]

Love it! ❤️⁠ ⁠ In this year the 100th anniversary of Chinese Communist Party #CCP, thrilled to know Arc'teryx is owned by ANTA of China #MadeInChina2025 #BeltAndRoad #BeijingOlympics2022 #OccupyMars2024 🇨🇳⁠ 🇨🇳 ⁠🇨🇳

[@maxx5111]

The North Face turned from one my favourite outdoor brands to the one that I am absolutely disgusted with. Hype/hybeasts destroys anything good they come in contact with and I'm hoping Arcteryx won't go down the toilet drain like TNF did.

[@markwells8798]

To late 🤣

[@parrotbrand2782]

Arcteryx owned by Anta, China.

[@isabelpeterson2721]

Jesus Christ is our lord and savior! Repent for your sins! God loves you unconditionally! John 3:16 repent!

[@aleph4425]

wut

[@J.0.E.]

I like veliance a lot but not a lot of reason to wear it in California.

[@sungk3962]

There is an on-going love affair between Arc’teryx and W. L. Gore & Associates (Gore-Tex), ever since Arc’teryx revolutionized Gore-Tex Shell Jacket in 1995. There is no other company that loves Gore-Tex more than Ar’cteryx, with an exception of Gorewear (part of W.L. Gore & Associates), which conveniently does not compete with Arc’teryx. If you want to buy outerwear with Gore-Tex, your best bet is Arc’teryx.

[@Meekotona]

So you remember my question "Do you buy things like Arcteryx just to mog the poor?" >"Yes. "

[@cleopatracominatcha3819]

Mock*

[@Sciencef1ction]

Funny enough I am (potentially) one of the few whose interest peaked thanks to the skate/graffiti side of arcteryx, as a Minnesotan bordering Canada it’s always been around as an outdoor brand, but I really dove into the brand after getting its exposure in those worlds, around that time I was lucking out in thrift shops grabbing 1,000+ dollar jackets for 5-10 dollars and authenticating them at our local store... good times

[@K.D.B23]

Man we are a month in please relax

[@K.D.B23]

And remember arcteryx is the name of the horse in the never ending story film

[@leejohn6055]

Arcteryx and Veilance , the Best ever.

[@sanjacobs6261]

I found them because I started climbing and because winter in Norway basically requires it, but this makes me less likely to trust them with my money

[@philippeholthuizen]

Predicting that Salomon will be the next technical brand that will get hyped (2023 on runways ;)

[@ThisIsAntwon]

Salomon are doing super well at the moment too - no coincidence that both Salomon and Arc'teryx are owned by the same parent company 👀

[@philippeholthuizen]

@@ThisIsAntwon o rly? Noice!

[@dunkno69]

salomon been hyped already

[@Fun_Dealer]

“Talking about arcteryx since the relatively early days” the brand is way older that 2 years wtf! Loving the fact that decent outdoor gear that’s worth the money is becoming fashionable though! You actually get performance for your money!

[@waichungsham1578]

Seems stupid buying an alpha sv jacket to flex around town

[@Asrr2008]

Just found a Grotto beanie on sale for 23$ instead of 40!, a pretty good steal for a (sadly) hyped beanie that is sold out everywhere. I’ll rock this nice beanie on my hikes for sure 🤙