White Label vs. Private Label - What’s the difference?

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Күн бұрын

Let's discuss the difference between white label and private label. The two are similar and the differences subtle, but they are not the same. That being said, it's critical to understand which strategy best suits your business model. So, if you're eager to get started or to add new products to your already wildly successful brand? White labeling is hot and trending in many industries, especially the cannabis, CBD & hemp industries. But, is it right for you?
White label or even private label might work for you. But, in that case, is branding still a valid concern?
I’m so glad you asked! Of course branding is a concern! People don't buy products, they buy brands, and you'll need to find ways to stand out and be seen amongst a sea of other, similar brands.
What Are White Label Products?
White label products are mass produced by a manufacturer as a generic product, and sold to a retailer who will in turn add their own label and sell it under their brand name. The formula is standard and typically, can not be customized.
What Are Private Label Products?
Private label products are produced by a manufacturer as well, but in partnership with the brand to create a unique formulation. It is a longer, more expensive undertaking, but it results in an exclusive product. Retail brands use this to differentiate their products and cater to their niche audience.
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Пікірлер: 7

@mariyashaikh1755 5 ай бұрын

Thank you! This video was extremely helpful for me to understand the difference between the two.

@justme_doreamon Жыл бұрын

I've got a presentation on this topic first thing in the morning thank you so much for explaining everything so comprehensively and clearly you're a life saver

@IntelligentBrands Жыл бұрын

Fantastic! Tell me more about what you do and where you are presenting?!