What my day looks like running a multi-million dollar business! (Black Friday at UN)

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[@CONS98]

I love how Cease is part owner of the UN but he’s so lowkey. Dudes ballin in silence.

[@Wordanlive1]

KENRAMIR do you know the app j2kicks was using the whole time in the video ?

[@mikehoncho6489]

I agree. Jaycee dying to be famous. Cease seems uncomfortable in front of a camera and with the attention

[@515Endi]

@@mikehoncho6489 u say dying to be famous, most say strategical networking. More Eyes = More Buys.

[@mikehoncho6489]

@@515Endi yea but at this point who he gonna meet he hasn't already off of KZbin videos. The walking the lines at SneakerCon praying someone notices his ass

[@OfficialBalSidhu]

Tha. Kicksmixruper I’m pretty sure it was Shopify

[@WStar4Life]

I love that you let go the people dragging on other employees. Too many places let those people stay on and make work terrible for the rest of the staff. 👍

[@WONNESS]

Yo bro I’m proud you built your own Empire!!! The old saying goes “If you build it,, They will come”!!! You did exactly that!!! Your magnetized to currency now!!! You’ve totally changed the game!!! But seriously look at you opening night/day it truly proved - “If you build it,, They will come””!!!!

[@TheBoyz305]

I love tranSparent jay is. This is the type of stuff other store owners are afraid to show and this motivates me to shop at his store rather then others !

[@Cannaday]

I remember working a Black Friday shift like this before. It’s true, when you having fun and selling it goes by super fast and it don’t even feel like a 12 hour shift. Dope video bro. Keep reaching your goals

[@joseescobarjr6751]

Love the grind, it inspires me every time I watch a new video on this channel!

[@jgot0099]

Just started watching you since my 12 year old put me on to you. Much love and respect on what you do hard work definitely pays off.

[@ArmandoGore]

All they get is a round of applause LMAOOOOOOOOOOOOOOOO

[@gh0x]

Super dope video J. Keep doing UN like you do, amazing. Much love from Sweden.

[@goldstarchoice]

I like TwoJs, because you can always find him in the store, putting the work in on the ground level. He could just sit back, and let other folks run his business, but he wants to put that work in. I respect that.

[@milespogi]

Dope video bro plus the care you put on your staff hats off to that🙌stay blessed bro☝️🙏

[@mvej405]

Love the growth you‘ve gotten over the past months . Been her since 5 k Subs . And Love all your Content , God bless you .

[@stormloccs3144]

I hope you take care of your staff. You would be surprised how much a few pizza's can do to boost morale after a day like that.

[@xiroq5418]

Storm LocS he said he got them Jersey Mike’s...

[@stormloccs3144]

@@xiroq5418 I missed that part. Thanks

[@thedeafgenius]

@@xiroq5418 You can see the 4 boxes of Jersey Mikes Subs in the background at 10:07.

[@devwhatu9949]

he doggin em huh

[@broccolithedog5792]

@@thedeafgenius only 4?!?!?!?! Jk lol pizza is the best way, I would want different food to please the worker inside of me

[@travisbuter2358]

That's what's up Two js kicks with the vlog all work no play keep doing your thang💯💯💯👍👍👍

[@EMCVlogs]

$7,000 to $114,000 is crazy, cant imagine a few years down the road

[@ohsoSUPREME]

hopefully CLOSED because honestly why work for this tool?

[@5ledan]

I like this dude. Hope he succeeds but $114k doesn’t seem crazy. He’s got ridiculous overhead. Being Black Friday, I kind of would have expected a bit more. Tough to survive in retail.

[@peterk814]

Dude u realize out of that this dude made 10%? After rent overhead employees etc, he didn’t walk away with much. This dude is hood rich.

[@jdubya3055]

@@peterk814 Have you seen his new store? Hood rich, huh? Lol. Hater.

[@jakescriven9705]

Perfect insight.. I’ve been to the store all the way from the uk and it was a great experience

[@anthonyholmes8325]

One word to describe this. INCREDIBLE !!! I cannot wait to hit Las Vegas and go into Urban Necessities! Do what you do!

[@aaronjoshualagria280]

I like how you let your staff continue walk even if youre recording to avoid the delay of transaction to your costumer 👌👌👌

[@lstruggy]

Aww how nice the staff gets a round of applause at the end 🤨👏🏽🤭

[@shawntrapp5426]

Solid dude rite there getting his $$ rite but also making a name for himself. Much respect brother keep doing wat ya doing ..

[@HyperInvest210]

Here’s some knowledge for all bashing J for overworking his staff: I used to work for a U.S. Congressman and 12-14 hour shifts were normal. Even though I was making $10 an hour at that time, he was always there next to me & the rest of the staff putting in those long shifts. He was always driven before and after he became a congressman. Seeing that drive in him, build a foundation that has helped me grow as a person and helped me apply that to my endeavors when I left.

[@elusivejugmaster43]

Real rap...nobody wants to put in the sweat equity, pieces of shit think life's supposed to be handed to them.

[@alanc3744]

Bro the humbleness you show is pure, i wish and pray you make 100k 200k everyday beacuse good hearted people and honest it shines and it connects with people # love from London UK. Brappppp

[@juanjuarezElYank777]

New to ur channel. Nothing but much respect. Loved that ur humble and look out for other. Keep up the awesome work and God bless 🤙🏼

[@teojohnson2649]

I give you props you are an inspiration to people who are trying to make it

[@ieuanbartley]

Great video Jay, you look after your employees and they’ll look after you.

[@brayannnlv]

IB facts , i love this guy. , motivated me to make a youtube channel from day 1 , please watch my videos JC !!!

[@12w0]

unless your name is tekashi...

[@ThePitor6]

Yo i was just thinking the same great boss

[@zorro18759]

great boss who doesn't let you take a break for 12hours yeah.....

[@Wordanlive1]

IB do you know the app j2kicks was using the whole time in the video ?

[@mr.uniquedeals3079]

We always finish the videos helps motivate our $$$$ flow! Thanks 2 J's

[@parkerpickles3793]

Y’all. Stop hating on the hustle. Most of you people can’t even do this so don’t hate. His workers are making more than minimum wage AND the workers chose to work there, he didn’t just force them to. He didn’t make this video to brag lie he said in the video. He’s just showing how a above average day is.

[@xexclusivex-377]

12 hours a day without a break damn that’s crazy.

[@cjN1337]

must be nice to have a job like yours where you get multiple breaks a day.

[@audio6652]

Thanks for the great work you do and info you share with your KZbin viewers 👍👍👍

[@JMON3Y0319]

12 hours no break. They better of gotten a good pay check

[@peopleschampgarage7869]

Slave labor

[@BostonsF1nest]

If you've ever worked retail on Black Friday then you would know that a break anytime during the day is not guaranteed...

[@motiongold]

He was joking lol, of course there's breaks. Take that 30 kid

[@o0MadHouse0o]

These little kids don't know what hard work is. Bitching about its the law to take a break lol. While you're sitting on your ass taking a break, your competitor is working twice as hard as you, getting twice as big as you, making twice the money you are. You go and enjoy your breaks. The more breaks you take the better

[@octaviowest9892]

Bruh he treatinh his workers like shit......

[@jamorini]

Instead of giving yourself a hand I hope he gave you all bonuses. When my men would put in extra I would show them appreciation the only way that really means something and that’s monetarily.

[@davidflythe3280]

Hell yeah you did it shaking hands and thinking people goes a long ways you don't see that in the world anymore that's what's going to rise your company to the top I love your videos and I love the vibe you put out around you positive goes a long ways in any team if they will listen to you they will succeed you're one hell of a mentor good luck in the future shout out from Dave from Johnson City Tennessee

[@joshsvision2764]

Its crazy you are sharing your math with the public like that. Much respect.

[@bfronk1762]

Thank you for the video. Retail at its best. Much respect for providing the OT to your employees. In my younger years noticed alot of retailers bringing on the whole team to keep OT down.

[@tzuhau]

Thanks for sharing this journey with us. Great insights, value and know-how!

[@films3458]

U grinding bruh! Respect for putting in your hustle

[@joeysoloway2115]

The boss camefrom nothing to something! You don’t think he takes care of his workers after a 12 hour shift?? Hes a good dude ralax everyone!

[@christopherramirez4280]

Joseph Anistratov for real .Dude probably giving them a raise after all that hard work.

[@solojft]

Don't think he does from this video.

[@Andrewlang90]

Lol, his employees in the back have the look on their face of guys and gals that are scared to mess up. Relax kids, the thing they never tell you about work is to have fun. It’s not illegal

[@OrangeJuicePapi]

I wouldn’t leave the 12 hour no break thing in the video. You asking for a lot of problems. Especially if an employee complains. They got nice proof here

[@okayninjazero]

I love this. Hard work. Building a business is hard. Keep it up.

[@MasterMuayThai]

Really appreciate you man!!!! Keep killing it!

[@assistofficial9814]

Thanks for showing Jay, damn bro nice video!

[@isaiahruiz1054]

Hell yea man that’s a lot of motivation appreciate you can’t wait to stop by an check out your shop gonna have to make a day to go down there I’m a day away I’m from Tri-cities Washington Lol

[@Heatwavs]

When was he ever flexing? He might be flexing his business, but from what I see, he is proud to be doing well and showing the process. A lot of people want to know what youtubers make and get mad when they talk about it without showing numbers. At least he is showing numbers for his business and being motivational. I'm a musician and this makes me want to go harder to sell beats. Keep it up!

[@PowerOfDestruction]

such a great leader Jay! keep it up fam!

[@A-BList]

2 years later I still want to say congratulations for all of your success!!!

[@steve71396]

Two Js Kicks I wanted to appreciate the positive messages you bring out for these ppl and myself, recently I got robbed for 10 pairs and I was just starting but for everything it’s a Learning Experience

[@kieranpatrick1182]

Jay "One big waaaaaaave of hyperconsciousness gargantua" kicks....much love for inspirational ways, IRELAND 🇮🇪

[@ashman4473]

That’s straight up illegal where I’m from . 5 hour shift you get 30 min break . 8:30 hour shift 1 hour break plus 15 . Give them breaks dude

[@killaskrilla5320]

Fuck you need a break for? Maybe if you´re working a "square" job. Im pretty sure they eat, thats a break.

[@damiendaes7940]

Killeen it jay keep it up I hope u throw those employees a bonus after that

[@SolomonsChalwa]

26:51 You guys deserve a round of applause so..go ahead and give yourselves a round of applause..looks down at nothing..lol

[@deadalive0013]

Hahaha this dude shows his employees some new product at the end and instead of giving them one he’s like you should buy one they’re limited bahahaha

[@kangarojack3814]

💀

[@2birie4life96]

So happy you guys killed it!!

[@Sarve98]

Two Js this is a dope video bro. To see the insight of what it is really like, real inspiring and motivating. Keep up the great work and vids.

[@bparker4522]

I know alot of guys killin the game with AU shoes and clothes. Ill follow in their footsteps

[@mrtopdeck1790]

Inspired again and again by Jay. I'm opening my 3rd Store. Keep the Vibe soo positive❤️

[@Mari000]

Shoes?

[@MACKGforEver]

Round of applause? How bout giving them a raise 😂

[@KnowledgeBomB837]

The look on 2j face when dude won the key master Marty mcfly joints

[@Roses78]

Those thing are covered by insurances. Like hole in ones , shots from half courts you lay for coverage for the chance someone wins.

[@ThePitor6]

Bro love watching your videos, is my ever night thing where i always have to keep up with latest videos and how the brand keeps growing and the shoes u cope thats was up. I wish u and the brand nothing the best. Y como tu eres como boss awesome to. A latino with a goal that he chased and its being successful at it.

[@hueeyholiday6260]

Good video Jay, keep it up my brother.

[@arijetmustafai8980]

Very inspiring vid glad you made it

[@ericsmith7881]

Big Up’s J to You and UN!!!!

[@lhc1994]

Please can some one tell ne the name of the song from 12:00 onwards? Reminds me of any movie theme... Thank you ✌🏻

[@amineboudribila9572]

10:25 when you see guests in the living room you don’t know

[@airmaxbranning81]

hilarious

[@ORGPPL1]

Why no protective plastic on those kicks?

[@journey2987]

This man just shows us how much he makes! Thats the ultimate flex

[@kangarojack3814]

That light work

[@classico713]

Should of had the meeting the next day.. them kids tired

[@vasmusictv]

Dope as usual my bro! I gotta fly out soon! Stay blessed my bro!

[@thepicker9079]

The whole point of living life like this and owning a business like this is because you have a passion and love for the industry and shoes. If you are unhappy with what you are doing then why do it? I think you spoke out of context and did not mean what you said when you said "even i don't want to do this" it doesn't make much sense then. I would love to run and operate a business surrounded by the things i love and enjoy. I run a reselling business because i love it and it brings me happiness and enjoyment each and everyday. I own a reselling business so i am free to work my own hours and live life happy without doing a 9-5 with a manager screaming down my back with do this do that sort of shit. You should enjoy whatever it is you do in life if you dont then you need to reevaluate why you are in the business you are in. Love the vid and keep up the good work brother.

[@rachelvan5287]

dont listen to the hate in the comments people who has been watching you along time like me know your a humble respectful dude and I'm sure you show your employees love off 📷

[@85closed]

Hope they got a bonus after that long ass day and a long ass speech at the end lol

[@willpagan1316]

Breaks are mandatory and you pushing ppl to satisfy you and most employees dont look so happy around the camara

[@killaskrilla5320]

@@trdrman You have bosses and you have leaders. Big diffrence

[@trdrman]

@@killaskrilla5320 don’t mean nun bro as a boss working your way up as a worker whole Goal is to have ppl work for you

[@killaskrilla5320]

@@trdrman I thought the goal was to make money.

[@King6seven]

Dope store layout. Aesthetically impeccable.

[@fourfour-zo1yn]

Good shit.... I haven't I've seen the whole video my respect u straight from the gutter.. n best believe that's ur best so far!...... lbvs

[@fourfour-zo1yn]

Watching while I comment.. nothing but love

[@ryanrenteria2413]

Damn😂😂! Y’all busted you’re ass for him to tell you guys give you’re self a round of applause lmao😂😂😂! Couldn’t even clap for y’all. Might as well go work for mc Donald’s!

[@2inch423]

im so hype for nyc store ur such a inspiration hoping one day to word for the store

[@MakeUpByAlx]

loved this bro

[@lethalchaos19]

God Bless your Store Js!!!

[@timgoldsmith17]

If he had a sales tracker app they would be more than likely tracking individual sales results for the consultants. Instead of rambling on at the end of a 12 hour day about how much the store did, it would be way more motivating to talk about the individual success the salesperson has achieved....

[@Treasures776]

Love how calm he is

[@christianherrera101]

You guys deserve a round of applause lol

[@ricowswave1324]

Keep it coming blessings bro👍

[@prestonwiersma7679]

I’m going to college for business and seeing this video was an awesome inside look!

[@nrcdcar63]

I can’t wait for these vids to take place in my city 🌃

[@dandougie363]

So he gonna tell all these workers who jus workd 12 hours w no break they made 100k n not give them nothing... throw them a pair of kicks or something 👎🏼👎🏼👎🏼 “you guys did that” so throw em a bone dude damn

[@dandougie363]

Wait then he tells them u might wanna buy a crep?? 😂😂😂

[@luatasituitele5810]

This is typical in the fashion world. The managers don't care about anyone else but their numbers. Especially in the sneaker fashion, they'll use you and throw u to shit.

[@cheekeebreekee]

this is typical in ANY and EVERY business.. from retail to service to anything.. Employees(making the lowest wages) work for managers(making higher wages) who work for their bosses(making even higher wages) who work for the owners(making the most wages)... and guess what? whenever the owners make over 10 million a year.. they don't kick any of that down to their low end employees. the bosses get bonuses.. the managers get even lesser bonuses.. and the employees get nothing but their original wages. life works like this.. the difference here though is you'll see JC doing for people in public and showing more love than you'd get from another retail store or "urban wear" store. a lot of "scandalous" shit in the world.. but you gotta work to get somewhere. you're not just going to get hired and be given the key to the safes.

[@4Realkevv]

Dannysmokes bitch same shit with nike lmao 🤣 u sound dumb af

[@okayninjazero]

Employees are just there and gone. Owners work 24/7 and don’t even work as close as the owners.

[@xukevin9940]

These kids never worked before and yelling about slave labor lmao. This is one of the biggest day for the store, those workers probably will be happy to work for that long and get pay good. Life isn’t that easy man tf

[@rasmusd5804]

Pretty sure that Its fully legal when its on special days like bf

[@jaer.6540]

@@rasmusd5804 nope. It's not. At all.

[@rasmusd5804]

Hmm if you say so

[@jaer.6540]

@@rasmusd5804 I don't say so, I know so. I work in a compliance at my job and this is what we monitor.

[@jboykenobi3081]

Preach! Everyone want something for nothing these days.

[@P3rFecTiioNisT]

as an assistant manager at champs i see all the similarity but the biggest difference is that i work for someone, gonna boss up soon, jay thanks for the inspiration

[@inyourface3672]

I respect this guy

[@kaos4infeniti]

2 js kicks i hope you see this question. i just would like to know how UN could afford to keep a staff of over 10 employees. most of your stock was acquired over retail. i think i even heard you mention you never get retail prices and you only have a 15% markup on inventory. so how is it possible to make payroll with so many employees.

[@smcsteezyy412]

It's weird because when I asked them if that had one of the billionaire boys club x human race collab in a size 6, they said they weren't doing try ons and I see other people trying on the shoes that I wanted to try on!

[@PhoenixF90]

Jonah Bautista because if there dead stock they don’t do try on

[@azuec9136]

Tough calls but much needed for staff slacking off during a busy day.

[@SnortDust]

3:10 dude in the middle of the screen with the backwards snapback lmfaooooo

[@asylum1166]

How many yeezy boost did adidas make? 😂🤣 the 350’s are everywhere!! I don’t see how people like the wave runners!

[@wesjanz]

Bro tbh if I was one of your employees I’d be pissed if I just worked a 12 hour shift and then had to sit through your rambling for another hour

[@christopherramirez4280]

wesjanz getting paid for hearing your boss speak.Sounds nice to me

[@meowdalachow7932]

Christopher Ramirez after 12 hours on 13 dollar pay kiss my ass

[@WONNESS]

Always gotta find negative energy to bitch about, what have you done that’s even close to what he’s created you haven’t done anything obviously 🙄

[@tasihawaii]

@@WONNESS those type of people are the ones who aren't gonna make it. Let em sip the tea

[@killaskrilla5320]

Yall weak af.

[@addictivehq8379]

Still owe me 10 dollars for the extension cord i bought you when you needed it at dunk exchange in vegas like 3 years ago i remember when you guys had bought a new machine and drove the truck yourself and brought it in and didnt have an extension cord and i was security and i had one in my car and i went and bought waters to

[@KINGKUSHORLANDO]

🤣🤣🤣😂😂😂🤣🤣

[@airmaxbranning81]

@@KINGKUSHORLANDO loooooooool

[@carlito7555]

I hope you rewarded your team for there hard work!!!

[@gxrcixtxxffy]

That’s pretty good about 3/4 of what the finishline in Austin makes on Black Friday.

[@Zeus-xz9mz]

Love the passion that he has for everything he has worked for

[@TheHundredsBitch]

Just cause “you take care of them” doesn’t mean they can’t get a break. I’m a manager at adidas and if an associate needed a break or even just a quick 5 minute break bc of the madness at store I would let them go. I know it’s your store and u wanna run it ur way, but that’s not right

[@dutchinklettering405]

This is not your regular job or your regular business. This is all hustle. You wanna be involved in hustle don’t expect the regular breaks or regular hours.