What Steve Jobs Would Think Of Tim Cook's Apple

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Since 2011, when Tim Cook became Apple’s CEO, every decision he’s made has been challenged by the inevitable question of, “what would Steve Jobs do?” And the answer to that by many people online is usually “not what Tim Cook just did.” Which sparks an entire thread about how Steve Job’s legacy is dead, how Tim Cook cares more about profit than products, or how, quote, “Steve Jobs would probably be spinning in his grave because of what Tim Cook did to the company.” Comments like these have become so common, and I take issue with every last one of them. So I wanted to make this video to explain clearly, with hard proof, why Steve Jobs would be absolutely thrilled by where Apple’s at today.

[@nevhoffman]

another point on this topic is that Jobs literally told Cook never to think "what would Steve do" but instead instructed him to lead the company how he saw fit.

[@astraldirectrix]

That’s what I believe. Progress is made by the living, not the dead.

[@birchtree5884]

@@astraldirectrix Absolutely. People will die but companies sometimes live beyond their founder's death, and have to move on. The founding fathers would probably be disturbed at the total lack of slavery in the US today, how women and minorities can vote, and same sex marriage being legal, but that's just how it works when organizations last beyond their founders.

[@StarkeksLP]

afaik he told him to do just do the right thing for apple

[@RTPTechGuy]

I was just going to say that. He said he saw what happened at Disney when Walt Disney died and he didn’t want to see that happen to Apple.

[@kidcowdy1231]

@@RTPTechGuy he saw what happened to apple when he left the first time, can you blame him for being sceptical 😂😂😂😂

[@somewhatacat7526]

Damn...the thumbnail looks like Steve caught Tim stealing his fries

[@bricermann]

Lol

[@tiffprendergast]

Somewhat a Rat yup

[@certified_flowr]

😂😂

[@certified_flowr]

Steve: 😠 Tim: 😄 The fries: 😳

[@certified_flowr]

If I could photoshop I would make it so Tim has fries and crumbs on his face lol

[@perrin325]

I mean Steve jobs did appoint Tim Cook as his successor...

[@MosesMatsepane]

The geniuses would argue that the board forced him to. 🙄 You can't win with these guys.

[@kazi_19]

Moses Matsepane lmaoo true they know steve better than apple

[@rtn7229]

Moses Matsepane You just can’t beat them with any sense because they have none

[@jk7878]

Alex Ferguson recommended moyes and look what happened

[@MosesMatsepane]

@@jk7878 hehehehe! Yeah, in that case, it a bad recommendation, really bad. He was hooking up a fellow Scott. 🏴󠁧󠁢󠁳󠁣󠁴󠁿

[@birchtree5884]

I think everyone looks at Jobs through rose tinted glasses since he has passed away.

[@kazi_19]

Albin true,although he released many innovative products which are the apple watch and the air pods

[@snakekiller6004]

@Albin the thing is true innovation takes time. An innovation which is rushed is often met with failure or a 'gimmick' standards. Steve jobs didn't release revolutionary products everyday. It took him time and effort. The iphone was launched nearly a decade after ipod and the ipod was launched more than a decade after the macintosh. None of those revolutionary products were built overnights. Its the same in tim cook's case. It takes time to build the next revolutionary product so until then apple will keep selling iphones as its main income source

[@astraldirectrix]

See trope: “Dead Artists are Better”

[@aeonjoey3d]

100%

[@davidjacobs6244]

People seem to forget that Jobs released the iPhone 4 with the flawed antenna and then tried to tell users that they were all holding it wrong!

[@JCatl3y]

I think people often get the stylus thing wrong as well. They’ll say stuff like “Steve would hate the Apple Pencil” or that he would be rolling in his grave but the thing is Steve made it clear that he disliked styluses as the main method of interacting with your smartphone but never said anything about using them on tablets as a secondary interaction method for specific tasks such as writing and drawing.

[@MoreAnarchylol]

Big brain

[@sam.mankar]

You have a point

[@Darsh.r.m_20]

he'd hate the way it was charged

[@Itsallawesome]

Contrary to popular belief, I think Tim Cook has done an incredible job with Apple. Especially in the marketing department.

[@davidkonevky7372]

My favorite part of current apple is the consistency of style between devices, and the top tier marketing

[@sebastianskaanild9560]

And the incredibly grown ecosystem!

[@ssrini2002]

Wdym contrary to popular belief? Tim Cook is doing a great job and everybody knows it whether they want to admit it or not

[@augustogalindo8687]

Srinivasan S I think he does a good job. But each year he is lower in the ranking of best CEOs and that’s worrying 😬

[@ssrini2002]

@@augustogalindo8687 is he really? This year he was the second highest paid CEO after Elon. Apple wouldn't do that unless they were convinced he's doing a great job.

[@mr_boo.]

*FINALLY* i now have arguments against these people who *ooobviously* know steve personnally, and of course asked him his thoughts. THANK YOU !

[@Htiy]

🤣

[@theobserver3753]

It was just an analysis idiot.

[@mr_boo.]

The Observer 283 people disagree

[@loyaltheoristgirl1018]

@@mr_boo. 160 now

[@loyaltheoristgirl1018]

@@mr_boo. 160 now

[@mdukasa]

Tim Cook is underrated, Apple is a Trillion Dollar company partly becasue of his leadership!

[@muzammilsyed3838]

No it is still a billion company

[@mdukasa]

@@muzammilsyed3838 $1.66 Trillion as of 9th of July, 2020.

[@muzammilsyed3838]

@@mdukasa really

[@muzammilsyed3838]

@@mdukasa sorry I that's my less knowing

[@eagbplayz851]

Ukasa It’s already halfway to $3 Trillion?

[@lomarvgc1580]

The Apple Watch and AirPods was under Tim Cook so that’s something

[@sesbastian]

Tim Cook is the better CEO

[@manusin2000]

I think that Apple Watch has been for a long time in Jobs’ thoughts

[@navtejsingh9248]

sebi boy ✓ honestly i think both are good.

[@davidkonevky7372]

And apple pencil basically saved the iPad from extinction. It's not like we should invalidate the apple pencil just because "StEvE jObS sAiD sTyLuSeS aRe DuMb". Steve jobs didn't like them for PHONES, specially not if the only thing you could do with them back in the day was just play some games and type emails. The apple pencil as the name suggests, is a tool for making art, it is accessible and works wonderfully. People started buying the tablet since it started becoming more of a "drawing tablet" or a "digital notebook", and apple pencil was one of the reasons this happened.

[@idostuff537]

@@sesbastian dont put a tick next to your name so you look verified.

[@ThisIsTechToday]

Great video, dude!

[@ashtoncohan4354]

@Ashton Cohan Add a public reply...

[@PleaseDontCheckoutMyChannel]

Don't read my name 🙏

[@PleaseDontCheckoutMyChannel]

@@ashtoncohan4354 😂🤣

[@JavaCake]

Yep

[@NitheshVG734]

Add a public reply…

[@chocoloco9985]

Ad break at 4:18, regular programming resumes at 5:18 😀

[@Connie_TinuityError]

"regular programming" LOL

[@mohammedhaque8508]

Thanks

[@prickle1998]

GUYS DONT INSTALL SQUARESPACE ITS BAD FOR YOUR LUNGS! Moli🗿

[@sergeantsapient]

I just used Sponsorblock on the sideloaded app on my non-Apple device.

[@imainyoshi]

"Steve Jobs was better!" You were probably not even using an Apple product back then when he existed.

[@mkdzzxc]

I did and for real it can’t be compared, Tim’s apple will always be different from Steve’s, I’ve been using idevices and can’t find a comparison point, nor from hardware, less in software, and User experience, they’re just different, nor comparable

[@snakekiller6004]

@@mkdzzxc laughable

[@domb.1522]

Honored to say i was using an iphone 4 when he died.

[@Adrianmillsdesign]

Been using Apple since 1987

[@kidcowdy1231]

Been using iMacs since 98 when I was 3 (playing games with my dad) so yeah I'd say I used them through Job's stint 😂😂😂

[@framboosmatroos6618]

tailosive tech watchers: *hey i've seen this one before*

[@TheLongIslanderYT]

so true 😂

[@KuuttiProductions]

Yes lol

[@azan-183]

IKRRRRRRRRR LOLZZZ

[@Superlalo_1]

True lol

[@tanayp5909]

yep

[@goldenDropBear]

Steve was a marketing genius...he can't be replaced.

[@suleiman5093]

My favorite guy “Apple Explained” Please keep up your content So that i can defend myself when my relatives start a rant with me all mocking apple and me ( A huge fan for apple ( Apple Sheep ) ) always try to defend myself and you always help me

[@snakekiller6004]

Don't call yourself apple sheeps yikes. Apple sheeps are those who are toxic towards other community and blindlessly support apple without knowing any facts.

[@suleiman5093]

snake killer Thanks for the note

[@Htiy]

snake killer not to mention, Android sheep exist. People are still calling the iPhone overpriced when the iPhone 11 is literally a lot cheaper than the S20 line, they complain about the SE’s design even though it’s a budget phone that will be supported for years, they complain about the addition of widgets being copied when both companies clearly copy each other and after clowning apple for not having them, defending the much slower exynos chip being sold in many countries, etc. If you genuinely just enjoy apple, you’re not a sheep. I’ve used both and I just prefer the fluidity of iOS, the software support, the security, iMessage is useful for my needs, it goes extremely well with a mac (“the ecosystem”) apps generally support iOS first, I prefer the build quality and design of iPhones, Apple Music is great, and more

[@Wollie1979]

I always think: they just don’t know any better and are really missing out while using Android stuff and all that other junk. Just leave them living their fake dream 😁

[@suleiman5093]

Hamza THANK YOU

[@worldofretrogameplay6963]

Well said! I was hesitant about Tim Cook when he first took over Apple, but it’s like you said - he has made some fantastic choices over the course of his tenure, that have greatly benefited Apple both financially and technologically. Sure, some of his decisions may stand in stark contrast to the late and great Steve Jobs, but at the end of the day, he has always steered Apple and its products in the right direction.

[@deadcloud2450]

We're still waiting for Craig Federighis Apple

[@TheLordOfNothing]

He’s already covered him in “History of Craig Federighi”

[@p00x39]

He'll turn the Apple Park into an amusement park boat ride and punish greedy kids in terrifyingly ironic ways while their parents have to watch helplessly.

[@augustogalindo8687]

I think if Craig was asked to take over Apple he would reject the offer, just like Johny Ive. They are kind of artist minds and don’t like paperwork

[@davidkonevky7372]

I'm his number one fan lmao

[@deadcloud2450]

@@TheLordOfNothing no what i was saying was were still waiting for craig federighi to take over apple this video is titled "what would jobs think of TIM COOK'S APPLE" Hence me saying cragi federighi's apple

[@user-zk8jt8xj7p]

“Steve Jobs Explained”

[@v.r.technology]

man, even after getting yt premium, i still get ads on this mans channel. HOW DO YOU DO THAT?

[@smpark12]

V.R. Technology hmm

[@v.r.technology]

@@Adi-th3is no, it does remove ads, but i got a squarespace ad on this video.

[@chickeninabox]

Sponserblock. Get it from Chrome Web Store.

[@themightyavenger1023]

Lol “Unlike Tim Cook, Steve Jobs cared about keeping products affordable” I can’t believe there are people in this community who actually believe that

[@aeonjoey3d]

SMH exactly. anyone who ascribes any charitable attributes to someone's business dealings is their own delusion. I'm not even talking about apple specifically. plus lets not even talk about how everyone calls apple 'greedy' (you know, a for-profit business), and somehow says microsoft is better because why? after spending all weekend helping my boyfriend get windows 10 installed on his windows 8 laptop, and him ending up having to spend $155 on windows 10 because his newfangled bios wouldn't register as licensed, i'm over here thinking about how i haven't paid for the last 10+ OS upgrades on all my macs.

[@davidkonevky7372]

@Aran Rasekhi Being an android user doesn't mean you can't like apple, coming from someone with a xiaomi lmao.

[@davidkonevky7372]

@@aeonjoey3d The worst part about the newer version of windows is that it installs office 365 automatically and after 30 days, you're not allowed to use it until you pay for a yearly subscription smh

[@kunai8566]

Aran Rasekhi I seen you everywhere

[@harshsinghbindra7471]

Steve was selling iphone at 199$

[@emocowboy96]

I love all your videos, but for some reason I found this one very fascinating and couldn’t help but carefully listen throughout the entire thing. Probably my favorite video of yours yet. Keep it up!

[@daisiesvidzz]

If Steve Jobs would still alive, Apple would have a foldable phone long time ago for real. Tim Cook just make the same phones for long time with little bit of innovations between them

[@KiriMcCartney]

Foldable phones are a recipe for disaster. The screens just get creased and break entirely down the middle. It's the harsh truth, they're fancy shit

[@SufiyanBhattacharya]

To me at least, they sound like a gimmick instead of real phones.

[@rainpatch4358]

Of course Jobs would be proud of Tim, Apple has huge bashers yearly but it didn't brought down apple, instead sales are getting better and better. Iphone Xr, Iphone 11 and Iphone SE were a great move! Not to mention that the Apple Watch and Ipad Pros has no close competitors. 🤷‍♂️

[@armeniancrusader301]

I think that the iPhone 7/8 body was stainless steel and it costed around 700$ and today , the iPhone 11 also costs around 700$ *but has a Aluminium body instead* if you want good quality stainless steel body , you would have to get the most expensive over 1000$ iPhone 11 Pro to get good build quality body (stainless steel).

[@rainpatch4358]

@@armeniancrusader301 Average consumers doesn't care 😅 A functional iphone is a good phone no matter what the build is. The display is even LCD but they still love it 😅

[@armeniancrusader301]

Rain Patch well , I hope that at least the iPhone 12 or iPhone 13 will get OLED but the same amount of pixels (1792x828).

[@rainpatch4358]

@@armeniancrusader301 Just keep your hopes high, I hope it will came true 😁 But let's not expect too much with Apple 😅

[@armeniancrusader301]

Rain Patch if you put a completely black picture on both iPhones , the iPhone 11 Pro will have a completely turned off black screen , it will be like it is turned off , and on the iPhone 11 you will see that it’s more like blue-grey-ish instead because of the LCD.... I myself would rather get a iPhone XS wich is around the same price as a iPhone 11. there isn’t much of a performance difference between the A12 and A13 (both are Bionic CPUs )

[@NickSoong]

Love this video! I’ve seen several backlash about Tim Cook’s leadership of Apple, and after watching both videos “Why Apple Failed to Deliver AirPower” and “Why Apple Gave Up On The Butterfly Keyboard,” this video acts as a follow up to these videos. This video along with “The History of the iPhone Pricing” has made understand better behind the real reason for the original iPhone’s pricing. Everyone’s opinions are different in regards to the decisions both CEOs made, but the reality is, both Jobs and Cook have had both successes and failures when leading Apple, and that’s that.

[@jadinhtvt6870]

Can you see why people are criticizing tim cook

[@scan4707]

Another point: During events like the introduction of a new iPhone, Tim would let the people that worked on certain parts of the iPhone present it (for example, the guy that was in charge of working on the chipset would talk about performance and the guy that was in charge of software development would talk about OS features and improvements), because he didn't want to make it seem like he takes full credit.

[@williamjt31]

I’ve been watching these videos for maybe two weeks now and these lead ins to the ads are so clean I don’t even mind them

[@sriramsundar8388]

Things I believe Steve Jobs would hate on what today's Apple have done 1. iOS 7 and OS X Yosemite as Steve Jobs loved skeuomorphism. 2. 12" MacBook. Steve Jobs hated netbooks and guess what, the 12" MacBook is just Apple's expensive netbook. 3. The ditching of MagSafe. 4. Possibly iPhone X and so on as even Steve Wozniak doesn't seem to like it. 5. Apple pencil. Actually, Steve jobs did hate stylus although the stylus weren't wirelessly connected and the stylus powered products of what he imagined were quite different, so Steve jobs may like this product.

[@samuelwalker3688]

1. Scott Forstall, the original designer of iOS was the person that kept the skuemorphic look on iOS, jobs being alive or dead wouldn’t have changed iOS 7 happening if Scott forstall left or got fired, which he did. 2. Steve jobs did literally this with the original MacBook Air. In 2008 it missed the disc drive and came with only 3 ports, only one being a USB. That was 2008s version of our 12 inch MacBook. 3. Why wouldn’t Steve embrace a shared standard of a high speed and reversible cable? 4. Steve jobs and Wozniak have never shared the same ideas entirely 5. Jobs hated styluses on PHONES not tablets. He most likely would e manufactured a stylus for the iPad should he have not died.

[@S-1_24-25]

The Apple Pencil is for the iPad only. He only hated styluses for PHONES.

[@ssrini2002]

Why can’t people just agree that Steve and Tim are both legends, both geniuses in their own different ways. The style of leadership is different, sure, but both have proved their worth by taking Apple to great heights. Personally, I like Steve Jobs more, but I also respect Tim Cook and admire him for building the world’s best supply chain.

[@mat_jov]

The first iPod didn't have a click wheel, it has a scroll wheel instead. The click wheel was introduced for the iPod mini in

[@OneUponADime]

Your transitions to your ads are second to none. That's not smartassery, that's legit. Great work.

[@m.heyatzadeh]

Such a great explanation and I agree with every bit of it! Such comments and ideas usually come from people who have never used an iPhone or other Apple products.

[@davidkonevky7372]

As an ex apple hater, I can confirm. The only reason I ever hated apple was because the internet always taught me that apple = bad. It was more of a trend that the "cool woke kids" used constantly to feel special, because they didn't fall "under the spell apple put on us". I dropped it because I realized, I didn't even use an apple product then, and all the explanations I had were "apple bad because blah blah people buy it for the logo on the back durr durr".

[@kunai8566]

David Konevky 😂

[@ratanasorn8080]

I can’t tell how many times I roll my eyes at “Steve Jobs would never approve this” as if they’d ever worked close to Steve Jobs for a day

[@kunai8566]

Exactly it’s so stupid

[@DemonicXeno]

I've bought more Apple products under Tim Cook than I did when Steve Jobs was CEO. Been using their products since 2005, starting with the PowerBook G4 15"....

[@paum2]

Poor value, compromised features, unreliable technology… It reminds me of the butterfly keyboard

[@ahmedaladraj]

You have the smoothest transitions to sponsors imo lol 😂

[@DernDang]

Steve: Here is a least more exciting version of me Tim: Thanks Steve!

[@sahilmanwani5640]

Great job on the vids! Keep up the good work! Ily so much as a apple fan you are doing a lot for the apple community!

[@gracesalter1239]

This is really quenching, thank you somuch.

[@lausimeyer6558]

"Who is serious about software should make his own hardware" - welcome M1

[@JGallis]

I think I might end up watching all your videos, your voice is amazing by the way

[@rorywalters1614]

Jobs would never give us 5~6 years of software update support.

[@S-1_24-25]

He’s only given 3 years for the 2G and 3G. iOS 6 came out a year after Jobs died. 3 years for the 3GS Jony made iOS 7. The iPhone 4 got 3 years. The 4S got 4 years The 5 got 4 years The 5c got 3 years The 6 got 4 years

Thank you for creating these awesome videos for us ❤️

[@random-accessmemory9201]

It’s already 12:00 AM July 28 here. 🥺 Need to sleep though but lemme watch this first. 🤣

[@chaitanyapendse6564]

Random-access Memory same here 😄🤣

[@random-accessmemory9201]

shawn's vlogs do you know we have different timezones? 🥴

[@random-accessmemory9201]

Perfect Student yeah! Team UTC +8.

[@random-accessmemory9201]

shawn's vlogs UTC +8 We are in a different timezone.

[@ETBONIFACIO]

Random-access Memory are you in Philippines?

[@Krishnakumar-wl7ih]

People actually fail to appreciate the best innovation by Apple. Gesture navigation in iPhone. Android had the triple soft buttons since forever which took 10% of screen space. Removing bezels and soft keys meant innovating some sort of navigation. Gesture navigation in early bezelless android was a sad story. Its only after iPhone's implementation that Google had the idea of using those gestures. After another failed improvisation to not replicate iPhone, Android settled for pretty much ditto. Apple hit the nail on head on first attempt which others failed copying them

[@davidkonevky7372]

oh god this is a good argument

[@DJAJ101]

Also don’t forget about iOS 7. I’m pretty sure Steve would’ve not been too happy about that considering I would say the user experience was by far and away worse than any of the iOS versions before it. Maybe Tim wasn’t too far off hardware wise but software has been a different story. I believe if Steve was around iOS 7 and a few versions after it would’ve never seen the light of day.

[@thecapone45]

I will never forget iOS 7. Such a game changer. It looked AMAZING.

[@manpreetwired]

Great as always. Thank you for the wonderful video

[@MM-bw1lo]

When I used to think of Apple, it was all about future innovative technology, now it's like clones of things already done. They dont have the same nerd magic they used to have.

[@presentmalone]

So untrue about Airpower. The product had too many coils in it therefore overheated meaning it wouldn't be safe at all to release to market. That's some sub standard!

[@lemonnarc_alt]

Didn't he say the shit was cancelled because it was substandard?

[@presentmalone]

I mean he eluded to the fact that if any manufacturer other than Apple had made airpower they would of released it which is frankly bullshit. The FTC wouldn't of allowed them to release it - it wasn't because Tim Cook is a wise and brilliant CEO...

[@RyanOpelac]

Linus really needs to learn how to do segways to sponsors from Greg. His segways are more much much better than from Linus Tech Tips.

[@BradleyVanTreese]

Seriously great content, time after time! Thank you!

[@bj0urne]

Before his passing, Steve actually told Tim not to think "what would Steve do" when he became CEO.

[@nuncaleite]

"lol go fuck it all up so people miss me muahahaha"

[@stevejohnson1321]

No one can reasonably question the profitability. I sometimes wonder what jobs would have to say about right-to-repair, which has gone straight downhill.

[@lukegegus6603]

Hehe.. “AirPower cancelled” ^^. Also people loved Steve more than his products and since he was the face of Apple, people miss people like him, Apple executives, having that charisma and passion

[@Zomfoo]

What YOU think Steve Jobs would think of Tim Cook’s Apple. There. Fixed it.

[@davidkonevky7372]

idk if this is me, but it looks like you're on a green screen with a photo of your home attached lmao

[@mohammedhaque8508]

I think he just used portrait mode

[@qpol]

i like how during the intro, he points out a specific comment just to subtly insult the creator, but not be too harsh

[@mechajay3358]

Well Steve's motto was _"Think Differently"_

[@EnclaveBallEditz]

Steve jobs would hate it because tim cooks forcing people to get a new device instead of repairing

[@student_of_God]

Jobs instructed Cook to run the company the way he felt like and not to follow Jobs steps or something. And yeah, Jobs chose Cook as his successor so obviously Cook had something distinguished in him. Btw for me Jobs is still the visionary because of the innovative products he launched back then ranging from iPhone, iPad, Macs and iPod which held 1000 songs and portable enough to go right into one's pocket back in 2001...even before I was born xD

[@ess1244]

Really great video! Makes a lot of sense!! Thank you for explaining it in detail.

[@firespirit3768]

More people need to be aware of confirmation bias. When you just look for the info proving your point you aren't getting the actual situation. This is what throws off a ton of arguments on the internet, including this one.

[@venkateshk3633]

your explanation is True. many people blame Tim just to get likes.. 90% of them didn't even use apple products when steve was alive.

[@ethanch3011]

I think Steve would see Tim's vision for Apple, and in a way approve of SOME changes but not all of them

[@tapsi007]

I really love apple so much not bcz of only his elegance but yet bcz of steve job's struggle to drops this royal phone at this place . He was a legendary man . His story of struggling really motivates me so much . Love so much from India

[@justinwhite2313]

Wow, this video was really well put together. Very strong points. Tim was hand picked by Steve for a reason.

[@MrStrictlyOLED]

Great work and video as always thank you

[@EdisonKong]

I think the design of today’s iOS 13 would still be the old look of iOS 6

[@brobroant6205]

Really depends Scott Forstall messed up with Apple Maps bad

[@aeonjoey3d]

@@brobroant6205 did he really though? there were

[@davidkonevky7372]

iOS 6 looked very bloated with all the shadows and glowing effects. I rather have a more simple, glossy, and colorful product. Imagine if they used skeuomorphism in a screen as small as an apple watch 🤢🤮. The only modern way you can recreate old skeuomorphism without feeling ugly is neumorphism, but it's crazy hard to use for complicated/bloated apps

[@captaint1180]

iOS 6 was my favorite design. I loved how it related more with real life. Definitely gives a different feel than all this flat design rubbish

[@captaint1180]

David Konevky - the watch could’ve just had its own design rather than mimicking iOS. The skeuomorphic design of early iOS looked versatile and felt like it related more to real life and people. I can see how you see it as bloated, indeed compared to modern iOS but I think maybe that’s because the new iOS is completely flat, which is not very satisfying to me, as it seems bland due to too much uniformity. Like everything just seems to be the same look and on the same plane. I loved how iOS 6 related more to real world objects and felt like it wasn’t cut off from the natural world. But I guess people are disturbed or pleased not by things but by the view which they take of them

[@TheProGam3r]

For those of you who don't want to spend 10 minutes watching this video and don't want to listen to him nagging you about a service you probably already know: Basically, Apple now decides whether to make products using Steve Jobs' style or Tim Cook's style. It says that Jobs would be thrilled by Apple's current state.

[@kevikiru]

I agree with you. Despite the fact that I am not a big fan of Tim Cook, he has done a rather good job at the helm. Despite the fact that the prices have really risen, the technological capability of Apple devices has really exponentially improved. Premium and affordable devices still do not beat iPhones in performance, usability and satisfaction

[@mustasheolll2020]

Well I’ll just say this, if Steve were still around I bet that Apple logo would still be glowing.

[@confusedtoad8757]

49 comments *shows 40* Karen: let me speak to your manager

[@NoCommentsVideo]

Did you actually count the comments?

[@kunai8566]

I am the manager

[@matthewsjardine]

Thank you for making this video! My thoughts exactly.

[@matthewquigley2181]

I thought the title said Tim Apple lol

[@GamingGardevoir]

Tim Apple vs Bill Microsoft

[@ashsworld4414]

Okay here’s my biggest issue with your argument, which is AirPower. You said that they were willing to not release a compromised product. But my argument is that Jobs would have kept pushing to get it done. The iPhone ran into issue after issue and the stage demo was the first time it had worked. Cook gave up and deemed the AirPower projects development to cost more than it would make and didn’t even release a substitute.

[@Neptune-or4vm]

Maybe things aren’t just that easy to compare. Maybe they just realized that for their technology, Air Power just wasn’t ready or possible. Technology isn’t something that you can push like it’s nothing. And maybe...it’s just impossible 🤷‍♂️ but one day, when our technology is ready for AirPower, I’m sure that they‘ll release it.

[@davidkonevky7372]

I think that according to them, it was very hard to manage the heat issues it had. Because you had to either: a. Remove a LOT of coils, making the product go down on quality b. Keep the coils, but all of the coils will cause a bunch of heating problems making the product almost unusable.

[@alexarmitage4951]

I think iPhones would drive a little more innovation, after the 6, it seems apple doesn't set the standards for a phone like they used to

[@davidkonevky7372]

The iPhone X def set a standard for a phone tho

[@nuncaleite]

lol the iphone X SUCKS. i went back to the 8 plus after a few months. unfortunately, the 8 plus is STILL the last great iphone... new ones are overtly expensive and less useable.

[@LaurelinB]

Steve Jobs created products you want. Tim Cook creates products you need.

[@thespecialkeynote2856]

Finally, some good content

[@MacintoshFanTechnology]

Excellent video details!

[@boogeyman2036]

Tim Cook also managed to make Apple the only tech company that can commit to a radical environmental protection philosophy while still making a great profit. Other companies like Samsung and Huawei can't commit to this because some of their businesses actually do tremendous harm to the environment, and if they stop or change these practices, they would lose so much profit.

[@MrFallen1ne]

What kind of crack are you smoking? You really drank their kool-aid huh. Nothing apple has done has benefited the environment. That's all bs the foolish consumers buy up. Ever since they stopped shipping headphones and chargers in the box the pollution hasn't decreased its increased. Now in order to get new headphones or a a compatible charger brick they come in their own packaging and produce more waste than they did prior. Keep believing that bullshit it's not about less waste it's all about more money.

[@qui-gonsgin8747]

You really believe that a giant tech company is environmental friendly? A lot of it is just green washing. kzbin.info/www/bejne/qHfac4ilec2Cisksi=lZd53X5_Qy8dDJBj

[@AidGum]

Honestly, I don't really think you can try to imagine what Jobs would think, because people aren't hard cut like that. And since he's dead, we'll never know if he stayed the same or changed about certain things.

[@neverend711]

just remember Tim Cook is the one who brought us a cheese grader

[@mkdzzxc]

Tim apple making cheese graters

[@Spele10]

Great explanation. I think one of your best

[@StarkeksLP]

while i partially agree with most points made, things like the horrible butterfly Keyboard switches and their huge reliability issues or apples fight against independent repairs dont really go well with some of the points made

[@patrickmccarthy5617]

Steve would hate the Visual Pro. Apple needs needs to release a camera

[@jaydeningersoll7738]

Plz do a history of the iPad narrarated.

[@shadowthehedgehog864]

He already did kzbin.info/www/bejne/p52xmoh6m9F0nZI

[@thecapone45]

I think Tim has done a great job. Apple has done so well under him. The Apple Watch, the AirPods. The services! The really well integrated ecosystem. Looking back at how UI used to be for iPhones, I totally love the way my iPhone looks now. Sometimes I’ll look at my Home Screen for seconds because I’m amazed at how it looks, even though I have an old let iPhone 11. The battery life is great on the phone and the fact that they’re still releasing compatible updates on an older phone. I can’t get over how GOOD everything looks!

[@sagerubin5657]

Which Apple was more innovative, Steve Jobs or Tim Cool

[@aeonjoey3d]

well... it's about degrees and nuance that most people won't understand; but Cook, because Apple silicon making it's way to their macos computers, leapfrogging intel's schedule is something every computer manufacturer has had wet dreams about for decades. that said, for consumers - most would say jobs because they knew about the innovations with him as the Keynote speaker. Cook takes less credit, but is responsible for more. not to mention surpassing $1,000,000,000,000.00 (trillion)

[@idk-sy3iu]

Jobs

[@Jstthts]

always so insightful!

[@winterwolfryan]

Interesting video. Tim Cook is actually a fantastic CEO, probably better than Jobs...However, Jobs was far more of a hands-on visionary. Both wanted to seek the highest profit for the Apple product line, but they have very different styles when doing this. Cook is captializing on Luxury Brand status, where as Jobs was focused on Beautiful Technology that Just Works. Apple is an interesting company that is at odds with itself at times. They make some of the most innovative, fantastic products in the world, there is no doubt about that. At times, their arrogance gets the better of them, however. Take the Pro Display XDR stand, or the Mac Pro Wheels - a pure flex move that worked against the company. Take the removal of the headphone jack - say what you will, but this was CLEARLY designed to drive sales of the newly created Airpods - it just so happened to work with the Apple mythos of 'simplifying' technology and 'driving the industry forward'. None of these were consumer friendly moves. On the other hand, look at the M Series of Apple Silicon chips - instead of reinventing the industry by removing yet another feature from their products in the the name of simplicity, Apple created something truly revolutionary. No company is perfect, and the world's largest tech company is bound to get a swollen head from time to time - bur right now, Apple is in an incredible position to right some of their past blunders and create some new products that are as revolutionary as the first iPod and iMac were. Their weakest point right now, in my opinion, is there software. Far too many bugs for a company as large as this - I would like to see them re-write some aspects of their software and stamp out the vast majority of gremlins. They also need to adjust their product line a bit - I don't think we really need four versions of the iPad, but I'd like to see a large screen laptop that is budget oriented, for example. Speaking of the iPad, there is little point in having a 'pro' version of this device if it really doesn't deliver anything that pro software wise. If Apple can address these flaws, and continue to innovate with their top to bottom control of their devices, they could conceivably capture even more market share and consumer good will. Sorry for the article, couldn't help myself.

[@xDarthWonkax]

People just use the Steve Jobs line when they’re mad that Apple didn’t put in the newest feature they wanted in the next generation of a certain device. It just justifies it for them I guess.

[@nuncaleite]

exactly, like removing touch id (which was GREAT) with faceid (which sucks) cause tim focuses more on telemetry and selling user info than making good products. even my friends who have iphone 12s admit faceid has a lot of cons comparing to touchid. it was simply better.

[@damianjez4336]

Stop at 4:18 , start at 5:17

[@tinwas_taken]

Haha, making is skip the sponsorship, amazing.

[@smol5601]

People keep complaining about their high prices, but they forget that their value and life span is one of the highest in the industry. To this day you can find a used fully-functioning iPhone 6s for a low price, which (usually) works just like day one. It even gets updates to this day! (ios 14 hype!)

[@davidkonevky7372]

My brother still has a first generation SE functioning perfectly, even after being thrown around constantly by his baby lmao. He will change to the new SE eventually, but he's still hesitant due to how perfect his phone already is lol

[@trumpalumpa9368]

The way apple handled things in the past years actually brought me to using apple products. I did not like apple under the jobs era. Macbook 12" was my first apple computer and iphone x with it's face id, and the modernizing and opening of ios and ipad os (file manager etc.) was finally modern enough (compared to the crappy big bezels phones and ipads before) for me to consider changing to ios. And don't forget the osx yosemite's and ios redesigns and abolisment of skeuomorphism in it's design. Apple finally stopped being a total snob and started to be modern, exciting and innovative again, while still holding on to their ideals of design and user friendliness. They grew up.

[@riponrip4574]

Yeah there still recovering from the 1990s

[@smil3y637]

For me Steve Jobs's Apple is Past while Tim Cook's Apple is New Generation

[@briangman3]

Poor analysis

[@likklegoon]

Epic rebuttal

[@FloppyDiskMaster]

The notch, dude. The antenna bands were visual intrusions, yes, but not on the display. Software wasn’t made with weird antenna positions in mind.

[@FloppyDiskMaster]

@Albin We don't need the functions it offers. Face ID? Of course I want my phone to reject me when I wear a mask or am laying on a pillow thus blocking my face from its view. Animoji? Oh that shit that boomers think is funny? What else does it even enable that the old phones _didn't_ already do? Its the iOS 6 -> 7 thing all over again, and I'm on the side of iOS 6 for the second time. If it ain't broke, don't fix it. The iMac G4 followed this philosophy and that looked like a toilet from another planet, why did they have to screw up a black rectangle?

[@davidkonevky7372]

I think a lot of people actually prefer face ID because people with sweat problems or just athletic people overall always had problems when it comes to using their fingerprints as a password, because it wouldn't detect sweaty fingers.

[@FloppyDiskMaster]

​@Albin By replacing traditional PCs and laptops with a phone? Sounds like a downgrade to me.

[@Patrick-nq9ij]

*WHAT ARE YOU DOING TO MY BRAND!?* *WHAT ARE YOU DOING TO MY BRAND!?* *AHHHHH-*

[@cassiuscartland]

I got a dell ad before this video played…

[@theonlyxs1]

Since everyone says hi, I’m gonna say good bye to the comments not the video. The videos have been great.

[@aksiyonbizde3016]

theonlyxs1 thanks goodbye to you as well. I found your comment just when I was closing the video.

[@OneUponADime]

A pure for-profit move though was removing the headphone jack from iphones. That hit me right in the crankies.