What Makes A Mission Statement Good (or Bad)?

Sooner or later, every business or organization needs to wrestle with and define what their mission is. But how do you know if yours is a good one? Or if it needs to be changed? If you'd like to know four simple rules that can help you make sure your mission statement is a great one, you'll want to watch this video.

[@relentlessronin]

Thanks. 1. Short 2. Simple 3. Operative 4. Clearly defines what you do

[@BruceDJohnson]

Neelabh, thanks! You got it exactly right. Now execute on the idea. Best wishes. Bruce

[@relentlessronin]

@@BruceDJohnson hi, "To provide pure, high quality, organic produce to urban Indian families while making organic farming a lucrative and rewarding profession" . So my vision is to make Indian kitchens safe(harmful-chemical free food) , nutritious and organic and transform the farming landscape. Indian Farmers today really suffer. 1. How is the quoted statement as a vision statement. Or is it more of a mission statement? 2. It passes the a. simple test, b. Outlines what we do(does not explain), but is it short and operative enough? 3. Can the mission and vision statement be the same? Thanks in Advance, you are truly having a huge impact on the world by sharing your wisdom.

[@ritewaymoving365]

Very very helpful! Rite Way Moving-N-Delivery, LLC will now be creating our mission & vision statement thanks to you. We will be sharing your info about a mission statement to our partner companies as well. Once again THANK YOU!

[@joshuawalker8746]

Great speaker and very inspiring. As a young, new entrepeneur I found this video very useful.

[@samyosef]

First of all I would like to thank you for posting, this time saving advises. I came to your page because I have to do a presentation On this core concepts . What I found was, we need to understand how they came to be used in context to business . You talk about e.g what the word mission means it’s definition, how its used in every day language. I thought about it but was not to sure if I should use that approach I feel I have the green light now.

[@Karlandedesigns]

Excellent! Thank you so much for sharing!

[@lastborn3385]

Well explained Mr. Bruce.

[@AfghanHeadlines]

Easy explanation , simple and meaningful examples thanks for sharing

[@lornaellis7456]

Thanks so much, short and simple.

[@rolandoriggio5026]

Thanks again Bruce!

[@TheVeganNeuropsychologist]

A really concise and practical video, thank you!

[@BernieCreyt1]

It is useful information, but the almost a 100% of the companies know what they do... It is more inspiring to formulate WHY you do it.

[@safwanhashim4448]

Thank you for your superb explanation

[@mikewarner4073]

This is a really excellent, inspiring and informative post. Many thanks for posting and providing the foundations from which I can conduct a workshop to create our new mission statement. All the best, Mike

[@obliteratedsunset3713]

Really helpful. Thank you for such an informative video. Found your channel earlier. Subbed.

[@BruceDJohnson]

RiteWay, thanks! Don't forget to check out the video on the difference between Mission and Vision as well.

[@jordaneromo773]

good video. very informative.

[@AnjaBjerreggard]

Thank you.. This was helpful :)

[@understandingmedia859]

thanku bruce it is really going to help me in building my mission statement!

[@BruceDJohnson]

Glad it was helpful!

[@dmarin8161]

Thanks !!! You help es me out a lot Dina

[@innogumbe]

Thanks

[@bulltrack7667]

Thank you for your lucid explanation.

[@BruceDJohnson]

+Bull Track Thank you for taking the time to let me know. Hope you have a great rest of your day! B

[@davidl.917]

Great video!! Awesome explanation!! Thanks!!

[@BruceDJohnson]

David, thanks for the encouragement. Glad it was helpful! B

[@NilgunYetis]

Hi Bruce, thank you for your videos, what is the difference with mission and purpose... If you ask me these are same but some of them say different. Purpose is Why, Misson is How.... what is your opinion?

[@azhaarfarhan140]

nice

[@charlesmccaul5767]

Thank you sir. Your presentations are very clear and you're a good communicator.

[@wtgguy4955]

Charles, thank you for your kind words. I hope you have a great rest of your week!

[@jordaneromo773]

Mission statement: We save people’s lives by eliminating the issue of bad breath on a daily basis

[@topactivequeen1689]

He has a smiling face i was smiling back while learning

[@ceeteeoliver4241]

THANKYOU Mr BruceThis was great!...and ideal for any student!😄.....stay safe🤗

[@BruceDJohnson]

Cee Tee. You're more than welcome. Glad you found it helpful! Best wishes and stay safe as well!

[@butchpouka]

thanks that was awesome explanation, probably you should change your title to read "the best.."

[@tlombo3740]

Hey brother thanks, great video! Do you have a video like this on vision? And if not what would you say are the three or four principles that are important in stating your vision?

[@BruceDJohnson]

t Lombo, thanks for your question and, just for you, I created a video walking you through how to do exactly that (create a vision statement that inspires). In it, I walk you through four key principles. Enjoy! kzbin.info/www/bejne/mou2mZV4ap6an68

[@TheVoicesofvariety]

:)

[@thomasjin3233]

牛逼了

[@zhaoningan4571]

nimbi le

[@zhaoningan4571]

nubile

[@diegoqi5429]

口水

[@petertian8572]

口水味儿

[@omorealism]

i felt like his hands were shocking on my neck..