Branding vs. Marketing: What's the Difference?

Branding vs. Marketing. Many entrepreneurs and creative professionals are confused about the real differences between them. Yes, the two subjects overlap in some areas, but there are some key nuances that will clarify how you go about building and promoting your business. If you’re an agency or consultant, understanding the two will improve your ability to help your clients succeed. In this video I dive deeply into the definitions of branding and marketing - and why it’s critical that you know the difference.
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
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[@fauzan8425]

1. Branding what and why, marketing about how 2. Branding long term, marketing short term 3. Branding macro, marketing micro 4. Branding trajectory, marketing strategy 5. Branding build loyalty, marketing quick action 6. Branding create value, marketing monetize value

[@Jazengamic]

So which is better tho

[@stevepwn]

marketing is still about building loyalty i'm a marketing major

[@lio9360]

Marketing is about what and how do you want to speak about your brand to your customers while branding is how do you want your customers to speak about your brand.

[@PhilipVanDusen]

Lio - I love this distillation of the concept - really tight!

[@PHOTOVIDEODUDE]

@@PhilipVanDusen !aaaaaaaqaaqqaqqaa!aaaaqqqqqqqqqqqq

[@bunnyman6321]

💯

[@adejumoseyi2029]

This is good 👏👏

[@ladonwilliams1333]

I’ve paid for courses that couldn’t explain this to save their lives. Less than 15 minutes with you and I now have a crystal clear understanding. Thank you for your concise and highly effective explanation!!!

[@PhilipVanDusen]

Thanks LaDon - I really appreciate your support!

[@quirkworks4076]

More clear content in a few minutes than would seem possible. Thank you, Philip!

[@PhilipVanDusen]

Thanks Peter!

[@galexxx2437]

Thank you so much. This video has clearly helped me to understand Branding & Marketing. You as a presenter have a very calming aura. Much appreciated

[@danivinson]

That is the best definition of branding I have ever heard. I'm trying to get into branding but have been branding my entire career without even realising it! 😂 Thanks again.

[@simonep3443]

Your explanation was very clear. I've watched numerous videos on the topic, even from some of the big names in the field, but always ended up confused. They usually left me with only theoretical discussions in mind, making the difference between the two seem like just a nuance. Thank you

[@marvingeronimo]

Clear and concise as always!

[@IronDave1985]

Excellent video - as someone who’s spent most of my marketing career specifically in product marketing, I’m just now realizing that brand marketing and creating brand equity are by far my favorite part of the role. I’m all about the long-form story, the why. I care much less about the tactics.

[@LyleGadin]

Succinct and clear. I've been at this for 26 years, and you taught me some great stuff here. I'm very appreciative for your time and work in giving us value! Thank you! 🙏🏼

[@PhilipVanDusen]

Thanks Lyle and congrats on making 26 years in this crazy industry...that's a real accomplishment. 🕉

[@shakthivaishnavi6547]

So precise and very well articulated! Thank you!

[@michellemorton8278]

Perfect explanation of the differences. Thank you for such clarity!

[@ryandailey4470]

Agree 100% - Going to save this one for future reference.

[@ashleylockett5509]

This video was so clear and focal to the point! I now finally understand the concept of both ideas! Thank you for this!

[@PhilipVanDusen]

Ashley, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

[@timetofocus5124]

Amazing! i love everything about this video especially the speed you talk and the way you explained the concepts side by side.

[@dittagecoeco2738]

Solid bases for evolving the promotion of even a simple activity like craftmanship

[@nagpalnirmal]

Nice1 great detailing knowledge

[@balancedlifestyle65]

Thanks, that was well presented and clarified for grasping the functional meaning of the two concepts for brand marketing. Thanks again.

[@mosleyconsultingllc5320]

Excellent explanation, thank you so much. I'm a new subscriber.

[@memnondobu7665]

the best video i ever seen

[@grandson62]

What a post.! It is so helpful. Apreciate it. Thank you.

[@PhilipVanDusen]

Thanks Alejandro! I really appreciate your leaving a supportive comment!

[@jomarfelisilda9679]

i really needed this one. thanks alot.

[@davechinwan]

Great inputs. Thank you.

[@bayangnelson]

Nice, very informative, more power to your channel

[@celinecormier2060]

Exceptional. Clear. Thank you!

[@PhilipVanDusen]

Hey Celine - thanks for that feedback, I really appreciate it. Let me know if there is anything else around marketing/branding you are looking for in terms of videos - I take requests😇

[@maanratnajitjadhav.6094]

Thanks for insights.

[@Sautimarketin]

Best video on this

[@DarkstarArchangel]

Hello sir, I appreciate the professionalism in this video explaining the general differences branding and marketing, and what they are supposed to do. (Super Heroes are the BRAND of companies like Marvel and DC.) I would like to ask a question in relation to what they DO NOT do, and hopefully you respond. Let's say you have a company that deals in fiction (i.e. Marvel, DC or game series), my question is. . . does the Brand Manager control the writing/directing/development of the lore for the fiction?

[@jamesallen74]

Fantastic video. I wonder if you have a video on how to make effective videos, to the point, short and sweet. Because you hit the nail on the head here! Great job!

[@PhilipVanDusen]

Thanks James. You totally encapsulated my content mantra.

[@rajan11kumar]

Really impressive

[@Damngoodchicken_]

Explained a lot!

[@youngstan7009]

Thank you.

[@nkhansays]

you are Chris Do are super great when it comes to teaching. So maybe we can say branding is a process and marketing is a tool ?

[@vigilhammer]

Thank you

[@thedylanrogers]

Thanks for bringing clarity to these two terms that often get muddled. QUESTION: Do you consider there to be a distinct between "Branding" or "Brand Design" and "Identity Design"?

[@PhilipVanDusen]

Branding is an over=arching range of activities. Brand Design focuses on the visual design of the brand (broader than just the logo (like thumbnails, websites, ads, content etc). Identity Design is about designing logos, color palettes and specifically associated company visual assets.

[@antikertech157]

Thanks Philip. I am going to have to watch this video many, many times. Looking forward to your introductory course of Branding.

[@Barguez]

Excellent explanation of branding. But marketing is an administrative customer-centric philosophy that requires understanding the changing needs of consumers and making sure the product or service is relevant (product design), the price strategy is aligned with the value perception (economy), and assuring is accessible where they look for it (logistics and distribution). I believe you are comparing Marcom and Branding. Nonetheless, great reflection of branding.

[@DeathByMercy]

You need to differentiate between Brand Marketing and Direct Marketing. Marketing as a whole encompasses Branding. Think of Marketing as a pizza and Branding being one of the slices. You can't just attribute random feelings and verbs to words and make up your own definitions. If you were comparing Brand Marketing (long term positioning) vs. Direct Marketing (immediate action) then I would say this video is better suited to the explain the 2. Otherwise I think you have confused some people even more who now think Branding is separate and somehow not part of the Marketing process. An agency/company can be a marketing agency while offering Branding services as well as Direct Marketing services.

[@bensmith5581]

Completely agree. A lot of videos seem to intentionally misinterpret what marketing is to fit their narrative rather than, as you say, treat marketing as the Pizza.

[@lemlemdema567]

DR THANKE YOU

[@romiemiller7876]

Good content.

[@sadams5659]

excellent

[@nguvuluvincent6584]

You are good Man

[@miguelmaravillas9967]

Totally random but I love the watch! What brand is it?

[@PhilipVanDusen]

The watch on the thumbnail is a Rolex Submariner, and the watch in the video is a Casio. If you're into watches you should join my pal Marvin Menke's Facebook group it's super active and full of passionate watch people. facebook.com/groups/168456200574794

[@shaikikbhalBasha]

thanks

[@jessicanameh8243]

❤❤❤❤

[@jamestateIII]

Without having watched...branding is how its packaged (the look of it, colors scheme, ) marketing is who are you selling it too( selling it to men , women, what age of men or women etc.

[@anthonywalker6168]

I understand that this happens to be some peoples careers etc. and so they have to care about bla bla like "Brand" and "Marketing" but to be honest, if you provide a good product, and its cheaper than other "brands" on the market, you win in the future. 2022 is the year people stop giving a damn about brands, and start caring about value, price and utility. To care about brands is to have a first world problem....

[@PhilipVanDusen]

Thanks for watching and for the thoughtful comment Anthony. I personally disagree, but I value and respect your opinion nevertheless.

[@bunnyman6321]

@@PhilipVanDusen What did you disagree with?

[@PhilipVanDusen]

@@bunnyman6321 The fact that competing on price (death 90% of the time unless you do massive volume ex: Walmart) and product quality is all you need to succeed in the market.

[@bunnyman6321]

@@PhilipVanDusen Interesting! Thanks for explaining.

[@cliffordrogers2734]

Nice

[@PhilipVanDusen]

Thanks Clifford.

[@cristinegregorio4864]

Why branding depends on marketing communications?

[@asjadsiddiqui4127]

We can say that marketing is the execution of branding.

[@PhilipVanDusen]

That’s safe to say

[@bensmith5581]

Branding most definitely is part of marketing.

[@shaizilwarsi7852]

Somebody please tell me That Marketing would be beneficial for my business Or branding would be Please reply asap😢

[@razer0072073]

4:02

[@Rebecca-qg8pb]

Can an agency do both?

[@PhilipVanDusen]

Yes. Larger agencies do. Smaller agencies not as much.

[@DarkstarArchangel]

Hello sir, I asked a question 4 months ago but I haven't gotten an answer yet, if you have time could you read through my question? Thanks.

[@multi-ler-sodaleitura2051]

What? Just 139 likes? ARE U CRAZY???!!!!

[@PaulMcKillop]

Branding supports our capacity to recognise rather than recall. Jakob Nielsen's usability heuristics still stand, nearly 30 years on.

[@thisisj0hnwilliams180]

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[@ChoiceHacking]

Recognition and recall are intertwinned. Behavioral Science and marketing effectivness research tells us that we have to create mental availability (aka memories) for a customer to buy - but also the ability to recognize the product on a shelf (digital or physical). There's no point in branding if it's only about recognizing a brand rather than recalling it when a buying occassion arises - it has to do both.

[@user-dv9pw3gt6y]

広めてください」、