Why America’s Biggest Companies Are Going Anti-’Woke’ | WSJ

[@wsj]

Corporate America drew back from DEI. The upheaval isn’t over: on.wsj.com/4aeGGrx

[@hitthedeck4115]

Since corporations follow the money, I guess being woke starts to not being trendy anymore.

[@newlineschannel]

DEI has ruined society

[@gregorymilla9213]

@@wsj and they ran right into the arms of the H1-B Visa program The only DEI going on at John Deere is them moving jobs to Mexico

[@trevinblount7746]

So is WSJ trying to capture some of that sweet, sweet right-wing market share by pushing this guy's agenda uncritically; including some very brief, surface level criticism of it; and then using their audience to promote some activist's claims? Or is there some other reason? Frankly, before we start accepting his ideas uncritically like the WSJ has, I want to see some hard numbers that support any claims that he makes. I looked up the outlet on a couple media bias sites earlier today. It seems like your rating of being centrist is dead wrong.

[@richardgrant418]

The “upheaval” will never be “over” It’s the pendulum of history and evolution of society To be that simplistic, makes me think you might have got a degree at a pretty mediocre college. Or was it written by AI?

[@dresdenkiller]

For the first few minutes I wondered why was Starbucks getting all the anti woke credit

[@PHlophe]

Saaaaame ! , i was QQing the whole time trying to piece info together and then someone in the comments said his named is starbux

[@JohnnyWordSmith]

Are we replacing dei consultants with anti-dei consultants?

[@dnhn.design]

Liberal: one thing Conservative: another thing Libertarian: Neither.

[@huckfin1598]

Merit consultants

[@rundown132]

Still better tbh

[@chincity]

@@huckfin1598 lol everytime someone uses the word merit, they remind me why DEI is so important. Folks are not getting hired due to lack of merrit, DEI has been a great way to help folks who do merrit positions to actually get them. A great example of this is to think of the federal governments Small Business Enterprises, or prime and sub contractors! Many prime contractors don't win contracts if they're not working with a smaller sub. Which in turn helps that sub become more recognizable in spaces where they wouldn't have before.

[@Saukingalpha]

The irony his last name is Starbucks 😂😂

[@lavirgule]

Yes and also a dude in his garage using Apple products which is a company that promotes what he doesn t like...

[@bngr_bngr]

@@lavirguleApple did start in a garage.

[@Cp-o6c]

@@lavirgule that was Bill gates with his Polish friend now called Microsoft. Apple was originally called Macintosh.

[@drummaster786]

Lol. This guy sued the Tennessee Republican Party. Because they didn't want to diversify or include him. The irony is suffocating. 😂😂😂

[@danyo6317]

@@drummaster786 Not really. In our 2 party system, running as a republican is probably his only real chance at winning, and it looks like the republican party is gatekeeping him out.

[@donkan683]

DEI actually HURTS minorities and women… when you elect a non-qualified person purely based on their ethnicity, race, or gender… and they eventually mess up and cause damage due to them being unqualified to do that job… the reputation harm done to everyone belonging to that persons ethnicity/race/gender is astronomical. It’s absurd! We should hire based on competence and capability.

[@ChrissyGotTheCoils]

I feel like DEI was implemented incorrectly. Why doesn't DEI focus on upholding values of treating everyone with equity and the same respect? It has been reduced to meeting quotas and ignoring people's value/skills.

[@wanderer117Playlists]

That's a fair point. Creating a policy that combats racist highering policies is difficult. How do you determine if a policy is racist? Compare the company's employees to the country's population demographics? To the area around the company's demographics? Compare the hired employees to the rejected applicants?

[@chronic_adventure]

Everything in corporate America is always reduced to quotas and kpis. Not arguing against you, just my observation.

[@IrresistibleWitch]

@@chronic_adventure not when it comes to hiring

[@bngr_bngr]

My company went the DEI route to gain clients that wanted DEI programs. In reality they trailed their industry in revenue growth. They ended up firing thousands of people as they eliminated DEI.

[@theconformist2399]

That's because corporations usually don't actually care about social initiatives like this and will do the absolute minimum to look good to the public. This is regardless of whether a corporation leans left or right. The goal of DEI should've always been to simply promote more compassion, understanding, and biases with it comes to hiring (especially with regards to how you may overlook candidates who don't look/talk like you). Combatting nepotism, etc. Instead, all it did was implement forced quotas that satisfied nobody in the end.

[@cmair77]

DEI isnt Boeing's problem, its executives ruining their planes

[@undrgrnd734]

DEI is corporations weapon to accuse anyone of racism or sexism when they raise genuine concerns

[@dnhn.design]

DEI is just conservative Bogeyman

[@MohamedAhmed-i1t1n]

Late stage capitalism is Boeing's downfall and why their planes are falling

[@huckfin1598]

How do executives ruin planes?

[@MohamedAhmed-i1t1n]

@@cmair77 Late stage capitalism is what is affecting Boeing planes Ironically I put this exact same comment and this pid platform took it down

[@anthonyfiorito6260]

Equity is not the same as equality. An un-level playing field based on what you are, rather than what skills you bring to the table, is inherently unfair.

[@PHlophe]

Tony, you outdid yourself here. 2025 , baby

[@camillecotillard8706]

Young Robby sharing his dreams: "one day I will go to America to fight against inclusion, equity and diversity. This, is my American dream".

[@Zeitman3]

When I heard him say that he fled Cuba with his family and Being that he is an elite, it all makes sense

[@user-ws7cp3ec4g]

Same point I was like yep

[@jean-phil]

Hmm timestamp ? He said they fled cuba at 2:25 but nothing about being an "elite". Having a ranch being confiscated does not make you "elite" .. and even if he came from a weathly family, it does not make his arguments/crusade invalid

[@Zeitman3]

@ never made a comment on him being right or wrong, just made an observation that his circumstances make him equate stuff that is left of center politically Marxist/communist.

[@GassedAfterTacos]

@@jean-phil it does because you are upholding the status quo that many people in the US are not satisfied with.

[@kendellfriend5558]

@@jean-philhe was. A lot of the Cubans who owned the ranches before the revolution weren’t even actually Cuban. And they WERE elites. That’s why the revolution was started in the first place in addition to US meddling and influence. But the elites were considered the ones who owned land and ranches producing tobacco and sugar, the top commodities being exported at that time from Cuba.

[@DRJ-ytp]

Americans love grifters. Starbuck knows how to exploit issues in exchange for fame and fortune

[@vertigoz]

Have you bought your Trump bible already? ;)

[@cxzact9204]

Lol yeah cuz massive corporations are totally not grifters and are very honest with a great positive impact on society ...

[@skyak4493]

What an ignorant dismissal of a man who works against great powers for universal human rights!

[@johnnywang206]

What fame and fortune?

[@SuperFrog-f4b]

And this is the ultimate white privilege.

[@tonyl7286]

DEI=Destroy Every Industry

[@anandisrocking007]

Did'nt Earn It

[@michaelhernandeza5662]

Yes!

[@FunnyDirector101]

Amen

[@Theonetruegod-hw2ei]

DEI= conservative hires.

[@Neojhun]

DEI = I'm brainwashed to spam right wing talking points.

[@Maximum_Warp]

McDonald announced today that they are the latest to fall. They just cancelled DEI.

[@skyak4493]

All these companies will continue to pursue DEI. What they are doing now is giving up blatant racist and sexist policies they enacted to avoid confrontations with powerful special interest groups.

[@allyip5777]

We should never expect big corporations to drive social movements. Start sending our kids to local public schools and stop moving when black or Latino families live in your neighborhoods. Join a church that has racial diversity. Changes should begin with us.

[@derpyeh9107]

1. Why would I ever send my kids to public schools? 2. Who moves out of their neighborhood when Latinos move in? Is this the 1970s?

[@allyip5777]

@ I meant that social movement should be a personal choice. When someone wants DEI to happen they must start doing things in their personal lives and this involves “sacrifices”. Any social movement imposed on people is tyranny.

[@derpyeh9107]

@@allyip5777 I don't disagree with any of that, but I fail to see how enrolling my kids in public schools has anything to do with it. My second question(s) still stands; does that happen anymore, and especially with Latinos?

[@allyip5777]

@@derpyeh9107 I’m a Chinese American from Boston so I can only speak things from my own lived experiences: 1. This question should be best answered by the “progressive” middle class families living in Boston or NYC area. On one hand they would scream BLM and DEI slogans, on the other hand they would send their kids out to mostly white boarding schools to avoid “bad influences”. Whatever with these people… I am grateful for the privilege to have gone to a public school in Boston… so I could actually experience the struggles of growing up with diversity. 2. Asian upper/middle class families coming from Asia who are basically dreaming of living in an all white or mostly white neighborhood.

[@DesertDog8989]

DEI should be banned. This guy is a hero.

[@Phuc_Yhou]

No he isn't.

[@jshotwell454]

Why should it be banned? Please list your reasons.

[@rickintexas1584]

I agree. Robby Starbuck and his team are amazing.

[@prometheus7387]

I appreciate their methodology and committment to their principles, but I think they have the wrong principles in the first place.

[@tomp66]

yawn

[@ISirSmoke]

I see this man also likes to fight windmills

[@jfm148]

But is killing wokeness in Corporate America... 😉

[@ryanwalters6184]

How big is the windmill on your house?

[@lucassilvas1]

@@ryanwalters6184 what does that even mean?

[@gregorymilla9213]

@@lucassilvas1it’s a reference to the book Don Quixote. It references someone fighting epic battles with non-existent foes .

[@oliviao2238]

@@gregorymilla9213 "Wow, that’s a bit too personal; it feels like a low blow."

[@matthewjennings7645]

Great content WSJ! More of this please

[@SouthernIg]

Discrimination, Exclusion, Indoctrination.

[@Korloko]

Victim

[@B.D.F.]

Yes, that is the alternative many people are fighting for. Thank you for understanding.

[@skyak4493]

Companies need to hire people for what they can and will do for the company, not for what someone that looked like them five generations ago did to someone else.

[@netizen_m3919]

Awww such butthurt

[@B.D.F.]

@@netizen_m3919 Hey, as a gay, a) that’s a cathartic feeling, and b) about 50% of the time that means it was a good time (the half that wasn’t a good time was because of someone who didn’t know what they were doing, but thought they did).

[@FunnyDirector101]

Why are companies focused on diversity instead of merit? Shouldnt companies hire people based on their skills instead of what they are?

[@tauIrrydah]

Ooo someone believes in the magic of meritocracy.

[@allenrojas6157]

Corps have dried us up. There is talent but they decide to outsource for cheaper. Would this not be a corporation issue? Take it up with them?

[@ahhno4662]

Companies were always doing DEI just to look good This Starbuck guy doesn’t understand that these cynical CEOs don’t believe in the policies they execute.

[@anonymouslyopinionated656]

you must not be american, with all that common sense

[@FunnyDirector101]

@@anonymouslyopinionated656 I am american lol

[@Empathlib]

I don't see how sponsoring pride events and donating to people in need is hurting anyone.

[@joeymarshallbivens7100]

Do more research

[@JoKrPH]

@@joeymarshallbivens7100”do more research” yet doesn’t elaborate.

[@ryanwalters6184]

Then do it with your own money. Not somebody else's.

[@isaacrawlings1651]

@@ryanwalters6184after you spend the money it stops becoming yours and companies can spend it how they plead

[@JoKrPH]

@@ryanwalters6184 You mean the business? 😂 what are you even talking about?

[@sfondi0801]

He has a point ☝️. And the fact that companies are ready to change so easily means that they never rly cared about inclusion anyways

[@thinkinting]

I don’t think he made a point in the video. The reason that companies fall so quick can be they smell the right leaning tide coming.

[@prometheus7387]

If you asked the rich to contribute back to society, chances are that they won't, unless you force them. Companies wouldn't have donated to charities if it didn't give them tax breaks. Monopolies were busted only because the government back then actively sought to.

[@coolcreep]

Just like most things, it all comes down to implementation. Are you enacting quotas that make hiring more about identity than quality? That's bad. Are you implementing training and processes that help to alleviate bias and make sure that the most qualified candidate doesn't face discrimination? That's good. As an example, when Orchestras switched to blind auditions, it helped women players get more seats in the orchestra. That's a great DEI policy - it's helping remove potential biases so that the most qualified candidate gets the position. If instead Orchestras had just created a quota that 50% of their players had to be women, that would have risked underqualified women getting positions.

[@thrivingmoni]

Unfortunately very few of us understand the simplicity and truthfulness of this comment.

[@davidsamuelson2089]

Why isn't he fighting these corporations & govts to pay a living wage, control gredflation, hire people, get affordable housing, educate the populace (most in these comments for example) and build infrastructure instead of scaring single digit IQ people with the boogey man to line his own pockets?

[@taktuscat4250]

Why though? There's no engagement on that meaning no money. But griefing on minorities does

[@derpyeh9107]

"Why aren't you doing the kind of activism that I want, and that you don't believe in?"

[@teezy5619]

There’s more money to galvanize YT ppl to go against anything that has to do with the progress of people of color

[@teezy5619]

There’s more money to galvanize right-wingers to go against anything that has to with the progress of ppl of color

[@beepbeep_moo]

DEI- didn’t earn it

[@matthiassventoest6800]

are you speaking about the autistic in this case ?? those who have autism, are one of the groups that are trying to be included and involved in the workplace. ..

[@PoliticalMan-p6w]

True

[@JoKrPH]

I say the same about people who benefit from nepotism

[@cloudperson5325]

yes yes this is exactly what we need. we need to focus on dei and not exploitation of the working class, genius

[@RunaroundAtNight]

This is exactly what I was thinking. There are so many other important issues, why in the world waste your time and energy on this.

[@uswwt]

Starbuck is the real hero! Not Starbucks.

[@Dotthel]

It's easy to dismantle but hard to build. What a sad, sad individual.

[@LatinScribe1]

BS

[@Cube_Nerd]

lol, what have you done?

[@A_massive_wog]

DEI is destructive

[@richard5614]

How is it sad that he's literally trying to make everything fair for everyone

[@johnnywang206]

It must be tough to judge people on their skills and merit instead of their skin color.

[@AutumnKnights]

If DEI is a good thing, why do people get so offended if you ask them if they are a DEI hire?

[@ShizuokaJoe]

Because for the people who decry DEI, they automatically imply that the person hired was unqualified.

[@blazer9547]

​@@ShizuokaJoe maybe they're?

[@ShizuokaJoe]

@@blazer9547 Maybe so, maybe no. I’m talking about the automatic assumption.

[@Dr.Jekyll_]

The smartest thing to do is to stay neutral and not pick a side because that alienates the other side. Just don’t pick a side shut it and make your product. Why are you preaching you’re a greedy corporation with no morals. 😅 the moment they see it doesn’t make them money they abandon the values so stop the cap.

[@lawrencearabia9007]

@Dr.Jekyll_ The Corporations might think that of they make each side feel individually special or favored by their company then both political sides will shop with them, which honestly just backfires in the end because Political and cultural conflicts are just to fickle to manipulate comfortably for long periods of time and yeah it’s probably wiser to just stay neutral politically

[@tpop3723]

The intolerance and hate is strong with this one.

[@SamPashmi]

You mean truth

[@SQERDOMOONLIGHT]

Affirmative action = racial prejudice = RACISM

[@Phuc_Yhou]

Yes its truth that Starbuck is intolerant and hateful.

[@netizen_m3919]

@@SamPashmi Nope he meant Intolerance and hate.

[@taktuscat4250]

Crying for "merit" and equality while shutting down others. That guy is nuts. Welp maybe that's the side effect of having your land snatched on you

[@dumdumsaregood]

Ironic that a Cuban immigrant wants to shut down inclusion efforts. Must help his case the he is so light-skinned and white passing.

[@OXHAMMERSTONE_NYC]

he’s not white passing he’s a white man

[@mrde0mrsai]

Starbucks is also not a Cuban sounding name. Did he change his name to sound whiter

[@KnowledgeNerd123]

Or maybe he's just competent and feels confident that his skills and experience are enough to get him a job and doesnt need to be gifted positions based on the color of his skin

[@stopgettingtriggered]

he is white

[@derpyeh9107]

Imagine thinking that "Latino" is a race, and that there isn't diversity within the various Latin-American cultures 🤣

[@emmanueltrejo4226]

DEI is the worst’s thing that happened to America

[@AlizioHerman]

Yes, because it was explicitly stated the qualifications would lower to accommodate gays and minorities. Where did this idea originate from?Please tell us, when did we say they didn't have to be actually qualified?

[@nathantims9708]

He should take on the game making industry. Talk about how DEI is ruining entertainment products........

[@ice07758]

😢😢😢

[@kimle848]

I can't disagree with him. Just like anything else, DEI just a money making machine for the people who's catching on the movement early around the time George Floyd's status being raised to sainthood.

[@StevieJReid]

The best way to explain why DEI matters is, it's LIKE making life fairer for working class people by allowing them the chance to apply for Director and CEO level jobs. When asking most employees how their director or CEO got the job, they won't know why, and will put it down to they're them, statistically had an expensive education (well off parents likely then) and have always had top jobs and always earnt more money than the majority of their employees. There's little to no chance an ordinary employee can get that top job. That's what DEI did just to get minorities into the lowest pay tier and into work. Remember if you're running a country, every person in work is paying taxes and earning you money 👍 that's why employing DEI mattered

[@Drunken_Master]

Corporations are stupid, they have so much money and power, yet they are too afraid to arrange a simple hit.

[@rickintexas1584]

Robby Starbuck is awesome. He always ends with the same message: companies should focus on making great products, not woke nonsense.

[@937553]

He doesn't understand DEI himself. By doing a public shaming of a business he's not proposing any solutions.

[@charithdilshan7791]

DEI is trash 😂

[@anonymouslyopinionated656]

you do understand that public shaming of companies is an old left-wing tactic, right? how do you thin so many companies agreed to spend millions on these programs to begin with?

[@davidsamuelson2089]

Racist out of touch multimillionaire CEOs were concerned that people would realize they were racist out of touch multimillionaires? So this guy comes to their defense.

[@anon-soso-anon]

Good. Corporations should be non-controversial. Just make your products and don't support political agendas.

[@JoKrPH]

I agree with this. Goes double for corporations that give money to political campaigns.

[@ryanwalters6184]

Seriously. Stop raising our prices. So these CEOs can spend millions of dollars to make themselves feel better.

[@RileyJoseph-nl4tx]

That’s the dumbest thing Ive ever heard. Businesses are people.

[@ryanwalters6184]

@@RileyJoseph-nl4tx Then they can go to jail? 😂 Businesses are not people. People go to jail when they break the law. businesses, just break up and maybe pay a fine. Most of these businesses are owned by shareholders. Those shareholders could be computers at this point. 😂

[@JoKrPH]

@@ryanwalters6184 ikr? The guy is referring to case law as the courts view business as “people” or “persons”.

[@jtbrown51]

Kudos to this man and anyone who fights against racism and inequality.

[@JoKrPH]

Where’s the racism?

[@QuarterRican04]

​@JoKrPH helping anyone other than the commenter above is actually discrimination against him or something

[@SkepticalChris]

Where's the inequality? Or is "inequality" when blacks, women, gays, trans people start being treated the same as a straight white guy, and suddenly he's "losing" his rights?

[@FenrirsBite77]

This man is a Hero!

[@markkuantero1427]

He represents greedy corporations which doesn't care about environment nor human life. Only their own wallets.

[@MrHashisz]

I gave three recommendations after technical interviews, a week later a person was hired not within my recommendations and didn't farewell in the interview. The PoPs team hired them owing to DEI, the problem I had however was that this person lacked experience and I literally had to babysit them increasing my workload. Good thing I left that company 😂

[@lindasmith320]

I’m glad someone is standing up for children.

[@pedalesmexicali]

DEI= didnt earn it

[@laurisuoranta5512]

DEI should have been suppressed by strong law enforcement action as it aims at discrimination of individuals based on race. Protection of equal employment opportunities and fair treatment shouldn't be up to one activist. DEI is also against shareholders' interest. I think shareholders' should be contributing to elimination of DEI as management is accountable to them and eliminating DEI is in their financial interest.

[@Empathlib]

@@laurisuoranta5512 you can't enforce such laws on private corporations; they can hire whoever they want.

[@laurisuoranta5512]

@@Empathlib I don't know if the US has federal laws regulating hiring and other employment practices. But state laws certainly exist and they apply to all employers.

[@berkekadircelik6282]

@@laurisuoranta5512 How would you enforce that exactly though?

[@gabetalks9275]

Corporations should not be held accountable to their shareholders. The consumer should be king above all else. Shareholders don't care about the consumers. They only care about money, regardless of whether or not it comes at the consumer's expense.

[@laurisuoranta5512]

@@gabetalks9275 Then we would have no companies/corporations serving consumers. Every company needs capital. Why would anyone invest in or lend to a company that has no accountability to its investors? If you tell that the government, i.e., the public, should make the necessary investments, that's exactly how it was in the Soviet Union. For some odd reason, consumers weren't that happy. By the way, the shareholders care more about consumers more than consumers care about the shareholders. As amusing as our discussion is, I'm not going to spend more time on this.

[@Ytmuse4v-j3p]

Keep up the good work

[@AlizioHerman]

He complained about the concept of white privilege, then proceeded to parade his status as a minority. I say this in addition to the other examples of his lunacy.

[@HassanElmi]

What a terrible human being.

[@markvasiliauskas3417]

Elaborate

[@grymek737]

Usa a cabeça moço

[@eltopo71]

@markvasiliauskas3417 He has a ponytail.

[@blazer9547]

​@@eltopo71 gonna cry?

[@derpyeh9107]

@@eltopo71 That's the most fair criticism of him I've seen so far.

[@-ism8153]

I'm impressed how impartial this video is. While, this guy seems to get a pretty proper chance to speak and explain what he's thinking. The fact that you have viewers with different takes sticking their tongues out at each other in the comments means that you managed to reach a varied audience.

[@mori_mana__]

I tried to understand who he was and what he claimed before. Unfortunately, I cannot get the point of his work. He claimed he had the right to fight for freedom while attempting to restrict other's freedom. Like everything should be up to him😍

[@JoKrPH]

Correct

[@Vincent_de_Paul]

Oh the irony! 😂

[@gabrieljaen6480]

What is exactly would you define as “freedom?” While DEI does attempt to find equity for minorities it inherently focuses on aspects like race, background while simultaneously disregarding other people’s race, background. The most important aspect of work is skill and DEI says that skill is not the only importance. Where is the freedom for an individual who is restricted based on their race when they have the skill but happen to be a middle class white American?

[@derpyeh9107]

Whose freedom is he attempting to restrict, and how-so?

[@davidblick2192]

Come on Costco. Join the movement!

[@nathaniellong4281]

"I am readonable", then goes on to basically say, "as long as you do as I want."

[@PHlophe]

Nate, fr fr

[@tdubber78]

I think this guy is totally wrong but I respect his right to take position and exercise his right to speak. What I find value in is how full of BS these corporations are/were on their commitment to diversity when it might negatively impact their bottom line. Whatever way the wind blows I guess. Anyone who thinks these companies have “values” is fooling themselves. They are single interest with all the influence in the world.

[@danielgalarzalcsw]

These very same companies are hurting consumers and their employees through policies and practices designed to maximize profit at the expense of people. But hey, at least he can stop them from talking about tolerating other human beings.

[@jb663]

Diversity quotas are not the same as tolerating other human beings

[@DinGroguBabyYoda]

Not condoning sex and race based hiring is somehow being intolerant?

[@johnnywang206]

Why do you need to judge people by their race and sex?

[@anonymouslyopinionated656]

tolerating? lol cool downplay it.

[@4362mont]

He's lied twice in the first minute...

[@jfm148]

Explain

[@vascobranco5296]

What exactly?

[@Xob_Driesestig]

@@vascobranco5296 I tried to respond but youtube auto-deletes comments with certain "controversial" words in them, so that makes it really hard to talk about them, or in this case, point it out. KZbin also doesn't tell you they've deleted your comment (and pretends it's posted by still showing it to you) so perhaps OP responded and youtube deleted it.

[@SamPashmi]

On what?

[@AdamfromBristol]

Why is DEI a bad thing? What's the opposite of Diversity, Equality, Inclusion: Uniformity, Inequality, and Exclusion?

[@dhruvreddy-tq3ol]

Because we do not want perfect equality, we want fairness, and to ensure that we don't need diversity or uniformity we need meritocracy ( which is what we already had ) and by including some people we are always going to exclude others, so it is only fair if the people we exclude are those who are incompetent and those who we include are the people that actually know what they are doing, like we have been doing for hundreds of years.

[@pianosage]

DEI is also branded to be anti-oppositional, as you neatly demonstrated in your comment!

[@christiandelapena8623]

Great job sir

[@virgiliovargas3052]

Everyone is tired of this forced "inclusion", not just him

[@netizen_m3919]

So if a woman or a person of color earn their seat in a company, that's forced "Inclusion"? Interesting.

[@PHlophe]

Virgil, Papito, tolerating other humans is not a crime. machines are the ones that will be "included" and you will cry wolf.

[@whatyousee-f7j]

@@PHlophe It's alright. People will be singing a different tune once they realize all of this was just a smoke screen.

[@joeymarshallbivens7100]

MEI only: Merit, Experience, Intelligence. Stop screwing around

[@bakerhitch5856]

Do people really care this much about this?

[@EmptyWasabi]

Weirdo right wingers who blame not having a job or a girlfriend on society definitely do. Gives them a nice scapegoat for their problems and also a dog whistle for racism.

[@brandonb7925]

Does he not see the contradiction? He claims to be telling people about something they don't know but also claims these companies are doing it to avoid appearing racist. If no one knows about it how does that work exactly?

[@jean-phil]

While the average Joe does not know about DEI programs, lawmakers, pressure groups, employees and investors might be interested. Let's say you are Nissan CEO, it can make sense to use a little % of earnings for a DEI program to avoid a scandal or being sued for systematic racism, especially if all other automakers have one. You feel like you need one. Also probably being advised to do it by external management consulting firms like McKinsey. Now the risk has shifted. The risk of scandal is higher with a DEI program than without, so they remove it.

[@RunaroundAtNight]

@@jean-phil Good summary. The tides change and we are seeing a tide change in the US now.

[@DinKnight]

Robby is awesome. Say no to BS DEI!

[@SidSimple-j4s]

Riddle me this: If it wasn't so publicized, would you even care? Should it be more of one thing than another, or just equal parts and neutral?

[@davewebster5120]

It's happeneng at Boeing, according to my Pop. They're defunding those efforts because it has nothing to do with making airplanes. Telling people to be proud of themselves because of their ancestry or orientation is a waste of money. That ike congratulating people for having toes.

[@nexii_vr]

that's definitely why their doors have started to fall definitely not classic cost cutting

[@uditkumar3255]

Let’s face it those totally public policies from companies were PR moves. Companies keep lot of policies private and implement it without saying. As any PR consultant would your total PR move is backfiring at some places just take it back. Line to underscore what companies were actually doing properly will stay the same

[@saggarwal01]

Almost sounds like the corporations hired these services

[@---mb6xq]

Not a problem. This goes both ways

[@Golgo1412]

Everything i dont like is DEI

[@auntkami]

4:56 it almost makes a person wonder how often his spouse or kid have heard him say “look what YOU MADE me do.”

[@rovermiles1]

Who is John Galt?

[@JanSuerth]

I think there is some value in his arguments. Maybe corporations need to stop engaging in activism altogether and simply focus on being a company. If a company's only achievements in recent times are making political statements to boost profitability for a short time, then investors should be worried about how these companies can maintain the charade.

[@ladhkay]

Good, keep it up!

[@auro1986]

why? they see economists in wsj talking about highly complex reasons for recession and get these ideas

[@SquizzMe]

This is the fault of the idiots who wanted their favorite brands to be like, sound like them, and think like them, because they can't handle a world in which everyone doesn't parrot their fragile morals back to them.

[@thinkinting]

I don’t think it’s idiotic. It’s just human nature. And also voting with your wallet. By your logic, I think you would have to also accept the crowd who boycott DEI brands are idiots.

[@shadman19299]

How about Amazon, Google and Meta ?

[@deguilhemcorinne418]

The next battle will be : to get rid of overeaching social media influence(rs). Who need a tiktok or an x to dictate you which values are good or not ? Waiting for the next hero.

[@Kelfuma]

If we applied a DEI / non DEI approach to Ukraine, would that help Ukraine?

[@speedlabchannel4452]

This guy is my new HERO!!!!!

[@WheatAndChaff]

Regarding your story on the fires along the coast in Malibu and Pacific Palisades, is the word “iconic” another word that would be like a synonym or something for wealthiest places in America? Thank you. I’ll sit down and listen to your answer.

[@turbyoulance]

Go Woke = Go Broke.

[@netizen_m3919]

Cool, I just needed to you prove you were an idiot without me assuming it.

[@seankim2743]

Wall Street Journal - please have Jennifer Williams fix her hair. The forehead hair constantly touching her eyes while she speaks basically screams "unprofessional" every time she's on screen.

[@MegaMementoMori]

Not all heroes wear capes!

[@maverick2377]

I'm so thankful to have a guy like Robby helping America heal. We need to get rid of discrimination policies that DEI has brought us

[@xXChamplooXx]

i'd rather just have cheaper groceries, but whatever placates the masses & drives up shareholder profits i guess

[@Hobby4health]

what a HERO

[@ForeverUSA88]

Wahhh-wahhhh-wahh all I am hearing is a cry baby who didn’t get enough attention.

[@jakerio8]

Totally in the right direction, can't wait to get everyone to drop the rainbow-everwhere and freak ads trend sooner than later

[@sam.houseworth]

Unlike most activists, Starbuck also focuses on the positives (in his views.) He will congratulate and promote companies that move in a direction that he views favorably. So if nothing else, props on that.

[@HuyNguyen-nc1tw]

“He views favorably” sounds like a dictatorship just like Castro.

[@PHlophe]

Onkel , Shalom, i can't be the only one who noticed he copied the tech bro dress . He is not interested in fighting minimum wage . the same person will tell people that applaud him "you are broke ? well too bad ! "

[@andybray9791]

Abandon climate policies too.

[@thepopdiva93]

It'll backfire eventually

[@PhukYu2]

GOOD! GOOD FOR HIM! :)

[@extemporaneous4545]

Nobody can take him seriously if he's going around using a fake last name. Starbucks was a scifi character and later a coffee chain.

[@gsmingtim]

Good

[@porscheoscar]

Trump: "Woke?... it doesnt even mean anything. When you ask the Republicans to define it they can't even explain it".

[@daniell3308]

He should do jaguar

[@davidblick2192]

Good job Starbuck!

[@thinkinting]

No they messed up my coffee this morning. Wai..

[@vinayakansajeev]

Love wins!🏳️‍🌈

[@arthurmorgan332]

Okay this anti-woke grift is just pathetic now. Is he going to suggest that Earth being round is just woke nonsense??

[@Justicex]

Horrible

[@jouuueee]

The conservative media is just an ad company for the conservative right. TBN has described by Google, TBN is an acronym for Trinity Broadcasting Network, a religious network that features a variety of faith-based programs. TBN is the most-watched religious network in the United States. Here are some facts about TBN: Founding: Paul and Jan Crouch, an Assemblies of God minister and his wife, co-founded TBN in 1973. Programming: TBN's programs include worship, music, news, sports, talk, children's, and variety. Original programming: TBN produces more original programs than any other religious network. To go on that show is likened someone selling stuff on QVC. Plenty of people sitting on the sofa watching with only half a brain. Yeah he's going to get traction. What else do they do but listen to people like this. They get put in front of them by what they believe is a news outlet or a religious program. This is how they are brainwashed. This is how they are convinced the left is out to get them and eating babies. This is how we're going to lose our country.