what sustainable fashion really means | biomaterials, close looped supply chains, fossil-fuel free

As brands continue hopping on the sustainability bandwagon and get even better at greenwashing, I wanted to share what true sustainable fashion looks like. So we can call out BS when brands claim they're doing good when in reality, the fashion system is flawed to begin with.
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BLOG → inspiroue.com
TIMESTAMPS //
00:00 intro
00:31 defining sustainability
01:20 a true sustainable fashion system
01:25 close looped system / circular economy
02:00 today's linear fashion industry
02:37 fossil-fuel free
02:57 biomaterials
03:20 consumer vs brand responsibility
04:43 traceability & ethics
05:08 fashion justice & equity
05:45 no fashion billionaires
06:52 so what is sustainable fashion?
07:40 sustainability today?
09:20 final thoughts
KEY TAKEAWAYS //
will update by tonight
INTERESTING READS //
fashion's role in achieving SDG 7 → bit.ly/fashionandSDG7
fashion's reliance on fossil fuels → bit.ly/fossilfuelsinfashion
biomaterials replacing leather and fur → bit.ly/fashiobiomaterials
compostable algae tshirt → bit.ly/algaeshirt
8 richest fashion billionaires → bit.ly/fashionbillionaires
ACTIONS TO TAKE //
stand earth's fossil fuel free campaigns & initiatives:
→ bit.ly/fossilfreefashioncampaign
→ stand.earth/our-work/moving-b...
Click to subscribe to my channel! bit.ly/subscribetoinspiroue
ABOUT ME //
Hi! My name is Cynthia and I'm based in Toronto, Canada! I make videos about sustainable and ethical fashion, conscious consumption, self care, vlogs, etc. Thanks for stopping by and I hope you enjoy!
DISCLAIMER //
This video is not sponsored. All thoughts are my own. Some of the products linked above (marked with a *) were gifted to me and include affiliate links where I get a teeny tiny commission from each sale. I appreciate your support if you ever decide to purchase with my affiliate links, but there's never any pressure cause we should only buy what we need or will bring great joy!
MUSIC //
goosetaf - After Glow - thmatc.co/?l=D26D0466
#sustainablefashion #sustainability #fashionindustry

[@marielozoria]

why is youtube actually killing this video?

[@inspiroue]

Wish I knew 🥹😭

[@jennychu8850]

what a wonderful video! like you said, this topic is incredibly nuaced and as a fashion student learning about sustainability and the fashion industry there's still sooo much more for me to learn about the topic as there's people and systems that are not only ingrained but are taught from one generation of consumers to the next. As much as its the industries and these brands fault for contributing to the environmental and ethical issues happening in the industry right now; my professor brought in an interesting point that the way the industry is working right now with the topic of sustainability is like a "he said she said" argument. My prof explained it that there are companies who are wanting to integrate more sustainable systems within their production however it's the consumers who "aren't willing to pay the price" of sustainable. Then we have the consumers who are blaming the companies for "not providing affordable sustainable options." To be sustainable in fashion is to utilize nature in the ways we can however to become "fully" sustainable would also mean impacting water systems and taking up land for materials such as cotton which uses so much water to grow. Or bamboo which requires a toxic chemical to bleach and strip it to fibre we can use. it also means utilizes more technology (fully fashioned knitwear etc) which takes away jobs that a lot of third world countries rely on to keep there economy running. Again I'm still learning about the issue and its incredibly complex especially when there are so many systems to know to REALLY break down what the best possible options are to creating a sustainable, circular fashion system. Anyway, loved your video, it really got my brain working (as you can tell 😅)

[@inspiroue]

Yes such good points! I know the industry will never just completely flip overnight so it’s always super exciting to see more innovative technologies and materials come out! May I ask where and what you study? I’m always so intrigued by sustainable fashion programs!!

[@jennychu8850]

@@inspiroue I'm at TMU for fashion design :) unfortunately its not catered to sustainable fashion but i've been able to take many electives and learn from profs who are knowledgable in the subject from an industry perspective which has been really insightful!

[@melvenmendes1986]

So informative thank you for sharing your experience though and simplifying with examples 😊

[@ohohjournal5828]

as a young researcher in the biomaterials field, is so wonderful to see more people making visible this newly emerging field thanks

[@inspiroue]

Of course!! So excited to learn more - biomaterials are so interesting!

[@DeborahM116]

Could you do a full video on Aritzia’s greenwashing? As a Canadian girly it can be so hard to find quality clothes.

[@inspiroue]

That would be SO interesting!! I will add it to the list x

[@johnschroeder548]

Keep putting this information out!! Knowing that information this is accessible gives me so much hope! :)

[@inspiroue]

I'm so glad!

[@BUMOKA]

Yesss such a good video and so well explained! 👌🏼♻️ I’m going to share this with my community on my socials. Lots of love from Germany 🤍

[@inspiroue]

Thank you!! 🤍

[@ThePammyone]

Enjoyed this video, you broke down the complex thoughts into smaller simple understandable concepts

[@inspiroue]

Yay so glad to hear!! Thank you 🙏🏼

[@rudysal1429]

Just but less clothes and wear them until they are worn out. Fashion is inherently wasteful.

[@inspiroue]

This!! No more overconsumption

[@mayafletes-martinez543]

Thank you for sharing content like this…truly is meaningful that there are people who care about educating others and not using it to advertise more products. Love your content, style, everything 😍

[@inspiroue]

Aw this means the world to me!! Thank you x

[@mayafletes-martinez543]

@@inspiroue this is random but I also found out about VETTA because of you and ended up working there, which really changed my life and experience of fashion, so thank youuu💜

[@raddish5570]

Thank you for sharing information about this topic!

[@inspiroue]

You are so welcome!

[@laurenmesa6146]

Thank you for your research :) great video!! I'm going to try to educate myself on sustainability like you are doing.

[@inspiroue]

Yay so happy you liked it! x

[@kokohanson]

this was so helpful and easy to follow along thank you!!

[@inspiroue]

haha omg gf ily

[@berryzem]

I know next to nothing about fashion so this is incredibly informative! Thank you for sharing your insight and knowledge. ♥

[@inspiroue]

So happy to hear!! x

[@Amelia-ur9ny]

Which toner will best suit dehydrated sensitive and acne-prone skin?

[@ivanc2863]

Love you, Cynthia. Hope you're doing well

[@lisastjohn3056]

I have become so much more aware of sustainable fashion. I would like to know of more companies that are sustainable. ❤️

[@inspiroue]

Yes! Working on more 'sustainable brands to know' x

[@thetribalist3852]

"Elevate your style while caring for the planet with sustainable fashion! 🌿♻ Choose clothing made from eco-friendly materials and support brands committed to ethical practices. Together, we can make fashion a force for good. #SustainableFashion #EthicalStyle #GreenLiving"

[@sarasasa_]

You have to look for more small and local brands that for example use natural and biological textiles and dyes

[@inspiroue]

Yes!! This is a great way to be more sustainable! x

[@martinezanamaria26]

This is so cool and very informative. I would like to have my own garden

[@inspiroue]

So glad you think so!!

[@sharpaycutie2]

I watched a documentary on recycling and how they market towards consumers as of were the ones that need to be accountable when it’s the manufactures of these products producing unrecyclable materials and pollution g the earth. But I don’t think billionaires are a direct result of greed😂 some people experience a boom in success , than others for various reasons. Yes some of them are greedy and exploit countries but I do think people need to curtail their expectations on wealth. Because we already exposed their money comes form cheap production costs and extremely high retail prices. So having a gov to cap someone welath ain’t good because that’s controlling someone’s hard earned money and not all money is theft especially if it’s alot of it. That’s a communism move That’s not what any country should want.

[@kitterykmonster5081]

Man totally. It’s ludicrous!

[@inspiroue]

Right!?!

[@srashu]

yesss thank you for speaking on this!!

[@inspiroue]

Of course!! x

[@crimefully942]

I always return to this video and I always come to the same conclusion: part of fashion sustainability and implementing circular economies has to be politicized and has to involve Marxist principles that directly combat the capitalist practices that led to conspicuous consumption. Fashion sustainability stopped being a bipartisan political issue years ago: when Rana collapsed--when Jeyasre was murdered. God rest her soul.

[@hajisuleiman..7851]

Good

[@fayekchowdhury390]

Why i

[@Luci-rv1hl]

She’s kinda cute, in a sustainable fashion.

[@Luci-rv1hl]

There’s also a shit load of petrol products behind her. :/

[@Mr.G626]

🤣

[@bunnybangz]

Omg thank youuuuuu 🫶🏼🫶🏼🫶🏼🫶🏼 "justt takes a little understanding " 👏🏼👏🏼👏🏼

[@inspiroue]

You are so welcome!